BAR - Brazilian Administration Review最新文献

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On Social Enterprises and Social Entrepreneurship: An Extension 论社会企业与社会企业家精神:一个延伸
BAR - Brazilian Administration Review Pub Date : 2020-01-01 DOI: 10.1590/1807-7692bar2020190014
L. Nascimento, Viviane Santos Salazar
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引用次数: 16
From Play to Political Action: Prosumerism on Fanvideo Meme Production 从游戏到政治行动:Fanvideo模因生产中的消费主义
BAR - Brazilian Administration Review Pub Date : 2020-01-01 DOI: 10.1590/1807-7692bar2020190121
A. L. M. Souza-Leão, B. M. Moura, Vitor de Moura Rosa Henrique, W. Nunes, Italo Rogerio Correia de Santana
{"title":"From Play to Political Action: Prosumerism on Fanvideo Meme Production","authors":"A. L. M. Souza-Leão, B. M. Moura, Vitor de Moura Rosa Henrique, W. Nunes, Italo Rogerio Correia de Santana","doi":"10.1590/1807-7692bar2020190121","DOIUrl":"https://doi.org/10.1590/1807-7692bar2020190121","url":null,"abstract":"Fans are singular productive consumers. One of their typical practices is the production of fanvideos. An increasingly common trend in fanvideos is the creation of memes, a phenomenon of the modern internet related to ironic humor. This study aimed to analyze how fans, based on media texts, related to successful popular culture franchises. For this purpose, we performed an interpretive content analysis of fanvideos based on popular culture franchises posted on YouTube. Results demonstrate that meme fanvideos are made for play with and through the franchises, play dirty tricks, and criticize the politics. It happens by a variety of types of performances and techniques that dialogue both with the fictional universes and with different spheres of social life, often revealing an attitude of social criticism. Nevertheless, this interface makes room for a reproduction of prejudiced practices that target stigmatized identities. This process illustrates the intensive use of information and communication technologies and the ubiquity of the media, as well as the political tensions increasingly present in ordinary social life. These outcomes show how productive consumer behavior collapses with other social spheres when the meaning of products and brands is appropriated and re-signified through skilled creative consumer practices.","PeriodicalId":53636,"journal":{"name":"BAR - Brazilian Administration Review","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91267904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Corporate Reputation and Bankruptcy Risk 企业声誉与破产风险
BAR - Brazilian Administration Review Pub Date : 2020-01-01 DOI: 10.1590/1807-7692bar2020180159
A. D. Góis, M. M. M. Luca, G. Lima, Jislene Trindade Medeiros
{"title":"Corporate Reputation and Bankruptcy Risk","authors":"A. D. Góis, M. M. M. Luca, G. Lima, Jislene Trindade Medeiros","doi":"10.1590/1807-7692bar2020180159","DOIUrl":"https://doi.org/10.1590/1807-7692bar2020180159","url":null,"abstract":"","PeriodicalId":53636,"journal":{"name":"BAR - Brazilian Administration Review","volume":"75 1","pages":"1-22"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83452852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Sales Prospecting Framework: Marketing Team, Salesperson Competence, and Sales Structure 销售前景框架:营销团队、销售人员能力和销售结构
BAR - Brazilian Administration Review Pub Date : 2020-01-01 DOI: 10.1590/1807-7692BAR2020200025
V. Vieira, D. Claro
{"title":"Sales Prospecting Framework: Marketing Team, Salesperson Competence, and Sales Structure","authors":"V. Vieira, D. Claro","doi":"10.1590/1807-7692BAR2020200025","DOIUrl":"https://doi.org/10.1590/1807-7692BAR2020200025","url":null,"abstract":"Sales management is an integral part of virtually all market exchanges. Marketing team, sales opportunities, salesperson skills, firm sales resources, digital platforms, and sales compensation plan create a marketing-salesperson-firm dynamic underlying the sales prospecting framework. Firm’s managers continuously strive to deal with these manifold elements of such dynamic context. This article offers an overview of the sales prospecting effort and sheds light on how firms generate superior performance by managing three interconnected elements. The marketing team (e.g., generating leads), salesperson competence (e.g., individual and team competence), and the firm being ready to deploy sales structure (e.g., sales platform) result in superior performance. By thinking outside the box, the authors propose the Salespeople Prospecting Framework with multiple associations based on previous marketing, sales, and retail research. The authors discuss implications for managing the sales funnel and offer suggestions for further research investigation.","PeriodicalId":53636,"journal":{"name":"BAR - Brazilian Administration Review","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80718905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
