Internet Research最新文献

{"title":"Uncovering the mechanisms of common ground in human–agent interaction: review and future directions for conversational agent research","authors":"Antonia Tolzin, Andreas Janson","doi":"10.1108/intr-06-2023-0514","DOIUrl":"https://doi.org/10.1108/intr-06-2023-0514","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Human–agent interaction (HAI) is increasingly influencing our personal and work lives through the proliferation of conversational agents (CAs) in various domains. As such, these agents combine intuitive natural language interactions by also delivering personalization through artificial intelligence capabilities. However, research on CAs as well as practical failures indicates that CA interaction oftentimes fails miserably. To reduce these failures, this paper introduces the concept of building common ground for more successful HAIs.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Based on a systematic literature analysis, we identified 38 articles meeting the eligibility criteria. We critically reviewed this body of knowledge within a formal narrative synthesis structured around the use of common ground in the interaction with CAs.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Based on the systematic review, our analysis reveals five mechanisms for achieving common ground: embodiment, social features, joint action, knowledge base and mental model of conversational agent. We point out the relationships between these mechanisms as they are related to each other in directional and bidirectional ways.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Our findings contribute to theory with several implications for CA research. First, we provide implications about the organization of common ground mechanisms for CAs. Second, we provide insights into the mechanisms and nomological network for achieving common ground when interacting with CAs. Third, we provide a broad research agenda for future CA research that centers around the important topic of common ground for HAI.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>We offer novel insights into grounding mechanisms and highlight the potentials when considering common ground in different HAI processes. Consequently, we secure further understanding and deeper insights of possible mechanisms of common ground to shape future HAI processes.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"9 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142989079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Supporting opinions to fit in: a spiral of silence-theoretic explanation for establishing echo chambers and filter bubbles on social media","authors":"Maximilian Haug, Christian Maier, Heiko Gewald, Tim Weitzel","doi":"10.1108/intr-03-2024-0413","DOIUrl":"https://doi.org/10.1108/intr-03-2024-0413","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Social media communities contain like-minded members who disclose opinions about various topics that are important to them. These communities often function as echo chambers, filter bubbles or separate spaces for users to share conforming opinions and discredit others deliberately. In extreme cases, they build their alternative reality with limited information that can lead to real-world action, as seen in the storming of the capitol. Therefore, we need to better understand the mechanisms of opinion disclosure in such communities.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>We base our research on the spiral of silence theory to understand both trait-based and state-based fear of isolation as the mechanism that prevents opposing opinions in three scenarios focusing on topics dominating the mainstream US media landscape at that time: immigration, presidential election and COVID-19. We recruited 164 participants from an online research platform and analyzed the data using structural equation modeling.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Our results reveal empirical evidence that state-based fear of isolation prompts community members to express agreement and support for the community’s opinion, regardless of their views. We show that hot-button issues impose an even greater danger of establishing an environment in online communities that becomes an echo chamber of filter bubbles.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The spiral of silence theory provides a fine-grained understanding of the concept of fear of isolation, which was either used as a trait or as a state. Furthermore, we go beyond the initial hypotheses of the spiral of silence and show that within online communities, members stay silent and start to argue against their own opinions.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"15 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142989907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Predicting the churn patterns of monetizers and non-monetizers: exploring the influence of behavioral variability in churn prediction","authors":"Ruei-Yan Wu, Ya-Han Hu, En-Yi Chou","doi":"10.1108/intr-05-2024-0747","DOIUrl":"https://doi.org/10.1108/intr-05-2024-0747","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Although prior research has employed various variables to predict player churn, the dynamic evolution of the behavioral patterns of players has received limited attention. In this study, churn prediction models are developed by incorporating the progress level, in-game purchase, social interaction, behavioral pattern and behavioral variability (BV) of players in social casino games (SCGs). The study distinguishes churn prediction between two player groups: monetizers and non-monetizers.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study employs three machine learning techniques—logistic regression, decision trees and random forests—using real-world player data from an SCG company to construct churn prediction models. Two experiments were conducted. In Experiment 1, BV was combined with four other variable categories to effectively predict churn behaviors across all players (<em>n</em> = 52,246). In Experiment 2, churn prediction models were developed separately for monetizers (<em>n</em> = 16,628) and non-monetizers (<em>n</em> = 35,618).