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Journal of health care marketing最新文献

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Researching high-risk groups. 研究高危人群。
Journal of health care marketing Pub Date : 1996-01-01
M D Holleran
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引用次数: 0
Shoot for the 'stars'. Hospitals should hire worker types most likely to satisfy patients. 瞄准“星星”吧。医院应该雇佣最能让病人满意的员工。
Journal of health care marketing Pub Date : 1996-01-01
J C Casal
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引用次数: 0
The role of emotions in health care satisfaction. Positive feelings have the expected effect, but negative ones do not always result in dissatisfaction. 情绪在医疗保健满意度中的作用。积极的感觉有预期的效果，但消极的感觉并不总是导致不满意。
Journal of health care marketing Pub Date : 1996-01-01
L Dubé, M C Bélanger, E Trudeau
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引用次数: 0
The 'superior' product that failed in Hong Kong. 在香港失败的“优质”产品。
Journal of health care marketing Pub Date : 1996-01-01
L B Ho Lau, T K Leung
{"title":"The 'superior' product that failed in Hong Kong.","authors":"L B Ho Lau, T K Leung","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"16 1","pages":"16-21"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21029763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Identifying new patient prospects: efficacy of usage segmentation. For some health care services, usage-based segmentation schemes can be wasteful and ineffective. 确定新的患者前景:使用细分的疗效。对于某些医疗保健服务，基于使用情况的分割方案可能是浪费和无效的。
Journal of health care marketing Pub Date : 1996-01-01
D Sarel, H Marmorstein
{"title":"Identifying new patient prospects: efficacy of usage segmentation. For some health care services, usage-based segmentation schemes can be wasteful and ineffective.","authors":"D Sarel,&nbsp;H Marmorstein","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Even though there is intuitive appeal in identifying the user profile for a given service and then targeting similar nonusers, this approach can be very misleading when marketing health care services with low market penetration. If usage segmentation is employed without checking other indicators of latent demand and perceived barriers to use, significant misallocation of marketing resources is likely to occur. Confidentiality and embarrassment can be significant barriers to use by segments that are excellent patient prospects. In this study of mental and behavioral care, females and non-whites were found to be more concerned with confidentiality than were members of the user group. Lack of awareness can be a much bigger impediment to adoption than negative attitudes. Health care marketers need to design communications that not only increase awareness and familiarity for services with low market penetration, but also address other issues of concern to highly receptive segments.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"16 1","pages":"38-44"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21029767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Ethical issues in marketing managed care. 管理式医疗营销中的伦理问题。
Journal of health care marketing Pub Date : 1996-01-01
N K Malhotra, G L Miller
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引用次数: 0
You want to market a 'what'? 你想推销一个“什么”?
Journal of health care marketing Pub Date : 1996-01-01
M L Shaver
{"title":"You want to market a 'what'?","authors":"M L Shaver","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"16 2","pages":"28-9"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21031999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing or management: which way the future? 营销还是管理:哪条路是未来?
Journal of health care marketing Pub Date : 1996-01-01
S MacStravic
{"title":"Marketing or management: which way the future?","authors":"S MacStravic","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"16 2","pages":"10-3"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21044971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Color makes a better message. 颜色能传达更好的信息。
Journal of health care marketing Pub Date : 1996-01-01
L D Geboy
{"title":"Color makes a better message.","authors":"L D Geboy","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"16 2","pages":"52-4"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21032003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Community health assessment is a marketing job now. 社区健康评估现在是一项营销工作。
Journal of health care marketing Pub Date : 1996-01-01
P Eveland, V L Blakney, G E Dever
{"title":"Community health assessment is a marketing job now.","authors":"P Eveland,&nbsp;V L Blakney,&nbsp;G E Dever","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"16 3","pages":"10-1"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21035063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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