Internet Research最新文献

{"title":"The impact of emotional expressions on the popularity of discussion threads: evidence from Reddit","authors":"Mahdi Abouei, Nima Kordzadeh, Maryam Ghasemaghaei, Bilal Khan","doi":"10.1108/intr-12-2023-1187","DOIUrl":"https://doi.org/10.1108/intr-12-2023-1187","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Users contribute to online communities by posting and responding to discussion threads. Nonetheless, only a small fraction of threads gain popularity and shape community discourse. Prior studies have identified several factors driving thread popularity; however, despite their prevalence, the role of emotional expressions within discussion threads remains understudied. This study addresses this gap by investigating the impact of thread starters’ valence and embedded discrete emotions of anger, anxiety and sadness on thread popularity, drawing on the negativity bias and the emotion-as-social-information theories.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Using two samples from Reddit, this study employs negative binomial regression analysis to examine the hypothesized relationships.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results demonstrate that negativity in thread starters significantly influences thread popularity; however, the expression of discrete emotions impacts popularity variously. In some contexts, such as COVID-19 vaccination subreddits, embedded anger in thread starters decreases thread popularity, whereas anxiety and sad expressions enhance it. In other contexts, such as professional discussions (e.g. r/Medicine subreddit), anger and anxiety expressions increase thread popularity, while sad expressions have no significant influence.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The study is limited by its focus on specific emotions and contexts. Future research could examine a broader range of emotions, post-content modalities and the impact of cultural and linguistic differences.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study contributes to theory by offering a new definition of thread popularity and enhancing our understanding of the impact of emotions in online discussions. It also provides practical implications for online community members and moderators seeking to promote discussion posts that help achieve community goals.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"23 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143546409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social media-induced fear of missing out (FoMO) in the workplace: the influence on job burnout and workplace relations","authors":"Xiao Deng, Jiayu Li, Yaying Huang","doi":"10.1108/intr-02-2024-0244","DOIUrl":"https://doi.org/10.1108/intr-02-2024-0244","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study explores how employees respond to social media-induced fear of missing out (FoMO) in the workplace and examines the subsequent impacts of these responses. Based on the transactional theory of stress and coping, the research focuses on how FoMO affects employees’ adoption of stress-coping behaviors: active work interruption (a problem-oriented strategy) and social network interaction (an emotion-oriented strategy). It further investigates the outcomes of these coping strategies – job burnout (resulting from the problem-oriented strategy) and workplace relationships (resulting from the emotion-oriented strategy). Additionally, the study explores how the perceived competitive climate moderates the effect of FoMO on these coping behaviors.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A two-phase survey yielded 244 responses, which were then analyzed using covariance-based structural equation modeling to validate the relationships among the variables.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings revealed that FoMO increases employees’ active work interruption, leading to job burnout. In addition, FoMO leads employees to engage in more social network interaction, which promotes workplace relations. The perceived competitive climate positively moderates the indirect effect of workplace FoMO through active work interruption and job burnout.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study emphasizes that individuals are not merely passive recipients of stress but active agents in coping with it. This shift from “passive impacts” to “active responses” helps uncover the bidirectional impacts of social media-induced FoMO on employees, thereby enriching our understanding of FoMO and expanding the application of the transactional theory of stress and coping. Additionally, we explore the boundary conditions of the FoMO mechanism and advance research related to the perceived competitive climate.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"11 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143546408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Examining the impact of social media de-influencing on audiences","authors":"Samer Elhajjar, Omar S. Itani","doi":"10.1108/intr-04-2024-0574","DOIUrl":"https://doi.org/10.1108/intr-04-2024-0574","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study investigates the effect of de-influencing and its related content on consumer behavior compared with influencing content. It considers the gender of de-influencers and consumers’ varied reactions to distinct types of de-influencing.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Based on informational social influence theory, we conducted three experiments to investigate how consumers perceive and respond to de-influencing: the first explores consumer perception of social media de-influencers compared to influencers; the second examines the effect of de-influencers’ gender and the last compares consumer attitude toward various types of de-influencer content.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Consumers find de-influencers more credible than “traditional” influencers. De-influencing messages significantly affect attitude and purchase intention. The de-influencing creator’s gender does not affect brand attitude, perceived message effectiveness or perception. However, de-influencing video content influences attitudes toward brands and video effectiveness. Messages focusing on ethics and health elicit more negative perceived attitudes toward the brand.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>This pioneering research introduces “de-influence” as a new dynamic in social media marketing, revealing consumers’ preference for authentic, skeptical content over traditional influencer promotions. This lays the foundation for future research on consumer behavior and brand perception in digital spaces.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Brands in trust-sensitive industries should embrace authenticity and engage with de-influencers to build trust, turn criticism into growth opportunities and align themselves with consumer value.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Our study represents pioneering research in the emerging field of de-influencing, filling gaps in the literature and offering a comprehensive contribution to social media research.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"6 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143506972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The dynamics of conspiracy theories on social media from the diffusion of innovations perspective: the moderating role of time","authors":"Xiao Meng, Xiaohui Wang, Xinyan Zhao","doi":"10.1108/intr-07-2024-1123","DOIUrl":"https://doi.org/10.1108/intr-07-2024-1123","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The persistence and virality of conspiracy theories online have raised significant concerns. This study revisits Rogers’ Diffusion of Innovations theory to examine the spread of conspiracy theories on social media, specifically focusing on how factors influencing their diffusion evolve over time.