</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings from Experiment 1 indicate that incorporating BV significantly improves the overall performance of churn prediction models. Experiment 2 demonstrates that churn prediction models achieve better performance and predictive accuracy for monetizers and non-monetizers when BV is calculated over the 3-day to 7-day and 7-day to 14-day windows, respectively.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study introduces BV as a novel variable category for churn prediction, emphasizing within-person variability and demonstrating its effectiveness in enhancing model performance. Churn prediction models were independently constructed for monetizers and non-monetizers, utilizing different time windows for variable extraction. This approach improves predictive performance and highlights key differences in critical variables influencing churn across the two player groups. The findings provide valuable insights into churn management strategies tailored for monetizers and non-monetizers.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"24 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142968276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Information adoption of brand messages among Generation Z in trending topics","authors":"Rujing Xin, Yi Jing Lim","doi":"10.1108/intr-02-2024-0236","DOIUrl":"https://doi.org/10.1108/intr-02-2024-0236","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study investigated how Generation Z adopted brand messages through trending topics and analysed the central and peripheral routes of information adoption. It explored the roles of informational and emotional supports in influencing information adoption through perceived information usefulness and considered the adoption of brand messages within trending topic discussions.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Drawing on the extension information adoption model, this study employed a quantitative approach by utilising covariance-based structural equation modelling to analyse 400 valid web-based questionnaire responses from Sina Microblog users among Generation Z in China.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Adopting brand messages via trending topics, with cues emphasising information quality as the central route and information credibility as the peripheral route, enhances perceived information usefulness. Notably, Generation Z can derive informational and emotional support from trending topic discussions, influencing their perceived information usefulness. This process operates independently of the dual routes of information adoption.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Marketers can leverage influencers and users’ comments to motivate Generation Z to adopt brand messages through trending topics, but this study was limited by the demographic diversity of its sample and the specific types of brands analysed. Incorporating cross-cultural comparisons, group analyses, potential moderating factors and control variables could improve the model’s generalisability.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Compared to information adoption models rooted in the organisational information exchange, the originality of this study lies in confirming that, within the context of trending topics, which blend social connections with an anonymous environment, informational and emotional supports can serve as additional cues influencing brand information adoption via perceived information usefulness.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"35 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142939986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Gotta take my avatar shopping: impacts of interactive virtual shopping in esports","authors":"Yongjin Hwang, Keshav Gupta, Deokkyung Ock","doi":"10.1108/intr-03-2024-0346","DOIUrl":"https://doi.org/10.1108/intr-03-2024-0346","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Esports game developers are incorporating interactive virtual shopping (IVS) experiences into their products to facilitate consumer–brand interactions. Despite the potential influence of IVS, existing research lacks an understanding of its impact on consumers’ overall affect– particularly game enjoyment, a critical factor in sustaining engagement with esports products – and on attitudinal change toward brands in the real world.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>An experiment was designed to examine the impact of shopping in the virtually interactive esports marketplace on game enjoyment. Mediating effects of positive change in brand attitude, perceived realism and character attachment and the moderating effect of self-avatar gender congruity were investigated using SPSS PROCESS Macro. Additionally, the impact of brand popularity on the relationship between IVS and brand attitude was examined using analysis of covariance (ANCOVA).</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>There was a positive impact of IVS on game enjoyment, mediated by a positive change in brand attitude, perceived realism and character attachment. Self-avatar gender congruity moderated the mediation effect of perceived realism. Notably, less popular brands exhibited a greater change in brand attitude compared to more popular brands.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The findings add to the body of literature on esports, particularly in investigating the role of IVS within the esports virtual world and advancing research on cognitive appraisal theory. This study informs practitioners in the esports industry about the value of creating interactive virtual marketplaces, as they serve to benefit sponsoring brands and enhance game enjoyment for players.