Journal of Business Strategy最新文献

{"title":"The long game of innovation and value creation","authors":"Mark Klassen, G. Wilson, C. B. Dobni","doi":"10.1108/jbs-02-2022-0035","DOIUrl":"https://doi.org/10.1108/jbs-02-2022-0035","url":null,"abstract":"\u0000Purpose\u0000The purpose of the paper is to emphasize the performance benefits of a long-term innovation and value creation perspective. This paper responds to the recent concept of the imagination premium method for valuing companies. It offers four key takeaways to create a long-term innovation-focused orientation for future value creation.\u0000\u0000\u0000Design/methodology/approach\u0000The research is based on both consulting experience and insight from several studies of executives that were supported by the U.S. Conference Board.\u0000\u0000\u0000Findings\u0000The research differentiates how high versus low innovators create long-term perspectives and value. High innovators have explicit processes that support innovation, leadership that focuses on long-term performance, resources committed to long-term projects and innovation and knowledge management systems that transfer knowledge throughout the organization.\u0000\u0000\u0000Research limitations/implications\u0000The research offers strategic directives aimed at creating long-term value but acknowledges that there are other means to accomplish such objectives.\u0000\u0000\u0000Practical implications\u0000This paper offers strategies for executives to create an innovation-focused organizational culture that drives lasting long-term value.\u0000\u0000\u0000Social implications\u0000Focusing on long-term innovation prioritizes larger social, environmental and business objectives over superficial short-term stock price changes, leading to greater value-creation.\u0000\u0000\u0000Originality/value\u0000This paper advocates that leadership play the long game and adopt a longer-term view of innovation due to its long-term competitive, employee engagement, sustainability and performance benefits.\u0000","PeriodicalId":55881,"journal":{"name":"Journal of Business Strategy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46129281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A fraction of an executive: new ways to save and compete","authors":"Maggie So, Atul Teckchandani","doi":"10.1108/jbs-02-2022-0024","DOIUrl":"https://doi.org/10.1108/jbs-02-2022-0024","url":null,"abstract":"\u0000Purpose\u0000A new way for business leaders to access targeted professional help is via fractional service providers. Fractional service providers can provide tremendous advantages, as they are much more closely associated with the company than outsourcing or consulting service providers, while being more cost effective than full-time employees. A fractional service provider that can be of particular benefit to startups and small businesses is a fractional CFO or Controller – who can provide an organization with the skills to perform all of the activities that a finance and accounting department should perform and provide a consistent leadership voice on all finance-related matters.\u0000\u0000\u0000Design/methodology/approach\u0000This paper first introduces fractional services and discusses how fractional service providers differ from outsourcing, consulting engagements and full-time employment. Then, it presents an explanation of why fractional service providers may be best suited to manage the finance and accounting functions in a small or medium-sized business. Finally, it discusses factors that business leaders should consider and best practices they should use when using fractional services.\u0000\u0000\u0000Findings\u0000Using a fractional CFO or Controller will provide an increased focus on the company’s financial health and allow the organization to perform (or oversee) all of the activities that a finance and accounting department should be performing. The scope of work a fractional CFO or Controller performs can be easily modified to meet the needs of the firm, Moreover, they require little direct management. As a result, a fractional CFO or Controller can often be a more cost-effective option than hiring for the finance and accounting function on a full-time basis.\u0000\u0000\u0000Originality/value\u0000In today’s world, organizations are increasingly seeking ways to maintain effectiveness while also being flexible in how human capital is used. This paper discusses one such flexibility: incorporating fractional service providers. The key premise of this paper is that fractional service providers, specifically fractional CFOs or Controllers, can be an extremely effective way for many organizations, especially small businesses and startups, to get more sophisticated help and guidance in finance and accounting-related matters – thereby acting as an excellent bridge between an ineffective finance and accounting function and creating such a function staffed by full-time employees.