A Design Research Business Model: A Framework Built with Brazilian Farmers 设计研究商业模式:与巴西农民建立的框架
BAR - Brazilian Administration Review Pub Date : 2020-01-01 DOI: 10.1590/1807-7692bar2020190032
André Luiz Surdi Debastiani, G. D. Alperstedt, Grazielli Faria Zimmer Santos, Graziele Ventura Koerich
{"title":"A Design Research Business Model: A Framework Built with Brazilian Farmers","authors":"André Luiz Surdi Debastiani, G. D. Alperstedt, Grazielli Faria Zimmer Santos, Graziele Ventura Koerich","doi":"10.1590/1807-7692bar2020190032","DOIUrl":"https://doi.org/10.1590/1807-7692bar2020190032","url":null,"abstract":"","PeriodicalId":53636,"journal":{"name":"BAR - Brazilian Administration Review","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76383424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Country Brand Equity: The Role of Image and Reputation 乡村品牌资产:形象和声誉的作用
BAR - Brazilian Administration Review Pub Date : 2020-01-01 DOI: 10.1590/1807-7692bar2020180128
F. Mariutti, Janaina de Moura Engracia Giraldi
{"title":"Country Brand Equity: The Role of Image and Reputation","authors":"F. Mariutti, Janaina de Moura Engracia Giraldi","doi":"10.1590/1807-7692bar2020180128","DOIUrl":"https://doi.org/10.1590/1807-7692bar2020180128","url":null,"abstract":"Country brand equity (CBE) is expanding in theory and in practice; however, little has been published on its conceptualization. By incorporating ‘reputation’ into the place brand equity construct at a country level, we provide a theoretical multidimensional framework for CBE. Seventeen interviews with international researchers were undertaken for theory building. A seven-dimensional CBE framework was developed according to the interpretations of two constructs — country brand reputation (‘share of experience’) and country brand image (‘share of mind’) — along with country brand associations, country brand awareness, country brand loyalty, country brand perceived quality, and channel relationships. We conclude by outlining potential further research avenues and implications for managerial practice. These contributions may guide policymakers, government officials, executives, and scholars in maximizing the value of a place brand (e.g., country, region, or city) by focusing on ‘reputation’ as an added (qualitative and/or quantitative) construct. This study may also inspire insights into joint efforts of public and private strategies and actions on economic performance, consumer welfare, and business decisions for national prosperity.","PeriodicalId":53636,"journal":{"name":"BAR - Brazilian Administration Review","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81574554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Stewardship-oriented Culture and Family Firm Performance: A Study on the Moderating Effects in an Emerging Economy 管理导向文化与家族企业绩效:新兴经济体的调节效应研究
BAR - Brazilian Administration Review Pub Date : 2020-01-01 DOI: 10.1590/1807-7692bar2020180139
D. Mucci, Fábio Frezatti, A. Jorissen, Diogenes de Souza Bido
{"title":"Stewardship-oriented Culture and Family Firm Performance: A Study on the Moderating Effects in an Emerging Economy","authors":"D. Mucci, Fábio Frezatti, A. Jorissen, Diogenes de Souza Bido","doi":"10.1590/1807-7692bar2020180139","DOIUrl":"https://doi.org/10.1590/1807-7692bar2020180139","url":null,"abstract":"","PeriodicalId":53636,"journal":{"name":"BAR - Brazilian Administration Review","volume":"136 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73626562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
The Smart Cities MethodoLogy Based on Public Value: The First Evaluation Cycle 基于公共价值的智慧城市方法论:第一个评估周期
BAR - Brazilian Administration Review Pub Date : 2020-01-01 DOI: 10.1590/1807-7692bar2020190048
J. Porto, Mírian Oliveira
