{"title":"What You Find When You Find No One: Finding the Light out of Darkness","authors":"LAURA JANISSE, FRANCES DiMARE DAILEY","doi":"10.1111/epic.12188","DOIUrl":"https://doi.org/10.1111/epic.12188","url":null,"abstract":"<p>In the past year, our team encountered unexpected friction when recruiting efforts resulted in zero participants for two different user populations on two health projects. For one project, we were searching for women experiencing pain related to their perimenopause. And for the other project, we were searching for people who were in early stages of their chronic kidney disease. We hadn't experienced finding no one before. We were forced to pause and question our approach and work. It all felt heavy – zero recruits, the need to find direction for what to do next, and ability to discover the insight for why this happened. Finding no one had critical design and business impact for our team and cross-functional partners.</p><p>Join us as we share how we emerged from the darkness of zero, how we found motivation to push through and unpack the friction, and how we ended up in a better position because of zero. We hope our story helps the community see friction as a gift when they encounter it in the future, and that it inspires us, as research practitioners, to question what blind spots might exist within our practice and work.</p>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"559"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Friction in Equity Work for Product Development: A Human-First Approach to Getting Unstuck","authors":"MARINA KOBAYASHI, NOELLE EASTERDAY, ALEXANDRE ZANONI","doi":"10.1111/epic.12171","DOIUrl":"https://doi.org/10.1111/epic.12171","url":null,"abstract":"<div>\u0000 <p>As part of an internal UX team, researchers at a multinational tech corporation were tasked with improving the Equity of products through product development practices within the company. However, the researchers had to first define the space and assess the friction their colleagues felt when trying to do Equity work. What followed was an ethnographic “noticing” of colleagues feeling “stuck” followed by an accounting of social and organizational blockages at three levels: institutional, interpersonal, and intrapersonal. But to even capture these signals, the researchers themselves had to first get “unstuck” and reframe our UX-centric understanding of internal “users” back to ethnographic-centric “humans”. Based on the findings of mixed ethnographic and UX methods, this case study explores the multidimensionality of Equity work for the individual, questions the boundaries of what “counts” within the professional sphere, and argues for new strategies for Diversity, Equity, and Inclusion (DEI) solutioning. The first half of the paper lays out the fraught landscape of product building for Equity and the challenges practitioners face when business constraints intersect with top-down DEI goals. How did we account for the many causes of friction in Equity work? How were our colleagues blocked, slowed down, or paused within the minutiae of their day-to-day? The second half identifies opportunities for Equity-focused UX praxis within organizational structure. How did storytelling create space for productive discomfort? What were the calls-to-action for individual contributors, managers, and leadership? And how did we define success within our own work? In the end, this case study demonstrates how, when experiencing friction ourselves, we got unstuck by stepping back and simply asking ourselves, “Why is this so hard [for us right now]?”</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"329-335"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12171","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
EMORY JAMES EDWARDS, SUSAN FAULKNER, RICHARD BECKWITH, REBECCA CHIERICHETTI
{"title":"Accessibility as Apparatus: How the Friction Filled Experience of Using Hearing Aids with a PC Led a Corporation to Design for Accessibility","authors":"EMORY JAMES EDWARDS, SUSAN FAULKNER, RICHARD BECKWITH, REBECCA CHIERICHETTI","doi":"10.1111/epic.12176","DOIUrl":"https://doi.org/10.1111/epic.12176","url":null,"abstract":"<div>\u0000 <p>This paper explores the complex, kluged, multi-device systems that hard of hearing (HoH) users must grapple with when trying to connect their hearing aids to their PCs. We argue that these systems can be modeled as a physical apparatus, a Rube Goldberg machine, made up of many forces causing drag or friction in the interaction between assistive devices, people with disabilities, and computers. Our fieldwork covers three related research studies and a total of 22 in-depth remote interviews plus contextual sensory media data collected through Dscout, an end-to-end mobile ethnography platform, with hearing aid users. We provide examples of environmental limitations and technical difficulties of multi-device pairing and switching, along with personal details of life, work, recreation, and socializing that dictate particular use cases. We also discuss the interpersonal, environmental, and technical factors that had to align at an organizational level in order for this research to occur, before finishing with the significant organizational outcomes of these studies.</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"385-405"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12176","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Toward an Ethnography of Friction and Ease in Complex Systems","authors":"BENJAMIN CHESLUK, MIKE YOUNGBLOOD","doi":"10.1111/epic.12184","DOIUrl":"https://doi.org/10.1111/epic.12184","url":null,"abstract":"<div>\u0000 <p>The stuff we ethnographers help to create is becoming more socially and technologically complex. Despite this, ethnographic practice in industry largely continues to rely on conceptual frameworks that favor relative simplicity. This paper describes our multi-year collaboration to develop a set of concepts and resources to support complexity- and systems-oriented thinking in design ethnography. Drawing on our own experiences as practicing anthropologists, we explore some of the ways in which three “frictions” hinder systemic thinking in user-centered design research. These are the frictions of availability, dissonant knowledge, and entrenched praxis. Against these, we argue for a broader, systems-sensitive approach to industry ethnography—one that seeks to understand both friction and ease for a wider range of human subjects and settings than are usually considered. Guided by perspectives from the social sciences and industry, as well as our own experience, we suggest turning our inquiry toward systems-situated phenomena, exploring, specifically: interconnectedness, synthesis, and emergence. We then describe our own foray into “user ecosystem thinking,” a practical, experimental framework for applying a systems-sensitive approach to research and design.</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"491-511"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12184","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
