April 2021最新文献_第5页

Muddling Through Destination Marketing: Experiences from the North West Province, South Africa 糊弄目的地营销:来自南非西北省的经验

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720-120

L. Tseane-Gumbi, V. Ojakorotu

{"title":"Muddling Through Destination Marketing: Experiences from the North West Province, South Africa","authors":"L. Tseane-Gumbi, V. Ojakorotu","doi":"10.46222/ajhtl.19770720-120","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720-120","url":null,"abstract":"Globalization propagates the dominance of internationalization and the shortage of resources to strengthen competitive edges is apparent. The 4th Industrial Revolution (4IR) in developing countries is still a wish rather than a reality, putting more strains on destinations located in developing countries and hampers destination marketing strategies. This paper examines the rationale for destinations’ confusion over their positioning status, using the North West Province as a reference point. The paper adopts a qualitative design which was sourced through reviews of destination marketing strategies, white paper tourism policy and provinces’ tourism websites. The reviews were further analyzed using content analysis. The results indicate that the province positions itself as a cultural and heritage destination and that cultural and heritage activities account for less than 5%. Also, the results indicate a mismatch of the province’s strong attributes and marketing positioning strategy. The paper concludes that the province would become the hub of destination marketing and huge patronage if it focuses on its strengths and main competitive edge, namely the social activities, shopping, eating out, nightlife, and natural attractions such as the sun, dunes, and platinum mines.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81719982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Use of Social Media as a Marketing Tool by Tourist Attractions: Influence on Cognitive, Affective and Behavioural Consumer Attitudes 旅游景点使用社交媒体作为营销工具:对消费者认知、情感和行为态度的影响

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720-130

Bongiwe Nzeku, R. Duffett

{"title":"The Use of Social Media as a Marketing Tool by Tourist Attractions: Influence on Cognitive, Affective and Behavioural Consumer Attitudes","authors":"Bongiwe Nzeku, R. Duffett","doi":"10.46222/ajhtl.19770720-130","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720-130","url":null,"abstract":"Social media has an enormous influence on the manner in which people look for and distribute data, and select a tourist destination. Hence, research was undertaken to ascertain the role of social media as a communication and marketing tool for Cape Town tourist attractions (Cape Point, Groot Constantia Wine Estate, V&A Waterfront, Table Mountain Aerial Cable Way and Kirstenbosch Botanical Gardens) via the analysis of tourists’ cognitive, affective and behavioural attitudinal responses. The results revealed that tourists displayed positive cognitive/affective and affective/behavioural attitude associations towards social media usage by the Cape Town tourist attractions. Several demographic and usage characteristics resulted in significant positive attitudes regarding Cape Town tourist attraction social media sites, viz. South African and African tourists; mobile device access; new social media users; daily log-ons; Black, Indian and Coloured tourists; and tourists who used the local Rand currency. The findings could be used by Cape Town tourist attractions to improve their social media platforms, and thereby the effectiveness as a marketing tool. The study makes an original contribution since few tourism-related studies investigated the hierarchy of effects model in terms of social media and most previous research only considered usage and demographic characteristics as descriptive measures.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":"53 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75035624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Facets of Fit, Flourishing and Organisational Commitment as Explanatory Mechanisms of Talent Retention in the Hospitality Industry 适合度、繁荣度和组织承诺是酒店业人才保留的解释机制

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/AJHTL.19770720.110

Nadia Ferreira, I. Potgieter

{"title":"Facets of Fit, Flourishing and Organisational Commitment as Explanatory Mechanisms of Talent Retention in the Hospitality Industry","authors":"Nadia Ferreira, I. Potgieter","doi":"10.46222/AJHTL.19770720.110","DOIUrl":"https://doi.org/10.46222/AJHTL.19770720.110","url":null,"abstract":"The objective of the study was to explore the relationship between the concepts, “fit”, “flourishing” and “organisational commitment”, in order to inform talent retention within the hospitality industry. In addition, the study aimed to determine whether demographic variables and the facets of “fit” and “flourishing” can predict organisational commitment of employees. The study utilised a non-probability convenience sampling method (N = 389) to select employees from the hospitality industry across the Indian Ocean (Maldives, Seychelles, Mauritius and Madagascar). The sample was mostly local Mauritian males. Bivariate correctional analysis revealed positive relationships between the facets, “fit”, “flourishing” and “organisational commitment”, in the hospitality industry and further indicated that the demographic variables, and the facets of “fit” and “flourishing” can positively and significantly predict organisational commitment. The findings contribute new insights into the constructs of “fit”, “flourishing” and “organisational commitment” and extends research on antecedents of organisational commitment. These findings provide valuable talent retention recommendations for the hospitality industry. Organisations in the hospitality industry could apply these results and recommendations to effectively develop interventions for retaining their employees by taking into consideration the aspects of fit, flourishing and organisational commitment of their employees.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74552206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Economic Valuation of Local Environmental Amenities: A Case Study of Bahir Dar City, Amhara Regional State, Ethiopia 地方环境设施的经济评价:以埃塞俄比亚阿姆哈拉州巴希尔达尔市为例

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720-127

Mekuannet Worku, Tefera Berihun Taw, Malaku Tarekegn

引用次数: 1

Factors Affecting Residents' Support for Tourism Development: Case of the Aurès Cultural Landscape 居民对旅游发展支持的影响因素:以aur<s:1>文化景观为例

