AgribusinessPub Date : 2026-10-07Epub Date: 2025-02-15DOI: 10.1002/agr.22029
Nandar Aye Chan, Orkhan Sariyev, Mohammad Ariful Islam, Manfred Zeller
{"title":"How Competitive Is Myanmar's Rice Sector? A Comparison of Production Costs and Efficiency","authors":"Nandar Aye Chan, Orkhan Sariyev, Mohammad Ariful Islam, Manfred Zeller","doi":"10.1002/agr.22029","DOIUrl":"https://doi.org/10.1002/agr.22029","url":null,"abstract":"<p>This paper analyzes the cost competitiveness of rice production in Myanmar by examining production costs, cost efficiency, and the potential effect of improving cost efficiency on the country's global competitiveness. To achieve this, we conduct a comparative analysis of production costs among major rice-producing countries and estimate the cost efficiency of rice farming in Myanmar using a stochastic frontier cost function model. Subsequently, we examine how cost efficiency affects domestic resource costs (DRC), a key indicator of global competitiveness in rice production, by addressing the endogeneity issue that prior research has not dealt with. We also consider seasonal variations across both the dry and wet seasons in Myanmar, an aspect often overlooked in previous research. Our findings reveal that Myanmar ranks as the second least expensive rice-producing country among selected Asian countries. The mean cost efficiencies are 89% and 86% for the dry and wet seasons, respectively, indicating high cost efficiency during these seasons. Both dry and wet seasons of rice production demonstrate a comparative advantage, with DRC values of 0.31 and 0.54, respectively. The results also show that cost efficiency positively contributes to global competitiveness in both seasons, implying that the global competitiveness of Myanmar's rice sector can increase by improving cost efficiency. Therefore, policy interventions aimed at developing demand-driven high-yield potential with stress-tolerant rice varieties, promoting the utilization of quality seed, and providing more extensive training on input management practices and educational programs are recommended to enhance cost efficiency, which can further strengthen the country's competitiveness in the global rice market.</p>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"42 4","pages":"1915-1941"},"PeriodicalIF":2.4,"publicationDate":"2026-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/agr.22029","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149100196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2026-10-07Epub Date: 2025-02-11DOI: 10.1002/agr.22032
Alissa Hevesh, Jaclyn D. Kropp, Zhifeng Gao, Charles Sims, Alan Chambers, Maria Brym
{"title":"Can Domestic Vanilla Compete? Sensory Evaluation and Willingness to Pay for Vanilla Flavorings","authors":"Alissa Hevesh, Jaclyn D. Kropp, Zhifeng Gao, Charles Sims, Alan Chambers, Maria Brym","doi":"10.1002/agr.22032","DOIUrl":"https://doi.org/10.1002/agr.22032","url":null,"abstract":"<div>\u0000 \u0000 <p>The U.S. is the largest importer of vanilla beans. Currently, there is no large-scale domestic commercial production of vanilla beans. However, Florida's tropical climate is suitable for production, and researchers are exploring the viability of a Florida-based domestic vanilla industry. To understand consumer preferences and valuations for vanilla with different flavor sources, we administered a blind sensory panel. Participants sampled four vanilla flavorings, including a vanilla extract made from vanilla beans grown in Florida, a commercially available vanilla extract made from vanilla beans grown in Papua New Guinea, a national-brand vanilla extract made from vanilla beans grown in Madagascar, and a commonly available synthetic flavoring. Panelists were asked questions related to acceptability and contingent valuation. Mean separation analysis and regression analysis reveal that participants’ willingness to pay (WTP) for the three vanilla extracts are statistically indifferent, suggesting that the country of origin of the beans did not impact WTP for the extract. However, the synthetic flavoring received higher ratings and panelist indicated higher WTP for the synthetic flavoring than some of the vanilla extracts.</p>\u0000 </div>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"42 4","pages":"1902-1914"},"PeriodicalIF":2.4,"publicationDate":"2026-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149100003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2026-10-07Epub Date: 2025-01-21DOI: 10.1002/agr.22025
Zhihua Wang, Can Zhang, Zhongjian Li, Zengzeng Fan