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"8 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142962789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing strategies and dynamics in online mobile gaming: a diffusion model","authors":"Mahshidsadat Makki, Mostafa Jafari, Mohammadreza Parsanejad","doi":"10.1108/intr-04-2024-0643","DOIUrl":"https://doi.org/10.1108/intr-04-2024-0643","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Growing technology adoption is a significant opportunity for the growth of the mobile gaming market. Rising smartphones allow game developers to reach more players and make more money. The study offers guidance for mobile game developers to increase profits and extend the longevity of their games. It aims to assist in making better marketing policy decisions by providing valuable insights into effective approaches for both early and subsequent market penetration stages.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This paper presents a model for analyzing factors that influence the attraction and retention of mobile gamers, which is based on a literature review of mobile gaming and uses the Bass diffusion model and system dynamics method for modeling and simulation.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>In the initial stages of a game release, influencer marketing can be more effective than other marketing tools in increasing visibility. As the game progresses, incorporating referral programs can enhance user engagement, promote the game further, and reduce the number of uninstalls. Influencer marketing can also help the games reach a wider audience, generating more interest, and increasing installations for more tremendous success in the market. However, referral programs can extend the lifespan of games, mainly when gamers are engaged.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The study used new marketing strategies in the mobile game industry to gain insights into the growth and evolution of this industry. Development managers can use insights for effective policies and success. The model aids in understanding the dynamics of mobile games and informed decisions for game developers.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"43 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142934945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Gamification affordances in self-health management: perspectives from achievement satisfaction and gamification exhaustion","authors":"Jiayue Sun, Yadi Gu, Dongxiao Gu, Kaixiang Su, Xiaoyu Wang, Changyong Liang, Xuejie Yang","doi":"10.1108/intr-07-2024-1049","DOIUrl":"https://doi.org/10.1108/intr-07-2024-1049","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Gamification has been widely applied in mobile fitness apps to motivate users to exercise continuously. Based on the affordances–psychological outcomes–behavioral outcomes framework, this study explores the roles of three specific gamification affordances (competition, visibility of achievement and interactivity) in self-health management (continuous use behavior and health behavior) from the perspectives of achievement satisfaction and gamification exhaustion.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>We test the research model using a structural equation model (SEM) with 505 self-reported data points. Furthermore, we apply fuzzy-set qualitative comparative analysis (fsQCA) to explore configurations of gamification affordances associated with self-health management behavior, reinforcing the SEM results.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Results indicate that competition, visibility of achievement and interactivity can enhance achievement satisfaction, which further boosts self-health management behavior. However, competition and interactivity can also cause gamification exhaustion, which undermines self-health management behavior to some extent. Overall, the positive impacts of the three affordances outweigh the negative impacts.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This study provides new insights for relevant practitioners on designing gamification affordances, aiding the sustainable development of mobile fitness apps and their long-term effects on self-health management. Visibility of achievement should be emphasized, and competition and interactivity should be thoughtfully designed to minimize their negative effects.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study extends the affordances–psychological outcomes–behavioral outcomes framework and the literature on gamification and health management by applying both SEM and fsQCA methodologies to examine the relationship between specific gamification affordances and self-health management behavior.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"35 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142934943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Can long-term orientation mitigate the impact of users’ ethical concerns on migration behavior? A trust loss perspective","authors":"Yupeng Mou, Shishu Zhang, Xiaoyan Qi, Zhihua Ding, Jing Huang","doi":"10.1108/intr-10-2023-0936","DOIUrl":"https://doi.org/10.1108/intr-10-2023-0936","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Addressing users’ migration is a prerequisite for the sustainable development of the sharing economy. Ethical concerns that may lead to users’ migration are frequent in sharing economy platforms. Therefore, this study explores whether the long-term governance of sharing economy platforms can effectively mitigate users’ migration caused by ethical concerns.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Using a questionnaire survey of 549 participants, this study investigated the mechanism of users’ migration and governance strategies in the platform ecosystem based on trust theory.