International Journal of Information Management Data Insights最新文献

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Multi-variate LSTM with attention mechanism for the Indian stock market 具有关注机制的印度股市多变量LSTM
International Journal of Information Management Data Insights Pub Date : 2025-06-21 DOI: 10.1016/j.jjimei.2025.100350
Ashy Sebastian, Dr. Veerta Tantia
{"title":"Multi-variate LSTM with attention mechanism for the Indian stock market","authors":"Ashy Sebastian,&nbsp;Dr. Veerta Tantia","doi":"10.1016/j.jjimei.2025.100350","DOIUrl":"10.1016/j.jjimei.2025.100350","url":null,"abstract":"<div><div>The advent of attention mechanism has surpassed numerous benchmarks and enabled widespread progress in the realm of natural language processing (NLP). Nevertheless, they have not been adequately leveraged in a time-series context. Accordingly, this paper aims to address this issue by proposing a hybrid, deep-learning model that integrates attention mechanisms and multi-variate long short-term memory (LSTM) for financial forecasting in the Indian stock market. Our model yields superior results as compared to baseline and state-of-the-art models evaluated using MAE and RMSE. Moreover, we employed a modern evaluation criterion based on the methodology advocated by Diebold–Mariano, known as the Diebold–Mariano test (DM test), as a new criterion for evaluation based on statistical hypothesis tests. DM test has been applied in this study to distinguish the significant differences in forecasting accuracy between LSTM with attention and other models. From the results and according to DM-test it is observed that the differences between the forecasting performances of models are significant and that attention mechanism could enhance the accuracy in predicting stock prices by allowing the model to prioritize and concentrate on the most important features and patterns in the data while avoiding overfitting and noise.</div></div>","PeriodicalId":100699,"journal":{"name":"International Journal of Information Management Data Insights","volume":"5 2","pages":"Article 100350"},"PeriodicalIF":0.0,"publicationDate":"2025-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144330579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Transformer-based model for moroccan Arabizi-to-Arabic transliteration using a semi-automatic annotated dataset 基于转换器的摩洛哥阿拉伯语到阿拉伯语转写模型,使用半自动注释数据集
International Journal of Information Management Data Insights Pub Date : 2025-06-19 DOI: 10.1016/j.jjimei.2025.100351
Soufiane Hajbi , Omayma Amezian , Mouhssine Ziyad , Issame El Kaime , Redouan Korchyine , Younes Chihab
{"title":"Transformer-based model for moroccan Arabizi-to-Arabic transliteration using a semi-automatic annotated dataset","authors":"Soufiane Hajbi ,&nbsp;Omayma Amezian ,&nbsp;Mouhssine Ziyad ,&nbsp;Issame El Kaime ,&nbsp;Redouan Korchyine ,&nbsp;Younes Chihab","doi":"10.1016/j.jjimei.2025.100351","DOIUrl":"10.1016/j.jjimei.2025.100351","url":null,"abstract":"<div><div>Language models have recently achieved state-of-the-art results in tasks such as translation, sentiment analysis, and text classification for high-resource languages. However, dedicated models for low-resource languages remain scarce, largely due to a lack of annotated data and linguistic resources. Most efforts focus on fine-tuning models trained on high-resource languages using limited data, resulting in a substantial performance gap. Moroccan Darija (MD), widely spoken in Morocco, lacks language resources and dedicated models. Additionally, MD texts often employ the Arabizi writing form, which combines Latin characters and numbers with Arabic script, further complicating Natural Language Processing (NLP) tasks. This work presents the first transformer-based model designed specifically for transliterating Moroccan Arabizi to Arabic. The approach leverages a character-level modeling architecture and a semi-automatically generated dataset containing over 33k word pairs, capturing significant linguistic diversity. The model achieves a state-of-the-art word transliteration accuracy (WTA) of 93 % and a character error rate (CER) of 4.73 % on unseen Moroccan Arabizi data, highlighting the potential of transformer models to improve transliteration accuracy for low-resource languages, particularly MD.</div></div>","PeriodicalId":100699,"journal":{"name":"International Journal of Information Management Data Insights","volume":"5 2","pages":"Article 100351"},"PeriodicalIF":0.0,"publicationDate":"2025-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144313205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MultiBanFakeDetect: Integrating advanced fusion techniques for multimodal detection of Bangla fake news in under-resourced contexts MultiBanFakeDetect:整合先进的融合技术,在资源不足的情况下对孟加拉语假新闻进行多模式检测
