April 2021最新文献_第6页

The Prevalence of Market Segmentation Research in the Tourism Industry in Africa 市场细分研究在非洲旅游业的流行

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720.114

Hennie Visser

引用次数: 2

Tourism Digital Marketing Tools and Views on Future Trends: A Systematic Review of Literature 旅游数字营销工具和对未来趋势的看法:文献系统综述

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720-128

Mavis Chamboko-Mpotaringa, T. Tichaawa

引用次数: 13

Perceived Destination Image and Post-Visit Behaviour: An International MICE Visitors’ Perspective 感知目的地形象与访后行为:国际会展游客视角

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720-112

J. N. Weru

{"title":"Perceived Destination Image and Post-Visit Behaviour: An International MICE Visitors’ Perspective","authors":"J. N. Weru","doi":"10.46222/ajhtl.19770720-112","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720-112","url":null,"abstract":"Africa including Kenya has continued to suffer negative images due to stereotypes, prejudice, and negative reporting by international media. This has continued to negatively affect the continents' share of the global leisure tourism market despite the rich and unique natural touristic resources. The continents’ MICE tourism, however, has been on the growth path before COVID 19 pandemic. This study, therefore, investigated the influence of perceived destination image by international MICE visitors on their post-visit behaviour. The study was carried out in the Kenyan capital city, Nairobi. The study followed a convenience sampling method with a total sample of 335 respondents. A model on destination image and post-visit behaviour was developed and tested. A blindfolding procedure in PLS showed the model had predictive relevance. Findings indicated that the cognitive image dimension had a positive and significant influence on affective image, overall image, and post-visit behaviour. Affective image positively influences overall image but not post-visit behaviour. Overall destination image had the greatest effect on post-visit behaviour. Destination Marketers in Kenya should pay particular attention to the destination’s cognitive image. The study provides valuable information for policymakers and destination marketers in developing actionable positioning strategies to enhance the destination’s image and competitiveness.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73697094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

An Analysis of Employee Motivation in a Multinational Context in Sub Saharan Africa 撒哈拉以南非洲跨国公司背景下的员工激励分析

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720.119

P. N. Acha-Anyi, Robson Masaraure

引用次数: 0

Factors Affecting the Adoption of Quality Management Systems in Zimbabwean Hotels 影响津巴布韦酒店采用质量管理体系的因素

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19970820-132

Vitalis Basera, J. Mwenje

{"title":"Factors Affecting the Adoption of Quality Management Systems in Zimbabwean Hotels","authors":"Vitalis Basera, J. Mwenje","doi":"10.46222/ajhtl.19970820-132","DOIUrl":"https://doi.org/10.46222/ajhtl.19970820-132","url":null,"abstract":"This paper aims at highlighting factors contributing to late adoption of quality management systems (QMS) in the Zimbabwe hotel industry. The research answered questions on: What are the internal factors affecting adoption of QMS in hotels; What are the external factors affecting adoption of QMS in the hotels. Hotel managers and key stakeholders in the hotel industry were interviewed to get data. Focus group discussions was used to get data from hotel staff members. Directed content analysis was used to analyse data. Some of the internal factors affecting adoption of QMS in the hotel industry in Zimbabwe identified are high staff and management turnover, absence of specialised quality function, poor remuneration of hotel employees and lack of financial resources. While some of the external factors identified are high taxes and licensing fees, industry over regulation, hyperinflation, and poor industry supporting infrastructure. The study recommended for creation of hotel industry stakeholder platform to enhance adoption of QMS in the hotel industry looking at how best to ease the identified factors. There is need for a review of hotel industry operating environment from regulator perspective so as to ease the operating environment which can improve the hotels sustainability.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":"2016 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87800459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EFFICACY OF SOME INDIGENOUS HERBS ON YUVANAPIDIKA W.S.R. TO ACNE VULGARIS: A REVIEW 一些土生中药对寻常性痤疮的疗效综述