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The study analyzes over 1.18 million COVID-19-related tweets using a combination of natural language processing, social network analysis and machine learning techniques. It explores the dynamic roles of novelty, content negativity, influencers, echo chamber members and social bots in the diffusion of conspiracy theories.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results indicate that novelty, influencers, echo chamber members and social bots are positively associated with the spread of conspiracy theories. The initial dissemination of conspiracy theories is primarily driven by content novelty and influencer involvement. Over time, the perpetuation of these theories becomes increasingly influenced by content negativity and the involvement of echo chamber members and social bots. Social bots serve as important connectors within echo chambers and their removal significantly reduces network cohesion.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The findings provide practical guidance for social media platforms and policymakers in monitoring diffusion patterns and applying targeted interventions.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study introduces a time-sensitive approach to understanding the spread of conspiracy theories on social media. By identifying the key drivers at different stages of the diffusion process, this study offers valuable insights for developing effective strategies to counteract the proliferation of conspiracy theories at various points in their lifecycle.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"16 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143462248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The value of CEO communication on social media for internal relationship management and employees’ social media engagement","authors":"Yeunjae Lee, Dalee Yoon, Cen April Yue","doi":"10.1108/intr-05-2024-0705","DOIUrl":"https://doi.org/10.1108/intr-05-2024-0705","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this study is to explore how CEOs’ interpersonal communication styles on social media can effectively enhance the relationship with employees and increase their engagement on social media platforms.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>An online survey was conducted with 404 full-time employees working in corporations across various industries in the US. Only employees who “follow” their company’s CEO on social media were included in the study.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>CEOs’ use of a conversational tone on social media helps employees perceive them as approachable and interactive leaders, thereby improving the quality of the CEO-employee relationship and increasing employees’ engagement on social media. CEOs’ personal disclosures on social media were found to promote employees’ perceptions of CEO approachability only when paired with a conversational communication style.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Our study offers theoretical implications for communication and media literature by highlighting the potential of CEOs as chief “engagement” officers, capable of leveraging online platforms (i.e. social media) to foster employee interactions and support.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This study provides CEOs and communication practitioners with practical guidelines for using social media for both professional and social purposes as a crucial tool for internal relationship management.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study is one of the first empirical attempts to examine the value of CEO social media communication as a key tool for building and maintaining quality employee–CEO relationship and engagement.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"64 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143417810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Many a little makes a mickle: avatar accumulability and loyalty","authors":"Shih-I Tai, Tzu-Ling Huang, Hsin-Yi Huang, Chieh-Ni Wu, T.C.E. Cheng, Ching-I Teng","doi":"10.1108/intr-06-2023-0494","DOIUrl":"https://doi.org/10.1108/intr-06-2023-0494","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Online games are highly popular Internet applications. Some games enable players to save game progress and accumulate experiences or changes to avatars during gameplay, whereas some other games do not, requiring players to restart from the beginning each time. That is, games differ in avatar accumulability. However, we do not know whether games should be designed to permit avatar accumulability or not and how it affects players’ gameplay experience and therefore game outcomes, indicating gaps. Research addressing these gaps can inform game makers in designing games that effectively strengthen their players’ game loyalty.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>We used social identity theory (SIT) to construct a theoretical model. To test this model, three waves of survey data were gathered from the same 778 participants.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>These findings uniquely indicate that avatar accumulability fosters avatar identification and increases players’ focused immersion, thus increasing players’ loyalty.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Game providers could include game features that enable players to accumulate their avatars’ in-game skins, levels, items (weapons and equipment) and experience points. This accumulability can help strengthen players’ game loyalty.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Overall, our study extends SIT by adding a new trigger (avatar accumulability) and two novel consequences of avatar identification (image protection and focused immersion) in avatar-related systems (games or gamified systems). The new trigger offers an actionable means to apply SIT, while the novel consequences verify the value of applying SIT to study online games.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"17 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143401245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unlocking digital transformation: the impact of IT intellectual capital and market turbulence","authors":"Bohui Pang, Mengru Zhang, Yao Chen, Meng Chen, Ruying Yang","doi":"10.1108/intr-04-2024-0632","DOIUrl":"https://doi.org/10.1108/intr-04-2024-0632","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>In the current digital business landscape, businesses heavily rely on their information technology (IT) departments to drive digital transformation initiatives. However, firms often face challenges in obtaining sufficient backing from their IT departments for such initiatives. This research explores the influence of IT departments’ intellectual capital, referred to as IT intellectual capital, on digital transformation under varying degrees of market turbulence.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A survey was employed to collect data from 296 IT managers and business managers from 148 firms in China. We used the seemingly unrelated regression to test hypotheses.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This study indicates that each category of IT intellectual capital – namely, IT human capital, structural capital and social capital – contributes positively to digital transformation. IT social capital mediates the effects of IT human and structural capital on digital transformation. Besides, market turbulence amplifies the effect of IT human capital on digital transformation, whereas it diminishes the influence of IT social capital on digital transformation.