International Journal of Information Management Data Insights Pub Date : 2025-06-18 DOI: 10.1016/j.jjimei.2025.100347
Fatema Tuj Johora Faria , Mukaffi Bin Moin , Zayeed Hasan , Md. Arafat Alam Khandaker , Niful Islam , Khan Md Hasib , M.F. Mridha
{"title":"MultiBanFakeDetect: Integrating advanced fusion techniques for multimodal detection of Bangla fake news in under-resourced contexts","authors":"Fatema Tuj Johora Faria ,&nbsp;Mukaffi Bin Moin ,&nbsp;Zayeed Hasan ,&nbsp;Md. Arafat Alam Khandaker ,&nbsp;Niful Islam ,&nbsp;Khan Md Hasib ,&nbsp;M.F. Mridha","doi":"10.1016/j.jjimei.2025.100347","DOIUrl":"10.1016/j.jjimei.2025.100347","url":null,"abstract":"<div><div>The rise of false news in recent years poses significant risks to society. As misinformation spreads rapidly, automated detection systems are essential to mitigate its impact. However, most existing methods rely solely on textual analysis, limiting their effectiveness. The challenge is further compounded by the lack of a large-scale, multimodal dataset for Bangla fake news detection, as existing datasets are either small or unimodal. To address this, we introduce <strong>MultiBanFakeDetect</strong>, a novel multimodal dataset integrating both textual and visual information. This dataset comprises manually curated real and fake news samples from various online sources. Additionally, we propose <strong>MultiFusionFake</strong>, a hybrid multimodal fake news detection framework that fuses text and image modalities using an Early Fusion approach while also comparing Late and Intermediate fusion techniques. Our experiments show that MultiFusionFake, combining DenseNet-169 and mBERT, achieves 79.69% accuracy, outperforming the text-only mBERT model’s 73.13%, reflecting a 6.56 percentage point improvement. These results underscore the advantages of multimodal over unimodal methods. To the best of our knowledge, this is the first study on multimodal fake news detection in the under-resourced Bangla context, offering a promising approach to combating online misinformation.</div></div>","PeriodicalId":100699,"journal":{"name":"International Journal of Information Management Data Insights","volume":"5 2","pages":"Article 100347"},"PeriodicalIF":0.0,"publicationDate":"2025-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144307293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
AI literacy and e-entrepreneurial intention: A serial mediation model of e-entrepreneurial self-efficacy and e-entrepreneurial identity aspiration 人工智能素养与电子创业意向:电子创业自我效能感与电子创业身份渴望的序列中介模型
International Journal of Information Management Data Insights Pub Date : 2025-06-16 DOI: 10.1016/j.jjimei.2025.100349
Cong Doanh Duong
{"title":"AI literacy and e-entrepreneurial intention: A serial mediation model of e-entrepreneurial self-efficacy and e-entrepreneurial identity aspiration","authors":"Cong Doanh Duong","doi":"10.1016/j.jjimei.2025.100349","DOIUrl":"10.1016/j.jjimei.2025.100349","url":null,"abstract":"<div><div>The rapid integration of artificial intelligence in education and entrepreneurship highlights the importance of artificial intelligence literacy as a foundational skill for fostering entrepreneurial intentions in the digital economy. This study applies the stimulus-organism-response framework to examine how artificial intelligence literacy influences e-entrepreneurial intention through the mediating roles of e-entrepreneurial self-efficacy and e-entrepreneurial identity aspiration. Data were collected from 504 undergraduate students at leading universities in Vietnam, using a stratified sampling approach. The results demonstrate that artificial intelligence literacy significantly enhances e-entrepreneurial self-efficacy and e-entrepreneurial identity aspiration, which are essential psychological mechanisms for driving entrepreneurial intention. Notably, the direct relationship between artificial intelligence literacy and e-entrepreneurial intention was not significant, emphasizing the importance of psychological pathways. The findings also reveal a serial mediation effect, where artificial intelligence literacy influences e-entrepreneurial intention sequentially through e-entrepreneurial self-efficacy and e-entrepreneurial identity aspiration. This research advances the theoretical understanding of the link between technological literacy and entrepreneurial behavior, particularly in the context of e-entrepreneurship. It expands the application of the stimulus-organism-response framework to entrepreneurial studies, offering a robust explanation of the mechanisms underlying the formation of entrepreneurial intention. Practically, educational institutions and policymakers should focus on enhancing artificial intelligence literacy while fostering self-efficacy and identity aspiration to promote entrepreneurial engagement among students.</div></div>","PeriodicalId":100699,"journal":{"name":"International Journal of Information Management Data Insights","volume":"5 2","pages":"Article 100349"},"PeriodicalIF":0.0,"publicationDate":"2025-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144296877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Media and information literacy among pre-service teachers: A systematic review of key trends and gaps (2013–2024) 职前教师媒介与信息素养:主要趋势与差距的系统回顾(2013-2024)
