Retos-Revista de Ciencias de la Administracion y Economia最新文献_第7页

Técnicas de marketing de los clubes de fútbol de élite en las redes sociales 精英足球俱乐部在社交媒体上的营销技巧

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Retos-Revista de Ciencias de la Administracion y Economia Pub Date : 2017-03-30 DOI: 10.17163/RET.N13.2017.03

Rafael Cano Tenorio

引用次数: 5

La interacción personal y su efecto en la decisión de compra 个人互动及其对购买决策的影响

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Retos-Revista de Ciencias de la Administracion y Economia Pub Date : 2017-03-30 DOI: 10.17163/ret.n13.2017.05

Raúl Jimmy Álvarez Guale, F. Beltrán

{"title":"La interacción personal y su efecto en la decisión de compra","authors":"Raúl Jimmy Álvarez Guale, F. Beltrán","doi":"10.17163/ret.n13.2017.05","DOIUrl":"https://doi.org/10.17163/ret.n13.2017.05","url":null,"abstract":"This research attempts to answer the question about the level of relationship between personal interaction, based on the quality of service, and the purchase decision of consumers in supermarkets in the city of Guayaquil, raising overall objective determination of the relation of both variables. In addition other objectives that seek to determine the influence of this personal interaction with the process and buying behavior of consumers arise. By applying a 30-question survey and a correlational-explanatory analysis, we obtain Kendall’s Tau b coefficients in the variables and study dimensions analyzed in the 4 most important comisariat chains by volume of sales in the city of Guayaquil ( Ecuador), those are: Almacenes TIA, Mi Comisariato, Aki y Gran AKI, and the supermarket chains Supermaxi-Megamaxi. Important influences that describe a relationship between personal interaction with the purchase decision are shown and in the context of the process and buying behavior of consumers. The most relevant conclusions found in this study refer to the acceptance of the hypotheses, since in each of the cases studied, the p values of bilateral significance are less than 5%.","PeriodicalId":52034,"journal":{"name":"Retos-Revista de Ciencias de la Administracion y Economia","volume":"7 1","pages":"75-89"},"PeriodicalIF":0.9,"publicationDate":"2017-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44591957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Estructura, estrategias y poder de mercado de genoma lab genoma实验室的结构、策略和市场力量

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Retos-Revista de Ciencias de la Administracion y Economia Pub Date : 2017-03-30 DOI: 10.17163/RET.N13.2017.07

José G. Vargas-Hernández, Gabriela Muratalla Bautista

{"title":"Estructura, estrategias y poder de mercado de genoma lab","authors":"José G. Vargas-Hernández, Gabriela Muratalla Bautista","doi":"10.17163/RET.N13.2017.07","DOIUrl":"https://doi.org/10.17163/RET.N13.2017.07","url":null,"abstract":"In the present research work the subject of the structure, strategies and market power of Genomma Lab was addressed, so a descriptive and explanatory study was carried out describing the concepts related to the aforementioned elements and explaining the indexes of Herfindahl -Hirschman (IHH) and Pascual. The methodology used is the application of the indices which are a measure of the level of concentration existing in an industry. The IHH index is the sum of the square of the market shares of the different companies that operate in an industry. This is to delimit the Mexican pharmaceutical industry in a market structure. In the main results, it was identified that Genomma is a diversified company, that takes the best of each company and potentiates it, for that reason it fits in the majority of the models, since it is forced to act like monopoly, that is why in the Year 2012 was obtained in the index of IHH 0.01690 and in the Paschal index 0.00127, which is why it is the most representative of the companies, followed by Bayer with 0.0086 and 0.00033 respectively. In addition, you get the instability index is 0.0235 small, which means that market share has changed very little, all three indices show that the market is quite competitive, regardless of the number of companies.","PeriodicalId":52034,"journal":{"name":"Retos-Revista de Ciencias de la Administracion y Economia","volume":"7 1","pages":"105-122"},"PeriodicalIF":0.9,"publicationDate":"2017-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46688218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Capitalismo social: un vistazo a resultados macroeconómicos de Ecuador, Perú y Colombia 社会资本主义：厄瓜多尔、秘鲁和哥伦比亚宏观经济表现一瞥

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Retos-Revista de Ciencias de la Administracion y Economia Pub Date : 2017-03-30 DOI: 10.17163/RET.N13.2017.06

