Revista economicaPub Date : 2021-12-19DOI: 10.56043/reveco-2021-0033
Mircea Fuciu
{"title":"THE CONSUMER PROFILE ACROSS THE GENERATIONS FROM THE MARKETING PERSPECTIVE","authors":"Mircea Fuciu","doi":"10.56043/reveco-2021-0033","DOIUrl":"https://doi.org/10.56043/reveco-2021-0033","url":null,"abstract":"Having a clear understanding of the consumer has become crucial for developing an effective marketing campaign. The online environment has greatly changed the consumer and their consumption behaviour. In the everchanging online business environment the companies are dealing with all types of consumers, starting from the baby boomers, and finishing with the alpha generation. This paper deals with the evolution of the consumer generations in the context of an ever-evolving marketing concept, it points out the key characteristics of these consumers in a digital environment. Furthermore, it is very important to underline the online consumer profile in the context of the shift between generations, so by literature review and statistics we show how the consumers have changed in their quest of becoming 21st century online customers.","PeriodicalId":85430,"journal":{"name":"Revista economica","volume":"76 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76786241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista economicaPub Date : 2021-12-19DOI: 10.56043/reveco-2021-0035
Cantemir Mihu, I. A. Bogoslov, A. Lungu
{"title":"THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS MANAGEMENT","authors":"Cantemir Mihu, I. A. Bogoslov, A. Lungu","doi":"10.56043/reveco-2021-0035","DOIUrl":"https://doi.org/10.56043/reveco-2021-0035","url":null,"abstract":"Digital transformation, often characterized as one of the main phenomena facing the current economy and society, exerts a strong influence on the business environment. The transition from the traditional business to the digitalized business is currently an ongoing process, as the efforts involved are not negligible and the directions of action are correlated with the continuous technological advance. In fact, in the current context, the existence of digital components as an integrated part of business is no longer an option, but a necessity. Rethinking strategies at company level in this regard becomes one of the main requirements in order to maintain a competitive position in the market. Every company should change the way of action due to the market dynamism. Thus, involving digitalization can make the difference in the entrepreneurial result(s): profits or losses. Building efficient, digitally oriented strategies, firstly implies understanding of what the digital transformation of business management entails. Given the previous mentioned aspects, the present paper aims to analyze how digital progress influences business management and to identify to what extent these changes can lead to increased competitiveness of companies. The research results derive from performing an exhaustive bibliographic study, which will allow a correct evaluation of the current state of research in the areas of interest.","PeriodicalId":85430,"journal":{"name":"Revista economica","volume":"104 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75505102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista economicaPub Date : 2021-12-19DOI: 10.56043/reveco-2021-0038
Violeta State, Loredana Cristina Tănase, Laura Marcu
{"title":"ADVANTAGES OF MUTUAL AID HOUSES IN ROMANIA ACCORDING TO NON-BANKING FINANCIAL SERVICES USERS","authors":"Violeta State, Loredana Cristina Tănase, Laura Marcu","doi":"10.56043/reveco-2021-0038","DOIUrl":"https://doi.org/10.56043/reveco-2021-0038","url":null,"abstract":"Mutual Aid Houses enjoy a long presence on the Romanian market of non-banking services. Unlike mutual organizations from other European countries, in Romania mutual organizations have a much narrower field of activity. They may loan and provide an array of social services to members. Our study aims to highlight the benefits of Mutual Aid Houses as a support of person’s preference to this form of association and financial loan. After a briefly presentation of the situation of Mutual Aid Houses in Romania, based on statistical data, we show the results of a qualitative study based on in-depth interview, conducted in a Mutual Aid House for employees. The purpose of this case study is to highlight the perception that members of the Mutual Aid House have on services provided, the extent to which these services are used by members, as well as the appreciation they show to a number of attributes that define the offer of the Mutual Aid House. In addition, our analysis brings information by outlining the main aspects that define the presence of Mutual Aid Houses on the market of non-banking services, through a detailed presentation of the situation of a Mutual Aid House of employees and especially by highlighting opinions of its members regarding the offer advantages, elements contributing ultimately to a better understanding of Mutual Aid Houses position among non-banking financial institutions.","PeriodicalId":85430,"journal":{"name":"Revista economica","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77765723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista economicaPub Date : 2021-12-19DOI: 10.56043/reveco-2021-0039
Carolina Țîmbalari
{"title":"TRENDS AND CHALLENGES OF NORDIC MANAGEMENT STYLE. SOME RESULTS FROM THE HOFSTEDE CULTURAL MODEL.","authors":"Carolina Țîmbalari","doi":"10.56043/reveco-2021-0039","DOIUrl":"https://doi.org/10.56043/reveco-2021-0039","url":null,"abstract":"Current context of globalization, cultural research represents in-depth knowledge of values, preferences, and behaviours in various contexts. Culture affects the way national, and especially international, relations are developed and maintained. The goal of this paper is to present an overview of national culture according to Hofstede’s 6-D model and to analyze the national culture of Nordic countries: Denmark, Finland, Norway, and Sweden. Using Hofstede’s 6-D culture dimensions and management practices, the conclusion explains why cultural management of Nordic countries plays a such important role according to comparative management.","PeriodicalId":85430,"journal":{"name":"Revista economica","volume":"128 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85735059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista economicaPub Date : 2021-12-19DOI: 10.56043/reveco-2021-0041
D. Vasiu, L. Ilie
