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Journal of health care marketing最新文献

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Sales is an investment, attrition an expense. 销售是一种投资，损耗是一种费用。
Journal of health care marketing Pub Date : 1995-01-01
E D Klewer, R W Shaffer, B L Binnig
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引用次数: 0
Quality, sacrifice, and value in hospital choice. 医院选择中的质量、牺牲和价值。
Journal of health care marketing Pub Date : 1995-01-01
S K Gooding
{"title":"Quality, sacrifice, and value in hospital choice.","authors":"S K Gooding","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 4","pages":"24-31"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21025873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gray marketing of pharmaceuticals. 药品灰色营销。
Journal of health care marketing Pub Date : 1995-01-01
P E Chaudhry, M G Walsh
{"title":"Gray marketing of pharmaceuticals.","authors":"P E Chaudhry,&nbsp;M G Walsh","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Pharmaceutical marketers in the European Union are constrained by regulated prices, opening up opportunities for gray marketers. The authors investigate the legal framework that regulates gray markets by summarizing and analyzing relevant European Court of Justice decisions that favor gray marketers and actually foster parallel trade. Before marketing managers can develop effective strategies in this marketplace, they must first understand the precedents of the legal system in which they will be operating.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 3","pages":"18-22"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21043308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Demographic change is faster than you think. 人口结构的变化比你想象的要快。
Journal of health care marketing Pub Date : 1995-01-01
L G Pol, R K Thomas
{"title":"Demographic change is faster than you think.","authors":"L G Pol,&nbsp;R K Thomas","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 2","pages":"54-7"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21016695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Case study. Turning media gatekeepers into advocates. 案例研究。把媒体看门人变成倡导者。
Journal of health care marketing Pub Date : 1995-01-01
W F Koehler, N D Van Marter
{"title":"Case study. Turning media gatekeepers into advocates.","authors":"W F Koehler,&nbsp;N D Van Marter","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 3","pages":"59-63"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21024849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mediators vs. moderators of patient satisfaction. 患者满意度的调节者与调节者。
Journal of health care marketing Pub Date : 1995-01-01
V Mummalaneni, P Gopalakrishna
{"title":"Mediators vs. moderators of patient satisfaction.","authors":"V Mummalaneni,&nbsp;P Gopalakrishna","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 4","pages":"16-22"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21025871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Predicting appointment breaking. 预测约会中断。
Journal of health care marketing Pub Date : 1995-01-01
A G Bean, J Talaga
{"title":"Predicting appointment breaking.","authors":"A G Bean,&nbsp;J Talaga","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The goal of physician referral services is to schedule appointments, but if too many patients fail to show up, the value of the service will be compromised. The authors found that appointment breaking can be predicted by the number of days to the scheduled appointment, the doctor's specialty, and the patient's age and gender. They also offer specific suggestions for modifying the marketing mix to reduce the incidence of no-shows.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 1","pages":"29-34"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21014373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cultivating loyal patients. 培养忠诚的病人。
Journal of health care marketing Pub Date : 1995-01-01
D Bendall, T L Powers
{"title":"Cultivating loyal patients.","authors":"D Bendall,&nbsp;T L Powers","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 4","pages":"50-3"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21025877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Explaining blood donation: the trust factor. 解释献血:信任因素。
Journal of health care marketing Pub Date : 1995-01-01
S S Andaleeb, A K Basu
{"title":"Explaining blood donation: the trust factor.","authors":"S S Andaleeb,&nbsp;A K Basu","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Appealing to people's altruism may not be the best way to reach those who never donate blood. Rather, the authors found that several variables influence the decision, including whether or not people trust blood banks. Decreasing the perception that there are health risks associated with donating blood can also go a long way toward increasing the declining pool of blood donors.</p>","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 1","pages":"42-8"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21014375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Decreasing anxiety. 减少焦虑。
Journal of health care marketing Pub Date : 1995-01-01
E Dunn, C Brown, B Love
{"title":"Decreasing anxiety.","authors":"E Dunn,&nbsp;C Brown,&nbsp;B Love","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79667,"journal":{"name":"Journal of health care marketing","volume":"15 1","pages":"21-3"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21014650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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