International journal of virtual communities and social networking最新文献

{"title":"Corporate Blogs: A New Reality for Developing Consumer-Brand Centricity (Experimental Approach)","authors":"N. Sinha","doi":"10.4018/ijvcsn.2014040103","DOIUrl":"https://doi.org/10.4018/ijvcsn.2014040103","url":null,"abstract":"As economic challenges and pressures for businesses mount, marketing teams are faced with major decisions. While widespread consumer anxiety results in dwindling businesses, marketing budget allocations are hit by cutbacks and marketers face the challenge of better market performance in a restrained economy. Investments and organizational objectives have been reframed. While retention of market share appears the biggest thought, equally important is to continue to build the product or service's customer base and avoid losing brand value during constrained times. The need is to reorganize brand portfolios, rethink spending approaches, generate more fine-grained customer insights, overhaul pricing and segment management and restructure sales, service, and channel strategies. Better brand positioning and appropriate use of technological tools enables shrinking the budgets for marketing resource allocation. In this context, brand positioning gains importance as a strategic marketing function. It further becomes vital for organizations to recognize the consumer as a significant dimension in evaluating and positioning organizational brands. This can be achieved through adoption of appropriate brand management strategies. In this paper, the authors explore the use of organizational blogs for increasing consumer brand knowledge. Blogging is shaping into a useful organizational tool for brand propagation and interaction with consumers with several corporates having effectively launched Corporate Blogs, thereby shaping consumer perception, by adding to consumer knowledge about organizations, brands and products. In this paper the researcher analyses the improvement in Consumer brand knowledge by exposure of the consumer to a corporate blog. A simulated lab environment is created where a set of consumers are exposed to a brand blog for a period of ten minutes. The variation in levels of consumer brand knowledge is calculated. Future scope of work is outlined in measuring the variation in consumer sentiment pertaining to a brand before and after increase in a consumer's knowledge pertaining to a brand. Subsequently Brand knowledge maps will be developed to measure the results empirically. In the era of consumer empowerment, the average consumer is faced with numerous product and brand choices. In a fiercely competitive environment, organizations who want to retain their consumers and increase consumer-brand loyalty need to focus on increasing the consumer's knowledge about the brand.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"58 1","pages":"37-48"},"PeriodicalIF":0.0,"publicationDate":"2014-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77186402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Interactive Storytelling: Approaches, Applications, and Aspirations","authors":"J. Smed","doi":"10.4018/ijvcsn.2014010102","DOIUrl":"https://doi.org/10.4018/ijvcsn.2014010102","url":null,"abstract":"Interactive digital storytelling (IDS) aims at generating dramatically compelling stories based on the user's input. During a quarter of a century of research, IDS has promised to change the way computer games and other interactive applications tell stories. This paper reviews the theory behind IDS as well as the current state of IDS research, and studies whether — and how — IDS can improve interactive applications in general and computer games in particular.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"15 1","pages":"22-34"},"PeriodicalIF":0.0,"publicationDate":"2014-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86149416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Incentivizing High-Quality Reviews in Peer-to-Peer Settings: A Feasibility Study with Student Assignments","authors":"J. Yue, Klemens Böhm, S. V. Stackelberg","doi":"10.4018/ijvcsn.2014010101","DOIUrl":"https://doi.org/10.4018/ijvcsn.2014010101","url":null,"abstract":"Peer reviewing has been touted as a popular instrument to identify good contributions in communities. A problem of peer reviewing is that reviewers have little incentive to make significant effort. To address this problem, the authors introduce a new variant of peer reviewing. It differs from conventional peer reviewing in two ways: First, peers who have made a contribution must also review the contributions made by others. Second, each contributor issues ratings regarding the reviews he has received. To incentivize reviewing, they design an assessment scheme which does not only assess the quality of the contribution made by a peer, but also the quality of the reviews he has submitted. The scheme ranks peers by overall performance, and the ranks determine their payoff. Such a setting gives way to competition among peers. A core challenge however is to elicit objective reviews and ratings. The authors consider two issues which are in the way of this objectiveness: First, they expect preference bias in ratings, i.e., peers tend to prefer reviews with high scores, but dislike reviews with low scores. Second, strategic peers might defame others in their reviews or ratings. This is because they perceive others as competitors. In this paper, they propose a heuristic to address these issues. Further, they carry out a user study in a lecture scenario to evaluate their scheme. It shows that students are incentivized to submit high-quality reviews and that their scheme is effective to evaluate the performance of students.