Roma Amada Lalama, A. Lalama

{"title":"Capitalismo social: un vistazo a resultados macroeconómicos de Ecuador, Perú y Colombia","authors":"Roma Amada Lalama, A. Lalama","doi":"10.17163/RET.N13.2017.06","DOIUrl":"https://doi.org/10.17163/RET.N13.2017.06","url":null,"abstract":"Adam Smith, affirmed that individual egoism is the one that leads to generate wealth and the economic growth of nations. With a rising capitalism as a result of the colonization of the Americas, the formation of an entrepreneurial class avid for money, which accumulates and reinvests surplus, gives way to the industrialization and wealth of the people. But this is not equitable, it is a product of what Karl Marx would call “exploitation of man by man”. This research aimed to investigate the evolution of the capitalist system, the role of the state and its level of intervention, to improve the living conditions of its population, comparing indicators of Colombia, Ecuador and Peru. This study is a documentary work that considered macroeconomic data, along with the opinion of experts in the subject. The results showed that, in the last years, the countries with less state intervention had a better performance in their economy. It is concluded that current capitalism considers the social aspect, motivates to innovate, to undertake, to look for new sources of income; A protective state is not synonymous with well-being in the population, it needs private initiatives that generate employment with social commitment. Countries with less interventionism have managed to have better economic results with the consequent benefits for their population.","PeriodicalId":52034,"journal":{"name":"Retos-Revista de Ciencias de la Administracion y Economia","volume":"7 1","pages":"91-104"},"PeriodicalIF":0.9,"publicationDate":"2017-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48599376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Pymes como modelo económico en la creación de estrategias de comunicación 中小企业作为制定传播战略的经济模式

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Retos-Revista de Ciencias de la Administracion y Economia Pub Date : 2017-03-30 DOI: 10.17163/RET.N13.2017.04

Alfredo Eduardo Hoyos Zavala, C. González

{"title":"Pymes como modelo económico en la creación de estrategias de comunicación","authors":"Alfredo Eduardo Hoyos Zavala, C. González","doi":"10.17163/RET.N13.2017.04","DOIUrl":"https://doi.org/10.17163/RET.N13.2017.04","url":null,"abstract":"At present where the market is saturated by different companies in the world, the corporate image is vital and essential for the proper positioning of a brand or service in the world of business SMEs (small and medium enterprises) element. The corporate image is how customers perceive as a business, which is what defines the success or failure of it. The creation of the corporate image must be one of the first steps for an employer to organize or start a business, not only in small and medium enterprises business but in all types of marketing products or services, the picture is absolutely everything what the customer perceives in the first instance. The corporate image of a company is nothing more than a way to firmly express the brand, is the opportunity for any company to differentiate itself from the competition. This image conveys the fundamental values such as consumer confidence in the client can forge business relationship. Consumers relate very large chains and positioned with professionalism, seriousness and tranquility, therefore for SMEs is challenging companies to achieve position in this competitive market. Gradually these companies build their solid and consistent corporate identity, which does get a bit position themselves in the minds of consumers. Corporate image depends on the type of clients that captures and of course the first impression you give the company, which is essential if you want to be different and stand out from the competition.","PeriodicalId":52034,"journal":{"name":"Retos-Revista de Ciencias de la Administracion y Economia","volume":"7 1","pages":"59-74"},"PeriodicalIF":0.9,"publicationDate":"2017-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44519374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

La influencia de la pobreza en el crecimiento económico de Brasil, período 2000-2014 2000-2014年贫困对巴西经济增长的影响

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Retos-Revista de Ciencias de la Administracion y Economia Pub Date : 2017-03-30 DOI: 10.17163/RET.N13.2017.10

