Asian social science最新文献_第2页

A Corpus-Assisted Analysis of Conceptual Metaphors in K-Beauty Metaphoric Advertising K-Beauty 隐喻广告中概念隐喻的语料库辅助分析

Asian social science Pub Date : 2024-02-26 DOI: 10.5539/ass.v20n2p1

Xiaohua Yu, Younghee Cheri Lee

{"title":"A Corpus-Assisted Analysis of Conceptual Metaphors in K-Beauty Metaphoric Advertising","authors":"Xiaohua Yu, Younghee Cheri Lee","doi":"10.5539/ass.v20n2p1","DOIUrl":"https://doi.org/10.5539/ass.v20n2p1","url":null,"abstract":"Over the past few decades, the Conceptual Metaphor theory has attracted scholarly and practitioner attention in the construction of metaphoric advertising, which is driven by the claim that abstract concepts intended to be delivered are better communicated through a conceptual metaphor (Reddy 1979). Metaphoric advertising is a communicative mechanism that sends out intended messages while also provoking positive emotions and triggering attention from the recipient. In order to augment prior findings, this article aims to provide the metaphorical account of a conceptual mechanism delineated in K-Beauty metaphoric advertising by classifying their sub-types into structural, orientational, and ontological metaphors. To that end, this study compiled the K-Beauty metaphoric advertising corpora, which held over four thousand tokens of slogans and taglines extracted from beauty product advertisements generated in translated English, thus aiming to discuss primary instances of metaphorical mappings and conceptualizations, as well as their persuasive functions. Overall, the results evidenced that structural metaphors outperformed the other two sub-types, typifying systematic qualities and rich source domains. Of all the conceptual metaphor sub-categories, it was observable that the ENTITY and SUBSTANCE metaphors, which are a sub-type of ontological metaphors, were the most robust, signifying that ontological metaphors may adopt an imaging mechanism to transfer metaphorical mappings from a source domain to a target domain. The findings argue that particular metaphor choices in metaphoric advertising are closely linked to a cognitive mechanism triggered by cultural awareness pertaining to persuasion and promotion. Based on the current findings, implications and future research directions will also be discussed.","PeriodicalId":89741,"journal":{"name":"Asian social science","volume":"2 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140430476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Virtual Music Idol, the Chinese Leitkultur and the Making of the World’s First Virtual ‘Red Diva’ 虚拟音乐偶像、中国音乐文化和世界上第一个虚拟 "红色天后 "的诞生

Asian social science Pub Date : 2024-02-26 DOI: 10.5539/ass.v20n2p24

Liuyan Song, Chow Ow Wei, Li Fan, Sarjit S. Gill, Linghan Zhai

引用次数: 0

Innovations in the Design of Pleated Clothing Using Digital Printing and Dyeing Technology 利用数码印染技术设计百褶服装的创新方法

Asian social science Pub Date : 2024-01-31 DOI: 10.5539/ass.v20n1p42

Wei Chang, Xubing Xu

{"title":"Innovations in the Design of Pleated Clothing Using Digital Printing and Dyeing Technology","authors":"Wei Chang, Xubing Xu","doi":"10.5539/ass.v20n1p42","DOIUrl":"https://doi.org/10.5539/ass.v20n1p42","url":null,"abstract":"Pleating technology plays a major role in the design of pleated clothing. Also known as wrinkle clothing design, pleating is a high temperature process that has been significantly influenced by progress in science and technology. The combination of pattern design and pleating through the use of digital printing and dyeing technology has become a key aspect of the visual presentation, embodiment of style, and decorative art associated with pleated clothing. This paper explores the historical background and performance of the technologies used in the pleating process, and examines the various modeling techniques that have been brought to bear. The principal innovations in the pleating process can be divided up into shaping, shrinking, and decorative technologies. The relationship between changes in pleating and clothing patterns is also discussed, together with how design thinking has approached the craft of overlaying patterns on pleated clothing. Depending on the clothing and kind of technology being used, there are three main ways in which innovative design can be applied to the pleating process: to create geometric clothing patterns; to create basic clothing patterns; and through the superposition of shrinking technology. A Chinese design case is presented to illustrate how the integration of technology and art can be realized. This paper may serve as a source of future reference for technological innovation in the design of pleated clothing.","PeriodicalId":89741,"journal":{"name":"Asian social science","volume":"493 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140476836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Automated Determination of a Behavioral Personality Type Using the Disc Method: Comparative Research of Programs and Chatbots Based on Artificial Intelligence 使用 "圆盘法 "自动确定行为人格类型：基于人工智能的程序和聊天机器人比较研究

Asian social science Pub Date : 2024-01-31 DOI: 10.5539/ass.v20n1p34

Vasily Kashkin, Valeriya Paliy

{"title":"Automated Determination of a Behavioral Personality Type Using the Disc Method: Comparative Research of Programs and Chatbots Based on Artificial Intelligence","authors":"Vasily Kashkin, Valeriya Paliy","doi":"10.5539/ass.v20n1p34","DOIUrl":"https://doi.org/10.5539/ass.v20n1p34","url":null,"abstract":"The article presents the results of the comparative research and testing of programs and chatbots based on artificial intelligence in order to determine the type of client's personality using the DISC method. The purpose of this study is to draw conclusions about the comparative effectiveness of the automated programs of psychometric text-based analysis and the possibility of their use in practice. We have analyzed 62 text mining programs and 11 artificial intelligence chatbots using automated language models and identified those that are capable of psychometric text analysis based on the DISC methodology. Using selected programs, we analyzed the text of social media posts and interviews of the selected company leader in order to determine his psychological characteristics and personality type. The studied programs are able to determine the personality type based on his/her texts and social networks, however, in our opinion, today such an assessment is not as reliable as with direct psychometric testing of a person and observation of his/her behavior in real life. This method of studying a person is quite useful from a marketing point of view and allows to prepare a product and business offer based on the psychological characteristics of a potential client.","PeriodicalId":89741,"journal":{"name":"Asian social science","volume":"116 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140475755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Research on a Haiqing Robe with Falcon Chasing Hare of the Yuan Dynasty (1271-1368) 元代（1271-1368 年）海青追隼兔袍研究

