{"title":"Estudio de imágenes de campaña de PRO: ¿propaganda o realidad?","authors":"Mariano Cicowiez","doi":"10.35305/LT.V25I1.764","DOIUrl":"https://doi.org/10.35305/LT.V25I1.764","url":null,"abstract":"Sumario: Las imágenes en movimiento de uso electoral difundidas por el par tido PRO, integrante de la coalición Cambiemos, en la campaña nacional argentina 2015, fundaron un estilo de composición tributario del realismo revelador, cuyo principal exponente teórico comprende a la obra de André Bazin. El estudio que presentamos acerca de la norma de diseño de los spots televisivos se focaliza en la recuperación de técnicas de registro examinadas por el autor francés, con objeto de reconocer las estructuras signif icantes y sus modos de reproducción audiovisual en una serie de unidades de observación, cuya circulación remitió a la jornada de preselección de candidaturas. Para ello ha sido elaborado un corpus de trabajo compuesto por anuncios proselitistas, a par tir del cual se conformó un estudio inter textual acerca de la transparencia u opacidad que determinaron los avisos de la fuerza electoral. Las conclusiones de nuestro estudio indican que en sus imágenes técnicas PRO se abocó a la exposición del universo de referencia, y de este modo a ocultar el ar tif icio de f ilmación..","PeriodicalId":53286,"journal":{"name":"La Trama de la Comunicacion","volume":"25 1","pages":"103-121"},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41907715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Vítimas do bisturi. Mídia, gênero e a ponta afiada da biopolítica","authors":"Júlia Silva Fonseca Dos Anjos","doi":"10.35305/LT.V25I1.766","DOIUrl":"https://doi.org/10.35305/LT.V25I1.766","url":null,"abstract":"Cirurgias plásticas são uma prática difundida mundialmente e, em especial, entre o público feminino brasileiro, o que levou o Brasil a liderar o ranking global de intervenções. A intensa afinidade entre mídia e conhecimento médico é um dos fatores que colaboram para a banalização destas práticas, obliterando os riscos existentes. Com o objetivo de investigar as consequências da articulação entre imprensa, biopolítica e gênero, o presente artigo analisa a cobertura midiática da morte de uma mulher após um procedimento estético. O caso de Lilian Quezia Calixto, que faleceu após intervenção feita pelo médico Denis Cesar Barros Furtado (conhecido como “Dr. Bumbum”), foi escolhido por ter despertado grande atenção da mídia e levantado a incômoda discussão sobre risco de morte deste tipo de procedimento. O exame destas notícias apontou para um processo de culpabilização das vítimas de intervenções corporais, como forma de diminuir a responsabilidade do campo médico perante tais casos. A discussão dos resultados propõe que este tipo de enunciado está imerso em uma cultura somática que normaliza a ação sobre o corpo, fortalece a ideia de individualização e constrói subjetividades – especialmente femininas – em torno do cumprimento às demandas de uma medicina midiatizada e mercantilizada.","PeriodicalId":53286,"journal":{"name":"La Trama de la Comunicacion","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43228422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dorival Campos Rossi, Rodrigo Malcolm de Barros Moon Malcolm Rodrigo Malcolm de Barros Moon
{"title":"O design contemporâneo: as premissas epistemológicas acerca do agora.","authors":"Dorival Campos Rossi, Rodrigo Malcolm de Barros Moon Malcolm Rodrigo Malcolm de Barros Moon","doi":"10.35305/LT.V25I1.760","DOIUrl":"https://doi.org/10.35305/LT.V25I1.760","url":null,"abstract":"This paper aims to analyse central aspects to think the present and to identify a design that detached itself from its historical basis, and have emancipated in numerous heterogeneous practices. Considering the liquid and deconstructedbarriers of a curious historical formation, that reconfigures itself through new technologies, we propose ways to configure a epistemology capable of handling the practices of a contemporary design and, at last, to understand the potentialities of a nomad design, deterritorialized and that updates itself through bits of information.","PeriodicalId":53286,"journal":{"name":"La Trama de la Comunicacion","volume":"4 5","pages":"049-071"},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41243609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. Malta, Jonathan Dos Santos, Wesley Andrade, Heloísa Costa Idalino da Silva
{"title":"Papeis sociais de gênero.","authors":"R. Malta, Jonathan Dos Santos, Wesley Andrade, Heloísa Costa Idalino da Silva","doi":"10.35305/LT.V25I1.761","DOIUrl":"https://doi.org/10.35305/LT.V25I1.761","url":null,"abstract":"This article proposes to analyze scenes of childbirth broadcasted by Brazilian soap operas broadcasted along four decades, carefully selected, aiming to identify the gender relations there inscribed, explicit or vailed. Therefore, we have opted by two complementary methods, the Content Analysis and the Analysis of Moving Images. For the discussion, we have considered especially authors belonged to the fields of Gender Studies and Social Communication centered on teledramaturgy, as well as the ones who study the childbirth as a social event and its fictional representation.As a result, we have identified three central axes, when converged, imprison the parturient and convert her into a biologically needed body, without her right/power to give birth. The lack of problematization regarding gender inequality in fictional childbirth, symptomatically, contributes for its naturalization.","PeriodicalId":53286,"journal":{"name":"La Trama de la Comunicacion","volume":"25 1","pages":"073-088"},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45719780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Renó, Oksana Tymoshchuk, A. M. Almeida, L. Pedro, F. Ramos, Paula Alexandra Silva
