{"title":"The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence","authors":"Jihye Park, Youjae Yi, Dawon Kang","doi":"10.15830/AMJ.2019.21.2.1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"108 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia-Australia Marketing Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15830/AMJ.2019.21.2.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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