{"title":"Adult Children's Urbanization and Family Farmland Transfer: Evidence From China","authors":"Zhihua Wang, Can Zhang, Zhongjian Li, Zengzeng Fan","doi":"10.1002/agr.22025","DOIUrl":"https://doi.org/10.1002/agr.22025","url":null,"abstract":"<div>\u0000 \u0000 <p>The transfer of agricultural land from families to external entities can enhance land use efficiency, leading to reduced production costs and increased farmer income. However, the decision to transfer family farmland is influenced not only by macroeconomic policies and farmers' actions but also by the decisions of their adult children. This study investigates how the urbanization of adult children impacts household land transfer decisions. Using data from the China Family Panel Studies from 2012 to 2020, the research employs an Extended Regression Model to analyze this relationship. The findings reveal that adult children's urbanization significantly raises the likelihood of family farmland transfer. Further, heterogeneity analysis finds that this effect is more pronounced in households with smaller families, fewer children, no male offspring, and higher incomes. The study identifies three mechanisms through which adult children's urbanization promotes household farmland transfer: the aging effect, the accompanying migration effect, and the wealth effect.</p>\u0000 </div>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"42 4","pages":"1753-1768"},"PeriodicalIF":2.4,"publicationDate":"2026-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149100392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Health Crises, Community Health Habits, and Pandemic-Driven Food Sentiments: A Twitter-Based Study in the United States","authors":"Lara Bou Fakhreddine, Mercedes Sánchez, Emilio Pindado","doi":"10.1002/agr.22024","DOIUrl":"https://doi.org/10.1002/agr.22024","url":null,"abstract":"<div>\u0000 \u0000 <p>This study analyzes how Twitter users' characteristics (the number of followers and followings) and their context (crisis conditions, community healthy eating, and exercise habits) determine food attitudes during health crises. We analyzed 72,067 US tweets discussing food and COVID-19 from January 20, 2020 to March 20, 2021. The analysis examines tweets mentioning together the topics “food” and “COVID-19” to grasp the sentiments of users regarding food amidst this health crisis. Using sentiment analysis and multilevel modeling, our results show that users with a high number of followings tend to express fewer positive sentiments, whereas the opposite is the case for users with a high number of followers. We found that a worsening of the epidemic conditions increased the propensity to express fewer positive sentiments and that the relationship of community healthy habits with pandemic-driven food sentiments is contingent on these conditions. At low levels of COVID-19 cases, users in healthy-eating communities tend to express positive sentiments, but at high levels, they express more negative sentiments. Regarding community exercise habits, people in these contexts often express fewer positive sentiments. However, as the pandemic worsened, individuals in these communities tended to express more positive sentiments. This study advises policymakers to counter misinformation and develop targeted communication strategies for different communities.</p>\u0000 </div>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"42 4","pages":"1785-1800"},"PeriodicalIF":2.4,"publicationDate":"2026-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149100429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2026-10-07Epub Date: 2025-01-22DOI: 10.1002/agr.22019
Kofi Britwum, Matty Demont
{"title":"Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines","authors":"Kofi Britwum, Matty Demont","doi":"10.1002/agr.22019","DOIUrl":"https://doi.org/10.1002/agr.22019","url":null,"abstract":"<p>The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources. Demand-side policy interventions have been proposed to address these challenges. Drawing on the experience economy, we staged an experience with urban consumers, offering them the opportunity to participate in cultural heritage preservation through purchasing heirloom rice. Participants first self-selected into white or brown rice market segments as a benchmark. Subsequently, each market segment was invited to (i) identify their preference between their benchmark and heirloom rice, and (ii) bid to upgrade their non-preferred to their preferred rice through a Becker-DeGroot-Marschak (BDM) mechanism. The sample