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720.115

Karima Imène Serhane, A. Foufa, G. A. Neglia

引用次数: 0

Food Safety and Hygiene: Knowledge, Attitude and Practices among Food Handlers 食物安全及卫生:食物处理人员的知识、态度及做法

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720.117

Thandeka Nyawo, H. Kesa, E. Onyenweaku

引用次数: 2

The Menace of Insecurity by Herdsmen Attack and its Implication on Tourism in Southwest Nigeria 尼日利亚西南部牧民袭击带来的不安全威胁及其对旅游业的启示

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720.116

K. Ogunsusi, O. Adeleke

{"title":"The Menace of Insecurity by Herdsmen Attack and its Implication on Tourism in Southwest Nigeria","authors":"K. Ogunsusi, O. Adeleke","doi":"10.46222/ajhtl.19770720.116","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.116","url":null,"abstract":"The objective of this research is to assess the effects of herdsmen menace on tourism. Secondary data about insecurity caused by herdsmen attack were collected from news media using Google search and were subjected to descriptive statistics. The classical theory of structural functionalism and Marxian theory of historical materialism were used to explain and predict the implications of herdsmen attack on tourism. Findings of the study identified farmland destruction, attack on villages, murder of victims, kidnap and clash with farmers, injuries, rape, stealing of farm produce, robbery, and terrorism as menaces perpetrated by the herdsmen. The dysfunctional part of Nigerian societal structure which the theories used in this study identified that the contradiction between Nigerian economy and social control which was unstable leads to insurgency, and could affect the participation of Nigerian citizens and foreigners in tourism. Safety and security concerns for international and local travelers occasioned by terrorist attacks on highways in southwest Nigeria could make tourism destinations and businesses suffer from low patronage. Due to issues of insecurities along highways in southwest Nigeria, the future of family tourism, agri-tourism and rural tourism could be affected in capturing heterogeneity and mobility of the family market.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88989911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Application of Revenue Management Practices in Star-Rated Hotels In Kenya 收益管理实践在肯尼亚星级酒店中的应用

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720-118

Micheal Muremi, B. Wadongo

{"title":"Application of Revenue Management Practices in Star-Rated Hotels In Kenya","authors":"Micheal Muremi, B. Wadongo","doi":"10.46222/ajhtl.19770720-118","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720-118","url":null,"abstract":"The study aimed to find the extent of applying revenue management (RM) practices in star-rated hotels in Kenya. Specifically, the study sought to determine RM policies and implementation, application of RM techniques, and the use of RM systems. The study used a quantitative approach and adopted a cross-sectional survey research design. The study targeted 225 revenue managers from all-star-rated hotels in Kenya. The findings revealed that RM is a practice in star-rated hotels, even though not in all hotels. Hotels reported having RM policy and implementation taking place. There was an adoption of RM techniques. A dynamic RM team and the presence of social media integration with RM were identified. The findings revealed that by large, star-rated hotels interact with RM systems and sub-systems on the use of RM systems. Some hotels use either one or a combination of two systems. Furthermost, hotels were found to have automated their revenue collection. It was also revealed that they have adopted integrated RM soft-wares. The hotels were found to have meaningful RM data and information, RM pricing devices, and non-pricing devices. In comparison, information reveals a slightly above average presence of RM application in hotels in Kenya. The empirical evidence presented in this paper reveals that some hotels have not entrenched RM applications in terms of policies and implementation, RM tools and techniques, and their RM systems are lacking. The paper proposes that for full realization and maximization benefits associated with RM practices like predicting the growth of hotels, reducing operational costs, improving yields, and generating revenue, the industry should fully embrace RM applications.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81696315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Role of Technology Readiness in Airline Passengers’ Perceptions ofSelf-service Technology Quality 技术准备度在航空乘客对自助服务技术质量感知中的作用

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720-125

Ekkarat Suwannakul

引用次数: 3

Stakeholders’ Awareness of Quality and Quality Management Systems in Zimbabwean Hotels 利益相关者对津巴布韦酒店质量和质量管理体系的认识

April 2021 Pub Date : 2021-04-30 DOI: 10.46222/ajhtl.19770720-126

Vitalis Basera, J. Mwenje

{"title":"Stakeholders’ Awareness of Quality and Quality Management Systems in Zimbabwean Hotels","authors":"Vitalis Basera, J. Mwenje","doi":"10.46222/ajhtl.19770720-126","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720-126","url":null,"abstract":"The aim of the study was to investigate the stakeholder’s awareness of quality and quality management systems (QMS) in the Zimbabwe hotel industry. This study sought to investigate the stakeholder’s awareness of quality and quality management systems (QMS) in the Zimbabwe hotel industry by (1) establishing the definition of quality, (2) exposing dimension of service quality, (3) identifying how customer satisfaction is measured and (4) identifying quality management systems and quality philosophy used in hotels. Appreciation of quality and QMS in the hotel industry can assist stakeholders to employ holistic measures to improve adoption of quality management systems in hotels and improve the operations of the hotels. The study followed a multi case study approach, with 9 hotels from Harare chosen purposively to represent the hotel industry in Zimbabwe. Managers and key stakeholders were interviewed and focus group interviews were conducted. Key questions on quality definition, dimensions of service quality and customer satisfaction measurement were asked and the data was analysed using thematic analysis -directed content analysis. The results showed that stakeholder in the hotel industry are very much aware of QMS, though in abstract. There is greater awareness of quality and QMS among group chain hotels than in independent hotels. There is need to upgrade on quality training in the hotel industry from collaborative perspective so that the stakeholders appreciate quality and QMS fully so that the industry remains competitive.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84470464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0