AgribusinessPub Date : 2024-02-14DOI: 10.1002/agr.21921
Pei Zhou, Yizao Liu
{"title":"Promoting healthy diets through food reformulation: The demand for “better-for-you” beverage","authors":"Pei Zhou, Yizao Liu","doi":"10.1002/agr.21921","DOIUrl":"10.1002/agr.21921","url":null,"abstract":"<p>This study explores how nutrients, new ingredients, and health claims from product reformulation influence consumer decisions, dietary intake, and population health in the beverage market. We focus on the beverage market in the United States as a case study because of the emerging health demand for “better-for-you” beverage options. We formulate a random coefficient discrete choice model to evaluate consumer preference for reformulated products in the nonalcoholic beverages market. We find that new ingredients that provide functionality such as energy ingredients, carbonation, or no artificial flavors have a significant positive impact on consumer choices. Further, the use of health claims can significantly increase consumer demand for beverages. Results from simulations suggest that the use of “no/low sugar,” “no/low sodium,” and “no artificial sweetener” health claims will increase the net sugar and sodium intakes from sugar-sweetened beverages, leading to an increase in body mass index and the incidence of coronary heart disease (CHD) and diabetes. The nutrient reformulation by cutting sugar and sodium content by 10%, on the other hand, will result in a decrease in sugar and sodium consumption, and further lower the incidence of CHD and stroke. However, the policy aimed at lowering the intake of one single nutrient may have an unintended spillover effect on other nutrient intakes, and policymakers should take a comprehensive approach and consider the broader nutrient impact of any policy aimed at reducing a specific nutrient.</p>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"40 3","pages":"641-660"},"PeriodicalIF":2.1,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139760442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2024-02-14DOI: 10.1002/agr.21923
Alper Demirdogen
{"title":"Land consolidation, cropland use, and vegetation productivity","authors":"Alper Demirdogen","doi":"10.1002/agr.21923","DOIUrl":"https://doi.org/10.1002/agr.21923","url":null,"abstract":"Land consolidation represents a valuable tool for enhancing agricultural productivity. However, there is a notable gap in the literature, with few studies effectively estimating the impact of land consolidation on microlevel crop changes. In our study, we estimated how land consolidation affects cropland use and vegetation productivity in Turkey, specifically examining wheat and corn. To analyze microlevel datasets from various villages, we applied multiple difference-in-differences approaches. Our results show that land consolidation affects farmers' cropland usage, particularly transitioning from wheat to corn. Land consolidation also leads to increased yields for both wheat and corn, although these benefits are not long-lasting and diminish within a few years. Thus, our findings provide valuable insights for land-use policy and planning, highlighting the critical role of land consolidation in determining farmers' cropland uses and its effect on overall productivity [EconLit Citations: Q12, Q15, Q18].","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"139-140 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139760436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2024-02-13DOI: 10.1002/agr.21914
Marine Spiteri, Ghislaine Narayanane, Vincent Réquillart, Louis-Georges Soler
{"title":"Reformulation of processed foods: Mixed effects on salt and saturated fatty acids intake in France","authors":"Marine Spiteri, Ghislaine Narayanane, Vincent Réquillart, Louis-Georges Soler","doi":"10.1002/agr.21914","DOIUrl":"10.1002/agr.21914","url":null,"abstract":"<p>Encouraging the food industry to reformulate their products is a possible public intervention to improve diet quality. In this paper, we assess the impact of food reformulation on per capita salt and saturated fatty acids (SFAs) intake, in France, for four product categories, namely, potato chips, fresh pizzas, frozen pizzas, and frozen meals, taking into account the changes in products' nutritional quality and consumer choices. Nutrient intake is calculated by matching data on food purchases and nutritional data, collected at the same date. An algorithm is run to disentangle the specific effect of food reformulation. We find that food reformulation, which is based on voluntary individual firm choices or voluntary industry-wide agreement in our case studies, contributes to decrease SFAs and salt intake in seven out of eight cases. However, the magnitude of the impact is moderate, except in the case of potato chips for which a much stronger impact is observed. Product renewal has an ambiguous effect, depending on the nutrient considered. By contrast, changes in consumer behavior increase the intake of SFAs and salt in all cases. Finally, food reformulation generally benefits all consumers equally, regardless of income or age. For food categories with consumption disparities, product reformulation can reduce heterogeneity in nutrient intake across socioeconomic groups, provided that recipes are greatly and widely improved [EconLit Citations: D12, D22, I1].</p>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"40 3","pages":"596-613"},"PeriodicalIF":2.1,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/agr.21914","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139772649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2024-02-10DOI: 10.1002/agr.21918
Qingjie Zhou, Mingyue Du, Jiangyuan Hou
