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Asia-Australia Marketing Journal最新文献

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Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market 新兴市场中传统零售的可持续性:一个应用于越南菜市场的概念框架
Asia-Australia Marketing Journal Pub Date : 2023-02-08 DOI: 10.53728/2765-6500.1598
Thi Kim Nhung Tran
{"title":"Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market","authors":"Thi Kim Nhung Tran","doi":"10.53728/2765-6500.1598","DOIUrl":"https://doi.org/10.53728/2765-6500.1598","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"69 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84929222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors Influencing Foreign Products Purchase Intention of Mongolian Consumers 影响蒙古消费者外国产品购买意愿的因素
Asia-Australia Marketing Journal Pub Date : 2022-11-12 DOI: 10.53728/2765-6500.1594
Urandelger Gantulga, Munkhbayasgalan Ganbold
{"title":"Factors Influencing Foreign Products Purchase Intention of Mongolian Consumers","authors":"Urandelger Gantulga, Munkhbayasgalan Ganbold","doi":"10.53728/2765-6500.1594","DOIUrl":"https://doi.org/10.53728/2765-6500.1594","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74215145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Empirical Study on the Acceptance of Mobility as a Service (MaaS) Based on the UTAUT2 Model 基于UTAUT2模型的出行即服务(MaaS)接受度实证研究
Asia-Australia Marketing Journal Pub Date : 2022-10-26 DOI: 10.53728/2765-6500.1593
Masaki Toyama
{"title":"Empirical Study on the Acceptance of Mobility as a Service (MaaS) Based on the UTAUT2 Model","authors":"Masaki Toyama","doi":"10.53728/2765-6500.1593","DOIUrl":"https://doi.org/10.53728/2765-6500.1593","url":null,"abstract":"To achieve the widespread use of Mobility as a Service (MaaS), a novel transportation platform, it is important to increase consumers' intention to use MaaS. Therefore, this study clarifies the determinants of consumers’ intention to use MaaS based on the UTAUT2 model. The research model is tested using structural equation modeling based on data from a web-based questionnaire survey of Japanese consumers. The results show that performance expectancy, social influence, hedonic motivation, and price value have significant effects on the intention to use MaaS. Moreover, the relationship between the intention to use MaaS and independent variables is moderated by old age. Theoretical and practical implications are discussed based on the findings.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77841640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approach 解除封锁对社会化的影响:贝叶斯多级差中差方法
Asia-Australia Marketing Journal Pub Date : 2022-10-19 DOI: 10.53728/2765-6500.1592
Hyunwoo Jung, Yiling Li, Jeonghye Choi
{"title":"The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approach","authors":"Hyunwoo Jung, Yiling Li, Jeonghye Choi","doi":"10.53728/2765-6500.1592","DOIUrl":"https://doi.org/10.53728/2765-6500.1592","url":null,"abstract":"The COVID-19 lockdown has had an unprecedented impact on people in various ways. This study evaluates the effect of lockdown repeal from both marketing and public-policy perspectives. Combining the Bayesian multilevel model with the difference-in-differences design, we find that a lockdown repeal has had a negative impact on socialization. Furthermore, the results show that those who have a low level of risk perception are less affected by lockdown repeal. Also, the negative effect of lockdown repeal varies depending on past socialization behaviors; that is, the lockdownrepeal effect is attenuated for those who socialized more than others in the past. Our findings contribute to the intersection of public policy and marketing literature and provide both academic and practical implications.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74180759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Is the Peak-Affect Important in Fast Processing of Visual Images in Printed Ads? : A Comparative Study on the Affect Integration Theories 峰值效应在平面广告视觉图像快速处理中重要吗?情感整合理论的比较研究
Asia-Australia Marketing Journal Pub Date : 2022-10-19 DOI: 10.53728/2765-6500.1591
Kyunghee Bu, Luri Lee
{"title":"Is the Peak-Affect Important in Fast Processing of Visual Images in Printed Ads? : A Comparative Study on the Affect Integration Theories","authors":"Kyunghee Bu, Luri Lee","doi":"10.53728/2765-6500.1591","DOIUrl":"https://doi.org/10.53728/2765-6500.1591","url":null,"abstract":"This study investigates how affects elicited by visual images in print ads are integrated to form a liking for the ads. Assuming a sequential rather than simultaneous processing of still-cut images, we adopt the ‘think-aloud’ method to capture consumers' spontaneous responses to visual images. We hypothesize that not only would consumers show mixed affects toward a still-cut visual image but that they would also integrate their serial affects heuristically rather than simply averaging the affects as suggested by the compensatory hypothesis. By comparing the effects of two contradictory affect integration hypotheses (i.e., peak-affect and mood-maintenance) with compensatory integration, using a single regression model, we found that peak-negative along with mood maintenance integration of serial affects for a print ad works best in the formation of ad liking. The results also support our initial premise that people can have mixed valence even toward a still-cut ad.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91298518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia 如何解释智能手表的普及?韩国和印度尼西亚的比较研究