\u0000","PeriodicalId":55881,"journal":{"name":"Journal of Business Strategy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47325969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Design thinking: strategy for digital transformation","authors":"Luca Vendraminelli, Laura Macchion, A. Nosella, A. Vinelli","doi":"10.1108/jbs-01-2022-0009","DOIUrl":"https://doi.org/10.1108/jbs-01-2022-0009","url":null,"abstract":"Purpose Digital advancements offer several opportunities to firms to gain competitive advantages, pushing them to transform their operating models. From the managerial standpoint, governing a digital transformation process is a complex task, as it means steering the process that goes from the exploration of the ample spectrum of opportunities that digital technologies provide, to the reduction of this complexity to a final set of actions to be designed and executed. As design theories are suited to solve complex problems, the purpose of this paper is to frame a design-driven approach to plan and execute a digital transformation. Design/methodology/approach This study pivots on an in-depth case study of a large Italian firm in the fashion sector that adopted design thinking to craft its digital transformation strategy and turn it into a list of projects to be executed. Findings Drawing from design theories, the authors framed a three-stage process (understanding reality, defining a digital transformation strategy and converting the digital transformation strategy into digital projects). Research limitations/implications The external validity of the study is limited due to the choice to rely on an in-depth single case study. Practical implications The framework provided offers a structure for managing the digital transformation through strategy development and execution. Moreover, practitioners and companies can evaluate if their digital transformation process is under control and reflect whether they have been giving the right attention to each of the three identified stages. They could follow the footsteps of EYEWEAR and adopt the proposed framework to design their company’s digital transformation process. Social implications This paper is supposed to help firms in reflecting on how to organize their digital transformation process. A positive transition to digital technologies enabled by the human-centeredness of design is likely to improve the quality of life of the people that belong to the transformed organization. Originality/value To the best of the authors’ knowledge, this study is one of the first research attempts at the crossroad between the fields of design, strategy and technology management and a groundwork for further studies to be conducted in this field.","PeriodicalId":55881,"journal":{"name":"Journal of Business Strategy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48506677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Giving over selling: advertising for the social enterprise","authors":"Joshua T. Coleman","doi":"10.1108/jbs-11-2021-0179","DOIUrl":"https://doi.org/10.1108/jbs-11-2021-0179","url":null,"abstract":"\u0000Purpose\u0000A social enterprise is a hybrid business organization which pursues both profit maximization and social change. This study aims to explore effective ways to communicate authentic motives through social enterprise advertisements.\u0000\u0000\u0000Design/methodology/approach\u0000Four sets of advertisements were created to explore the effects of different message cues on perceived authenticity. These ads were presented through internet surveys in varying combinations.\u0000\u0000\u0000Findings\u0000Per cue congruency theory, when both giving and selling cues are presented together, they contradict one another, thereby neutralizing any positive feelings which would otherwise be gained through the use of a giving cue. Thus, the highest perceptions of authentic motives underlying an advertisement are gained when only giving cues are used.\u0000\u0000\u0000Practical implications\u0000Social entrepreneurs should recognize the limitations of presenting both giving and selling cues in tandem with one another. Doing so may help increase profitability and sales, but it will decrease the authenticity of a perceived message. To communicate authenticity through advertising, the social entrepreneur should highlight the social enterprise’s mission and giving characteristics rather than the products or services being sold.\u0000\u0000\u0000Originality/value\u0000To the best of the author’s knowledge, this research is among the first to explore authenticity in marketing messages for the social enterprise. Further, while extant research identifies methods of overcoming contradictory message appeals, the novel findings of this research demonstrate the effectiveness of avoiding the potential for negative reactions altogether.\u0000","PeriodicalId":55881,"journal":{"name":"Journal of Business Strategy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43044949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Launching the Internet of Things: how to ensure a successful debut","authors":"Gregory Gimpel, Candice Vander Weerdt","doi":"10.1108/jbs-12-2021-0204","DOIUrl":"https://doi.org/10.1108/jbs-12-2021-0204","url":null,"abstract":"\u0000Purpose\u0000Companies that leverage the Internet-of-things (IoT) will gain significant competitive advantages over the competition; however, few businesses have active IoT initiatives. This paper aims to provide principles to guide executives as they launch or scale-up IoT initiatives.\u0000\u0000\u0000Design/methodology/approach\u0000This paper draws upon data from original expert interviews and an extensive study of existing scholarly literature, management publications and white papers from leading strategy and technology firms.