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"33 1","pages":"1-21"},"PeriodicalIF":0.0,"publicationDate":"2014-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78951577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Community Detection Approaches in Real World Networks: A Survey and Classification","authors":"P. Wadhwa, M. Bhatia","doi":"10.4018/ijvcsn.2014010103","DOIUrl":"https://doi.org/10.4018/ijvcsn.2014010103","url":null,"abstract":"Online social networks have been continuously evolving and one of their prominent features is the evolution of communities which can be characterized as a group of people who share a common relationship among themselves. Earlier studies on social network analysis focused on static network structures rather than dynamic processes, however, with the passage of time, the networks have also evolved and the researchers have started to focus on the aspect of studying dynamic behavior of networks. This paper aims to present an overview of community detection approaches graduating from static community detection methods towards the methods to identify dynamic communities in networks. The authors also present a classification of the existing dynamic community detection algorithms along the dimension of studying the evolution as either a two-step approach comprising of community detection via static methods and then applying temporal dynamics or a unified approach which comprises of dynamic detection of communities along with their evolutionary characteristics.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"8 1","pages":"35-51"},"PeriodicalIF":0.0,"publicationDate":"2014-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83552925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Businesses: Creation of a Research Framework for Organizational Readiness for Enterprise 2.0","authors":"A. Wahi, Y. Medury","doi":"10.4018/ijvcsn.2014010104","DOIUrl":"https://doi.org/10.4018/ijvcsn.2014010104","url":null,"abstract":"Customers are no longer at the receiving end in the new digital economies. They have a say in everything and are co-creating products and services. Their connection with other customers is stronger and the influence they exert collectively on businesses is phenomenal. All this has been made possible by the technologies that the collaborative internet has made possible. Businesses have discarded hierarchies and functional pyramid structures in favor of flat empowered structures to improve decision responsiveness in the new age. Competency is fast replacing compatibility amongst successful employees. Geography is dead and interactions take place across boundaries of distance, time, language and culture. This transformation of the business enterprise to Enterprise 2.0 has become possible due to the use of Web 2.0 tools becoming common place and has had far reaching implications. The question that it raises is that are all organizations equally well equipped to take advantage of these changes or is it going to change the relative power equation amongst them to make some small forward looking technology savvy organizations suddenly more powerful than the erstwhile successful large giants who had built themselves on the strength of their products and markets over time. This paper aims at creating a framework that can help evaluate this emerging equation and assess the state of readiness of all organizations to meet this onslaught of business change. The framework addresses these technologies, the way they are impacting business strategy and spells out all that organizations need to do to be able to gear up to face the changing fabric of the new age enterprise.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"30 1","pages":"52-66"},"PeriodicalIF":0.0,"publicationDate":"2014-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75406845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Automated Data Extraction from Online Social Network Profiles: Unique Ethical Challenges for Researchers","authors":"Sophia Alim","doi":"10.4018/IJVCSN.2013100102","DOIUrl":"https://doi.org/10.4018/IJVCSN.2013100102","url":null,"abstract":"As the use of online social networking (OSN) sites is increasing, data extraction from OSN profiles is providing researchers with a rich source of data. Data extraction is divided into non-automated and automated approaches. However, researchers face a variety of ethical challenges especially using automated data extraction approaches. In social networking, there has been a lack of research that looks into the unique ethical challenges of using automated data extraction compared to non-automated extraction. This article explores the history of social research ethics and the unique ethical challenges associated with using automated data extraction, as well as how these impact the researcher. The author's review has highlighted that researchers face challenges when designing an experiment involving automated extraction from OSN profiles due to issues such as extraction methods, the speed at which the field of social media is moving and a lack of information on how to deal with ethical challenges.