TRENDS AND CHALLENGES OF NORDIC MANAGEMENT STYLE. SOME RESULTS FROM THE HOFSTEDE CULTURAL MODEL.

Current context of globalization, cultural research represents in-depth knowledge of values, preferences, and behaviours in various contexts. Culture affects the way national, and especially international, relations are developed and maintained. The goal of this paper is to present an overview of national culture according to Hofstede’s 6-D model and to analyze the national culture of Nordic countries: Denmark, Finland, Norway, and Sweden. Using Hofstede’s 6-D culture dimensions and management practices, the conclusion explains why cultural management of Nordic countries plays a such important role according to comparative management.