was randomly split between a control group and two “experience treatment” groups exposed to gain- or loss-framed narratives about rice terrace preservation. Results reveal that a subset of consumers in each market segment switched to heirloom rice. White rice consumers were more reluctant to transition to heirloom rice, although they responded positively to the gain-framed narrative, paying the highest price premiums for heirloom rice (PhP 92.55 or US $2.03 per kilogram). Brown rice consumers were more willing to switch but willing to pay lower premiums for heirloom rice, altogether suggesting the need for a segmented marketing strategy. Highlighting nutritional benefits and quality is crucial, but positioning heirloom rice within a gastronomic system that showcases its use in specific dishes and occasions is equally important for enhancing consumer appeal.</p>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"42 4","pages":"1769-1784"},"PeriodicalIF":2.4,"publicationDate":"2026-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/agr.22019","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149100437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2026-10-07Epub Date: 2025-01-29DOI: 10.1002/agr.22023
Chiu-Lin Huang, Edward C. Jaenicke, Martina Vecchi, Sheng-Jang Sheu
{"title":"Effects of Environmental and Health Information on Willingness to Pay for Local and Organic Foods in Taiwan","authors":"Chiu-Lin Huang, Edward C. Jaenicke, Martina Vecchi, Sheng-Jang Sheu","doi":"10.1002/agr.22023","DOIUrl":"https://doi.org/10.1002/agr.22023","url":null,"abstract":"<p>Using a lab-in-the-field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market. Initially, local organic potatoes have the highest average WTP at NTD73, followed by imported organic at NTD67, local non-organic at NTD48, and imported non-organic at NTD42. When we introduce information about food miles, the WTP for imported organic potatoes decreases by NTD10.2, without significantly impacting other varieties. A different information treatment featuring pesticide residue information boosts the WTP for local organic potatoes by NTD8.3 but has no significant effect on the other categories. Providing both types of information diminishes the local premium for non-organic potatoes while enhancing it for local organic varieties. The influence of the information varies by shopping venue: farmers market shoppers give more weight to food miles information, whereas supermarket patrons are more responsive to pesticide residue information.</p>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"42 4","pages":"1801-1815"},"PeriodicalIF":2.4,"publicationDate":"2026-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/agr.22023","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149100726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2026-10-07Epub Date: 2025-03-03DOI: 10.1002/agr.22035
Andi Cao, Houjian Li
{"title":"Revolutionizing Rural Poverty Reduction in China: The Impact of E-Commerce Strategies","authors":"Andi Cao, Houjian Li","doi":"10.1002/agr.22035","DOIUrl":"https://doi.org/10.1002/agr.22035","url":null,"abstract":"<div>\u0000 \u0000 <p>The development of e-commerce in rural areas is essential for poverty reduction. This study utilizes dataset of Chinese administrative villages to investigate the impact of e-commerce on poverty reduction and the potential mechanisms. By employing various treatment effect models, we find that e-commerce has a significant poverty reduction effect. Heterogeneity analysis reveals that the poverty reduction effect of e-commerce is especially significant in villages situated in the less developed western region, in plateau, in locations lacking a public transportation system, and in villages where the village secretary has a limited educational background. The poverty reduction effect of e-commerce is significant in villages with lower propensity to have e-commerce service stations. Additionally, the treatment effect of e-commerce is not constant and homogeneous for those villages that are at the margin of no difference between adopting and not adopting e-commerce. Furthermore, e-commerce reduces rural poverty by enhancing collective action, improving the commercialization level, and facilitating participation in pension insurance. These insights reveal drivers of rural poverty reduction and suggest policies to boost rural e-commerce and economic development.</p>\u0000 </div>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"42 4","pages":"1972-1993"},"PeriodicalIF":2.4,"publicationDate":"2026-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149099896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2026-10-07Epub Date: 2025-01-29DOI: 10.1002/agr.22027