International Journal of Information Management Data Insights Pub Date : 2025-06-11 DOI: 10.1016/j.jjimei.2025.100348
Shi Chen , Sabariah Mohamed Salleh , Mohd Azul Mohamad Salleh
{"title":"Media and information literacy among pre-service teachers: A systematic review of key trends and gaps (2013–2024)","authors":"Shi Chen ,&nbsp;Sabariah Mohamed Salleh ,&nbsp;Mohd Azul Mohamad Salleh","doi":"10.1016/j.jjimei.2025.100348","DOIUrl":"10.1016/j.jjimei.2025.100348","url":null,"abstract":"<div><div>Media and information literacy (MIL) is gaining academic attention due to media technology advancements and evolving communication, with pre-service teachers (PTs) playing a crucial role in preparing future citizens. This systematic review examined 40 articles focusing on PTs to identify their theoretical characteristics and methodological patterns. The methodology follows the PRISMA statement and covers research from 2013 to 2024. All of these selected papers are evaluated using a quality assessment tool, Quality Assessment Tool for papers with Diverse Designs (QATSDD). The review identifies a regional concentration of PTs’ MIL research in Europe and Asia. This demonstrates how regional settings and national policies have a significant impact on MIL research, as do differences in terminology usage and conceptual understanding. However, aspects of PTs’ MIL that support teaching practices remain underexplored in the existing literature, indicating a critical gap in preparing PTs for their roles as educators. Concerns regarding the credibility of results are further raised by the extensive use of self-reported assessments. Furthermore, because they have a big impact on PTs' MIL abilities, demographic factors including gender and regional discrepancies need constant monitoring. The findings highlight the need to integrate MIL into teacher education to enhance teaching competencies and address regional and demographic disparities, ensuring preservice teachers are equipped for modern educational demands.</div></div>","PeriodicalId":100699,"journal":{"name":"International Journal of Information Management Data Insights","volume":"5 2","pages":"Article 100348"},"PeriodicalIF":0.0,"publicationDate":"2025-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144254082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Editorial: Artificial intelligence, digitization, sustainable development goals & global disruptions 社论:人工智能、数字化、可持续发展目标和全球破坏
International Journal of Information Management Data Insights Pub Date : 2025-06-01 DOI: 10.1016/j.jjimei.2025.100334
Sonali Bhattacharya , Manish Sinha , Vincent Dutot , Shahriar Akter , V G Venkatesh
{"title":"Editorial: Artificial intelligence, digitization, sustainable development goals & global disruptions","authors":"Sonali Bhattacharya ,&nbsp;Manish Sinha ,&nbsp;Vincent Dutot ,&nbsp;Shahriar Akter ,&nbsp;V G Venkatesh","doi":"10.1016/j.jjimei.2025.100334","DOIUrl":"10.1016/j.jjimei.2025.100334","url":null,"abstract":"<div><div>This editorial summarizes the content of the special issue. It begins with the motivations behind the initiation of the special issue proposal and is followed by summarization of existing literature on the topic through a bibliometric analysis from a SCOPUS database. Finally, it shortly presents the special issue articles on the topical areas such as artificial intelligence, digitization, sustainable goals, and global disruptions. The deliberations will help both academics and professionals to expand their knowledge boundaries of these domains.</div></div>","PeriodicalId":100699,"journal":{"name":"International Journal of Information Management Data Insights","volume":"5 1","pages":"Article 100334"},"PeriodicalIF":0.0,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144231612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The interplay of virtualisation, work design, and business process management: A mixed-methods study 虚拟化、工作设计和业务流程管理的相互作用:一项混合方法研究
International Journal of Information Management Data Insights Pub Date : 2025-05-29 DOI: 10.1016/j.jjimei.2025.100345
Luke Bartlett , Muhammad Ashad Kabir , Jun Han