{"title":"Las humanidades digitales y la conexión con las raíces culturales a través de la iniciativa portuguesa Aldeias do Xisto","authors":"D. Renó, Oksana Tymoshchuk, A. M. Almeida, L. Pedro, F. Ramos, Paula Alexandra Silva","doi":"10.35305/LT.V25I1.756","DOIUrl":"https://doi.org/10.35305/LT.V25I1.756","url":null,"abstract":"To understand the digital humanities in depth, its applicability must be observed. An example of an initiative that brings together concepts from the digital humanities is the Village of Xisto, developed in Portugal to attract people to the forgotten villages of Portugal. These villages, which are characterized by a stone construction, lived a reality of low demographic density, despite their rich cultural features and an immeasurable tourist potential. This article relates the experience of the rural initiative Associacao Aldeias do Xisto, which has adopted digital hypermedia strategies to spread natural resources and regional endogenous potentials from its digital platform, transforming them into attractive tourist sites and bringing together not only tourists, but also Portuguese, to important cultural roots of Portugal. Therefore, an investigation has been developed that includes a case study composed of a structured interview of open responsesand a quantitative analysis of the platform. It was found that Aldeias do Xisto has supported a cultural and social encounter in the region, breaking the boundaries between the Portuguese past and present, towards a future with possiblepositive social, cultural and environmental impacts.","PeriodicalId":53286,"journal":{"name":"La Trama de la Comunicacion","volume":"25 1","pages":"015-029"},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45867698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Lawrence Grossberg: aportes al debate estructura / agencia","authors":"A. Barés","doi":"10.35305/LT.V25I1.762","DOIUrl":"https://doi.org/10.35305/LT.V25I1.762","url":null,"abstract":"It´s the intention of this article provide conceptual tools that serve at the time of fieldwork as heuristic tools. We propose these readings as a possible way, knowing that it’s not the only one neither the best. It’s only in the context that we can know if these concepts are useful to us and if they contribute to interpreting improvements about these realities that interest and appeal us. Conscious that these contributions are part of an intensive and general debate in the sands of the social sciences in which the concept of identity, like that of culture, search to be taken in consideration, we don’t intend to exhaust this debate or to make a review of it. We pretend only to make a contribution from certain readings that seem relevant and a little visibility in the field communication field.","PeriodicalId":53286,"journal":{"name":"La Trama de la Comunicacion","volume":"25 1","pages":"091-101"},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43373068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"¿Qué más nos dice un prospecto? Píldoras anticonceptivas y discurso médico","authors":"María de los Ángeles Alpe","doi":"10.35305/LT.V25I1.759","DOIUrl":"https://doi.org/10.35305/LT.V25I1.759","url":null,"abstract":"The objective of the following work is the linguistic analysis of a medical leaflet of female oral contraceptives. This exercise is linked to my PhD research, focused on the medicalization with contraceptive pills and the discourses about it, by users and professionals or health agencies. In this opportunity, using tools of the critical discourse analysis and linguistic pragmatics, I try to reconstruct those features that allow us to affirm that this type of text is not a neutral communicative production, nor does it belong only to the instructional-expository typology. On the contrary, like any discourse, it depends on and responds to certain contexts (intertextual and situational) and must also be studied in that relationship. To do this, I start from a succinct analysis of the typographical, lexical and syntactic-grammatical planes of a concrete prospect (Microgynon) to point out how receivers are profiled in it, and also exhortations, responsibilities vs. decision-making capacities, and risk. Finally, I conclude that the decision-making capacity (regarding the taking of the medication) is assigned to the medical professional, to the detriment of the autonomy of the women, who instead bear the responsibility for the incorrect use of the drug.","PeriodicalId":53286,"journal":{"name":"La Trama de la Comunicacion","volume":"25 1","pages":"031-046"},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45233567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"APRESENTAÇÃO","authors":"Luciane Thomé Schröder","doi":"10.48075/rt.v17i40.26889","DOIUrl":"https://doi.org/10.48075/rt.v17i40.26889","url":null,"abstract":"Prezadas leitoras e prezados leitores!Abrimos as publicações do ano de 2021, adentrando ao fecundo terreno dos estudos dos sentidos e das significações. A edição voltada à Semântica, volume 17, número 40, conta com trabalhos que colocam em cena estudos provocadores e sensibilizadores do olhar às práticas linguísticas e discursivas que circulam nas diferentes esferas do cotidiano, preconizando formas de conceber o mundo e orientando o modo como atribuímos e construímos sentidos para/nas diferentes situações/condições enunciativas. (...).(texto completo em PDF)","PeriodicalId":53286,"journal":{"name":"La Trama de la Comunicacion","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89195410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EXPEDIENTE","authors":"Revista Trama","doi":"10.48075/rt.v17i40.26890","DOIUrl":"https://doi.org/10.48075/rt.v17i40.26890","url":null,"abstract":"Verificar arquivo em PDF","PeriodicalId":53286,"journal":{"name":"La Trama de la Comunicacion","volume":"202 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80237635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EXPEDIENTE","authors":"Expediente da Revista Trama","doi":"10.48075/rt.v16i39.25972","DOIUrl":"https://doi.org/10.48075/rt.v16i39.25972","url":null,"abstract":"Arquivo em PDF","PeriodicalId":53286,"journal":{"name":"La Trama de la Comunicacion","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81093840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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