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Asia-Australia Marketing Journal最新文献

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Muscling My Way to My Positive Future: Physical Exertion of Strength and Preference for Risk 我的方式肌肉到我的积极未来:体力消耗和风险偏好
Asia-Australia Marketing Journal Pub Date : 2020-04-30 DOI: 10.15830/amj.2020.22.1.27
Eunice Kim Cho, Hee-Kyung Ahn
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引用次数: 0
Effect of Social Norm on Consumer Demand: Multiple Constraint Approach 社会规范对消费者需求的影响:多重约束方法
Asia-Australia Marketing Journal Pub Date : 2020-04-30 DOI: 10.15830/amj.2020.22.1.41
Sungjee Choi, Nam In Woo, Kim, Jaehwan
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引用次数: 1
The Detrimental Effect of Customer Demotion on Customer Profitability in Hierarchical Loyalty Programs 等级忠诚度计划中顾客降级对顾客盈利能力的不利影响
Asia-Australia Marketing Journal Pub Date : 2020-04-30 DOI: 10.15830/amj.2020.22.1.1
Woojung Chang
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引用次数: 0
What Brings Customer Gapjil? The Intertwined Effects of Perceived Economic Mobility, Self-Other Referent Priming, and Temporal Focus 是什么带来了客户的空白?感知经济流动性、自我-他人参照启动和时间焦点的交织效应
Asia-Australia Marketing Journal Pub Date : 2020-01-31 DOI: 10.15830/amj.2020.21.4.1
Y. Kwon, Youjae Yi
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引用次数: 1
The Causes of Guilt in Ready-meal Users: A Focus on Cooking Instructions and Consumers’ Health Locus of Control 即食食品使用者内疚感的原因:烹饪说明和消费者健康控制点的焦点
Asia-Australia Marketing Journal Pub Date : 2020-01-31 DOI: 10.15830/amj.2020.21.4.25
Hyunsook Shin, Dongmin Lee, Jeeyoung Lim, Junghoon Moon
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引用次数: 0
The Effect of Population-Level Learning on Entry Likelihood in the Mobile Game Industry 人口层面学习对手机游戏行业进入可能性的影响
Asia-Australia Marketing Journal Pub Date : 2020-01-31 DOI: 10.15830/amj.2020.21.4.77
Dusan Seong, Sahangsoon Kim
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引用次数: 1
The Effect of Product Experience Through Virtual Reality on Product Evaluation 虚拟现实产品体验对产品评价的影响
Asia-Australia Marketing Journal Pub Date : 2020-01-31 DOI: 10.15830/amj.2020.21.4.45
Eunmi Jeon, Youngjee Han, H. Woo
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引用次数: 1
ASIA MARKETING JOURNAL Vol.21 No.4 목차 《亚洲营销杂志》第21卷第4期
Asia-Australia Marketing Journal Pub Date : 2020-01-31 DOI: 10.53728/2765-6500.1348
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引用次数: 0
Liability of Newness, Startup Capabilities and Crowdfunding Success 新颖性、创业能力与众筹成功的责任
Asia-Australia Marketing Journal Pub Date : 2020-01-31 DOI: 10.15830/amj.2020.21.4.59
Sahangsoon Kim
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引用次数: 1
ASIA MARKETING JOURNAL Vol.21 No.3 목차 《亚洲营销杂志》第21卷第3期
Asia-Australia Marketing Journal Pub Date : 2019-10-31 DOI: 10.53728/2765-6500.1342
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引用次数: 0
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