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Journal of health care marketing最新文献

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Strategic marketing and communications audits. 战略营销和沟通审计。
Journal of health care marketing Pub Date : 1995-01-01
B C Stone
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引用次数: 0
Remarketing, yes, remarketing health care. 再营销，是的，再营销医疗保健。
Journal of health care marketing Pub Date : 1995-01-01
S MacStravic
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引用次数: 0
Demarketing inappropriate health care consumption. Canada's prized health care system suffers from chronic overuse. 消除不适当的医疗保健消费。加拿大宝贵的医疗保健系统长期过度使用。
Journal of health care marketing Pub Date : 1995-01-01
G S Kindra, D W Taylor
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引用次数: 0
Touchy subjects. Marketing a controversial product such as fetal tissue research requires sensitivity and finesse. 敏感的话题。营销一个有争议的产品，如胎儿组织研究，需要敏感和技巧。
Journal of health care marketing Pub Date : 1995-01-01
M F King, J P Fraedrich, R P Hill
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引用次数: 0
Satisfaction with medical care. It's easier to please patients than their family members and friends. 对医疗服务的满意度。取悦病人比取悦他们的家人和朋友要容易。
Journal of health care marketing Pub Date : 1995-01-01
S Strasser, S Schweikhart, G E Welch, J C Burge
{"title":"Satisfaction with medical care. It's easier to please patients than their family members and friends.","authors":"S Strasser,&nbsp;S Schweikhart,&nbsp;G E Welch,&nbsp;J C Burge","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The authors conducted a multi-site study to compare the level of satisfaction with medical care and services between patients and their family/friends. Hierarchical regression results controlling for patient age, gender, medical service performed, and other factors suggest that inpatients are more satisfied with the care rendered by physicians and nurses, as well as with their overall hospital stay, than are their family members and friends. The authors speculate about why this is so and what health care providers can do about it.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 3","pages":"34-44"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21024845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Word-of-mouth communication: causes and consequences. 口碑传播:原因和后果。
Journal of health care marketing Pub Date : 1995-01-01
B Gelb, M Johnson
{"title":"Word-of-mouth communication: causes and consequences.","authors":"B Gelb,&nbsp;M Johnson","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 3","pages":"54-8"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21024848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Should marketers care about satisfying Medicaid patients? 营销人员是否应该关心如何让医疗补助病人满意?
Journal of health care marketing Pub Date : 1995-01-01
P M Baldasare
{"title":"Should marketers care about satisfying Medicaid patients?","authors":"P M Baldasare","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 4","pages":"32-3"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21025874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Healthscapes: the importance of place. 健康景观:地点的重要性。
Journal of health care marketing Pub Date : 1995-01-01
J D Hutton, L D Richardson
{"title":"Healthscapes: the importance of place.","authors":"J D Hutton,&nbsp;L D Richardson","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 1","pages":"10-1"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21014647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Complaint intensity and health care services. 投诉强度与保健服务。
Journal of health care marketing Pub Date : 1995-01-01
A L Dolinsky
{"title":"Complaint intensity and health care services.","authors":"A L Dolinsky","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The author extends his Complaint Intensity Outcome Framework by including a customer-need component and applying the model to a sample of elderly health care consumers. The results indicate that immediate action should be taken to improve complaint mechanisms and performance related to the quality of physicians. Other attributes require less dramatic action, and some require none at all.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 2","pages":"42-7"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21016693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perception is everything. Marketers should prepare now to address the tough managed care questions. 感知就是一切。营销人员现在应该准备好解决棘手的管理式医疗问题。
Journal of health care marketing Pub Date : 1995-01-01
R N Clarke
{"title":"Perception is everything. Marketers should prepare now to address the tough managed care questions.","authors":"R N Clarke","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 3","pages":"32-3"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21024844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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