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International Journal of Business and Islamic Economics最新文献

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Direct selling strategies and customers loyalty in the Nigerian deposit money banks 尼日利亚存款银行直销策略与客户忠诚度
International Journal of Business and Islamic Economics Pub Date : 2021-04-05 DOI: 10.31295/IJBEM.V4N1.1314
Okoro Uzochukwu
{"title":"Direct selling strategies and customers loyalty in the Nigerian deposit money banks","authors":"Okoro Uzochukwu","doi":"10.31295/IJBEM.V4N1.1314","DOIUrl":"https://doi.org/10.31295/IJBEM.V4N1.1314","url":null,"abstract":"--Direct Selling has become a veritable part of business success story particularly in the deposit money bank of Nigeria. The main objective of this study is to examine the effect of direct selling strategies on customers loyalty in the Nigerian deposit money banks. Primary data was used for the study. The data were collected through a structured questionnaire. The study adopted the cross-sectional survey research design method. The population of the study was 812 employees from selected deposit money banks (Zenith Bank, GTBank, UBA, First Bank and Fidelity Bank) in Delta State. A total number of 260 respondents were selected as the sample size. To validate the instrument, face and content validity were adopted. To verify the reliability of the research constructs, the internal consistency analysis and item-to-total correlation was applied to identify the internal consistency reliability of the constructs. Descriptive statistics were used to analyze the responses of the respondent background profile and also to reveal the pattern of responses from each of the constructs in the sub-scale. Multiple regression analysis was adopted to analyze the effect of the variables of direct selling strategies on customers loyalty. Findings from the study showed that face-to-face communication (β = 0.185. p<0.01) and sales team cohesion (β=0.196, p<0.01), exhibited a significant positive effect on customers loyalty. The study concluded that direct selling strategies have a positive effect on customers loyalty in the Nigeria deposit money banks. Keywords---direct selling strategies, face-to-face communication, team cohesion, customers loyalty, deposit money bank.","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80343777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Brand equity and marketing performance: Perspectives from the brewing industry in Nigeria 品牌资产和营销绩效:来自尼日利亚酿造业的观点
International Journal of Business and Islamic Economics Pub Date : 2021-04-01 DOI: 10.31295/IJBEM.V4N1.1279
Olayinka Tope Odeleye
{"title":"Brand equity and marketing performance: Perspectives from the brewing industry in Nigeria","authors":"Olayinka Tope Odeleye","doi":"10.31295/IJBEM.V4N1.1279","DOIUrl":"https://doi.org/10.31295/IJBEM.V4N1.1279","url":null,"abstract":"--Branding and equity balancing in organizational performance have been a task in marketing that entails a holistic approach to getting it right. Thus the study examined the effect of brand equity on marketing performance in brewing firms. The specified objectives are to examine the influence brand loyalty has on marketing performance, and to ascertain the influence of brand associations on marketing performance. The population consists of employees of Guinness Nigeria Plc in Benin City, Edo State, Nigerian Breweries Plc and in fact Beverages in the South-East region. The sample size determination table was used to determine the sample size and survey research design method was used in the selection of respondents to represent the population. The statistical tools used include simple percentage and multiple regression. The findings of the study showed that all variables examined such as brand loyalty and brand associations, were positive and significant factors of marketing performance. The study concluded that brand loyalty has a positive influence on marketing performance. Brand loyalty can be seen to be formed through brand trust, commitment, satisfaction, perceived value, image, association and quality. Keywords---brand equity, brand trust, brewing firms, industry, marketing performance.","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"59 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91263878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Feasibility analysis of pasar rakyat kertha 全民公决的可行性分析
International Journal of Business and Islamic Economics Pub Date : 2021-03-20 DOI: 10.31295/IJBEM.V4N1.1250
Ida Susanti, Luh Putu Putri Indah Pratiwi
{"title":"Feasibility analysis of pasar rakyat kertha","authors":"Ida Susanti, Luh Putu Putri Indah Pratiwi","doi":"10.31295/IJBEM.V4N1.1250","DOIUrl":"https://doi.org/10.31295/IJBEM.V4N1.1250","url":null,"abstract":"The people's market is a center of economic activity as a manifestation of welfare. This is because the people's market has been proven to be able to survive and provide services for the needs of the crisis even for low-income people. The agribusiness system is a series of agribusiness activities seen in a system concept that is divided into four subsystems. One of the subsystems is the organizational support subsystem, including traditional markets. Under the Regulation of the Minister of Trade of the Republic of Indonesia No: 56/M-DAG/PER/9/2014, the term traditional market is read as people's market. Pasar Rakyat Kertha is a profit-oriented organization engaged in the rental of a place. It has a financial report in the form of an income statement. Through the Income Statement, it can be seen whether a company is feasible or not. The feasibility of a business can be calculated using the R/C ratio.","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78670951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
influence of shopping motives and store attributes on purchasing decisions at matahari department store karawang 购物动机和商店属性对卡拉旺玛塔哈里百货公司购买决策的影响
International Journal of Business and Islamic Economics Pub Date : 2021-03-04 DOI: 10.31295/IJBEM.V4N1.1100
