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The Dynamic Nature of Brand Experience 品牌体验的动态本质
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_211
B. Österle, Marc Kuhn, J. Henseler
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引用次数: 3
Accommodation Market Labels and Customers Reviews: An Abstract 住宿市场标签与顾客评论:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_146
C. Pitt, Theresa Eriksson, Kirk Plangger, Amir Dabirian
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引用次数: 1
Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing: An Abstract 评价时尚零售业实施店内技术的管理驱动因素和障碍:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_127
Francesca Bonetti, Patsy Perry, L. Quinn, G. Warnaby
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引用次数: 2
Ecotourism Perspective: The Case of Armenia: An Abstract 生态旅游视角:亚美尼亚案例:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_95
Anahit Armenakyan, Natalya Brown
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引用次数: 1
Employer Brand Love: The Key for Attracting and Retaining Talent: An Abstract 雇主品牌爱:吸引和留住人才的关键:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_210
E. Oliveira, Erika Laranjeira, Cristina Cunha, P. Rodrigues
{"title":"Employer Brand Love: The Key for Attracting and Retaining Talent: An Abstract","authors":"E. Oliveira, Erika Laranjeira, Cristina Cunha, P. Rodrigues","doi":"10.1007/978-3-030-02568-7_210","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_210","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"151 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76111290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Communicating Social Price Reasons does not Always Benefit a Firm: Role of Individualism on Socially Related Price Increase Justification: An Abstract 沟通社会价格原因并不总是有利于企业:个人主义对社会相关价格上涨理由的作用:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_258
Doreén Pick, S. Zielke
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引用次数: 0
When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment: An Abstract 当放纵得到最好的你:提前付款的意想不到的后果:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_163
Ali Besharat, Gia Nardini
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引用次数: 0
Value Network Segmentation: A Three-Factor Model 价值网络分割:一个三因素模型
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_23
Nanda K. Viswanathan
{"title":"Value Network Segmentation: A Three-Factor Model","authors":"Nanda K. Viswanathan","doi":"10.1007/978-3-030-02568-7_23","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_23","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"189 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75769863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem 通过刺激品牌体验建立关系:自我扩展、品牌认同和自尊的作用
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_50
Gwarlann Caffier de Kerviler, Carlos M. Rodriguez
{"title":"Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem","authors":"Gwarlann Caffier de Kerviler, Carlos M. Rodriguez","doi":"10.1007/978-3-030-02568-7_50","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_50","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81470683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Dual-Process Perspective of Consumer Responses in Virtual Service Environments: An Abstract 虚拟服务环境中消费者反应的双过程视角:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_224
U. Orth, L. Lockshin, Nathalie Spielmann, Mirjam Holm
{"title":"A Dual-Process Perspective of Consumer Responses in Virtual Service Environments: An Abstract","authors":"U. Orth, L. Lockshin, Nathalie Spielmann, Mirjam Holm","doi":"10.1007/978-3-030-02568-7_224","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_224","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88728792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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