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Asia-Australia Marketing Journal最新文献

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The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand 中国社交媒体广告对社交搜索的影响:来自奢侈品牌的证据
Asia-Australia Marketing Journal Pub Date : 2019-10-31 DOI: 10.15830/amj.2019.21.3.65
Xing Gao, Sang Yong Kim, Da Yeon Kim, S. Lee
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引用次数: 1
Ethically Questionable Consumer Behaviors: Korean and American Perspectives 道德问题的消费者行为:韩国和美国的观点
Asia-Australia Marketing Journal Pub Date : 2019-10-31 DOI: 10.15830/amj.2019.21.3.21
Jung-ki Lee, S. Fullerton
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引用次数: 0
Competitive Analysis among Multi-product Firms 多产品企业的竞争分析
Asia-Australia Marketing Journal Pub Date : 2019-10-31 DOI: 10.15830/amj.2019.21.3.47
Jun B. Kim
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引用次数: 4
The Effect of Construal Level on Variety Seeking across Subcategories 解释水平对跨子类别多样性寻求的影响
Asia-Australia Marketing Journal Pub Date : 2019-10-31 DOI: 10.15830/amj.2019.21.3.1
Ji-eun Suh, E. Won
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引用次数: 0
The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence 单侧评价效价与双面评价效价对电子口碑的影响:赞助存在的调节作用
Asia-Australia Marketing Journal Pub Date : 2019-07-31 DOI: 10.15830/AMJ.2019.21.2.1
Jihye Park, Youjae Yi, Dawon Kang
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引用次数: 5
The Study on the Effect of Waiting Line on Consumers’ Perceived Quality and Emotional State 排队等候对消费者感知品质及情绪状态的影响研究
Asia-Australia Marketing Journal Pub Date : 2019-07-31 DOI: 10.15830/AMJ.2019.21.2.21
Nan Li, Jae‐Do Song
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引用次数: 0
Globalizing the MEDIHEAL Brand: L&P Cosmetic’s Collaboration with BTS MEDIHEAL品牌全球化:L&P化妆品与防弹少年团的合作
Asia-Australia Marketing Journal Pub Date : 2019-07-31 DOI: 10.15830/AMJ.2019.21.2.51
I. Kwon
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引用次数: 0
Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust 在线渠道奢侈品品牌资产:品牌信任的调节作用
Asia-Australia Marketing Journal Pub Date : 2019-07-31 DOI: 10.15830/AMJ.2019.21.2.99
Hyowon Hyun, Jungkun Park, W. Yoo
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引用次数: 0
Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics 网络口碑对产品销售的影响:关注传播渠道特征
Asia-Australia Marketing Journal Pub Date : 2019-07-31 DOI: 10.15830/AMJ.2019.21.2.73
Jaihyun Jeon, Tae-seon Lim, Byung-Do Kim, J. Seok
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引用次数: 6
ASIA MARKETING JOURNAL Vol.21 No.2 목차 《亚洲市场营销杂志》第21卷第2期
Asia-Australia Marketing Journal Pub Date : 2019-07-31 DOI: 10.53728/2765-6500.1337
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引用次数: 0
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