{"title":"Unpacking the complexity of online incivility: an analysis of characteristics and impact of uncivil behavior during the Hong Kong protests","authors":"Baiqi Li, Yunya Song, Yongren Shi, Hsuan-Ting Chen","doi":"10.1108/intr-12-2023-1169","DOIUrl":"https://doi.org/10.1108/intr-12-2023-1169","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study seeks to establish a new framework for categorizing incivility, differentiating between explicit and implicit forms, and to investigate their respective abilities to proliferate and mobilize conversations, along with behavioral outcomes in various social contexts.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Employing computational techniques, this research analyzed 10,145 protest-related threads from the HK Golden Forum, a prominent online discussion board in Hong Kong.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Our analysis revealed divergent effects of explicit and implicit incivility on their diffusion, influences on deliberative discussions, and user participation. Explicit incivility was found to impede deliberative conversations, while implicit incivility tended to provoke more responses. Explicit uncivil expressions encouraged the propagation of incivility but reduced the likelihood of individual involvement. In contrast, implicit incivility had a stronger dampening effect on further uncivil comments and achieved greater thread popularity. The results showed strong associations between uncivil expressions and the contextual norms surrounding social movements.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Theoretically, this research introduced a classification of incivility and underscored the importance of differentiating between implicit and explicit incivility by examining their effects on deliberation and engagement. Although previous studies have extensively covered explicit incivility, this study goes further by analyzing implicit incivility and comparing both forms of uncivil discourse in a less-studied context. Methodologically, the study developed a Cantonese dictionary to differentiate between two types of incivility, providing a practical reference for more nuanced analyses. By revealing how varying movement norms moderate the interplay between deliberative and uncivil expressions, the study drew attention to the highly situational nature of incivility.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"221 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2024-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142452105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Internet ResearchPub Date : 2024-10-17DOI: 10.1108/intr-11-2023-1016
Javier Martínez Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara, Umair Akram
{"title":"Digital transformation and green innovation performance: unraveling the role of green knowledge sharing and top management environmental awareness","authors":"Javier Martínez Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara, Umair Akram","doi":"10.1108/intr-11-2023-1016","DOIUrl":"https://doi.org/10.1108/intr-11-2023-1016","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This research focuses on analyzing the impact of digital transformation (DT) on the green innovation performance of Spanish wineries, as well as the mediating effect of green knowledge sharing (GKS) on this main relationship, as well as the moderating role of top management environmental awareness (TMEA) on the GKS-green innovation performance linkage. In addition, age, size and protected designation of origin (PDO) membership are used to increase the precision of the cause–effect relationships examined.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The study proposes a conceptual model based on previous studies, which is tested using partial least squares structural equation modeling, with data collected from 196 Spanish wineries between September 2022 and January 2023.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results of the research reveal the existence of a positive and significant relationship between the development of DT and green innovation performance of Spanish wineries, as well as the partial mediation of GKS in this link and a positive moderation of TMEA in the GKS-green innovation performance bond.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Winery executives should prioritize aligning DT with TMEA to drive green innovation performance. Additionally, it is recommended that they actively promote GKS within their wineries to enhance sustainability performance and strengthen their competitive positioning in an eco-conscious market.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The originality of the study derives from its pioneering character, as the research enters unexplored terrain by investigating the role of the GKS as a mediator in the relationship between DT and green innovation performance, as no previous research has ventured in this direction.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"5 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2024-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142443811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Internet ResearchPub Date : 2024-10-10DOI: 10.1108/intr-10-2023-0857
Pedro Nascimento, Tiago Oliveira, Joana Neves
{"title":"The battle against screen time: a systematic review of hedonic information systems use reduction","authors":"Pedro Nascimento, Tiago Oliveira, Joana Neves","doi":"10.1108/intr-10-2023-0857","DOIUrl":"https://doi.org/10.1108/intr-10-2023-0857","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>In the 21st century, excessive use of hedonic information systems (HIS) has become commonplace, making HIS use reduction a more viable option for many users than complete discontinuation. Even so, there is no systematic revision on this matter. This systematic literature review aims to examine previous studies on HIS use reduction, identify their limitations and point out future research directions.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>We adhered to the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines, ultimately analyzing 52 papers published between 2010 and 2024, with the majority disseminated after 2021.