非营利组织在枪支相关问题上的话题和道德基础如何影响推特上的公众参与?

IF 5.9 3区 管理学 Q1 BUSINESS
Yafei Zhang, Li Chen, Ming Xie
{"title":"非营利组织在枪支相关问题上的话题和道德基础如何影响推特上的公众参与?","authors":"Yafei Zhang, Li Chen, Ming Xie","doi":"10.1108/intr-11-2022-0909","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>Drawing on the moral foundations theory (MFT), we examine what nonprofit organizations (NPOs) discuss and how NPOs engage in gun-related issues on Twitter. Specifically, we explore latent topics and embedded moral values (i.e. care, fairness, loyalty, authority, and sanctity) in NPOs’ tweets and investigate the effects of the latent topics and moral values on invoking public engagement.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>Data were retrieved by the Twint Python and the rtweet R packages. Finally, 5,041 tweets posted by 679 NPOs were analyzed via unsupervised topic modeling and the extended moral foundations dictionary (eMFD). Negative binomial regression analysis was employed for statistical analysis.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>NPOs’ engagement in gun-related issues mainly focuses on laws and policies, calling for action and collaborations, and school safety. All five moral foundations are more salient in the cluster of laws and policies. When NPOs discuss the above-mentioned three topics, the public is less likely to like or retweet NPOs’ messages. In contrast, NPOs’ messages with the sanctity foundation are most likely to receive likes and retweets from the public. The fairness foundation interacts with Cluster 3 of school safety on the number of likes.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>This study enhances the understanding of gun-related social media discussions by identifying the crucial involvement of NPOs as major stakeholders. In addition, our study enriches the existing literature on NPOs’ social media communication by including moral values and their moral-emotional effects on public engagement. Finally, our study validates the eMFD dictionary and broadens its applicability to gun-related topics.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":null,"pages":null},"PeriodicalIF":5.9000,"publicationDate":"2024-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How do NPOs’ topics and moral foundations in gun-related issues influence public engagement on Twitter?\",\"authors\":\"Yafei Zhang, Li Chen, Ming Xie\",\"doi\":\"10.1108/intr-11-2022-0909\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<h3>Purpose</h3>\\n<p>Drawing on the moral foundations theory (MFT), we examine what nonprofit organizations (NPOs) discuss and how NPOs engage in gun-related issues on Twitter. Specifically, we explore latent topics and embedded moral values (i.e. care, fairness, loyalty, authority, and sanctity) in NPOs’ tweets and investigate the effects of the latent topics and moral values on invoking public engagement.</p><!--/ Abstract__block -->\\n<h3>Design/methodology/approach</h3>\\n<p>Data were retrieved by the Twint Python and the rtweet R packages. Finally, 5,041 tweets posted by 679 NPOs were analyzed via unsupervised topic modeling and the extended moral foundations dictionary (eMFD). Negative binomial regression analysis was employed for statistical analysis.</p><!--/ Abstract__block -->\\n<h3>Findings</h3>\\n<p>NPOs’ engagement in gun-related issues mainly focuses on laws and policies, calling for action and collaborations, and school safety. All five moral foundations are more salient in the cluster of laws and policies. When NPOs discuss the above-mentioned three topics, the public is less likely to like or retweet NPOs’ messages. In contrast, NPOs’ messages with the sanctity foundation are most likely to receive likes and retweets from the public. The fairness foundation interacts with Cluster 3 of school safety on the number of likes.</p><!--/ Abstract__block -->\\n<h3>Originality/value</h3>\\n<p>This study enhances the understanding of gun-related social media discussions by identifying the crucial involvement of NPOs as major stakeholders. In addition, our study enriches the existing literature on NPOs’ social media communication by including moral values and their moral-emotional effects on public engagement. Finally, our study validates the eMFD dictionary and broadens its applicability to gun-related topics.</p><!--/ Abstract__block -->\",\"PeriodicalId\":54925,\"journal\":{\"name\":\"Internet Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":5.9000,\"publicationDate\":\"2024-05-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Internet Research\",\"FirstCategoryId\":\"94\",\"ListUrlMain\":\"https://doi.org/10.1108/intr-11-2022-0909\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Internet Research","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.1108/intr-11-2022-0909","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

摘要

目的根据道德基础理论(MFT),我们研究了非营利组织(NPO)在推特上讨论的内容以及非营利组织如何参与枪支相关问题。具体而言,我们探讨了非营利组织推文中的潜在话题和内含的道德价值观(即关爱、公平、忠诚、权威和神圣),并研究了潜在话题和道德价值观对吸引公众参与的影响。设计/方法/方法数据由 Twint Python 和 rtweet R 软件包检索。最后,通过无监督主题建模和扩展道德基础字典(eMFD)分析了 679 个非营利组织发布的 5,041 条推文。研究结果NPO对枪支相关问题的参与主要集中在法律和政策、呼吁行动和合作以及学校安全方面。五项道德基础在法律和政策组中都比较突出。当NPO讨论上述三个话题时,公众不太可能喜欢或转发NPO的信息。相反,NPO 含有神圣基础的信息最有可能获得公众的点赞和转发。公平基金会与群组 3 "学校安全 "在点赞数量上存在互动关系。原创性/价值本研究通过确定 NPO 作为主要利益相关者的关键参与,加深了人们对与枪支有关的社交媒体讨论的理解。此外,我们的研究还纳入了道德价值观及其对公众参与的道德情感影响,从而丰富了有关非营利组织社交媒体传播的现有文献。最后,我们的研究验证了 eMFD 字典,并将其适用范围扩大到与枪支有关的话题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How do NPOs’ topics and moral foundations in gun-related issues influence public engagement on Twitter?

Purpose

Drawing on the moral foundations theory (MFT), we examine what nonprofit organizations (NPOs) discuss and how NPOs engage in gun-related issues on Twitter. Specifically, we explore latent topics and embedded moral values (i.e. care, fairness, loyalty, authority, and sanctity) in NPOs’ tweets and investigate the effects of the latent topics and moral values on invoking public engagement.

Design/methodology/approach

Data were retrieved by the Twint Python and the rtweet R packages. Finally, 5,041 tweets posted by 679 NPOs were analyzed via unsupervised topic modeling and the extended moral foundations dictionary (eMFD). Negative binomial regression analysis was employed for statistical analysis.

Findings

NPOs’ engagement in gun-related issues mainly focuses on laws and policies, calling for action and collaborations, and school safety. All five moral foundations are more salient in the cluster of laws and policies. When NPOs discuss the above-mentioned three topics, the public is less likely to like or retweet NPOs’ messages. In contrast, NPOs’ messages with the sanctity foundation are most likely to receive likes and retweets from the public. The fairness foundation interacts with Cluster 3 of school safety on the number of likes.

Originality/value

This study enhances the understanding of gun-related social media discussions by identifying the crucial involvement of NPOs as major stakeholders. In addition, our study enriches the existing literature on NPOs’ social media communication by including moral values and their moral-emotional effects on public engagement. Finally, our study validates the eMFD dictionary and broadens its applicability to gun-related topics.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Internet Research
Internet Research 工程技术-电信学
CiteScore
11.20
自引率
10.20%
发文量
85
审稿时长
>12 weeks
期刊介绍: This wide-ranging interdisciplinary journal looks at the social, ethical, economic and political implications of the internet. Recent issues have focused on online and mobile gaming, the sharing economy, and the dark side of social media.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信