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Journal of health care marketing最新文献

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Partnerships: the prescription for healthier communities. 伙伴关系:健康社区的处方。
Journal of health care marketing Pub Date : 1996-01-01
M A Rapp, R Wotschak
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引用次数: 0
Integrating multiple publics into the strategic plan. The best plans can be derailed without comprehensive up-front research. 将多个公众纳入战略规划。即使是最好的计划也可能在没有全面的前期研究的情况下被制定出来。
Journal of health care marketing Pub Date : 1996-01-01
J W Peltier, A K Kleimenhagen, G M Naidu
{"title":"Integrating multiple publics into the strategic plan. The best plans can be derailed without comprehensive up-front research.","authors":"J W Peltier,&nbsp;A K Kleimenhagen,&nbsp;G M Naidu","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The mission of a health care organization represents its vision for the future. The authors present an approach used to develop an organizational mission for a large multispecialty physician clinic. In implementing the strategic planning process, research objectives must be clearly stated that identify in advance how the data will be used. Failure to integrate strategic data from all relevant publics will likely result in a mission statement that misses the significant interests of one or more stakeholders and reduces the effectiveness of the strategic planning process. Although costly, comprehensive research can uncover some surprising differences in perception that, if ignored, might complete defeat strategic planning efforts.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"16 1","pages":"30-7"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21029766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rude awakening. One marketer faces reality as daughters experience their first service encounter. 粗鲁的觉醒。当女儿们第一次接触服务时，一位营销人员面临着现实。
Journal of health care marketing Pub Date : 1996-01-01
K D Hoffman
{"title":"Rude awakening. One marketer faces reality as daughters experience their first service encounter.","authors":"K D Hoffman","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"16 2","pages":"14-20"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21031997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Matching dental offerings with expectations. Filling perceptual gap gives marketers something to sink their teeth into. 将牙科服务与期望相匹配。填补感知差距给营销人员提供了一些东西。
Journal of health care marketing Pub Date : 1996-01-01
S Janda, Z Wang, C P Rao
{"title":"Matching dental offerings with expectations. Filling perceptual gap gives marketers something to sink their teeth into.","authors":"S Janda,&nbsp;Z Wang,&nbsp;C P Rao","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"16 2","pages":"38-44"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21032001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Competing for patients and profit. Analytical framework can help marketers determine the competitive strengths and weaknesses of hospitals. 争夺病人和利润。分析框架可以帮助营销人员确定医院的竞争优势和劣势。
Journal of health care marketing Pub Date : 1996-01-01
U Yavas, D J Shemwell
{"title":"Competing for patients and profit. Analytical framework can help marketers determine the competitive strengths and weaknesses of hospitals.","authors":"U Yavas,&nbsp;D J Shemwell","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"16 2","pages":"30-7"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21032000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mega-niching: retail lessons for health care. 巨型利基市场:医疗保健的零售经验。
Journal of health care marketing Pub Date : 1996-01-01
T S Brady
{"title":"Mega-niching: retail lessons for health care.","authors":"T S Brady","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"16 1","pages":"14-5"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21029762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Women's health centers and specialized services. 妇女保健中心和专门服务。
Journal of health care marketing Pub Date : 1996-01-01
E K LaFleur, S L Taylor
{"title":"Women's health centers and specialized services.","authors":"E K LaFleur,&nbsp;S L Taylor","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>More than 75% of the female respondents in this study would choose a women's health center (WHC) over a standard health facility. Women who worked outside the home perceived a greater WHC need. And almost all respondents were interested in communications from the center via a quarterly newsletter. Significant test results related to age, income, education, and work status as segmentation variables, offering WHC's an opportunity to target their patients with specialized services such as cosmetic surgery, infertility treatment, breast imaging, etc. If enough resources are allocated, a WHC can design itself to attract highly lucrative patients. Little difference was found in the opinions of women regarding the need for a WHC or the core services desired, but the specific service mix decision must be carefully considered when designing a WHC.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"16 3","pages":"16-23"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21035065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
AIDS patients' perceptions of nursing care quality. 艾滋病患者对护理质量的认知。
Journal of health care marketing Pub Date : 1995-01-01
M R Fusilier, P M Simpson
{"title":"AIDS patients' perceptions of nursing care quality.","authors":"M R Fusilier,&nbsp;P M Simpson","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The authors propose a model, adapted from literature on quality in health care and services marketing, that identifies dimensions of quality in nursing care for persons with AIDS. In focus groups, respondents expressed concern about structural factors such as formal hospital practices, and process factors, which include nurses' knowledge of AIDS treatment and issues, their use of universal precautions, discrimination issues, expressions of empathy, and provision of health status information to the patient.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 1","pages":"49-53"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21014376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Patient satisfaction or acquiescence? Comparing mail and telephone survey results. 患者满意还是默许?比较邮件和电话调查结果。
Journal of health care marketing Pub Date : 1995-01-01
M F Hall
{"title":"Patient satisfaction or acquiescence? Comparing mail and telephone survey results.","authors":"M F Hall","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Debates about whether to use telephone or mail to survey discharged patients are waged in many hospitals. Findings from a methodological test indicate the two methods result in significant differences in evaluations--differences that health care marketers would be wise to heed. Mail-back questionnaires generate a wider range of responses and minimize the \"acquiescence bias\" telephone interviews tend to elicit, especially in health care surveys.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 1","pages":"54-61"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21014377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Time to choose. Consumers who make a snap decision about long-term care use different criteria from those who can afford to deliberate. 是时候选择了。快速决定长期护理的消费者使用的标准与那些有能力深思熟虑的人不同。
Journal of health care marketing Pub Date : 1995-01-01
R K Tudor, S S Carley
{"title":"Time to choose. Consumers who make a snap decision about long-term care use different criteria from those who can afford to deliberate.","authors":"R K Tudor,&nbsp;S S Carley","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>When consumers face an immediate vs. future need for a long-term health care facility, their decision process is rushed. The authors investigate the possible effects of time on the use of and emphasis on specific evaluative criteria consumers employ in making their choice. Findings suggest that marketers of long-term care facilities should adopt a temporal-based approach to market segmentation.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 2","pages":"48-53"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21016694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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