品牌体验的动态本质

{"title":"品牌体验的动态本质","authors":"B. Österle, Marc Kuhn, J. Henseler","doi":"10.1007/978-3-030-02568-7_211","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"The Dynamic Nature of Brand Experience\",\"authors\":\"B. Österle, Marc Kuhn, J. Henseler\",\"doi\":\"10.1007/978-3-030-02568-7_211\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":66565,\"journal\":{\"name\":\"营销科学学报\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-06-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"营销科学学报\",\"FirstCategoryId\":\"95\",\"ListUrlMain\":\"https://doi.org/10.1007/978-3-030-02568-7_211\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"营销科学学报","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1007/978-3-030-02568-7_211","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}