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The primary findings indicate a gradual shift from focusing on internet research to exploring social networking sites, with consistent attention on gaming and mobile device usage. Moreover, there is notable diversity in the theoretical foundations of scholarly research in this area as well as in the antecedents, consequences and control factors. Additionally, factors such as awareness, social norms, fatigue, privacy concerns and self-efficacy play the most significant roles in reducing the use of HIS. Finally, this article identifies gaps and opportunities in the field and employs science mapping to uncover the four predominant themes that form the basis of this research domain.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>As far as we know, this article marks the inaugural comprehensive systematic review of current research on reducing HIS use, intending to make a dual impact. Initially, the authors meticulously outline HIS use reduction systematically and thoroughly, offering theoretical insights. Second, they delve into potential research areas and contributions concerning this phenomenon to address the gap in understanding the effects of reducing HIS usage on individuals.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"2 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2024-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142385547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"You have got a nerve: examining the nexus between coworkers' cyberloafing and workplace incivility","authors":"Yajun Zhang, Jingjing Wang, Junwei Zhang, Yongqi Wang, Muhammad Naseer Akhtar","doi":"10.1108/intr-09-2022-0700","DOIUrl":"https://doi.org/10.1108/intr-09-2022-0700","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>While cyberloafing has emerged as a prevalent issue in numerous workplaces, research on its consequences is still underdeveloped, highlighting a need for further exploration and analysis. Drawing upon the cognitive appraisal theory of emotion, this study investigates the influence of coworkers' cyberloafing on employees' workplace incivility, mediated by negative emotions and moderated by task interdependence.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>In Study 1, the hypothesized research model was tested utilizing three-wave time-lagged survey data collected from 333 employees and their coworkers. In Study 2, an additional sample of 274 employees was surveyed. Data were analyzed using hierarchical regression analysis and the bootstrap method.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results indicated that coworkers' cyberloafing positively influenced employees' workplace incivility, with this relationship mediated by negative emotions. Additionally, task interdependence was found to positively moderate both the direct relationship between coworkers' cyberloafing and negative emotions and the indirect path from coworkers' cyberloafing to employees' workplace incivility through negative emotions.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This study helps managers gain a deeper understanding of cyberloafing's effects, enabling them to manage and curb it more effectively.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Prior research has predominantly explored the effects of cyberloafing on its implementers. However, this study innovatively shifts focus to the observer perspective, empirically demonstrating whether and how coworkers' cyberloafing affects employees' workplace incivility, enriching and expanding the existing literature.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"54 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2024-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142385549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Internet ResearchPub Date : 2024-10-01DOI: 10.1108/intr-12-2023-1156
Ahmad Aljarah, Blend Ibrahim, Manuela López
{"title":"In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement","authors":"Ahmad Aljarah, Blend Ibrahim, Manuela López","doi":"10.1108/intr-12-2023-1156","DOIUrl":"https://doi.org/10.1108/intr-12-2023-1156","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Synthetic advertising, which involves creating or modifying ads through artificial intelligence (AI) technology, has recently transformed the field of media and advertising. Despite its emerging importance, our understanding of consumer perceptions in this context is limited. This study is one of the first to explore the impact of synthetic advertising on consumer behavior.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Across two between-subject experimental studies, using coffee shop customers in the USA, we tested how, why and when awareness of falsity in AI-generated corporate social responsibility (CSR) ads affects online brand engagement.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>In Study 1, awareness of falsity in AI-generated CSR ads negatively impacts online brand engagement, with perceived sincerity mediating this relationship. Additionally, a higher level of CSR authenticity mitigates the negative effect of awareness of falsity on online brand engagement. CSR authenticity does not moderate the mediation effect of perceived sincerity in the relationship between awareness of falsity and online brand engagement. In Study 2, the relationship between awareness of falsity and online brand engagement is moderated by brand familiarity. Importantly, perceived sincerity only mediates this effect for unfamiliar brands, not familiar ones.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This study provides key insights for managers using AI to promote CSR initiatives. While AI can save time and budget, it may lead to negative consumer reactions due to perceptions of insincerity. To mitigate this, companies should focus on enhancing the authenticity of their CSR efforts and humanizing AI-generated ads. Additionally, established brands should be cautious of reduced consumer engagement with AI-generated content, while unfamiliar brands can benefit by emphasizing sincerity in their messaging.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This paper is one of the first studies that discuss how, why and when awareness of falsity in AI-generated corporate social responsibility ads affects online brand engagement.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"54 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2024-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142329187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Internet ResearchPub Date : 2024-09-30DOI: 10.1108/intr-07-2023-0577