{"title":"The Smart Cities MethodoLogy Based on Public Value: The First Evaluation Cycle","authors":"J. Porto, Mírian Oliveira","doi":"10.1590/1807-7692bar2020190048","DOIUrl":"https://doi.org/10.1590/1807-7692bar2020190048","url":null,"abstract":"","PeriodicalId":53636,"journal":{"name":"BAR - Brazilian Administration Review","volume":"214 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86849610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Fatigue at Work: Scale Validation with Airline Pilots 工作疲劳:航空公司飞行员的规模验证
BAR - Brazilian Administration Review Pub Date : 2020-01-01 DOI: 10.1590/1807-7692bar2020190031
Victor Rafael Rezende Celestino, J. BUCHER-MALUSCHKE, E. Marqueze
{"title":"Fatigue at Work: Scale Validation with Airline Pilots","authors":"Victor Rafael Rezende Celestino, J. BUCHER-MALUSCHKE, E. Marqueze","doi":"10.1590/1807-7692bar2020190031","DOIUrl":"https://doi.org/10.1590/1807-7692bar2020190031","url":null,"abstract":"In the organizational context, the study of occupational stress encompasses constructs of fatigue at work. Within the air transportation sector, fatigue at work is a potential issue influencing both safety and occupational stress. The objective of the present study was to perform a convergent-discriminant validity analysis of the Feeling of Fatigue scale in the area of Administration. Data from an observational cross-sectional study involving a sample of 1,066 airline pilots were analyzed using quantitative modeling. Confirmatory factor analysis with the structural equations model was performed to determine the validity of a Portuguese version of the Feeling of Fatigue scale in the organizational context of civil aviation. This study fills a gap in the literature on occupational stress in Administration, highlighting the relevance of research on fatigue at work. The results confirmed the validity of a Portuguese version of a mature scale for subjective assessment of fatigue in Administration, thereby contributing to fatigue management in organizational settings.","PeriodicalId":53636,"journal":{"name":"BAR - Brazilian Administration Review","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84879126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Why is Academia Sometimes Detached from Firms’ Problems? The Unattractiveness of Research on Organizational Decline 为什么学术界有时会脱离企业问题?组织衰落研究的缺乏吸引力
BAR - Brazilian Administration Review Pub Date : 2020-01-01 DOI: 10.1590/1807-7692BAR2020200005
F. Serra, M. Ferreira, I. Scafuto
{"title":"Why is Academia Sometimes Detached from Firms’ Problems? The Unattractiveness of Research on Organizational Decline","authors":"F. Serra, M. Ferreira, I. Scafuto","doi":"10.1590/1807-7692BAR2020200005","DOIUrl":"https://doi.org/10.1590/1807-7692BAR2020200005","url":null,"abstract":"We examined how scholars decide what they study, scrutinizing researchers’ problem choice. We qualitatively analyzed a survey conducted by e-mail with 40 top management scholars on organizational decline in top-ranked journals. This topic appears to be neglected despite the real life evidence that the performance of firms is declining at an increasingly rapid pace. We conducted a content analysis of motivation to undertake, remain with, or abandon research. We found explanations for what researchers’ study specifically related to concerns over tenure and promotion, difficulty in conducting research, and the general unattractiveness of ‘negative’ themes that lead scholars to avoid a research topic. We contribute to studies on problem choice in management research by explaining why relevant economic and societal research agendas are under-researched. Our findings indicate that motivation not to undertake is related to extrinsic factors. Motivations to remain are usually intrinsic. However, motivations to abandon may be intrinsic, in order to move on to another research project, or extrinsic, depending on the situation. It also serves as a warning that scholars may be paying excessive attention to mainstream theoretical approaches and topics, inhibiting the emergence of new ideas and detracting attention from phenomena that are important for teaching.","PeriodicalId":53636,"journal":{"name":"BAR - Brazilian Administration Review","volume":"50 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74419633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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