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Effects of Difference Age and Information Searching Level on Attitudes toward Innovative Product 不同年龄和信息搜索水平对创新产品态度的影响
Asia-Australia Marketing Journal Pub Date : 2023-04-28 DOI: 10.53728/2765-6500.1608
Sinae Lee, Dongwon Min
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引用次数: 0
Editorial: Together with the Asia Marketing Journal 社论:与《亚洲营销杂志》合作
Asia-Australia Marketing Journal Pub Date : 2023-04-28 DOI: 10.53728/2765-6500.1607
Jaewon Yoo, W. Choi, Minki Kim
{"title":"Editorial: Together with the Asia Marketing Journal","authors":"Jaewon Yoo, W. Choi, Minki Kim","doi":"10.53728/2765-6500.1607","DOIUrl":"https://doi.org/10.53728/2765-6500.1607","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75322062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market? 企业的创新活动和信用评级信号如何被市场接受?
Asia-Australia Marketing Journal Pub Date : 2023-04-28 DOI: 10.53728/2765-6500.1606
Jeongbin Whang
{"title":"How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?","authors":"Jeongbin Whang","doi":"10.53728/2765-6500.1606","DOIUrl":"https://doi.org/10.53728/2765-6500.1606","url":null,"abstract":"Firm innovativeness and financing capacity are critical signals to stakeholders as they are key drivers of firm performance and competitiveness and indicate the firm’s ability to fund its operations and growth initiatives. Based on signaling theory, this study investigates the signaling effect of a firm’s innovativeness and creditworthiness and examines its signaling effectiveness. Using Korean innovation data and Korea Investors Service financial data for nine years, the findings indicate that a firm’s technological innovation has a negative impact on its credit ratings, while non-technological innovation has a positive impact. Furthermore, a firm’s credit ratings positively impact its performance. The current study contributes to the literature on signaling theory by exploring the signaling effect of a firm’s innovativeness and creditworthiness. The findings provide insights for managers on how to send and monitor signals to stakeholders.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"48 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78229119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity 属性相似性与产品偏好:属性熟悉度的调节作用
Asia-Australia Marketing Journal Pub Date : 2023-04-28 DOI: 10.53728/2765-6500.1605
Kwanho Suk
{"title":"Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity","authors":"Kwanho Suk","doi":"10.53728/2765-6500.1605","DOIUrl":"https://doi.org/10.53728/2765-6500.1605","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73598414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Residential Mobility Influences Material and Experiential Purchases 居住流动性如何影响物质和体验性购买
Asia-Australia Marketing Journal Pub Date : 2023-02-08 DOI: 10.53728/2765-6500.1599
Sujeong Hong
{"title":"How Residential Mobility Influences Material and Experiential Purchases","authors":"Sujeong Hong","doi":"10.53728/2765-6500.1599","DOIUrl":"https://doi.org/10.53728/2765-6500.1599","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75691961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App 吸引力规则:女性对约会软件中男性自我表现的看法
Asia-Australia Marketing Journal Pub Date : 2023-02-08 DOI: 10.53728/2765-6500.1597
O. Roshchupkina, Olga Kim, Eun‐Ju Lee
{"title":"Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App","authors":"O. Roshchupkina, Olga Kim, Eun‐Ju Lee","doi":"10.53728/2765-6500.1597","DOIUrl":"https://doi.org/10.53728/2765-6500.1597","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74233421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry 客户权益驱动因素对满意度的差异影响:以中国电信业为例
Asia-Australia Marketing Journal Pub Date : 2023-02-08 DOI: 10.53728/2765-6500.1600
HaeJin Seo, Linlin Fu, T. Song
{"title":"Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry","authors":"HaeJin Seo, Linlin Fu, T. Song","doi":"10.53728/2765-6500.1600","DOIUrl":"https://doi.org/10.53728/2765-6500.1600","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86201312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
How desirable is the medium? Effect of point accumulation scheme on consumer loyalty toward reward program 这种媒介有多可取?积分累积计划对奖励计划消费者忠诚度的影响
Asia-Australia Marketing Journal Pub Date : 2023-02-08 DOI: 10.53728/2765-6500.1601
Eujin Park
{"title":"How desirable is the medium? Effect of point accumulation scheme on consumer loyalty toward reward program","authors":"Eujin Park","doi":"10.53728/2765-6500.1601","DOIUrl":"https://doi.org/10.53728/2765-6500.1601","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85760021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm 探索韩国第一家社会企业的社会企业家精神——以东华制药创始人为例
Asia-Australia Marketing Journal Pub Date : 2023-02-08 DOI: 10.53728/2765-6500.1596
Ji Hee Song
{"title":"Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm","authors":"Ji Hee Song","doi":"10.53728/2765-6500.1596","DOIUrl":"https://doi.org/10.53728/2765-6500.1596","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"44 1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75010135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Editorial: Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade 社论:新十年的可持续发展、道德和ESG营销特刊简介
Asia-Australia Marketing Journal Pub Date : 2023-02-08 DOI: 10.53728/2765-6500.1602
Molan Kim
{"title":"Editorial: Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade","authors":"Molan Kim","doi":"10.53728/2765-6500.1602","DOIUrl":"https://doi.org/10.53728/2765-6500.1602","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90742832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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