{"title":"The interplay of virtualisation, work design, and business process management: A mixed-methods study","authors":"Luke Bartlett ,&nbsp;Muhammad Ashad Kabir ,&nbsp;Jun Han","doi":"10.1016/j.jjimei.2025.100345","DOIUrl":"10.1016/j.jjimei.2025.100345","url":null,"abstract":"<div><div>Business Process Management (BPM) has emerged as a fundamental aspect of modern business, revolutionising task execution and operational efficiency. This study explored the relationship between virtualisation and work design as well as their impact on BPM system design. An experiment was established where two simulated BPM systems were given to users to operate, one taking advantage of virtualisation and work design, the other not. A mixed method approach involving both quantitative and qualitative approaches was applied to system and usage data collected from these systems as well as a user survey. The analysis illustrates the potential significance of integrating virtualisation and work design in BPM systems. We provide a reflective discussion linking theoretical understanding with empirical evidence. We found that both components not only enhanced the performance and effectiveness of BPM systems, but also improved flexibility, scalability, and user experience. The data supports that a relationship between virtualised resources and work design exists when incorporated into BPM system design. Further, it provides valuable insights into how these elements interact and impact each other. The findings in this study contribute to building a case that establishes the effect of virtualisation and work design on the usability of BPM systems. These findings have very real practical applications that can be applied to existing BPM systems as well as the architecture of future systems. A number of the recommendations made as a result of this research have been applied to commercially available BPM systems.</div></div>","PeriodicalId":100699,"journal":{"name":"International Journal of Information Management Data Insights","volume":"5 2","pages":"Article 100345"},"PeriodicalIF":0.0,"publicationDate":"2025-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144168376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impacts of e-RLSQ on repurchase intention in Vietnam’s e-commerce market: The mediating role of customer satisfaction and trust e-RLSQ对越南电子商务市场回购意愿的影响:顾客满意度和信任的中介作用
International Journal of Information Management Data Insights Pub Date : 2025-05-28 DOI: 10.1016/j.jjimei.2025.100346
Anh Duc Do , Dieu Linh Ha , Minh Trang Pham , Mai Anh Thi Khuat , Van Anh Thi Le , Dieu Ngoc Dieu Nguyen , Toan Quoc La
{"title":"Impacts of e-RLSQ on repurchase intention in Vietnam’s e-commerce market: The mediating role of customer satisfaction and trust","authors":"Anh Duc Do ,&nbsp;Dieu Linh Ha ,&nbsp;Minh Trang Pham ,&nbsp;Mai Anh Thi Khuat ,&nbsp;Van Anh Thi Le ,&nbsp;Dieu Ngoc Dieu Nguyen ,&nbsp;Toan Quoc La","doi":"10.1016/j.jjimei.2025.100346","DOIUrl":"10.1016/j.jjimei.2025.100346","url":null,"abstract":"<div><div>In the competitive e-commerce landscape, effective product returns management is crucial for customer retention. This study investigate the impact of electronic reverse logistics service quality (e-RLSQ) on repurchase intention, emphasizing the mediating roles of customer satisfaction and trust in Vietnam’s e-commerce market. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), it explores the relationships between e-RLSQ dimensions, customer perceptions, and repurchase behavior. The findings reveal that Information Quality (INF) and Convenience (CON) significantly enhance customer satisfaction, while Remedies (REMD) and INF foster trust. Both satisfaction and trust mediate the relationship between e-RLSQ and repurchase intention, with satisfaction exerting a stronger influence. These insights highlight the importance of optimizing return processes and ensuring transparent communication to foster long-term customer loyalty. This study contributes to the limited literature on e-RLSQ in emerging markets and provide strategic implications for e-commerce platforms to enhance service quality and customer retention.</div></div>","PeriodicalId":100699,"journal":{"name":"International Journal of Information Management Data Insights","volume":"5 2","pages":"Article 100346"},"PeriodicalIF":0.0,"publicationDate":"2025-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144154950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital transformation in the real estate industry: A systematic literature review of current technologies, benefits, and challenges 房地产行业的数字化转型:对当前技术、收益和挑战的系统文献综述
International Journal of Information Management Data Insights Pub Date : 2025-05-12 DOI: 10.1016/j.jjimei.2025.100340
Basheer Al-haimi , Haliyana Khalid , Nor Hidayati Zakaria , Tuti Haryati Jasimin