{"title":"Role of social network in fostering consumers' omni-channel purchasing behavior towards infant milk powder retailers","authors":"Qingjie Zhou, Mingyue Du, Jiangyuan Hou","doi":"10.1002/agr.21918","DOIUrl":"https://doi.org/10.1002/agr.21918","url":null,"abstract":"Social network plays an essential role in the consumers' omni-channel purchasing behaviors (OPBs). In this context, this research delves into two questions. First, do consumers make the omni-channel purchase decision of infant milk powder via social network? Second, which social network do consumers prefer about the different buying channel? To solve these problems, employing the Berry–Levinson–Pakes and distance-metric models, we explore the impact of social network modes on the consumers' OPBs based on the home-scan consumption data. These analyses provide compelling evidence for the positive impact of social network on consumers' OPBs. In particular, recommendation from friends accounts for 90.57% of the contribution to the increase in the online consumers' utility, whereas the voice from relative explains about 50% of the contribution to the offline consumers' utility, which is positively associated with consumer income. The regression results also demonstrate that (i) consumer trust has a significant moderating role in the consumers' OPBs and (ii) consumer trust has a larger moderating role in the consumers' OPBs relative to single-channel purchasing behavior. We expect that this paper can contribute to the existing literature and provide marketers with important practical suggestions [EconLit Citations: Q11, Q13].","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"17 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139760435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2024-02-09DOI: 10.1002/agr.21919
Francisco J. Areal, Daniele Asioli
{"title":"Heterogeneous preferences and consumer willingness to pay for vitamin D fortification of eggs","authors":"Francisco J. Areal, Daniele Asioli","doi":"10.1002/agr.21919","DOIUrl":"10.1002/agr.21919","url":null,"abstract":"<p>Food reformulation can contribute to achieve public health objectives by facilitating access to healthy and sustainable food choices to consumers. Vitamin D is an important micronutrient that contributes to calcium absorption and bone health. Low vitamin D levels may lead to having a higher risk of poor bone and muscle for human health. In this manuscript we investigated, for the first time, United Kingdom consumer willingness to pay (WTP), and heterogeneity preferences for vitamin D fortification of eggs. We used a choice experiment (CE) involving several hypothetical egg products (i.e., pack of 10 eggs) that vary across three attributes levels such as production method (i.e., Cage, Barn, Free-range, and Organic), vitamin (i.e., no information or by reporting on the pack the claim “Vitamin D added”), and price (i.e., £0.80/pack, £1.90/pack, £3.00/pack, and £4.10/pack). Results suggest that, although on average consumers prefer low-price eggs produced using the free-range production method and the information about vitamin D fortification does not affect their valuation, there is a significant preference heterogeneity in consumer preferences associated with animal welfare, environment, health, and price attributes. Particularly, there is a significant preference heterogeneity towards the purchasing of eggs produced using the barn production method. Furthermore, we found that consumer preferences for vitamin D fortification of eggs is affected by consumer's age and the price of eggs. These findings provide useful insights into the psychology of consumer acceptance and attitudes that can be used in communicating the nature of the fortified vitamin D eggs to the public. They also have important implications for future labeling policies and marketing strategies of egg industry.</p>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"40 3","pages":"661-679"},"PeriodicalIF":2.1,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/agr.21919","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139760448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2024-02-07DOI: 10.1002/agr.21912
Christian Rojas, Edward Jaenicke
{"title":"Introduction to Agribusiness special issue: Economics of food reformulation","authors":"Christian Rojas, Edward Jaenicke","doi":"10.1002/agr.21912","DOIUrl":"10.1002/agr.21912","url":null,"abstract":"<p>We provide an introduction to the Special Issue on the Economics of Food Reformulation.</p>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"40 3","pages":"537-549"},"PeriodicalIF":2.1,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139760470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2024-02-07DOI: 10.1002/agr.21920
Ezgi Cengiz, Christian Rojas
{"title":"Are food manufacturers reducing sugar content? Evidence from scanner data","authors":"Ezgi Cengiz, Christian Rojas","doi":"10.1002/agr.21920","DOIUrl":"10.1002/agr.21920","url":null,"abstract":"<p>Reductions in sugar intake are at the center of policy discussions to improve health. In this article, we use barcode-level nutrition and sales data on the near-universe of all packaged food products in the United States over 2007–2015 to investigate whether food manufacturers have reduced added sugar in their product offerings and whether these reformulations have played a role on consumers' sugar intake. We find that reformulation efforts would have reduced sugar intake by 52.8% between 2007 and 2015 had households' shopping baskets in 2015 remained the same as in 2007. However, consumers' purchases have gravitated toward more sugary products over time, thereby negating more than twothirds of the reduction in sugar intake that reformulation could have brought about. As a result, sugar intake has only decreased by 15.6%. Evidence shows that the largest reformulation effects come from product groups that have received the greatest scrutiny. Sweetened beverages, desserts, and sweets together represent 89% of pure reformulation, where sweetened beverages alone represent 43%. We also analyze the change in added sugar intake across income and find larger reductions in higher-income households; this finding suggests that existing disparities in diet quality have become more pronounced over time [EconLit Citations: D22, I12, I18, L66].</p>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"40 3","pages":"571-595"},"PeriodicalIF":2.1,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139760440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2024-02-06DOI: 10.1002/agr.21915