\u0000\u0000\u0000Findings\u0000Close cooperation among a company’s operations, business strategy and information technology units creates a trifecta of skills, vision and budgeting that can successfully bring major IoT initiatives to fruition. Unfortunately, many companies face a misalignment among these departments. The way to overcome this misalignment is to create a cross-functional team dedicated to IoT initiatives. Leaders should build these teams on the principles of autonomy, rational compensation, equality and diversity.\u0000\u0000\u0000Practical implications\u0000This paper provides strategic advice for business leaders as well as four guiding principles with which to execute their IoT strategies.\u0000\u0000\u0000Originality/value\u0000Much of the writing about IoT advocates initiatives by teaching about the many business benefits of IoT or provides a use case for a specific type of IoT technology. This paper focuses on removing a major obstacle faced by many business leaders who want to embrace the IoT but find themselves unable to do so.\u0000","PeriodicalId":55881,"journal":{"name":"Journal of Business Strategy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43630652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Metaverse – the new marketing universe","authors":"S. Hollensen, P. Kotler, M. O. Opresnik","doi":"10.1108/jbs-01-2022-0014","DOIUrl":"https://doi.org/10.1108/jbs-01-2022-0014","url":null,"abstract":"\u0000Purpose\u0000This study aims to present and explain the concept of Metaverse, which will revolutionize nearly every industry and can be regarded as the 3D version of the internet. Especially, the paper explores the “building blocks” of the Metaverse and how it is functioning in a case study.\u0000\u0000\u0000Design/methodology/approach\u0000The Metaverse concept is explained by the Nike–Roblox case study, where the authors explore the customer benefits, that are provided by the Nikeland project.\u0000\u0000\u0000Findings\u0000The Nike–Roblox case study is showing that virtual platforms, content services, consumer and business behavior are the most important and visible “building blocks” to the Nikeland visitors (customers) in the Nike–Roblox alliance. The Metaverse is gaining popularity among the big global brands. It is expected that the big breakthrough for Metaverse will happen when the next layer of brands, the regional and local brands, will start penetrating the Metaverse.\u0000\u0000\u0000Originality/value\u0000Metaverse will be the new future marketing platform for presenting and giving life to all kinds of brands in the 3D interactive digital space. Metaverse is a digital copy of how we are working in the physical world. In this 3D digital space, the users can come together via avatars that resemble them. This will have an enormous effect on how companies will use the marketing function and how we will communicate with each other in future.\u0000","PeriodicalId":55881,"journal":{"name":"Journal of Business Strategy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45960909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"When do we eat? Food ordering platform strategies","authors":"M. N.","doi":"10.1108/jbs-11-2021-0187","DOIUrl":"https://doi.org/10.1108/jbs-11-2021-0187","url":null,"abstract":"\u0000Purpose\u0000Food ordering apps have registered phenomenal growth during the pandemic and will continue to register high growth in the years to come. This paper has three objectives: first, to differentiate between the sales funnel of traditional vs platform businesses; second, to understand the sales funnel optimization strategies of a leading food ordering app in India; and third, to draw lessons from these strategies to enable food ordering apps in particular, and platform businesses in general to achieve the goals of customer acquisition and retention in a highly competitive market.\u0000\u0000\u0000Design/methodology/approach\u0000The study is based on interviews conducted with company officials of two leading food delivery platforms in India, and a rich qualitative analysis of secondary data sources including news reports, government policies, reports and statistics from global consultancy firms. The interviews were analyzed to understand various stages of the sales funnel for the food ordering apps and the strategies implemented by the companies based on their understanding of the customer journey.\u0000\u0000\u0000Findings\u0000The findings of the study reveal that the sales funnel of a food ordering platform can be divided into three stages – top of the funnel (ToFu), middle of the funnel (MoFu) and bottom of the funnel. In the ToFu stage, the goal of the food ordering app is to create awareness about their brand and induce app download, which results in customer acquisition. In the MoFu stage, the food ordering app initiates personalized promotion strategies to trigger maximum orders via the app. The customer is then targeted for retention and referrals. Customer app navigation and order data are the most crucial inputs for navigating the sales funnel effectively.\u0000\u0000\u0000Research limitations/implications\u0000First, app-based service firms, especially food ordering platforms, can understand how the digital sales funnel can be optimized to generate an appropriate customer mix. Second, they need to understand various interventions at different stages of the sales funnel to move the customer from the app download to loyalty. Third, the food ordering platforms and app-based service firms need to understand how to use customer data to design customer relationship management strategies that can convert retention into referral strategies to expand the funnel.