Xiangwen Kong, Metin Çakır, Qingxiao Li
{"title":"Growth of Omnichannel Grocery Retailing and Food Prices","authors":"Xiangwen Kong, Metin Çakır, Qingxiao Li","doi":"10.1002/agr.22027","DOIUrl":"https://doi.org/10.1002/agr.22027","url":null,"abstract":"<p>This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies. Subsequently, we empirically analyze the relationship between the increasing prevalence of online grocery shopping and in-store prices. We find that increasing online grocery sales is positively associated with in-store food prices, indicating that the drastic shift in consumer preferences toward online grocery shopping in the last few years could be another factor contributing to high food prices.</p>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"42 4","pages":"1816-1830"},"PeriodicalIF":2.4,"publicationDate":"2026-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/agr.22027","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149100727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2026-10-07Epub Date: 2025-02-15DOI: 10.1002/agr.22033
Zheng Pan, Xuyun Zheng, Chukun Huang
{"title":"Pesticide Behaviors Under Output Price Risk: Evidence From China's Lychee Market","authors":"Zheng Pan, Xuyun Zheng, Chukun Huang","doi":"10.1002/agr.22033","DOIUrl":"https://doi.org/10.1002/agr.22033","url":null,"abstract":"<div>\u0000 \u0000 <p>The influence of output price risk on pesticide behavior is a critical area of research. This study explores the effect of output price risk on pesticide consumption by combining a nationally representative sample of lychee farmers with high-frequency prices along the supply chain in China. Our findings robustly demonstrate that agricultural households significantly increase their pesticide expenditure when output price risk rises. Furthermore, we identify that the operating mechanism is driven by increased nonfarm work participation among peer households. The heterogeneity analysis indicates that the effects of output price risk are especially pronounced in the consumption of herbicides and conditioners and among small-scale households. In the analysis of typical plots, we further find that agricultural households tend to increase spraying intensity instead of spraying frequency. The insights derived from this study can assist policymakers in formulating agricultural policies to enhance farmers' pesticide management practices amid the instability of output prices.</p>\u0000 </div>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"42 4","pages":"1942-1955"},"PeriodicalIF":2.4,"publicationDate":"2026-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149100197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AgribusinessPub Date : 2026-10-07Epub Date: 2025-01-10DOI: 10.1002/agr.22017
Sunil Thrikawala, Nawarathna B. Kandangama, Ben Schwab, Jeevika Weerahewa
{"title":"Economic Value and Determinants of Postharvest Losses of Tomato at the Retail Level: A Case Study in Kandy District, Sri Lanka","authors":"Sunil Thrikawala, Nawarathna B. Kandangama, Ben Schwab, Jeevika Weerahewa","doi":"10.1002/agr.22017","DOIUrl":"https://doi.org/10.1002/agr.22017","url":null,"abstract":"<div>\u0000 \u0000 <p>This study quantifies, assesses economic value, and evaluates determinants of losses of tomatoes at the retailer level. Data collected from randomly selected 122 retailers in the Kandy district of Sri Lanka was used for the analysis. On a typical day, a retailer purchases 24 kg of tomatoes at LKR 302 per kg and handles 30 kg. Daily losses account for 4 kg which accounts for 13% of the total volume handled and an economic loss of LKR 75 per kg. Female and educated retailers, as well as those adopting good practices such as discarding damaged tomatoes and using better packaging, experience lower losses and adoption of which is influenced by socioeconomic characteristics and business circumstances. Additionally, lower economic losses were observed among less experienced retailers handling smaller volumes in smaller stores with strong upstream connections. Incentivizing good handling practices among retailers with high losses is recommended.</p>\u0000 </div>","PeriodicalId":55544,"journal":{"name":"Agribusiness","volume":"42 4","pages":"1716-1728"},"PeriodicalIF":2.4,"publicationDate":"2026-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149100310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}