Asian social science Pub Date : 2024-01-31 DOI: 10.5539/ass.v20n1p53

Yang Rulin, Shi Jing

引用次数: 0

Community-Based Flood Risk Management: Empowering Local Responses: A Case Study in Meru, Klang 基于社区的洪水风险管理：增强地方应对能力：巴生梅鲁案例研究

Asian social science Pub Date : 2024-01-31 DOI: 10.5539/ass.v20n1p1

Mohd Azli Jailani, Hamidah Mat, Amiraa Ali Mansor, Wan Mohd Al Faizee Wan Ab Rahaman

{"title":"Community-Based Flood Risk Management: Empowering Local Responses: A Case Study in Meru, Klang","authors":"Mohd Azli Jailani, Hamidah Mat, Amiraa Ali Mansor, Wan Mohd Al Faizee Wan Ab Rahaman","doi":"10.5539/ass.v20n1p1","DOIUrl":"https://doi.org/10.5539/ass.v20n1p1","url":null,"abstract":"With an expansive flood-prone region, effectively managing risks, particularly those impacting residents in flood-prone communities, poses a significant challenge for Malaysia. Regular in-depth studies are essential to enable the country to anticipate and comprehend the emerging risks that capable of causing both loss of life and damage to properties and public infrastructure. This research aimed to investigate the dynamics of flood risk management and present recommendations for stakeholders in mitigating the consequences of flood events. Employing a qualitative approach, 13 participants, all flood victims residing in Meru, Klang, were purposefully selected. The participants were divided into two groups: the first group, comprising 5 participants, engaged in a focus group interview, while the second group, consisting of 8 participants, responded to open-ended questions. Both groups answered identical structured questions in both oral and written formats. Thematic Analysis (TA) was applied to analyse the data from these exercises. The findings revealed that flood risk management comprises four components: psychological risk, improper development risk, evacuation risk, and communal risk. The study recommends the implementation of a comprehensive flood mitigation plan covering pre-, during, and post-flood phases to address the specific requirements arising during flood events. It is hoped that this research contributes valuable insights to augment the existing flood management system, benefiting not only the victims but also all stakeholders involved in managing the impacts of flood events.","PeriodicalId":89741,"journal":{"name":"Asian social science","volume":"405 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140474098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Education of Students with Visual Impairments in China: An Overview 中国视障学生教育：概述

Asian social science Pub Date : 2024-01-31 DOI: 10.5539/ass.v20n1p15

Jing Qi, Yan Li, Wenhong Xu

引用次数: 0

America’s “Narrative of Combating the COVID-19 Pandemic” in “Post-truth” Context 后真相 "背景下的美国 "抗击 COVID-19 大流行叙事

Asian social science Pub Date : 2024-01-31 DOI: 10.5539/ass.v20n1p21

Shimi Xu, Xiao Han, Xueru Zhang

{"title":"America’s “Narrative of Combating the COVID-19 Pandemic” in “Post-truth” Context","authors":"Shimi Xu, Xiao Han, Xueru Zhang","doi":"10.5539/ass.v20n1p21","DOIUrl":"https://doi.org/10.5539/ass.v20n1p21","url":null,"abstract":"Some US politicians and media, driven by the zero-sum Cold War mentality, ideological bias, and domestic political needs, have made no effort to politicize, stigmatize, and label the epidemic with the “post-truth” narrative logic of “promoting values and belittling the epidemic” in order to hide the institutional impotence and political incompetence exposed by the epidemic response and mitigate the impact of the comparison between “China’s governance” and “chaos in the United States.” The U.S. narrative of fighting COVID-19 was based on fabrications, fallacies, and hegemonic construction, which involved scapegoating others and assigning blame. The US “anti-epidemic narrative” is essentially a weapon to use fallacies to cut reality, fabricate history with lies, and suppress China with hegemony. The “anti-epidemic narrative” of the US is that it is dissatisfied with everything about China, regards China as being behind the times, and is hostile to both the Communist Party and Marxism. It is a denial of China’s strategy, direction, and system. The best method to combat the global public health crisis is to improve global public health governance, increase international cooperation against COVID-19, jointly build a “Silk Road for health,” and create a community of health for all people. Additionally, they contribute to revising the US “narrative against COVID-19.”","PeriodicalId":89741,"journal":{"name":"Asian social science","volume":"43 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140476990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Reviewer Acknowledgements for Asian Social Science, Vol. 19, No. 6 亚洲社会科学》第 19 卷第 6 期审稿人致谢

Asian social science Pub Date : 2023-11-30 DOI: 10.5539/ass.v19n6p153

Jenny Zhang

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Implementation of Occupational Safety and Health in the Work Accident Prevention and Management System at Pt. Indonesia Power Steam Power Plant (Pltu) Barru Operation and Maintenance Services Unit 印度尼西亚Pt.Power蒸汽发电厂（Pltu）Barru运营和维护服务单位在工伤事故预防和管理系统中实施职业安全与健康的情况

Asian social science Pub Date : 2023-11-29 DOI: 10.5539/ass.v19n6p142

Mukmin Muhammad, Marsuki Marsuki

引用次数: 0