\u0000\u0000\u0000Practical implications\u0000Incumbents in the intensely competitive food ordering industry need to understand the process of customer acquisition and retention. An understanding of the digital sales funnel can enable them to achieve the right mix of customers in their fold. Other companies that offer app-based services can also understand various stages of the digital sales funnel, and how customers can be moved from one stage to the next one by planning appropriate interventions using app data.\u0000\u0000\u0000Originality/value\u0000The research contributes by offering clear insights on how food delivery platforms in India acquire and retain customers through an","PeriodicalId":55881,"journal":{"name":"Journal of Business Strategy","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41833650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Forging a new corporate engagement","authors":"P. Hirsch","doi":"10.1108/jbs-02-2022-0026","DOIUrl":"https://doi.org/10.1108/jbs-02-2022-0026","url":null,"abstract":"\u0000Purpose\u0000This paper aims to highlight the need for corporations to engage politically to create a more functional capitalist system.\u0000\u0000\u0000Design/methodology/approach\u0000Selective review of relevant economic and sociopolitical developments is presented in this paper.\u0000\u0000\u0000Findings\u0000There is a growing movement among economists and commentators to hold corporations accountable for political engagement which they ignore at their peril.\u0000\u0000\u0000Originality/value\u0000While individual strands of this story have been discussed before, the subject has never been handled from the perspective of corporate reputation in a comprehensive manner.\u0000","PeriodicalId":55881,"journal":{"name":"Journal of Business Strategy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43352291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The mysterious world of airline pricing: innovative practices and strategies for profit","authors":"Chiranjeev S. Kohli, Mohammad Reza Habibi","doi":"10.1108/jbs-12-2020-0270","DOIUrl":"https://doi.org/10.1108/jbs-12-2020-0270","url":null,"abstract":"\u0000Purpose\u0000Business success and pricing are very closely intertwined. This study aims to explain how businesses can improve their profitability by relying on creative pricing strategies that managers across industries can adopt.\u0000\u0000\u0000Design/methodology/approach\u0000This study uses research from related fields and a detailed analysis of the airline industry to deconstruct its success and identify innovative pricing practices that have helped salvage it.\u0000\u0000\u0000Findings\u0000Based on our analysis, the authors propose several strategies that can help companies control their pricing and leverage it to increase profitability. These include decommoditizing, segmenting the market (up and down), scrutinizing customer behavior, offering versioning and ancillary services, actively promoting these add-ons and using dynamic pricing.\u0000\u0000\u0000Originality/value\u0000This study takes an unusual approach and look at the airline industry – literally a textbook example of an oligopoly. The authors argue that if companies in an oligopoly – with undifferentiated services – can dig themselves out of the depths of nonexistent profits by using innovative pricing, it should be much simpler for companies in other industries that offer easier differentiation.\u0000","PeriodicalId":55881,"journal":{"name":"Journal of Business Strategy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43289489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing performance: aligning people, processes, and results","authors":"António Pimenta da Gama","doi":"10.1108/jbs-10-2021-0170","DOIUrl":"https://doi.org/10.1108/jbs-10-2021-0170","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to integrate and extend existing knowledge about marketing performance assessment, making a case for a measurement system identifying five categories of metrics on which attention should be focused.\u0000\u0000\u0000Design/methodology/approach\u0000The paper is organized in three parts. It starts with a summary of the current state of knowledge about marketing performance assessment, followed by the presentation of the model in terms of its rationale and architecture. Then, the metrics that make up the model are explained and operationalized. Lastly, a concluding note is presented.\u0000\u0000\u0000Findings\u0000Both scholars and managers have been calling for methods and concepts addressing the how and why marketing succeeds or fails. The author believes that certain metrics, when integrated into a holistic and actionable framework, can have a positive and transformational impact on the way marketing is measured in organizations.\u0000\u0000\u0000Originality/value\u0000Metrics are meaningless when viewed in isolation. Yet, most of the literature on the subject focus on individual indicators. Also, it tends to overemphasize marketing outcomes. This work offers a complementary view to what has already been written on the subject, suggesting a performance assessment model that highlights requirements/prerequisites, processes, outcomes and organizational context.\u0000","PeriodicalId":55881,"journal":{"name":"Journal of Business Strategy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44682921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}