发布求助
文献互助 智能选刊 最新文献

Journal of health care marketing最新文献

筛选
英文 中文
Market orientation and performance in the hospital industry. 医院行业的市场定位和业绩。
Journal of health care marketing Pub Date : 1995-01-01
P S Raju, S C Lonial, Y P Gupta
{"title":"Market orientation and performance in the hospital industry.","authors":"P S Raju, S C Lonial, Y P Gupta","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 4","pages":"34-41"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21025875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advertising health care services. 宣传医疗保健服务。
Journal of health care marketing Pub Date : 1995-01-01
K E Clow
{"title":"Advertising health care services.","authors":"K E Clow","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 2","pages":"9"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21016697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Patient expectations of dental services. Image affects expectations, and expectations affect perceived service quality. 病人对牙科服务的期望。形象影响期望，期望影响感知服务质量。
Journal of health care marketing Pub Date : 1995-01-01
K E Clow, A K Fischer, D O'Bryan
{"title":"Patient expectations of dental services. Image affects expectations, and expectations affect perceived service quality.","authors":"K E Clow,&nbsp;A K Fischer,&nbsp;D O'Bryan","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The authors construct a theoretical model of the antecedents of expectations for dental services by analyzing survey responses from 240 dental patients. The patients' image of the dentist, tangible cues, situational factors, and patient satisfaction with prior service encounters have the greatest influence on expectations of service, whereas marketing variables, such as price and advertising, appear to have no effect.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 3","pages":"23-31"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21024843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing on the Internet. Innovative providers educate, inform, and communicate through cyberspace. 网络营销。创新的提供者通过网络空间进行教育、信息和交流。
Journal of health care marketing Pub Date : 1995-01-01
C D Shepherd, D Fell
{"title":"Marketing on the Internet. Innovative providers educate, inform, and communicate through cyberspace.","authors":"C D Shepherd,&nbsp;D Fell","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 4","pages":"12-5"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21025870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Direct-to-consumer advertising of prescription drugs. 处方药直接面向消费者的广告。
Journal of health care marketing Pub Date : 1995-01-01
J R Williams, P J Hensel
{"title":"Direct-to-consumer advertising of prescription drugs.","authors":"J R Williams,&nbsp;P J Hensel","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Starting consumers off on the \"path to purchase\" by encouraging them to seek more information is a major goal of direct-to-consumer (DTC) advertising for prescription medications. But the authors found that a consumer's attitude toward DTC advertising can determine which of several paths he or she is likely to take. The attitudes of older adults are especially significant for pharmaceutical marketers because these consumers are heavy users of the drugs being advertised.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 1","pages":"35-41"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21014374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The consumer will reign supreme in health care reform. 消费者将在医疗改革中占据至高无上的地位。
Journal of health care marketing Pub Date : 1995-01-01
R A Wright
{"title":"The consumer will reign supreme in health care reform.","authors":"R A Wright","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 1","pages":"12"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21014648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Six challenges facing Catholic health care marketing. 天主教医疗保健营销面临的六大挑战。
Journal of health care marketing Pub Date : 1995-01-01
E Fonner, B Tang
{"title":"Six challenges facing Catholic health care marketing.","authors":"E Fonner,&nbsp;B Tang","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 1","pages":"13-20"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21014649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Equal access will shift marketing focus to consumers. 平等的准入将把营销重点转移到消费者身上。
Journal of health care marketing Pub Date : 1995-01-01
R A Wright
{"title":"Equal access will shift marketing focus to consumers.","authors":"R A Wright","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 3","pages":"9-11"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21024850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Diagnosing perceived quality in the medical service channel. 医疗服务渠道感知质量诊断。
Journal of health care marketing Pub Date : 1995-01-01
J W Licata, J C Mowen, G Chakraborty
{"title":"Diagnosing perceived quality in the medical service channel.","authors":"J W Licata,&nbsp;J C Mowen,&nbsp;G Chakraborty","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 4","pages":"42-9"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21025876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Can prevention be marketed profitably? 预防的营销是否有利可图?
Journal of health care marketing Pub Date : 1995-01-01
A J Stanaland, B D Gelb
{"title":"Can prevention be marketed profitably?","authors":"A J Stanaland,&nbsp;B D Gelb","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 4","pages":"59-63"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21025880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信