Mahesh Gadekar, Mbaye Fall Diallo, Victoria-Sophie Osburg
{"title":"Digital influencers in different cultural contexts: effects of authenticity and value perceptions","authors":"Mahesh Gadekar, Mbaye Fall Diallo, Victoria-Sophie Osburg","doi":"10.1108/intr-07-2023-0577","DOIUrl":"https://doi.org/10.1108/intr-07-2023-0577","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Brands can build meaningful, effective connections with consumers through digital influencers. This paper aims to understand the factors determining digital influencers’ success concerning brand-related (i.e. intention to follow influencer advice) and influencer-related (i.e. intention to recommend the influencer) outcomes. We present a conceptual model derived from established theories and psychological reasoning, identifying influencer authenticity and perceived value as important antecedents. We present satisfaction with the influencer and influencer credibility as the psychological mechanism explaining why antecedents transform into favorable outcomes.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>With structural equation modeling and two studies (N1 = 814; N2 = 685) relying on active followers from two countries (the UK and India), this paper examines the direct and indirect effects of the value and authenticity of digital influencers on followers’ behavioral outcomes and the cultural context’s potential moderating effect.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Authenticity and value of digital influencers positively affect intention to follow influencer advice and recommend the influencer. Such effects are mediated by follower satisfaction and influencer credibility. The effects of influencer authenticity and value on intentions to follow and recommend are not stronger in India than in the UK.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>We contribute to the literature by presenting a theoretically informed framework capturing the antecedents of successful influencers and the importance of differentiating brand-related and influencer-related outcomes. Furthermore, our studies highlight that research findings about influencers’ impact may not be generalizable to other cultural contexts.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"120 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2024-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142328751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Internet ResearchPub Date : 2024-09-26DOI: 10.1108/intr-12-2023-1137
Ting Pan, Yongqiang Sun, Xitong Guo, Min Zhang
{"title":"Unraveling the impact of infodemic stress on information and health behaviors: a double effect perspective","authors":"Ting Pan, Yongqiang Sun, Xitong Guo, Min Zhang","doi":"10.1108/intr-12-2023-1137","DOIUrl":"https://doi.org/10.1108/intr-12-2023-1137","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This paper aims to explore the underlying mechanism whereby information-induced stress, resulting from the burdensome nature, questionable information reliability, misleading content and diffuse characteristics of infodemic pressure, impacts individuals’ online information-related behavior and health-related preventive behavior.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>We conducted a cross-sectional survey organized with social media users during the post-pandemic period. Based on the 342 valid responses, structural equation modeling was employed to validate the research model.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results substantiate our multidimensional view of infodemic stress, which encompasses dimensions including information overload, uncertainty, diffusivity and insecurity. We found that the infodemic stress contributes to pandemic fatigue, then engenders both negative information behavior and reduced engagement in preventive behavior. Furthermore, infodemic stress has also been found to have a direct positive effect on individuals’ engagement in preventive behavior.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study introduces the concept of “infodemic stress” and presents a comprehensive framework to capture its various dimensions. This study offers novel insights into the psychological and behavioral repercussions of the infodemic stress transmitted through social media.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"18 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2024-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142321194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Internet ResearchPub Date : 2024-09-25DOI: 10.1108/intr-12-2022-0970
Xiaohe Wu, Alain Yee Loong Chong, Yi Peng, Haijun Bao
{"title":"Predicting the acceptance of e-government: a systematic review","authors":"Xiaohe Wu, Alain Yee Loong Chong, Yi Peng, Haijun Bao","doi":"10.1108/intr-12-2022-0970","DOIUrl":"https://doi.org/10.1108/intr-12-2022-0970","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study uses a systematic review to explore the potential causes of previous findings related to e-government acceptance research. By identifying the most frequently used, best, promising or worst factors that affect the acceptance of e-government, this research presents a research agenda for e-government researchers.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Through conducting a systematic review following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) procedure, this research first selected 109 papers. Subsequently, this research analyzed the predictors and linkages of e-government acceptance by adopting a weight-analysis method proposed by Jeyaraj <em>et al</em>. (2006).</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results first revealed the five most frequently used predictors and five best predictors of e-government acceptance at a comprehensive level. Furthermore, this study summarized the best predictors affecting the acceptance of e-government from the perspectives of adopter types and e-government stages. The results also illustrated the promising and the worst predictors influencing e-government acceptance.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The contribution of this research is twofold. First, this study identified the linkages between e-government acceptance at the individual and organizational levels and between different e-government development stages. Second, this research provided a research direction that could offer useful insights for future e-government studies.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"25 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2024-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142313657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Internet ResearchPub Date : 2024-09-19DOI: 10.1108/intr-10-2023-0911
