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Labour of Love: Fan Labour, BTS, and South Korean Soft Power 《爱的劳动:粉丝劳动、防弹少年团与韩国软实力
Asia-Australia Marketing Journal Pub Date : 2021-01-31 DOI: 10.15830/AMJ.2020.22.4.79
J. Proctor
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引用次数: 2
Is BTS Different? Shared Episodes on SNS as a Good Indicator for Celebrity Endorsed Ad Effects 防弹少年团与众不同吗?社交网络上的剧集分享是名人代言广告效果的良好指标
Asia-Australia Marketing Journal Pub Date : 2021-01-31 DOI: 10.15830/AMJ.2020.22.4.27
Kyunghee Bu, Whoe Whun Kim
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引用次数: 1
BTS from “N.O” to “ON” and BEyond: Innovation in Effective Mental Health Messaging and Modelling 来自“N”的BTS。从“O”到“ON”和超越:有效心理健康信息传递和建模的创新
Asia-Australia Marketing Journal Pub Date : 2021-01-31 DOI: 10.15830/AMJ.2020.22.4.117
Sharon Blady
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引用次数: 1
Success Story: How Storytelling Contributes to BTS’s Brand 《成功故事:故事如何塑造防弹少年团的品牌
Asia-Australia Marketing Journal Pub Date : 2021-01-31 DOI: 10.15830/AMJ.2020.22.4.47
Courtney Lazore
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引用次数: 1
ASIA MARKETING JOURNAL Vol.22 No.4 목차 《亚洲市场营销杂志》第22卷第4期
Asia-Australia Marketing Journal Pub Date : 2021-01-31 DOI: 10.53728/2765-6500.1371
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引用次数: 0
Who Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty 谁会购买我们的品牌?消费价值观与品牌利益一致性对品牌识别、信任与忠诚的影响
Asia-Australia Marketing Journal Pub Date : 2021-01-31 DOI: 10.15830/AMJ.2020.22.4.1
Sol Namkung, Seong-Yeon Park
{"title":"Who Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty","authors":"Sol Namkung, Seong-Yeon Park","doi":"10.15830/AMJ.2020.22.4.1","DOIUrl":"https://doi.org/10.15830/AMJ.2020.22.4.1","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86860290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
“They’re Worth My Investment”: Cultivating Intimacy through Fan-lead Financial and Support Initiatives among BTS Fans “他们值得我投资”:通过粉丝主导的财务和支持活动培养BTS粉丝之间的亲密关系
Asia-Australia Marketing Journal Pub Date : 2021-01-31 DOI: 10.15830/AMJ.2020.22.4.103
Tvine Donabedian
{"title":"“They’re Worth My Investment”: Cultivating Intimacy through Fan-lead Financial and Support Initiatives among BTS Fans","authors":"Tvine Donabedian","doi":"10.15830/AMJ.2020.22.4.103","DOIUrl":"https://doi.org/10.15830/AMJ.2020.22.4.103","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"75 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91431217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing Knowledge Management and Innovation Performance: Examining the Moderating Role of Business Environmental Volatility 行销知识管理与创新绩效:检视商业环境波动的调节作用
Asia-Australia Marketing Journal Pub Date : 2020-10-31 DOI: 10.15830/amj.2020.22.3.51
Yinnan Li, Jongsung Kim, Young woo Lee
{"title":"Marketing Knowledge Management and Innovation Performance: Examining the Moderating Role of Business Environmental Volatility","authors":"Yinnan Li, Jongsung Kim, Young woo Lee","doi":"10.15830/amj.2020.22.3.51","DOIUrl":"https://doi.org/10.15830/amj.2020.22.3.51","url":null,"abstract":"This study empirically examines the link between marketing knowledge management and innovation performance focusing on the moderating role of business environmental volatility. We define marketing knowledge management as the integration of knowledge generation, knowledge dissemination and knowledge storage. Using a unique data set that consists of 439 employees at 156 firms in China, we find that knowledge dissemination and knowledge storage have a positive effect on innovation performance. Also found is the negative moderating effect of business environmental volatility on innovation performance. Our findings suggest that firms should strengthen their marketing knowledge management to improve innovation performance and stay flexible to cope with the ever-changing and often volatile market environments.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"313 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89051924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
How Can Customer Experience on CDJ Be Shaped?: Can Rose Be Tamed? 如何塑造CDJ的客户体验?玫瑰能被驯服吗?
Asia-Australia Marketing Journal Pub Date : 2020-10-31 DOI: 10.15830/amj.2020.22.3.87
Sang mi Lee, S. Han
{"title":"How Can Customer Experience on CDJ Be Shaped?: Can Rose Be Tamed?","authors":"Sang mi Lee, S. Han","doi":"10.15830/amj.2020.22.3.87","DOIUrl":"https://doi.org/10.15830/amj.2020.22.3.87","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90231528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics 中国市场因果营销效应:产品类型和地域特征的调节作用
Asia-Australia Marketing Journal Pub Date : 2020-10-31 DOI: 10.15830/amj.2020.22.3.29
HaeJin Seo, T. Song, Wang Li
{"title":"Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics","authors":"HaeJin Seo, T. Song, Wang Li","doi":"10.15830/amj.2020.22.3.29","DOIUrl":"https://doi.org/10.15830/amj.2020.22.3.29","url":null,"abstract":"Although companies perform societal marketing activities across different cultural regions, previous research was predominantly centered on a specific cultural region ― the West. To address this limitation in the literature, the current research examines societal marketing in the Chinese market considering cultural characteristics. China has become the largest market in the world with great potential growth for its vast consumer base. Since there is heterogeneity among regions in China, it is imperative to divide China into several markets for better understanding. Thus, this study investigates different responses of Chinese regional (coastal vs. inland) consumers toward Cause-related Marketing (CM). Our findings reveal that Chinese consumers, in general, prefer utilitarian CM products compared to hedonic CM products, which is the opposite result of findings of the previous research. Further, this was truer for consumers in inland regions, while coastal consumers did not display any preference by product type. The academic and practical implications, limitations, and directions for future research are discussed.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75460099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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