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Understanding Brand Image from Consumer-generated Hashtags 从消费者生成的标签中理解品牌形象
Asia-Australia Marketing Journal Pub Date : 2020-10-31 DOI: 10.15830/amj.2020.22.3.71
Keeyeon Park, Hye-jin Kim
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引用次数: 2
Impact of Negative Word of Mouth on Firm Value 负面口碑对企业价值的影响
Asia-Australia Marketing Journal Pub Date : 2020-10-31 DOI: 10.15830/amj.2020.22.3.1
Jaihyun Jeon, Byung-Do Kim, J. Seok
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引用次数: 3
ASIA MARKETING JOURNAL Vol.22 No.3 목차 《亚洲营销杂志》第22卷第3期
Asia-Australia Marketing Journal Pub Date : 2020-10-31 DOI: 10.53728/2765-6500.1364
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引用次数: 0
Wear Your Heart on Your Sleeve: Exploring Moral Identity as a Moderator Across CSR Authenticity, Consumer Admiration, and Engagement in the Fashion Industry 把你的心穿在袖子上:探索道德认同作为社会责任真实性、消费者钦佩和时尚行业参与的调节者
Asia-Australia Marketing Journal Pub Date : 2020-07-31 DOI: 10.15830/amj.2020.22.2.19
Edward Jung, Suna La
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引用次数: 7
The Effect of Consideration Set on Market Structure 对价集对市场结构的影响
Asia-Australia Marketing Journal Pub Date : 2020-07-31 DOI: 10.15830/amj.2020.22.2.1
Jun B. Kim
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引用次数: 0
The Role of Imagery vs. Analytical Advertisement on New Products Evaluation 意象与分析性广告在新产品评价中的作用
Asia-Australia Marketing Journal Pub Date : 2020-07-31 DOI: 10.15830/amj.2020.22.2.59
Juyon Lee, W. Chu
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引用次数: 2
Vying with IKEA: HANSSEM’s Competitive Advantage at Marketing Frontier 与宜家竞争:汉森在市场前沿的竞争优势
Asia-Australia Marketing Journal Pub Date : 2020-07-31 DOI: 10.15830/amj.2020.22.2.87
Sang Yong Kim, S. Lee
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引用次数: 0
ASIA MARKETING JOURNAL Vol.22 No.2 목차 《亚洲市场营销杂志》第22卷第2期
Asia-Australia Marketing Journal Pub Date : 2020-07-31 DOI: 10.53728/2765-6500.1358
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引用次数: 0
Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases 幸福来自我们所拥有的和我们所经历的:属性不一致性增加了体验性购买的预期满意度
Asia-Australia Marketing Journal Pub Date : 2020-04-30 DOI: 10.15830/amj.2020.22.1.61
M. Kim, Hee-Kyung Ahn
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引用次数: 1
ASIA MARKETING JOURNAL Vol.22 No.1 목차 《亚洲营销杂志》第22卷第1期
Asia-Australia Marketing Journal Pub Date : 2020-04-30 DOI: 10.53728/2765-6500.1353
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引用次数: 0
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