Asia-Australia Marketing Journal Pub Date : 2022-08-09 DOI: 10.53728/2765-6500.1590
Mufida Sekardhani, Sujin Song
{"title":"What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia","authors":"Mufida Sekardhani, Sujin Song","doi":"10.53728/2765-6500.1590","DOIUrl":"https://doi.org/10.53728/2765-6500.1590","url":null,"abstract":"Identifying factors that influence consumers’ intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in location and cultural heritage, smartwatch penetration rate, geographic size, level of income, and developmental stage as a country. An extended model of TAM is proposed, and PLS-SEM is employed to test the model on data collected from 262 respondents. The findings indicate that complementary goods and healthtology have positive influences on perceived usefulness and visibility has a positive influence on social image; these, together with perceived price value, lead to the behavioral intention to adopt a smartwatch in both countries. Perceived cost was only significant for Indonesia. Theoretical contributions and practical implications are further discussed.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78898872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram 粉丝越多越好吗?Instagram种子营销活动中关注者数量与用户参与度的非线性关系
Asia-Australia Marketing Journal Pub Date : 2022-08-04 DOI: 10.53728/2765-6500.1589
Suyoung Moon, Shijin Yoo
{"title":"Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram","authors":"Suyoung Moon, Shijin Yoo","doi":"10.53728/2765-6500.1589","DOIUrl":"https://doi.org/10.53728/2765-6500.1589","url":null,"abstract":"Seeded marketing campaign (SMC) is a newly created type of marketing activities with the widespread use of social media. Previous research has examined to fi nd out the optimal seeding strategy that yields the best outcome from the campaign. This research explores the relationships between the characteristics of the seeded in fl uencer and user engagement. The data consists of information from 1062 seeded Instagram posts posted in September 2020 in Korea and 778 seeded in fl uencers who posted those contents. Analyzed by negative binomial regression, our quadratic model suggests that the relationship between user engagement and the number of followers of the seeded in fl uencer draws an inverted U-shape, indicating in fl uencers with greater number of followers may not always be the best choice for the marketers. Moreover, this research shows that the negative marginal impact coming from the huge number of followers can be attenuated when the in fl uencer is an expert of the seeded product.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85551139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mobile Banking Service in Mongolia: The Role of Online Convenience on the Acceptance and Use Behavior 蒙古手机银行服务:网上便利性对接受和使用行为的影响
Asia-Australia Marketing Journal Pub Date : 2022-08-04 DOI: 10.53728/2765-6500.1588
Aisena Ivanova, Grimm Noh
{"title":"Mobile Banking Service in Mongolia: The Role of Online Convenience on the Acceptance and Use Behavior","authors":"Aisena Ivanova, Grimm Noh","doi":"10.53728/2765-6500.1588","DOIUrl":"https://doi.org/10.53728/2765-6500.1588","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"114 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77162721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchanse Intention? 直播平台网红与观众的跨社会关系:如何影响观众粘性和购买意愿?
Asia-Australia Marketing Journal Pub Date : 2022-07-11 DOI: 10.53728/2765-6500.1587
Jeeyeon Kim, Jui-Ting Liu, S. Chang
{"title":"Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchanse Intention?","authors":"Jeeyeon Kim, Jui-Ting Liu, S. Chang","doi":"10.53728/2765-6500.1587","DOIUrl":"https://doi.org/10.53728/2765-6500.1587","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84871832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Editorial: Asia Marketing Journal makes outstanding achievements in 2021 社论:《亚洲营销杂志》2021年再创佳绩
Asia-Australia Marketing Journal Pub Date : 2022-05-05 DOI: 10.53728/2765-6500.1583
Ji Hee Song
{"title":"Editorial: Asia Marketing Journal makes outstanding achievements in 2021","authors":"Ji Hee Song","doi":"10.53728/2765-6500.1583","DOIUrl":"https://doi.org/10.53728/2765-6500.1583","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82380548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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