Asia-Australia Marketing Journal最新文献_第10页

The Effect of Inclusion versus Exclusion on Consideration Set Size : The Moderating Role of Chronic Indecisiveness 包容与排斥对考虑集大小的影响:慢性优柔寡断的调节作用

Asia-Australia Marketing Journal Pub Date : 2019-04-30 DOI: 10.15830/AMJ.2019.21.1.45

S. Lee, Se-Bum Park

引用次数: 2

Social Identity and Regulatory Focus : Can Collective Orientation Influences Consumers’ Message Evaluation? 社会认同与监管焦点:集体取向是否会影响消费者的信息评价?

Asia-Australia Marketing Journal Pub Date : 2019-04-30 DOI: 10.15830/AMJ.2019.21.1.89

Sangwoo Park, Heo Da Kyeong, Dongwoo Shin

引用次数: 1

The Effect of Inclusion versus Exclusion on Consideration Set Size 纳入与排除对考虑集大小的影响

Asia-Australia Marketing Journal Pub Date : 2019-04-30 DOI: 10.53728/2765-6500.1327

S. Lee, Se-Bum Park

引用次数: 0

The Effects of Variety and Visual Cue on Perceived Quantity and Consumer Attitude toward Participation into Sales Promotion Events 种类和视觉线索对促销活动知觉数量和消费者参与态度的影响

Asia-Australia Marketing Journal Pub Date : 2019-04-30 DOI: 10.15830/AMJ.2019.21.1.65

Changhyun Lee, Youngchan Kim

引用次数: 0

Social Identity and Regulatory Focus 社会认同与监管焦点

Asia-Australia Marketing Journal Pub Date : 2019-04-30 DOI: 10.53728/2765-6500.1329

Sangwoo Park, Dakyeong Heo, Dongwoo Shin

{"title":"Social Identity and Regulatory Focus","authors":"Sangwoo Park, Dakyeong Heo, Dongwoo Shin","doi":"10.53728/2765-6500.1329","DOIUrl":"https://doi.org/10.53728/2765-6500.1329","url":null,"abstract":"To investigate the interplay between individual and collective self-regulations, the authors propose a dialectic process that describes the changes in the locus of self-regulations between individual self and collective self. The results from three studies display a strong support for the two sets of hypotheses drawn from the proposed process. Our findings demonstrate that consumers can move the locus of self-regulation from individual-self to collective-self when a social identity is activated (preliminary study and study1). Further examination of regulatory swing between individual and collective regulatory orientations revealed group identification as a key variable in determining the locus of self-regulation (study2). While a consumer with a high level of group identification changes her locus of self-regulation from an individual to a collective (a regulatory shift) and evaluated messages and products framed consistent with their group orientation, a consumer with low level of group identification maintains her locus of self-regulation in her personal level of self (a regulatory preservation) and evaluated messages and products framed consistent with their personal regulatory focus.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83026122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market : Barriers against the Market Performance 劳恩斯作为豪华轿车品牌在美国市场的独立地位:市场表现的障碍

Asia-Australia Marketing Journal Pub Date : 2019-04-30 DOI: 10.15830/AMJ.2019.21.1.23

Hyerin Ryu, Sunkyu Jun

引用次数: 0

ASIA MARKETING JOURNAL Vol. 21 No. 1 목차 亚洲市场营销杂志第21卷第1期

Asia-Australia Marketing Journal Pub Date : 2019-04-30 DOI: 10.53728/2765-6500.1331

引用次数: 0

Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market 劳恩斯在美国市场独当一帜，成为豪华轿车品牌

Asia-Australia Marketing Journal Pub Date : 2019-04-30 DOI: 10.53728/2765-6500.1326

Hyerin Ryu, Sunkyu Jun

引用次数: 0

The Effect of Rating Dispersion on Purchase of Experience Goods based on the Korean Movie Box Office Data 基于韩国电影票房数据的分级离散对体验商品购买的影响

Asia-Australia Marketing Journal Pub Date : 2019-04-30 DOI: 10.15830/AMJ.2019.21.1.1

Lian Chen, K. Choi, Jae Young Lee

引用次数: 2

Pioneering New Markets 开拓新市场

Asia-Australia Marketing Journal Pub Date : 2019-01-31 DOI: 10.53728/2765-6500.1320

Shijin Yoo, M. Kang, Minjeong Kim

{"title":"Pioneering New Markets","authors":"Shijin Yoo, M. Kang, Minjeong Kim","doi":"10.53728/2765-6500.1320","DOIUrl":"https://doi.org/10.53728/2765-6500.1320","url":null,"abstract":"This paper reports a case study of SevenBr ä u, the first company to acquire a license for small and medium scale beer manufacturing in Korea. This study explores how SevenBr ä u analyzed its consumers, competition, and environment to set its target market and successfully positioned itself to explore new markets in Korea. The company accomplished this through a mixture of marketing strategies with differentiated products and consumer benefits. SevenBr ä u has been growing fast and establishing its image as a “high-quality craft beer locally produced in a traditional way” and a “beer with regional characteristics,” with young consumers (aged 20 to 35) as the main target. Such remarkable growth of SevenBr ä u can be attributed to factors such as: (1) product differentiation to satisfy the needs of consumers for taste, flavor, diversity, and freshness, (2) developing brands with regional characteristics and actively communicating its strategy through earned and owned media, and (3) sustainable management, considering both social value creation and environmental performance. Lastly, this case study presents challenges in the areas of brand management, value delivery network, and communication that SevenBr ä u needs to address in the beer market that faces increasing competition. Markets: Case study of","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86454564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0