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"38 1","pages":"24-42"},"PeriodicalIF":0.0,"publicationDate":"2013-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80057135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Children's Social Participation in Virtual Worlds","authors":"Terhi Tuukkanen, Terhi‐Anna Wilska, A. Iqbal, M. Kankaanranta","doi":"10.4018/IJVCSN.2013100104","DOIUrl":"https://doi.org/10.4018/IJVCSN.2013100104","url":null,"abstract":"Virtual worlds provide an arena for children to express themselves and to interact with others. They are a natural and frequent part of children's life today. However, there is not much research on what actually happens in the online worlds and what kind of opportunities those worlds could offer to children and thereby enhance their social participation. The aim in this study is to explore the potential of virtual worlds for children's social participation. The empirical part of the study consists of interviews with 21 Finnish children, aged 11-15 years. By interviewing children, the authors examined their social practices in virtual worlds. In the study, the authors found seven types of social practice that make it possible for children to socialize with others, learn new things and skills, express themselves publicly and play in virtual worlds. Virtual worlds provide an arena for children to overcome the limitations of the real world. However, the freedom also has side effects: misbehavior.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"8 1","pages":"59-73"},"PeriodicalIF":0.0,"publicationDate":"2013-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88614115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Profile, Gaming Usage and Purposes of Gaming of Internet Café Users in Manila: An Exploratory Study","authors":"Ana Clariza Natanauan, Jenmart Bonifacio, Mikael Manuel, R. Bringula, John Benedic R. Enriquez","doi":"10.4018/ijvcsn.2013100103","DOIUrl":"https://doi.org/10.4018/ijvcsn.2013100103","url":null,"abstract":"This descriptive-exploratory study attempted to give the readers a portrait of cyber cafA© gamers in Manila. It determined the profile of gamers, their gaming usage, and their purposes of cyber cafA© gaming. Descriptive statistics revealed that most of the respondents were Manila settlers, students, pursuing or had obtained college degrees, male, young, Roman Catholic, single, belonged to middle-income class, and played games in cyber cafA©s in the afternoon once to twice a week. One-way chi-square showed that frequency of gaming was not equally distributed in a week and gamers showed tendency to play games in a cyber in a particular time of the day. Real-time strategy games were the most frequently played games in cyber cafA©s. To recreate, to relieve boredom, and to have fun were the top three reasons in playing games in cyber cafA©s. Conclusions and directions for future research were also presented.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"5 1","pages":"43-58"},"PeriodicalIF":0.0,"publicationDate":"2013-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75507150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unveiling the Continuum of Intended and Unintended Consequences: Exploring Social Media's Impact on the Connections Made by Individuals who Self-Identify as Lesbian, Gay, Bisexual and/or Queer (LGBQ)","authors":"Connie S. Barber, S. Bettez","doi":"10.4018/IJVCSN.2013070101","DOIUrl":"https://doi.org/10.4018/IJVCSN.2013070101","url":null,"abstract":"Social media has become synonymous with every day communication in our technologically advanced society. Individuals use it to share information, make plans with friends and keep up with folks geographically dispersed from them. Lesbian, gay, bisexual, and queer (LGBQ) individuals often use social media to find other individuals with whom they can share about their sexual orientation. In this study, we use qualitative methods to explore the impact of social media on the connections made by individuals who self-identify as LGBQ.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"81 1","pages":"1-15"},"PeriodicalIF":0.0,"publicationDate":"2013-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81216218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cyber-Synchronicity: A Theoretical Model for Bridging the Virtual and the Material","authors":"Jeffrey Smith","doi":"10.4018/ijvcsn.2013070104","DOIUrl":"https://doi.org/10.4018/ijvcsn.2013070104","url":null,"abstract":"Communication affects us as human beings, whether via virtual worlds or the material one, and involves a variety of issues. Some are issues both worlds have in common, while others are unique, depending on the individuals involved, the communities inhabited, and the mediums utilized. Prior research has demonstrated that, for inhabitants who reside both in the virtual and the material, there is significant effect on the experience of both worlds stemming from both worlds. This study combines Gergen's Saturated Self theory, Hamman's Virtual Community theory, and Van Manen's four phenomenological existentials to posit both an additional four existentials unique to virtual communication and a theoretical model that can be used to chart the impact of each world upon the other. The Cyber-Synchronicity model will aid in a deeper understanding of the meaning and impact of synchronous and synonymous participation in a virtual community.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"12 1","pages":"52-67"},"PeriodicalIF":0.0,"publicationDate":"2013-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80092075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}