{"title":"The consumer psychology of mind-wandering","authors":"Daniel Russman, Bernd Schmitt","doi":"10.1002/arcp.70000","DOIUrl":"10.1002/arcp.70000","url":null,"abstract":"<p>A large portion of life as a consumer is spent mind-wandering from one off-task, spontaneous, and imaginative thought to the next. Psychology research has thoroughly documented the various characteristics of mind-wandering, showing that this default state of mind occupies much of our waking life and shapes outcomes ranging from goal pursuit and decision-making to present-moment experience. However, consumer research has largely overlooked mind-wandering as a phenomenon and mechanism that shapes consumption. In this paper, we review existing literature and propose a conceptual framework that connects mind-wandering to consumer behavior through common triggers in consumer-relevant contexts that evoke diverse mental processes and culminate in consumption outcomes. We advocate for greater study of mind-wandering within consumer behavior and for its integration as a valuable perspective with applications across a wide range of marketplace contexts.</p>","PeriodicalId":100328,"journal":{"name":"Consumer Psychology Review","volume":"9 1","pages":"51-64"},"PeriodicalIF":0.0,"publicationDate":"2025-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145891074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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