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A Dual-Process Perspective of Consumer Responses in Virtual Service Environments: An Abstract 虚拟服务环境中消费者反应的双过程视角:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_224
U. Orth, L. Lockshin, Nathalie Spielmann, Mirjam Holm
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引用次数: 0
Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of being Followed: An Abstract 道德销售领导与销售人员绩效:被追随价值的中介影响:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_103
Vishag A. Badrinarayanan, Indu Ramachandran
{"title":"Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of being Followed: An Abstract","authors":"Vishag A. Badrinarayanan, Indu Ramachandran","doi":"10.1007/978-3-030-02568-7_103","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_103","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88916980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan: An Abstract 对我来说，我的父母是第一位的:巴基斯坦消费者银行选择中的角色和宗教认同:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_259
Samreen Ashraf, J. Robson, J. Farquhar
{"title":"For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan: An Abstract","authors":"Samreen Ashraf, J. Robson, J. Farquhar","doi":"10.1007/978-3-030-02568-7_259","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_259","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89024904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem 通过刺激品牌体验建立关系:自我扩展、品牌认同和自尊的作用
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_50
Gwarlann Caffier de Kerviler, Carlos M. Rodriguez
{"title":"Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem","authors":"Gwarlann Caffier de Kerviler, Carlos M. Rodriguez","doi":"10.1007/978-3-030-02568-7_50","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_50","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81470683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Meta-Analysis of Power in Buyer-Seller Relationships: An Abstract 买卖双方关系中权力的元分析:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_198
L. C. Leonidou, C. Katsikeas, B. Aykol, Nikolaos Korfiatis
{"title":"A Meta-Analysis of Power in Buyer-Seller Relationships: An Abstract","authors":"L. C. Leonidou, C. Katsikeas, B. Aykol, Nikolaos Korfiatis","doi":"10.1007/978-3-030-02568-7_198","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_198","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84301932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does Social Media Communication Style Influence Online Consumer Experience and Behavior?: An Abstract 社交媒体传播风格是否影响在线消费者体验和行为?:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_115
Renato Hübner Barcelos, Danilo C. Dantas, S. Sénécal
{"title":"Does Social Media Communication Style Influence Online Consumer Experience and Behavior?: An Abstract","authors":"Renato Hübner Barcelos, Danilo C. Dantas, S. Sénécal","doi":"10.1007/978-3-030-02568-7_115","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_115","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84399572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract 管理服务补救中幽默回应的明暗两面:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_18
Hyunju Shin, Lindsay R. L. Larson
{"title":"Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract","authors":"Hyunju Shin, Lindsay R. L. Larson","doi":"10.1007/978-3-030-02568-7_18","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_18","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83984705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Activating Multiple Facets of the Self: How Self-Concept and Brand Personality can Influence Self-Brand Connections: An Abstract 激活自我的多个方面:自我概念和品牌个性如何影响自我-品牌联系:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_183
Marilyn Giroux, Bianca Grohmann
{"title":"Activating Multiple Facets of the Self: How Self-Concept and Brand Personality can Influence Self-Brand Connections: An Abstract","authors":"Marilyn Giroux, Bianca Grohmann","doi":"10.1007/978-3-030-02568-7_183","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_183","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84352008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract 饮料广告语境下的感官意象:感官如何影响产品设计与态度:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_3
Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels
{"title":"Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract","authors":"Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels","doi":"10.1007/978-3-030-02568-7_3","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_3","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90017973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relevance of Digital Marketing Skills for Marketers: An Abstract 数字营销技能对营销人员的相关性:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_168
E. Veer, A. Dobele
{"title":"Relevance of Digital Marketing Skills for Marketers: An Abstract","authors":"E. Veer, A. Dobele","doi":"10.1007/978-3-030-02568-7_168","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_168","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91493562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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