Kai-Yu Wang, Abdul Rehman Ashraf, Narongsak Thongpapanl, Idaf Iqbal
{"title":"How perceived value of augmented reality shopping drives psychological ownership","authors":"Kai-Yu Wang, Abdul Rehman Ashraf, Narongsak Thongpapanl, Idaf Iqbal","doi":"10.1108/intr-10-2023-0911","DOIUrl":"https://doi.org/10.1108/intr-10-2023-0911","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study proposes a framework that demonstrates how the perceived value of augmented reality (AR) shopping influences the formation of psychological ownership of product and technology. The mediating role of flow experience and the moderating role of perceived control are identified.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>An online survey study recruiting 480 participants who experienced AR shopping was conducted to test the hypotheses.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Functional value is negatively related to psychological ownership of product and technology whereas emotional value shows opposite effects. Flow experience mediates the relationships between functional/emotional value and psychological ownership of product and technology. Perceived control moderates the relationship between emotional value and flow experience, as well as the relationship between functional/emotional value and psychological ownership of product and technology.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The findings suggest the importance of AR’s functional and emotional values in developing psychological ownership of product and technology. To mitigate the negative effect of functional value, AR designers should focus on creating emotionally engaging apps that induce a flow experience, thereby enhancing psychological ownership. Furthermore, AR apps should be designed to empower users with a sense of control in the AR experience.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This research contributes to the AR and psychological ownership literature. It introduces a model that can explain both the formation of psychological ownership of product and psychological ownership of technology, thereby expanding the current understanding. By adding perceived values as antecedents of psychological ownership, it enriches the psychological ownership literature. Moreover, it enhances the flow experience literature by demonstrating the role of flow experience in the formation of psychological ownership of product and technology.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"33 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2024-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142236378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Internet ResearchPub Date : 2024-09-17DOI: 10.1108/intr-08-2023-0702
Eunjoo Jin, Yuhosua Ryoo, WooJin Kim, Y. Greg Song
{"title":"Bridging the health literacy gap through AI chatbot design: the impact of gender and doctor cues on chatbot trust and acceptance","authors":"Eunjoo Jin, Yuhosua Ryoo, WooJin Kim, Y. Greg Song","doi":"10.1108/intr-08-2023-0702","DOIUrl":"https://doi.org/10.1108/intr-08-2023-0702","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Notwithstanding their potential benefits especially for individuals with low health literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The present study aims to address this challenge by investigating strategies to enhance users’ cognitive and emotional trust in healthcare chatbots. Particularly, this study aims to understand the effects of chatbot design cues in increasing trust and future chatbot use intention for low health literacy users.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>We conducted two experimental studies with a final sample of 327 (Study 1) and 241 (Study 2). Three different chatbots were developed (Chatbot design: Bot vs Male-doctor vs Female-doctor). Participants were asked to have a medical consultation with the chatbot. Participants self-reported their health literacy scores. The PROCESS model 7 was used to analyze the hypotheses.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results showed that the female-doctor cues elicited greater cognitive and emotional trust, whereas the male-doctor cues only led to greater cognitive trust (vs bot-like cues). Importantly, this study found that users’ health literacy is a significant moderating factor in shaping cognitive and emotional trust. The results indicated that both the female and male-doctor cues’ positive effects on cognitive trust were significant for those with lower levels of health literacy. Furthermore, the positive effect of the female-doctor cues on emotional trust was also significant only for those whose health literacy level was low. The increased cognitive and emotional trust led to greater future intention to use the chatbot, confirming significant moderated mediation effects.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Despite the strong economic and educational benefits of healthcare chatbots for low health literacy users, studies examining how healthcare chatbot design cues affect low health literate users surprisingly remained scarce. The results of this study suggest that healthcare chatbots can be a promising technological intervention to narrow the health literacy gap when aligned with appropriate design cues.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"4 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142234462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}