Komunika最新文献

{"title":"Sangiang Anyer Island Tourism Communication Strategy as a Nature Tourism Park","authors":"Dwi Nurina Pitasari, A. Annisarizki, B. Bella","doi":"10.24042/komunika.v5i2.14074","DOIUrl":"https://doi.org/10.24042/komunika.v5i2.14074","url":null,"abstract":"Sangiang Island has good potential as a tourist destination that can generate income for regional development but it is unfortunate that there is no tourism communication strategy, potential identification and good management on this island. The aim of the research is to identify the potential and challenges of developing natural tourism that belongs to Sangiang Island as a Natural Tourism Park (TWA) so as to be able to formulate a marketing communication strategy for Sangiang Island. The method used is descriptive qualitative with data collection techniques through observation, literature studies and interviews. This study uses a SWOT analysis. The results showed that the identification of Sangiang Island's tourism potential was natural tourism, marine tourism, cultural tourism and educational tourism.Keywords: Tourism Communication, Sangiang Island, SWOT analysis","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90949402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Village’s Website Development Model As Information Media In Pesawaran District","authors":"Hestin Oktiani, Eka Yuda Guna Wibawa, M. Y. Effendy","doi":"10.24042/komunika.v5i2.14265","DOIUrl":"https://doi.org/10.24042/komunika.v5i2.14265","url":null,"abstract":"Lampung Province adopts rural development with the smart village concept as a leading development program based on information and communication technology. In this concept the website has a strategic position in village development. Law Number 6 of 2014 concerning Villages and Government Regulation Number 34 of 2014 mandates village governments to provide the best possible public services and information to the community. Pesawaran District is an area where the village website is developing well. In 2018 there were 58 villages that had the desa.id domain and in 2020 there were 133 of the 148 villages. There are 30 villages that already have an active village website using the domain name desa.id. This is the result of implementing the village website development model carried out. The development model is the various efforts and policies as well as the synergy of various parties in managing the village website. Based on the results of interviews, observation and documentation search, it is known that the village website development model in Pesawaran District involves several parties, namely the Pesawaran Office of Communication and Information, village website operators, villagers and external parties. The Office of Kominfo Pesawaran as an external agent of change becomes the center of the relationship pattern in the model and is involved in the entire series of village website development processes, starting from the socialization process, licensing, management, monitoring and evaluation of village websites. There is an active role of ASN of the Ministry of Communication and Information which uses various media as a means of socialization and consultation. Other external agents have not been heavily involved. Internal agents of change, namely the village head, operators, and residents, greatly determine the sustainability of the website, but it is not optimal. There are still obstacles in developing village websites as part of smart village development.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73609460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Influence Covid-19 Disinformation Against Panic- Buying Attitudes in Family Whatsapp Groups","authors":"Damar Agung Khrisna Wibawa, Windhiadi Yoga Sembada, Puri Bestari Mardani","doi":"10.24042/komunika.v5i2.12608","DOIUrl":"https://doi.org/10.24042/komunika.v5i2.12608","url":null,"abstract":"","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74198002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Solopos Media Group Branding Strategy Through The Solopos Goes To Campus Program","authors":"Anisa Pratiwi Nurhayati, Abraham Zakky Zulhazmi","doi":"10.24042/komunika.v5i2.14163","DOIUrl":"https://doi.org/10.24042/komunika.v5i2.14163","url":null,"abstract":"The digital era has caused many fundamental changes in