{"title":"THE COVID 19 CRISIS: SYMPTOMS ON THE ROMANIAN CAPITAL MARKET. HOW THE COVID 19 PANDEMIC AFFECTED THE FINANCIAL PERFORMANCE OF COMPANIES LISTED ON BUCHAREST STOCK EXCHANGE","authors":"D. Vasiu, L. Ilie","doi":"10.56043/reveco-2021-0041","DOIUrl":"https://doi.org/10.56043/reveco-2021-0041","url":null,"abstract":"Beginning in the first days of 2020 the COVID pandemic spread rapidly worldwide, severely contaminating all areas. Among the first affected were the world capital markets. This paper analyses the way the COVID generated crisis has affected financial performance of companies listed on Bucharest Stock Exchange, main market, during the first pandemic year.","PeriodicalId":85430,"journal":{"name":"Revista economica","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79914581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista economicaPub Date : 2021-12-19DOI: 10.56043/reveco-2021-0034
Alexandra-Gabriela Marina
{"title":"ACCOUNTING HARMONIZATION WITH IFRS: A BIBLIOMETRIC ANALYSIS USING VOSVIEWER SOFTWARE","authors":"Alexandra-Gabriela Marina","doi":"10.56043/reveco-2021-0034","DOIUrl":"https://doi.org/10.56043/reveco-2021-0034","url":null,"abstract":"Numerous empirical research has been conducted in the area of accounting harmonization with IFRS, but bibliometric studies that systematize the literature in this topic remain insufficient. Thus, the aim of this paper is to conduct a bibliometric analysis of research on accounting harmonization with IFRS, in order to determine the state of the art and trends, by monitoring publications indexed on the Web of Science platform. A sample of 162 publications was gathered, using the VOSviewer software the data was analyzed, and the findings were visually presented. The findings revealed that interest in the study of these topics has been increasing in recent years.","PeriodicalId":85430,"journal":{"name":"Revista economica","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89222796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista economicaPub Date : 2021-10-03DOI: 10.56043/reveco-2021-0030
A. Străchinaru
{"title":"THE IMPACT OF PROBABILITY OF DEFAULT AND SOVEREIGN RISK ON ECONOMIC GROWTH VARIANCE","authors":"A. Străchinaru","doi":"10.56043/reveco-2021-0030","DOIUrl":"https://doi.org/10.56043/reveco-2021-0030","url":null,"abstract":"The banking crises create the need to capture, in the most refined form possible, the vulnerabilities of the banking system. Early warning indicators help in capturing signals that predict, in a timely manner, the likelihood of a banking crisis. In addition, the sovereign risk, captured by CDS 5Y, proved to have a major impact on the probability of default, which negatively influenced economic growth. The results were captured using a Vector Autoregression Model on a sample of EU member states.","PeriodicalId":85430,"journal":{"name":"Revista economica","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75932306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista economicaPub Date : 2021-10-03DOI: 10.56043/reveco-2021-0025
R. Drugă
{"title":"THE IMPACT OF THE CUSTOMER-BASED CORPORATE REPUTATION SCALE ON THE BEHAVIOURAL INTENTIONS","authors":"R. Drugă","doi":"10.56043/reveco-2021-0025","DOIUrl":"https://doi.org/10.56043/reveco-2021-0025","url":null,"abstract":"This paper intends to be a brief and comprehensive presentation about the mode in which the reputation of an economic institution may influence the behavioural intentions of consumers. Thus being a qualitative indicator, based upon the perceptions of the interested parties, reputation may act upon the behavioural intentions in manifold modes. The literature review and the case study had at their core the usage of the dimensions of the customer-based corporate reputation scale (CBR scale). A questionnaire was used for the case study, with applicability in the Romanian banking sector. The conclusions of this research show the fact that each dimension acts in a different mode upon the behavioural intentions of the consumers.","PeriodicalId":85430,"journal":{"name":"Revista economica","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82446891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista economicaPub Date : 2021-10-03DOI: 10.56043/reveco-2021-0023
Cosmin-Alin Botoroga, Alexandra Horobet, L. Belaşcu
{"title":"ASSESSING MARKET RISK DURING FINANCIAL CRISES – AN APPLICABLE METHOD OF USING VALUE AT RISK AND EXPECTED SHORTFALL IN INVESTMENTS","authors":"Cosmin-Alin Botoroga, Alexandra Horobet, L. Belaşcu","doi":"10.56043/reveco-2021-0023","DOIUrl":"https://doi.org/10.56043/reveco-2021-0023","url":null,"abstract":"Amid financial crises, the risk of losing money from the investing activity is higher due to the volatility of the market, and unpredictable movements of the prices. Thus, methods for risk measurement such as Value at risk and expected shortfall, help investors and fund managers to prepare for the potential losses and hedge accordingly. This paper summarizes the last three major crises (dot com bubble, the housing market bubble, and healthcare crisis) in an attempt to decide which of them induced the highest market risk, by applying Value at risk and expected shortfall methods to S&P 500 index. Knowing the past and learning from how the stock market moved during these crises help the investors to prepare for future crises.","PeriodicalId":85430,"journal":{"name":"Revista economica","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75521312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista economicaPub Date : 2021-10-03DOI: 10.56043/reveco-2021-0028
Andreea Nistor
{"title":"THE INFLUENCE OF THE COVID-19 PANDEMIC ON E-COMMERCE. TRENDS AND CHALLENGES BEFORE AND AFTER COVID-19","authors":"Andreea Nistor","doi":"10.56043/reveco-2021-0028","DOIUrl":"https://doi.org/10.56043/reveco-2021-0028","url":null,"abstract":"This article aims to analyze the evolution of e-commerce in the context of COVID-19, which generated more sales during the health crisis than in the previous period. In this paper, the methodology used to observe the economic and social evolution of digital commerce is represented by the analysis of online stores comparatively, both before and during the health crisis. Online commerce is among the favored industries by the COVID-19 pandemic because it has grown more during this period, bringing people of all ages into this segment.","PeriodicalId":85430,"journal":{"name":"Revista economica","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88867874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}