NIA HOLTON-RAPHAEL, CHELSEA MAULDIN, MEERA ROTHMAN
{"title":"Researcher Positionality & Identity Validation: A Case Study in Organizational Friction over the Framing of a Demographic Questionnaire","authors":"NIA HOLTON-RAPHAEL, CHELSEA MAULDIN, MEERA ROTHMAN","doi":"10.1111/epic.12186","DOIUrl":"https://doi.org/10.1111/epic.12186","url":null,"abstract":"<div>\u0000 <p>This case study, co-authored by junior and senior members of a design-research organization, examines internal friction that arose from junior researchers proposing to expand the sex and gender options on a data collection tool. This proposal blossomed into a larger debate around researcher positionality and the intended purpose of the data collection tool. This case study traces how the organization navigated this friction, outlines the literature they used to anchor their debate, and summarizes the language and practice standards ultimately adopted by the team. This discussion, occurring over several months, was complex and challenging, particularly within an organization that valorizes transparent, collaborative, and human-centered decision-making. We believe this case study, showcasing the researchers' efforts to navigate these sensitive issues, holds value for other researchers and organizations negotiating not just specific demographic terms, but differing understandings of roles and identities held by early-career and late-career researchers.</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"529-543"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12186","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Fluidity and Friction: An Experiment in Ethnographic Foresight","authors":"ERIN DUNCAN, KAT LEE, ELLIE MICHEL","doi":"10.1111/epic.12160","DOIUrl":"https://doi.org/10.1111/epic.12160","url":null,"abstract":"<p>Ethnography can be a divining rod for the future. Though speculative, the study of cultural signals to seed foresight creates a rich, provocative perspective that is difficult to dismiss, even in an always-be-shipping business context. Our presentation is a journey into our team's nascent foresight practice and our discovery of a secular trend that is creating friction for all of us, and in particular, for organizations that depend on clear, rectified data. ‘Beyond Binary’ encapsulates the social sea-change taking place as identities are becoming increasingly fluid. Boundaries are dissolving, liminal spaces expanding. Language and meaning are being reclaimed, remade. We may be nearing the precipice of an organizational identity crisis. What are big data analytics in an era of mercurial data? How will we remake and recalibrate our tools and methods for understanding humanity at scale?</p>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"184"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sangharsh: (nm) Struggle; Conflict, Friction: Creative Workarounds in Negotiating Friction Arising from Patriarchy!","authors":"VIDYA GANESH","doi":"10.1111/epic.12164","DOIUrl":"https://doi.org/10.1111/epic.12164","url":null,"abstract":"<p>India is a country of people belonging to varied socioeconomic backgrounds. Patriarchy is very much evident in the day to day lives of the different people we speak to in the course of our work.</p><p>As an ethnographer I am always interested in and amazed by the creativity of these rural women, their never give up attitude to maintain their identity, the bond they form with their community to continue growing and as a mother of two urban girls am fascinated by the diversity in situations yet similarity of the workarounds in place for both these completely different worlds. I am always struck by the difference in the approaches to life situations but also the commonality of finding a workaround to achieve what they want and slowly expand their boundaries. I can't help but wonder what the future is going to bring to all of these life journeys. In my PechaKucha I am sharing how these women navigate and negotiate the various frictions that arise either from the patriarchy within their homes or from society. How do they get around gatekeepers and what can be done to make their lives more frictionless?</p>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"222"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Observing Friction through Ethnography and Experience Prototyping in the Postpartum Period","authors":"RAELYNN O'LEARY, ASHLEY DEAL, TAMAR KRISHNAMURTI","doi":"10.1111/epic.12166","DOIUrl":"https://doi.org/10.1111/epic.12166","url":null,"abstract":"<div>\u0000 <p>During the postpartum period, significant clinical and social supports exist for the care and wellness of a newborn baby. Yet over the same six weeks, new moms report feeling abandoned and alone. In this case study, we share the research methods we used to evaluate an early prototype of a digital tool designed to offer support and healing guidance to postpartum moms. We discuss our strategies for onboarding participants during this period of significant transition, and for engaging them for six weeks through a novel study design. This work highlights the deep friction new moms often face navigating their own physical healing while so much attention and care—theirs and others'—is focused on the baby. It also offers an approach to reducing an ongoing friction in new product development: what people say they want may differ significantly from what they actually want or need in real-life contexts.</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"241-256"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12166","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Smartphones and the Future of Remembering: Frictions, Problems, and Pathways","authors":"CHARLIE STRONG, PHD, SAEIDEH BAKHSHI, PHD","doi":"10.1111/epic.12154","DOIUrl":"https://doi.org/10.1111/epic.12154","url":null,"abstract":"<div>\u0000 <p>This ethnographic case study discusses friction in everyday information-seeking on smartphones and proposes new pathways for addressing these barriers. Our study delves into how smartphones have become integral tools for memory recall and inscription, creating multiple types of mnemonic friction. We draw on Andy Clark and David Chalmers's “Extended Mind Thesis” to situate our case dan to emphasize that smartphones are more than just a device we own—they inform who we are and what we are capable of. But smartphones also produce new kinds of social, psychological, and epistemic problems. Our case surfaces how users confront an ever-increasing pool of sometimes interconnected, sometimes incommensurate, and often intractable mobile phone memories. We explore the consequences of this friction for power, capabilities, culture, and the challenges of information overload in an era where people have become inextricably reliant on smartphones for memory, learning, knowledge, sociality, and practical action.</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"89-102"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12154","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}