Lady Andrea LeÃ³n Serrano, Washington Cevallos Gamboa, Á. Q. Vera

{"title":"La influencia de la pobreza en el crecimiento económico de Brasil, período 2000-2014","authors":"Lady Andrea LeÃ³n Serrano, Washington Cevallos Gamboa, Á. Q. Vera","doi":"10.17163/RET.N13.2017.10","DOIUrl":"https://doi.org/10.17163/RET.N13.2017.10","url":null,"abstract":"Brasil es la septima mayor economia del mundo y encabezo la lista de los paises que redujeron la pobreza en un 87% en los periodos 2006-2010. Sin embargo los niveles de Producto Interno Bruto no fueron alentadores. Ante estas afectaciones, el presente trabajo tiene como objetivo principal determinar la influencia de la pobreza en el crecimiento economico y deuda externa de Brasil (periodo 2000-2014). El metodo aplicado se basa en la aplicacion de modelos econometricos de Regresion Lineal Simple y Multivariado, utilizando datos de la Comision Economica para America Latina y El Caribe y del Ministerio de Finanzas de Brasil. Los resultados del modelo lineal simple afirman una fuerte correlacion inversa de pobreza con desempleo y deuda externa medidos por el coeficiente de determinacion en 0.4533 y 0.7808 respectivamente, que representa ser aceptable para el modelo y una debil relacion con Producto Interno Bruto e inflacion. La aplicacion del modelo multivariado evidencia un excelente ajuste de explicacion de las variables independientes y pobreza con un nivel estadistico F igual a 17.64. Los resultados determinan que los porcentajes de Producto Interno Bruto e inflacion no inciden en los niveles de pobreza, el crecimiento economico no es afectado mayormente, mientras que los cambios en el endeudamiento externo y tasa de desempleo afectan a la pobreza.","PeriodicalId":52034,"journal":{"name":"Retos-Revista de Ciencias de la Administracion y Economia","volume":"7 1","pages":"163-178"},"PeriodicalIF":0.9,"publicationDate":"2017-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45451108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Evasión Tributaria vs Mecanismos implementados por la Administración Pública 逃税与公共行政实施的机制

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Retos-Revista de Ciencias de la Administracion y Economia Pub Date : 2016-12-29 DOI: 10.17163/ret.n12.2016.04

Priscilla Rossana Paredes Floril

引用次数: 6

Incidencia de las técnicas de gestión en la mejora de las decisiones administrativas 管理技术对改进行政决策的影响

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Retos-Revista de Ciencias de la Administracion y Economia Pub Date : 2016-12-29 DOI: 10.17163/RET.N12.2016.05

D. Pérez

{"title":"Incidencia de las técnicas de gestión en la mejora de las decisiones administrativas","authors":"D. Pérez","doi":"10.17163/RET.N12.2016.05","DOIUrl":"https://doi.org/10.17163/RET.N12.2016.05","url":null,"abstract":"Con el transcurrir de los anos los productos y servicios son cada vez mas complejos y con ello las exigencias de los clientes en cuanto a calidad, tiempo y precio. Es por ello necesario para triunfar una adecuada gestion y relacion de las areas de la entidad apoyandose en herramientas como las que integran la Contabilidad de Gestion, las cuales sirven de sosten tanto para la planeacion como para el control y por tanto para la toma de decisiones. La planeacion no esta encaminada a eliminar riesgos, pues asumirlos es esencial para el progreso, sino a asegurar que estos se detecten. En tal sentido aplicar un procedimiento sustentado en el modelo Costo-Volumen-Utilidad, para la toma de decisiones gerenciales, encaminadas al mejoramiento del proceso de comercializacion, en las empresas industriales constituye el objetivo de esta investigacion, que es validada a traves de un estudio de casos aplicado a la linea de produccion de jugos de frutas perteneciente a la empresa industrial de citricos Ceballos, para ello se emplearon varios metodos del nivel teorico como entrevistas estructuradas, encuestas, criterio de expertos y se formulo un procedimiento para el analisis de las diferentes variables que conforman el modelo, asi como la valoracion de dos escenarios que permitieron diagnosticar la situacion de la industria, reconociendo que el procedimiento propuesto permitio tomar decisiones encaminadas al mejoramiento de la comercializacion en la linea de jugos de la empresa industrial.","PeriodicalId":52034,"journal":{"name":"Retos-Revista de Ciencias de la Administracion y Economia","volume":"6 1","pages":"199-213"},"PeriodicalIF":0.9,"publicationDate":"2016-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67536693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Indicadores sociales en instituciones financieras de la Economía Popular y Solidaria 大众和团结经济金融机构的社会指标

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Retos-Revista de Ciencias de la Administracion y Economia Pub Date : 2016-12-29 DOI: 10.17163/RET.N12.2016.01

Fabián Armando Cajas Guerrero, A. Serrano, O. Díaz

引用次数: 5

La Innovación Evaluativa y el cambio de paradigma en la enseñanza contable 会计教学中的评价创新与范式转变

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Retos-Revista de Ciencias de la Administracion y Economia Pub Date : 2016-12-29 DOI: 10.17163/ret.n12.2016.03

Merle Iglesias Mora, P. Mora

引用次数: 6