Qiujie Zheng, Christopher V. Davis, Anne Langston Noll, Raymond Bernier, Randy Labbe
{"title":"US consumer preferences and attitudes toward seaweed and value-added products","authors":"Qiujie Zheng, Christopher V. Davis, Anne Langston Noll, Raymond Bernier, Randy Labbe","doi":"10.1002/agr.21915","DOIUrl":"10.1002/agr.21915","url":null,"abstract":"<p>Food reformulation and the introduction of novel sources of nutrition are considered potential strategies to address poor nutrition and public health issues. Seaweed, a novel food in Western cuisine, is gaining popularity, and seaweed farming in the United States is an emerging and fast-growing aquaculture segment. This paper provides a comprehensive understanding of US consumers' preferences and attitudes toward seaweed and value-added seaweed products. Specifically, the study focuses on two distinct consumer groups: those who consume seaweed and those who do not. It includes separate analyses for each group to compare their attitudes and examine the characteristics and factors affecting their attitudes. This paper summarizes the different characteristics of seaweed consumers and nonconsumers. The results show that the seaweed consumers' knowledge of seaweed and perceptions of seaweed quality, price, and availability positively affect their intentions to try a new product flavored with seaweed. Nonconsumers have unique reasons for not consuming seaweed, several of which are associated with their intentions to try a new seaweed product [EconLit Citations: D12, Q13].</p>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"40 3","pages":"699-724"},"PeriodicalIF":2.1,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/agr.21915","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139760312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2024-02-06DOI: 10.1002/agr.21913
Christina M. Neubig, Matthias Staudigel, Jutta Roosen
{"title":"Can health trump taste? Implicit and explicit attitudes toward sugar-reduction claims and their differentiated impact on purchase intention for cereals","authors":"Christina M. Neubig, Matthias Staudigel, Jutta Roosen","doi":"10.1002/agr.21913","DOIUrl":"10.1002/agr.21913","url":null,"abstract":"<p>This study investigates the implicit and explicit health–taste tradeoffs that consumers make in response to sugar-reduction claims on chocolate cereals. We collect implicit measures through an Implicit Association Test, explicit perceptions of health and taste properties, and statements regarding product liking and purchase intention through a questionnaire. Based on a path analysis, we assess the relative strength of the indirect effects of sugar-reduction claims mediated by health and taste perceptions, as well as the direct effects on purchase intention. The results indicate that sugar-reduction claims decrease taste perceptions, increase health perceptions, and have only minor negative effects on product liking, but increase purchase intentions. Most participants show an implicit “unhealthy = tasty” intuition, which can be offset by moderate to high health consciousness. The implications for marketing and policymakers are twofold. First, our study shows that sugar-reduction claims are effective in addressing the original target group of health-conscious consumers. Second, our results suggest that the health–taste tradeoff is not prohibitively detrimental to purchase intentions among less health-conscious consumers. Potential instruments to increase the market share in this segment are discussed [EconLit Citations: I18, D12, D83].</p>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"40 3","pages":"614-640"},"PeriodicalIF":2.1,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/agr.21913","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139772654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2024-02-04DOI: 10.1002/agr.21903
Kayode Ajewole, Ashok K. Mishra, Alexis Villacis
{"title":"Acreage and farm investments decisions amidst uncertainty: A case study of rural India","authors":"Kayode Ajewole, Ashok K. Mishra, Alexis Villacis","doi":"10.1002/agr.21903","DOIUrl":"https://doi.org/10.1002/agr.21903","url":null,"abstract":"This study provides evidence-based information on the impact of the pandemic lockdown and other COVID-19-related policies on Indian rural households' decisions on-farm investments and operations (planting and borrowing decisions). The study uses the World Bank's (2021) high-frequency rural household-level survey across six states of India for the 2020 Kharif crop season. Our analyses also show that farm households exhibit differences in their perception of the pandemic's impact on their farming operations. In terms of input cost, farm households exhibited heterogeneous reactions to input costs like fertilizer during the early part of the pandemic. Our results also show that government incentives in the form of cash transfers do not significantly impact households' farm operations decisions (including loan acquisitions). Policymakers could focus on policies that develop resilience toward a major shock like the pandemic and this requires preparedness [EconLit Citations: C36, D19, Q12, R20].","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"38 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139688990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}