the world of communication. There are big challenges as well as opportunities that must be faced by the conventional mass media industry in order to survive. One of the conventional media that is affected by the flow of digitization is Solopos. As a regional newspaper published in Solo in 1997, Solopos also tries to adapt to technological developments. In its development, to continue to survive in the midst of increasingly fierce competition in the mass media industry, Solopos Media Group carries out branding through organized events. One of the events held by Solopos is Solopos Goes to Campus. This study intends to describe the Solopos Media Group branding strategy through the Solopos Goes to Campus program. This research uses descriptive qualitative method. Data was collected through observation, interviews, and documentation. In order to test the data validation, this research uses source triangulation technique. The theory used is the theory of Sicco Van Gelder's branding strategy (2005). The results showed that the Solopos Media Group in building branding as a conventional mass media that had been transformed into digital media was carried out through the Solopos Goes to Campus activity. Through this activity, Solopos wants to present an image as a mass media that is close to young people so that it can reach this market share.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"84 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74963790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Management Of Influencer Expression Regarding Vaccination Communication On Instagram","authors":"Rama Kertamukti","doi":"10.24042/komunika.v5i2.14047","DOIUrl":"https://doi.org/10.24042/komunika.v5i2.14047","url":null,"abstract":"Middle January 2021, the death toll related to the Covid-19 pandemic reached 2 million people, and nearly 26 thousand people were recorded in Indonesia. The struggle of the Indonesian government to reduce the number of victims of COVID-19 by bringing the Sinovac vaccine and vaccinations to the community. Pros and cons occur in response to the covid-19 Vaccination with this Sinovac vaccine. The government's public communication strategy through influencers with many followers on Instagram is an option. The election of Instagram as Social media for vaccination communication is because Instagram is the most up-to-date social media, and it is easy to provide understanding because it involves information in the form of visuals and text to the public. In carrying out vaccination communications, these influencers create messages or information that are organic or organic. Amplified Word of Mouth so that vaccination communication can reach the community simultaneously. The subjects studied in this study were influencer accounts (@arielnoah and @dr. Tirta) which were selected by purposive sampling with qualitative research using the literature review method. The results showed that the influencers in each post on vaccination communication activities in the form of distributing content and information in the feed room, likes, and giving comments showed that vaccination communication activities carried out identity politics. Influencers on Instagram understand health and responsibility. The results of this study provide an overview of how influencers on their Instagram carry out impression management to convince the public that vaccines are safe and try to refer to the government's public campaign regarding covid-19 Vaccination.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"8 3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82990453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH AKUN INSTAGRAM @SUMBAR_RANCAK TERHADAP MINAT BERKUNJUNG FOLLOWERS KE SUATU DESTINASI","authors":"N. Ohorella, Annisa, Edy Prihantoro","doi":"10.32734/komunika.v18i2.9045","DOIUrl":"https://doi.org/10.32734/komunika.v18i2.9045","url":null,"abstract":"Keberadaan sosial media Instagram mampu menambah pengetahuan masyarakat Sumatra Barat maupun dari luar Sumatra Barat melalui adanya tayangan atau postingan tentang dunia pariwisata. Tingginya pengguna sosial media mampu meningkatkan minat berkunjung masyarakat ke suatu destinasi. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh media sosial @sumbar_rancak terhadap minat berkunjung followers kesuatu destinasi,  Populasi dalam penelitian ini adalah followers pada akun @sumbar_rancak. Jenis penelitian ini adalah menggunakan metode riset kuantitatif. Teknik pengumpulan data yang dilakukan dengan mengirimkan kuisioner secara online dengan skala likert yang telah diuji validitas dan reabilitas nya. Teori yang digunakan pada penelitian ini adalah teori SOR dan teknik ditentukan berdasarkan sampling random sederhana dengan jumlah sampel 30. Selanjutnya dianalisis melalui tingkat pencapaian responden, uji regresi sederhana dan uji t. dibuktikan menurut koefisien determinasi adalah sebesar 0,05 atau sama dengan 5%.  Maka dengan demikian dapat disimpulkan bahwa terdapat pengaruh secara signifikan antara variabel postingan yang ada didalam akun @sumbar_rancak terhadap pengaruh minat berkunjung followers dengan tingkat kolerasi yang kuat.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"66 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86870388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Komunikasi Penyuluhan Pencegahan dan Pemberantasan Penyalahgunaan Dan Peredaran Gelap Narkoba Badan Narkotika Nasional Kabupaten Serdang Bedagai Terhadap Kesadaran dan Partisipasi Masyarakat Kabupaten Serdang Bedagai","authors":"Rido Pandapotan, Iskandar Zulkarnain, Dewi Kurniawati","doi":"10.32734/komunika.v18i2.9547","DOIUrl":"https://doi.org/10.32734/komunika.v18i2.9547","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi penyuluhan Pencegahan dan Pemberantasan Penyalahgunaan dan Peredaran Gelap Narkoba yang dilakukan Badan Narkotika Nasional Kabupaten Serdang Bedagai terhadap Kesadaran dan Partisipasi Masyarakat di Kabupaten Serdang Bedagai. Teori yang digunakan dalam penelitian ini adalah komunikasi penyuluhan, kesadaran, dan partisipasi masyarakat. Metode penelitian yang digunakan dalam penelitian ini adalah metode korelasional dengan pendekatan kuantitatif. Populasi dalam penelitian adalah masyarakat Kabupaten Serdang Bedagai yang berada di Kecamatan Perbaungan dan Sei Rampah dengan usia produktif 15-64 tahun. Teknik penarikan sampel menggunakan proportionate stratified random sampling, purposive sampling, dan accidental sampling yang dihitung dengan dengan rumus Taro Yamane sehingga diperoleh jumlah sampel 399 orang. Pengumpulan data dengan menggunakan kuesioner dengan skala Likert. Analisis hubungan antar variabel menggunakan uji korelasi Spearman. Hasil penelitian menunjukkan Komunikasi Penyuluhan Pencegahan dan Pemberantasan Penyalahgunaan dan Peredaran Gelap Narkoba yang dilakukan Badan Narkotika Nasional Kabupaten Serdang Bedagai berpengaruh terhadap Kesadaran dan Partisipasi Masyarakat Kabupaten Serdang Bedagai dengan korelasi cukup berarti, nilai signifikansi positif dan searah.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89416307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS DISKURSUS PIDATO KENEGARAAN PRESIDEN REPUBLIK INDONESIA TAHUN 2020-2022","authors":"Fredick Broven Ekayanta","doi":"10.32734/komunika.v18i2.9501","DOIUrl":"https://doi.org/10.32734/komunika.v18i2.9501","url":null,"abstract":"Penggunaan perspektif analisis diskursus sebagai alat analisis untuk mengkaji politik Indonesia masih relatif jarang dan terbatas dilakukan. Padahal perspektif ini memiliki kelebihan dalam membaca dan menginterpretasikan karakter politik dan kontestasi kuasa yang terjadi. Tulisan ini akan berupaya untuk menganalisis apa saja makna yang diproduksi pada pidato kenegaraan presiden tahun 2020-2022, dan mengapa makna tersebut, bukan yang lain, yang ditampilkan, dalam mengkaji politik Indonesia kontemporer. Dengan menggunakan pidato kenegaraan presiden pada tahun 2020, 2021, dan 2022, dan data sekunder mengenai kajian politik Indonesia, serta menggunakan analisis diskursus sebagai teknik analisis, tulisan ini berargumen bahwa kondisi struktural kekuasaan yang belum terdistribusi dengan baik menjadikan diskursus-diskursus atau isu-isu politik yang diproduksi negara, masih tidak menyinggung persoalan riil rakyat yang lebih penting, dan terkadang justru mengandung kontradiksi.