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Practitioners need to recognize the strategic role of IT intellectual capital in advancing digital transformation and develop appropriate IT intellectual capital according to the market environments in which the firm operates.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The study introduces novel perspectives on the antecedents of digital transformation and enhances the intellectual capital literature by revealing the influence of different types of IT intellectual capital on digital transformation under various levels of market turbulence.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"79 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143191809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The drivers of intimacy toward social media-based brand communities: perspective of attachment theory","authors":"Hui-Ju Wang","doi":"10.1108/intr-01-2024-0066","DOIUrl":"https://doi.org/10.1108/intr-01-2024-0066","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Social media-based brand communities (SMBBCs) have emerged as one of the most significant marketing tools due to their ability to create and maintain close relationships between SMBBCs and consumers. However, past studies have ignored intimacy toward SMBBCs, particularly the role of individual variances in their development. Researchers have revealed the significant impacts of individual differences in attachment styles on the development of brand–consumer relationships based on attachment theory. Accordingly, this study aims to explore the drivers of intimacy toward SMBBCs from the perspective of attachment theory.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study examines a proposed model that integrates two attachment styles – attachment avoidance and attachment anxiety – self-disclosure on social media and intimacy toward SMBBCs through two samples in the context of brands’ Facebook fan pages.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results show that attachment avoidance and attachment anxiety have significantly negative and positive effects on self-disclosure on social media, respectively, which contribute to intimacy toward SMBBCs.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The results offer brand managers significant implications for segmenting markets and developing relationship marketing strategies for their brand communities on social media.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study is the first attempt to explore the driving factors of intimacy toward SMBBCs from the attachment theory perspective.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"13 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143083461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding streamers’ intention to live stream in the context of rural live streaming commerce: a mixed-methods study","authors":"Xusen Cheng, Yue Xu, Bo Yang, Yu Liu","doi":"10.1108/intr-08-2023-0715","DOIUrl":"https://doi.org/10.1108/intr-08-2023-0715","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The emergence of live streaming commerce has injected promising impetus into rural development and attracted many rural streamers. This study aims to explore the influencing factors of rural streamers’ engagement intentions to help promote the sustainable development of rural live streaming commerce.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Grounded in the extended valence framework, this research employs a mixed-methods approach encompassing both qualitative and quantitative methodologies. In the qualitative phase, the authors conduct in-depth interviews with 15 rural streamers, employing data coding techniques to uncover underlying factors. Subsequently, in the quantitative phase, the authors analyze survey data from 282 rural streamers, subjecting hypotheses to validation through structural equation modeling.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings derived from the analysis of both interviews and questionnaires reveal that several platform qualities, including platform rural-aiding support, perceived effectiveness of dispute resolution, perceived interactivity and platform reputation, have a positive effect on trust in the platform and validate the extended valence framework in understanding rural streamers’ live streaming intention. In addition, ties with customers have a moderating effect. Specifically, the stronger the ties with customers, the stronger the positive effect of perceived benefits and the weaker the positive effect of trust in the platform on live streaming intention will be.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study contributes to the rural live streaming commerce literature and trust research from the sellers’ perspective and provides practical implications for policymakers and live streaming platform managers on enhancing rural streamers’ participation.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"6 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143044075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Dark patterns, dimmed brands: the erosion of equity through deceptive design in e-commerce","authors":"Vibhav Singh, Niraj Kumar Vishvakarma, Vinod Kumar","doi":"10.1108/intr-07-2024-1026","DOIUrl":"https://doi.org/10.1108/intr-07-2024-1026","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>E-commerce companies employ deceptive techniques known as dark patterns (DPs) to manipulate customer decisions on online platforms. DPs are known to annoy and generate negative emotions in the consumers, which might be detrimental to a brand. Consequently, this study examines the influence of DPs on brand experience (BE) and consumer-based brand equity (CBBE) from the lens of stimulus-organism-response theory in an e-commerce organization.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Survey data was obtained from 419 respondents who frequently make transactions on e-commerce platforms. Subsequently, the authors used partial least squares-based structural equation modeling (PLS-SEM) via the R programming language to analyze the relationships.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>It was found that DPs negatively impact the BE and CBBE of an e-commerce firm. Furthermore, BE positively impacts CBBE as well as mediates the relationship between DPs and CBBE. Additionally, no significant moderating influence of shopping frequency was discovered for the relation between DPs and BE.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The study investigates the connection between DPs, BE and CBBE in a general e-commerce context. Results may differ across specialized e-commerce sectors.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The study’s insights could motivate e-commerce managers to reevaluate their use of DPs. The study could help online platforms reorganize their business strategies and adopt a customer-centric approach, which might create a long-term positive relationship with customers. The results might spark discussions over redressing customer relations after previous exploitation via DPs.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>To the best of the authors’ knowledge, this study is the first to empirically assess the impact of DPs on crucial brand parameters like BE and CBBE.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"26 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143026438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}