Dedi Mulyadi
{"title":"influence of shopping motives and store attributes on purchasing decisions at matahari department store karawang","authors":"Dedi Mulyadi","doi":"10.31295/IJBEM.V4N1.1100","DOIUrl":"https://doi.org/10.31295/IJBEM.V4N1.1100","url":null,"abstract":"--This study aims to determine how much influence the shopping motives and store attributes on purchasing decisions at Matahari Department Store Karawang. The method used in this research is descriptive and verification. In this study, there are independent variables and dependent variables. Independent variables are variables that influence or cause the change or the emergence of the dependent variable. Meanwhile, the dependent variable is the variable that is influenced or becomes the result, because of the independent variables. The independent variables in this study are shopping motives and shop attributes, while the dependent variable is the purchase decision. In this study, the population is the number of consumers who have made purchases at Matahari Department Store Karawang for 1 month. The average number of consumers per week is 10,000 people. So to find out the number of consumers for 1 month by adding up the average consumer per week / 7 x 30. (10,000 / 7) X 30, thus the results obtained are 42,857. Keywords---purchase decision, shopping motive, store attributes.","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"48 1","pages":"85-96"},"PeriodicalIF":0.0,"publicationDate":"2021-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89890874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Software trends in improving local tourism product marketing in Indonesia: a systematic review 改进印尼当地旅游产品营销的软件趋势:系统回顾
International Journal of Business and Islamic Economics Pub Date : 2021-03-02 DOI: 10.31295/IJBEM.V4N1.1050
A. Chowdhury, A. Allen
{"title":"Software trends in improving local tourism product marketing in Indonesia: a systematic review","authors":"A. Chowdhury, A. Allen","doi":"10.31295/IJBEM.V4N1.1050","DOIUrl":"https://doi.org/10.31295/IJBEM.V4N1.1050","url":null,"abstract":"The objective of this paper is to assess the impact of NAFTA vis-a-vis other domestic and environmental forces in corn trading between the U.S. and Mexico. Regression analysis could not provide conclusive evidence that the post-NAFTA increase in corn trade was solely due to NAFTA. Severe drought in Mexico and its domestic policy reforms may have contributed to the increased volume of corn trade in the post-NAFTA era.","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"31 1 1","pages":"77-84"},"PeriodicalIF":0.0,"publicationDate":"2021-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78796830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
CHANGES IN THE STRUCTURE OF COMMERCIAL BANKING: REASONS AND EFFECTS 商业银行结构的变化:原因与影响
International Journal of Business and Islamic Economics Pub Date : 2021-03-01 DOI: 10.18374/JIBE-21-1.5
G. Andreopoulos, Alexandros Panayides
{"title":"CHANGES IN THE STRUCTURE OF COMMERCIAL BANKING: REASONS AND EFFECTS","authors":"G. Andreopoulos, Alexandros Panayides","doi":"10.18374/JIBE-21-1.5","DOIUrl":"https://doi.org/10.18374/JIBE-21-1.5","url":null,"abstract":"","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"6 1","pages":"47-54"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82615529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
REGIONALIZATION STRIKES A BALANCE: MANAGING PANDEMIC AND GLOBAL DISRUPTIONS IN INTERNATIONAL BUSINESS 区域化实现了平衡:管理大流行病和国际商业中的全球中断
International Journal of Business and Islamic Economics Pub Date : 2021-03-01 DOI: 10.18374/JIBE-21-1.2
Omar J. Khan
{"title":"REGIONALIZATION STRIKES A BALANCE: MANAGING PANDEMIC AND GLOBAL DISRUPTIONS IN INTERNATIONAL BUSINESS","authors":"Omar J. Khan","doi":"10.18374/JIBE-21-1.2","DOIUrl":"https://doi.org/10.18374/JIBE-21-1.2","url":null,"abstract":"","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"36 1","pages":"15-20"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81645012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FIREARM BACKGROUND CHECKS AS A PROXY FOR PURCHASES IN THE UNITED STATES: EXPLORING LINKAGES WITH ECONOMIC ACTIVITY 枪支背景调查作为美国购买行为的代表:探索与经济活动的联系
International Journal of Business and Islamic Economics Pub Date : 2021-03-01 DOI: 10.18374/JIBE-21-1.4
David B. Yerger, Alexi Thompson
{"title":"FIREARM BACKGROUND CHECKS AS A PROXY FOR PURCHASES IN THE UNITED STATES: EXPLORING LINKAGES WITH ECONOMIC ACTIVITY","authors":"David B. Yerger, Alexi Thompson","doi":"10.18374/JIBE-21-1.4","DOIUrl":"https://doi.org/10.18374/JIBE-21-1.4","url":null,"abstract":"","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"69 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76507236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EFFECTS OF EXPERIENCE ON DECISIONS FROM DESCRIPTION: EMPIRICAL RESULTS 描述经验对决策的影响:实证结果
International Journal of Business and Islamic Economics Pub Date : 2021-03-01 DOI: 10.18374/JIBE-21-1.3
Yuh-Jia Chen, J. Corter
{"title":"EFFECTS OF EXPERIENCE ON DECISIONS FROM DESCRIPTION: EMPIRICAL RESULTS","authors":"Yuh-Jia Chen, J. Corter","doi":"10.18374/JIBE-21-1.3","DOIUrl":"https://doi.org/10.18374/JIBE-21-1.3","url":null,"abstract":"","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"22 1","pages":"21-42"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88184984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ECONOMIC IMPLICATIONS OF THE FLOOD NARRATIVE 洪水叙事的经济含义
International Journal of Business and Islamic Economics Pub Date : 2021-03-01 DOI: 10.18374/JIBE-21-1.1
David S. Tucker, Thomas DeBerry
{"title":"ECONOMIC IMPLICATIONS OF THE FLOOD NARRATIVE","authors":"David S. Tucker, Thomas DeBerry","doi":"10.18374/JIBE-21-1.1","DOIUrl":"https://doi.org/10.18374/JIBE-21-1.1","url":null,"abstract":"","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"9 1","pages":"5-12"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82586822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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