April 2021 Pub Date : 2021-04-15 DOI: 10.46607/iamj2509042021

Lekshmy M, Shuchi Mitra, Yadevendra Yadav, K. Sharma

引用次数: 0

TOBACCO PRODUCTS: CHEMICAL ANALYSIS AND COMPARATIVE HARMFULNESS 烟草制品。化学分析和比较危害

April 2021 Pub Date : 2021-04-15 DOI: 10.46607/iamj1409042021

S. Bijarniya, Ritu Kapoor, Manoj Adlakha

{"title":"TOBACCO PRODUCTS: CHEMICAL ANALYSIS AND COMPARATIVE HARMFULNESS","authors":"S. Bijarniya, Ritu Kapoor, Manoj Adlakha","doi":"10.46607/iamj1409042021","DOIUrl":"https://doi.org/10.46607/iamj1409042021","url":null,"abstract":"Tobacco consumption is a major social health problem in India as well as throughout the world, because it harms both health and wealth of an addict. Tobacco is a Sthavara Patra Visha received from the plant Nicotiana tobacum/ Nicotiana rusticum leaves by curing them. Tobacco contains an alkaloid nicotine in abundant amount, which is sufficient to make addict like alcohol, cocaine and morphine. There are so many different forms of smoking and smokeless tobacco in India, like cigarette, bidi, gutka, jarda, pan masala etc. Long timed use of Tobacco like adductive products by oral route, acts as a slow poison (Dushi Visha) induces chronic toxicity to the gastrointestinal tract like oral diseases, gingivitis and periodontitis, Leukoplakia (precancerous stage), and may lead to cancer also in advance stage. This chronic toxicity affects cardiovascular system and results as increasing coronary blood flow, heart rate and blood pressure which may trigger the chances of heart attack rate in addict person. Before we can do any effort for reducing toxicity produced by tobacco products its mandatory to knowing the basic knowledge of tobacco products, their chemical composition, their mechanism of action with comparative toxicity and specific tobacco product related to a specific mouth part cancer. Because we can’t stop a person to start tobacco use but we can circulate the knowledge of tobacco products in adolescent groups so that when the beginner chose a tobacco product, he will be aware about the toxicity and affecting organ because of its use. So that, the toxicity can be minimised.\u0000Keywords: Tobacco consumption, nicotine, slow poison, cancer, comparative toxicity","PeriodicalId":8309,"journal":{"name":"April 2021","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84533336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CRITICAL REVIEW OF RASA RATNA SAMUCCHAYA W.S.R. TO ITS DEEPIKA TEEKA 对《rasa ratna samucchaya W.S.R.》对其deepika teeka的批判性评价

April 2021 Pub Date : 2021-04-15 DOI: 10.46607/iamj3409042021

R. Sharma, K. Rao, Reetesh Ramnani, Mukesh A. Chaudhari

{"title":"CRITICAL REVIEW OF RASA RATNA SAMUCCHAYA W.S.R. TO ITS DEEPIKA TEEKA","authors":"R. Sharma, K. Rao, Reetesh Ramnani, Mukesh A. Chaudhari","doi":"10.46607/iamj3409042021","DOIUrl":"https://doi.org/10.46607/iamj3409042021","url":null,"abstract":"Rasa Ratna Samucchaya was written by Rasa vagbhatta. Deepika teeka of Rasa Ratna Samucchaya written by Pandit Hazari Lal Shukla. This teeka founds in two parts first part is from chapter 1st to 11th. and Second part is from 12th to 30th chapter. In present study only 11 chapters described. 1st part which mainly comprises classical aspects of Rasashastra. 2nd Part of the Samucchaya is mainly focused on clinical aspects of Rasayoga. Thus,deepikateeka of Rasa Ratna samuchaya is an essential and mandatory book for those who aspire to gain basic and thorough knowledge about Rasa shastra and considered to be one among the indispensable reference books. In this Teeka, many instances, Teekakara has tried to clarify the doubts of reader by giving special notes eg. Types of Abhraka. Also, he has added some points out of his experience, from the knowledge of contempo- rary science as well as from the knowledge of other Rasashastra books. The commentator has emphasized to ex- plain many anukta concepts and has given a critical view on certain controversial topic. Thus, Rasa Ratna samuc- chaya is an essential and mandatory book for those who aspire to gain basic and thorough knowledge about Rasashastra and considered to be one among the indispensable reference books.\u0000Keywords: Rasa Ratna Samucchaya, Rasa vagbhatta, Deepikateeka, Pandit Hazari Lal Shukla","PeriodicalId":8309,"journal":{"name":"April 2021","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85422555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CRITICAL UNDERSTANDING OF HYPERTENSION IN AYURVEDA 阿育吠陀对高血压的批判性理解

April 2021 Pub Date : 2021-04-15 DOI: 10.46607/iamj2109042021

Yadav Pooja Shivshankar, Madhava Diggavi

引用次数: 0

A CASE REPORT ON THE MANAGEMENT OF ARTAVA KSHAYA WITH SHATAPUSHPA KALPA AND SHATAPUSHPA TAILA MATRA BASTI 用沙塔普什帕和沙塔普什帕泰拉玛特拉巴斯管理沙塔普什帕的案例报告

April 2021 Pub Date : 2021-04-15 DOI: 10.46607/iamj4109042021

P. Kumari, Poonam Choudhary, S. Sonu, H. Dave

引用次数: 0