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results indicate that users’ ethical concerns regarding the platform ecosystem significantly and positively influence their migration. Furthermore, users’ continued trust played a significant mediating role in the relationship between ethical concerns and users’ migration. The results also showed that future orientation and resilience significantly moderated the impact of users’ ethical concerns on their continued trust, thereby weakening this effect.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The author clarified the relationship between ethical concerns and users’ migration, identified the underlying mechanisms and provided guidance on how to mitigate migration behavior. However, users’ migration is influenced by various factors beyond ethical concerns. In addition to some factors that lead to migration, other factors make users stay on the platform. Future research should integrate multiple factors.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study reveals the mechanism of action between users’ migration and ethical concerns in the platform ecosystem and sheds light on the output of long-term orientation practices of the platform.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"78 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142934942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"When invisible eyes undermine proactive efforts: the effect of electronic performance monitoring on job crafting","authors":"Wenxing Liu, Kong Zhou, Xi Ouyang, Siyuan Chen, Kai Gao","doi":"10.1108/intr-03-2024-0422","DOIUrl":"https://doi.org/10.1108/intr-03-2024-0422","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>In recent years, organizations have progressively adopted electronic performance monitoring (EPM) to obtain accurate employee performance data and improve management efficiency in response to the growing complexity of the work environment. However, existing research has primarily focused on examining the effect of EPM on employee behaviors within established job designs, neglecting the consequential role of EPM in shaping employees’ bottom-up job redesign (i.e. job crafting). This study aims to explore whether and how EPM affects employee job crafting.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>To test proposed hypotheses, we conducted two time-lagged surveys across different cultural contexts and a scenario experiment on an online platform in China.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results revealed the negative indirect relationship between EPM and employee job crafting via role breadth self-efficacy. This indirect relationship was moderated by constructive supervisor feedback and job complexity, with the above relationships being weak (versus strong) when constructive supervisor feedback was high (versus low) or job complexity was low (versus high).</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The results have crucial implications for organizational practices, suggesting that managers should provide constructive feedback to break the trade-off between EPM and job crafting. Additionally, managers may need to give employees with high job complexity more autonomy rather than intense monitoring.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study is the first to clarify the effect of EPM on employee job crafting. As job crafting captures the important value of employees in organizational job design, our effort helps to enrich the understanding of EPM effectiveness.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"34 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142924976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A systematic literature review of virtual idol from the perspective of the business role ecosystem","authors":"Yiran Wang, Zhongjun Tang, Wanqiu Wang, Dongyuan Zhao, Duokui He, Yingtong Lu","doi":"10.1108/intr-06-2024-0938","DOIUrl":"https://doi.org/10.1108/intr-06-2024-0938","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Virtual idols have entered the golden period as the main form of future digital people. However, existing studies only focus on a single idol type and partial role relationships related to virtual idols, lacking synthesized insights. To address these gaps, this paper summarizes different types of virtual idols and all role relationships to achieve a comprehensive literature review.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Based on the business ecosystem theory, this paper constructs a business role ecosystem framework for virtual idols from the two subsystems of value co-creation and value realization.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Firstly, we extract common characteristics and the generalized definition applicable to diverse idol types. Secondly, we find that there are commonalities and differences in the significant characteristics of virtual idols in different application fields. Thirdly, literature in the value co-creation subsystem mainly focuses on co-creation mechanisms in the role relationship between idols and demanders (RRID). A few focus on virtual idols’ constructions in the role relationship between producers and idols (RRPI) and co-creation phenomena in the role relationship between demanders and producers (RRDP). Finally, literature in the value realization subsystem mainly focuses on consumer attitudes and realization mechanisms in RRID. A few focus on realization phenomena in the role relationship between producers and tripartite enterprises (RRPT) and RRPI.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This paper points out future implementing directions of industry practitioners, gives strategies to promote economic value realizations and emphasizes the importance of cultural communication.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This paper discusses the existing theoretical gaps and possible future research directions regarding characteristics, applications and role relationships.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":"20 1","pages":""},"PeriodicalIF":5.9,"publicationDate":"2025-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142917314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}