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87553626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KOMPETENSI KOMUNIKASI JURU SITA PAJAK NEGARA (JSPN) KPP PRATAMA SURABAYA PABEAN CANTIKAN DALAM PENAGIHAN AKTIF KEPADA PENANGGUNG PAJAK","authors":"Eko Yudha Widjayanto","doi":"10.32734/komunika.v18i2.9451","DOIUrl":"https://doi.org/10.32734/komunika.v18i2.9451","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis kompetensi komunikasi Juru Sita Pajak Negara (JSPN) dalam penagihan aktif, menganalisis kompetensi komunikasi JSPN dalam mengatasi konflik dan/atau mencegah timbulnya konflik serta menganalisis upaya  organisasi dalam meningkatkan kompetensi komunikasi Juru Sita Pajak Negara. Penelitian ini menggunakan metode kualitatif deskriptif yang mengumpulkan data dengan wawancara mendalam, observasi dan dokumentasi. Informan penelitian adalah para JSPN yang bertugas di KPP Pratama Surabaya Pabean Cantikan dan Pejabat Eselon IV yang berkaitan dengan tugas penagihan. Triangulasi menggunakan purposive sampling dengan kriteria penanggung pajak yang telah mengalami tindakan penagihan dan pegawai instansi lain yang berkaitan dengan tindakan penagihan. Hasil penelitian menunjukkan bahwa JSPN memiliki kompetensi komunikasi yang baik dengan kecenderungan motivasi berkomunikasi karena kewajiban tugas dan tanggungjawab. Kompetensi komunikasi JSPN dalam penyelesaaian konflik digunakan dengan baik ketika melaksanakan penagihan aktif yaitu dengan strategi kompromi/negosiasi, kolaborasi dan kompetisi. Upaya organisasi untuk meningkatkan kompetensi komunikasi JSPN dilakukan dengan pelatihan yang dilaksanakan secara daring maupun luring dan pemberian imbalan. Kompetensi komunikasi JSPN yang terpadu dalam bentuk pelayanan juga dirasa baik oleh Penanggung Pajak.\u0000Kata Kunci: Kompetensi Komunikasi, Juru Sita Pajak Negara, Penagihan Pajak,  Penanggung Pajak","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74286535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MANAJEMEN KOMUNIKASI KRISIS DIREKTORAT JENDERAL PAJAK DALAM MENGATASI DAMPAK NEGATIF DARI PEMBERITAAN PAJAK PERTAMBAHAN NILAI BARANG KEBUTUHAN POKOK","authors":"Rifka Juliana, Sakhyan Asmara, Dewi Kurniawati","doi":"10.32734/komunika.v18i2.9545","DOIUrl":"https://doi.org/10.32734/komunika.v18i2.9545","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis manajemen komunikasi krisis dan strategi komunikasi krisis yang dilakukan oleh Direktorat Jenderal Pajak dalam mengatasi dampak negatif dari pemberitaan pajak pertambahan nilai barang kebutuhan pokok. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Subjek penelitian ditetapkan dengan prosedur purposif sehingga diperoleh 4 (empat) informan yang merupakan kepala seksi di Subdirektorat Hubungan Masyarakat Perpajakan. Keabsahan data melalui triangulasi sumber data dengan mewawancarai 3 (tiga) informan triangulasi. Hasil penelitian menunjukkan bahwa manajemen komunikasi krisis Direktorat Jenderal Pajak dalam mengatasi dampak negatif pemberitaan tentang pajak pertambahan nilai barang kebutuhan pokok dilakukan melalui 3 (tiga) tahap yaitu tahap pre-crisis dilakukan dengan pendeteksian krisis melalui monitoring dan analisis berita secara berkala, dan mempersiapkan krisis dengan membentuk tim krisis dan menunjuk juru bicara sesuai SE-17/PJ/2017; tahap crisis dilakukan dengan menyusun dokumen strategi komunikasi, mengumpulkan para pembuat konten Direktorat Jenderal Pajak, menyampaikan pesan krisis melalui banyak saluran komunikasi, menjaga konsistensi pesan krisis dengan mengizinkan juru bicara tertunjuk saja yang menyampaikan pesan krisis secara langsung, menginstruksikan unit vertikal untuk menayangkan konten-konten yang dibagikan di media sosial Direktorat Jenderal Pajak, dan melaksanakan internalisasi kepada Kepala Bidang Humas dan Kepala Seksi Kerja Sama di seluruh kantor wilayah, namun Direktorat Jenderal Pajak kurang responsif dalam merespon krisis; dan tahap post-crisis melakukan evaluasi dengan monitoring dan analisis berita kembali, mengecek komentar di media sosial, dan mencari berita populer di Google. Strategi komunikasi krisis Direktorat Jenderak Pajak dalam merespon dampak negatif dari pemberitaan tentang pajak pertambahan nilai barang kebutuhan pokok dilakukan dengan strategi denial dengan teknik penyangkalan yaitu menolak desas-desus yang menyatakan bahwa semua barang kebutuhan pokok akan dikenakan pajak dan strategi bolstering dengan teknik mengingatkan kepada publik bahwa rencana penerapan PPN barang kebutuhan pokok yang bersifat premium agar berkeadilan.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73058107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}