International Journal of Industrial Electronics Control and Optimization最新文献

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Analysis of marketing strategy at setia stores using ahp, clustering, and ar-mba method 运用ahp、聚类和ar-mba方法分析零售商店的营销策略

International Journal of Industrial Electronics Control and Optimization Pub Date : 2021-09-01 DOI: 10.12928/ijio.v2i2.4369

Faisal Ibrahim, Bagas Swardhana Putra, Fariza Halidatsani Azhra, Najib Fadhlurrohman

{"title":"Analysis of marketing strategy at setia stores using ahp, clustering, and ar-mba method","authors":"Faisal Ibrahim, Bagas Swardhana Putra, Fariza Halidatsani Azhra, Najib Fadhlurrohman","doi":"10.12928/ijio.v2i2.4369","DOIUrl":"https://doi.org/10.12928/ijio.v2i2.4369","url":null,"abstract":"A company can survive and thrive when the strategies and processes applied in its business are correct. One of the processes in determining strategy in decision making. The owner of Setia Store has difficulty in choosing a marketing strategy. The product layout shows this in the Setia Store, which confuses customers. Setia Store also rarely offers a promotion, making it difficult to compete with competitors. This study aims to help Setia Store increase sales by determining the right marketing strategy. To determine the right marketing strategy, there are three methods developed. First of all, the analytical hierarchy process (AHP) is employed to find the customer priorities. Then, clustering is proposed to find potential marketing targets that have similar characteristics from the results of the AHP method. Third, association rule-market basket analysis (AR-MBA) is developed to find the best rules for product marketing strategy. The first method shows that the housewives (EV=0.6270) are Setia Store's priority customers from the three methods. Second, cluster 3 (which has three characteristics in common) is a very potential target market. Third, the best rule is to buy products from departments 2 and 3 (Confidence 60%, Support 12%). From these results, the right marketing strategy is to create a buy 1 get 1 promo banner or label for products that are rarely purchased, such as household appliances. Then, create a catalog by bringing together frequently purchased products such as spices and food ingredients. Finally, improve the layout by bringing the departmental shelves closer to frequently purchased products.","PeriodicalId":52674,"journal":{"name":"International Journal of Industrial Electronics Control and Optimization","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78676371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Ceramic supplier selection using analytical hierarchy process method 运用层次分析法选择陶瓷供应商

International Journal of Industrial Electronics Control and Optimization Pub Date : 2021-09-01 DOI: 10.12928/ijio.v2i2.4406

F. Rahmiati, H. Syafei, P. Purwanto, Jonathan Andianto

{"title":"Ceramic supplier selection using analytical hierarchy process method","authors":"F. Rahmiati, H. Syafei, P. Purwanto, Jonathan Andianto","doi":"10.12928/ijio.v2i2.4406","DOIUrl":"https://doi.org/10.12928/ijio.v2i2.4406","url":null,"abstract":"This study tried to implement the Analytical Hierarchy Process (AHP) and the weights of the criteria and sub-criteria to find the best supplier. According to QCDFR (quality, cost, delivery, flexibility, and responsiveness). This study took place in one of the biggest tile producers, ranks fifth in the world and the first in Indonesia. However, the company currently only uses quality, cost, and delivery methods to choose the best supplier of raw material, namely feldspar. This research tries to use the systematic method to find the best supplier based on the importance of the criteria. The method used the quantitative approach to enumerate the data to analyze the information. The company analyzed six suppliers. The primary tool used in this research is a Super Decision Software version 3.2 to create and manage the AHP model, enter the judgments, get results, and perform sensitivity analysis on the results. The result found that Semarang is the best supplier. The company will choose Semarang to become the company's business partner compared to the other suppliers because Semarang has met the criteria that the company prioritizes the most. By having the best supplier selection, the company can provide the right material consistency and suitable material suitability.","PeriodicalId":52674,"journal":{"name":"International Journal of Industrial Electronics Control and Optimization","volume":"103 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90575775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Designing project schedule using crashing method to compress the fiber to the home project schedule 利用崩溃法设计项目进度，将光纤压缩到家庭项目进度

International Journal of Industrial Electronics Control and Optimization Pub Date : 2021-02-24 DOI: 10.12928/IJIO.V2I1.3025

Zha Sha Putri Anugerah, D. Pratami, Mohammad Deni Akbar

{"title":"Designing project schedule using crashing method to compress the fiber to the home project schedule","authors":"Zha Sha Putri Anugerah, D. Pratami, Mohammad Deni Akbar","doi":"10.12928/IJIO.V2I1.3025","DOIUrl":"https://doi.org/10.12928/IJIO.V2I1.3025","url":null,"abstract":"ABC Company is an agent of network construction, operation, and maintenance. ABC Company is currently implementing the STTF (Shit to the Front) project, which is the project to add FTTH (Fiber to the Home) networks in areas that can have high customer demand. One of the STTF project construction sites is the Indra Prahasta II housing location. However, the project is currently experiencing work delays due to the Covid-19 disaster in Indonesia. Delays in project execution can result in potential prospects choosing another company that provides similar services. The project schedule can be accelerated using the crashing method and TCTO (Time Cost Trade-Off) analysis to solve this problem. This research's acceleration will be carried out with alternatives for adding 3 hours, 2 hours, 1 hour, and an alternative to increasing workers' number. This project has an average duration of 55 working days with a total cost of Rp 604,124,460. The results obtained from data processing, on the alternative of adding 1 hour of overtime work, the total duration becomes 54 working days with total project cost is Rp 605,734,138. In addition to 2 hours of overtime work, the project's total duration can be reduced to 54 days with a total project cost Rp 606,803,619. And for the addition of 3 hours overtime, the total duration can be shortened to 54 days with a total cost of Rp 606,803,619. As for increasing the number of workers, project work duration can be shortened to 54 working days with a total project cost Rp 604,556,748","PeriodicalId":52674,"journal":{"name":"International Journal of Industrial Electronics Control and Optimization","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88897693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

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