{"title":"Digital transformation in the real estate industry: A systematic literature review of current technologies, benefits, and challenges","authors":"Basheer Al-haimi ,&nbsp;Haliyana Khalid ,&nbsp;Nor Hidayati Zakaria ,&nbsp;Tuti Haryati Jasimin","doi":"10.1016/j.jjimei.2025.100340","DOIUrl":"10.1016/j.jjimei.2025.100340","url":null,"abstract":"<div><div>The digital transformation of the real estate sector constitutes a pivotal and dynamic field of inquiry as emergent technologies incessantly alter conventional methodologies. This systematic literature review evaluates the integration, utilization, and ramifications of significant digital transformation technologies within the real estate sector, with a particular focus on artificial intelligence (AI), the Internet of Things (IoT), blockchain technology, augmented reality (AR), virtual reality (VR), and digital twins. Employing the PRISMA methodology, an exhaustive search across four principal academic databases yielded 36 studies that provide a solid foundation for comprehensive analysis. This review elucidates how these technologies fundamentally restructure real estate operations, encompassing property management, investment evaluation, consumer interaction, and operational frameworks. The findings demonstrate that digital transformation yields substantial advantages for stakeholders, including property managers, investors, purchasers, and tenants. Principal benefits comprise enhanced operational efficiency, improved data-driven decision-making, and augmented user engagement. Nevertheless, the review underscores significant obstacles, such as elevated implementation costs, apprehensions regarding data security, resistance to technological advancement, and integration challenges that may obstruct seamless assimilation. By furnishing precise analyses regarding these advantages and obstacles, this review presents pragmatic methodologies for industry practitioners to maneuver through digital transformation effectively. It advocates for implementing modular technology to optimize financial expenditures and emphasizes the necessity of resilient cybersecurity protocols to mitigate data-related apprehensions. Subsequent investigations ought to concentrate on the enduring implications of these technologies on market dynamics and the fulfillment of stakeholders.</div></div>","PeriodicalId":100699,"journal":{"name":"International Journal of Information Management Data Insights","volume":"5 1","pages":"Article 100340"},"PeriodicalIF":0.0,"publicationDate":"2025-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143937119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the affective and cognitive dimensions of customer stickiness in deepfake platforms through the theoretical lens of attachment 通过依恋的理论视角,探索深度假平台客户粘性的情感和认知维度
International Journal of Information Management Data Insights Pub Date : 2025-05-10 DOI: 10.1016/j.jjimei.2025.100344
Kanchan Patil , Dhanya Pramod , Vijayakumar Bharathi S , Dhoha AlSaleh
{"title":"Exploring the affective and cognitive dimensions of customer stickiness in deepfake platforms through the theoretical lens of attachment","authors":"Kanchan Patil ,&nbsp;Dhanya Pramod ,&nbsp;Vijayakumar Bharathi S ,&nbsp;Dhoha AlSaleh","doi":"10.1016/j.jjimei.2025.100344","DOIUrl":"10.1016/j.jjimei.2025.100344","url":null,"abstract":"<div><div>This study aims to understand how deepfakes affect customer stickiness, which characterizes the degree of customer retention on an online retail platform like Metaverse. Metaverse retail platforms can offer deepfake marketing to give customers an innovative buying experience. The study, built on the attachment theory and socio-technological approach, empirically evaluated affective and cognitive responses from 278 metaverse platform users using structural equation modelling. The results show that the technology factors, namely <em>synchronicity, vicarious expression, and security and privacy</em>, impacted platform attachment. The social factor, <em>deepfakes interaction</em>, impacted emotional attachment to deepfakes. The other social factors, deepfakes' familiarity and reputation, did not affect emotional attachment to Deepfakes' content. This study advances the literature on attachment theory and offers practical recommendations for retailers intending to explore deepfake usage on metaverse platforms. Our study proposes strategies for enhancing customers' attachment to retail brands through deepfakes and emphasizes the critical factors influencing customer retention in the context of metaverse retail.</div></div>","PeriodicalId":100699,"journal":{"name":"International Journal of Information Management Data Insights","volume":"5 1","pages":"Article 100344"},"PeriodicalIF":0.0,"publicationDate":"2025-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143932178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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