Cuadernos de Turismo最新文献

{"title":"PERCEPTION OF AND MOTIVATION FOR ATTENDING BULLFIGHTS: A COMPARATIVE ANALYSIS OF TOURISTS AND RESIDENTS","authors":"José María Cerezo López, Ana María Castillo Canalejo, César Mora Márquez","doi":"10.6018/turismo.542001","DOIUrl":"https://doi.org/10.6018/turismo.542001","url":null,"abstract":"This article analyses the link between bullfighting and tourism, and the motivations and satisfaction of the attendees. It carries out a comparative analysis of tourist profiles and their motives for attending or not a bullfight. The aim is to analyse the variables influencing the satisfaction of attendees at bullfights. The results reveal significant differences between residents and tourists on the level of satisfaction, with higher levels for higher-income attendees, and in demographic variables, the motivation for attending bullfights and feelings about the life of the animal.\u0000 Se analiza el vínculo entre la tauromaquia y el turismo, las motivaciones y la satisfacción de los asistentes. Se realiza un análisis comparativo de los perfiles de los turistas y sus motivos para asistir o no a una corrida de toros. El objetivo es analizar las variables que influyen en la satisfacción de los asistentes a las corridas. Los resultados revelan diferencias significativas entre residentes y turistas en el nivel de satisfacción, siendo más alto para los de mayor renta, y en las variables demográficas, la motivación y los sentimientos sobre la vida del animal.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48693585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STAKEHOLDERS' PERCEPTION OF THE IMPACTS AND RECOVERY STRATEGIES TO APPLY IN THE FACE OF A SEVERE TOURISM CRISIS: THE CASE OF COVID-19 IN SPAIN","authors":"Germán Ortega Palomo, Enrique Navarro Jurado, Alfonso Cerezo Medina","doi":"10.6018/turismo.541921","DOIUrl":"https://doi.org/10.6018/turismo.541921","url":null,"abstract":"This research begins with the possibility of taking advantage of a very unusual situation, such as the first days of a dramatic pandemic with a significant impact on tourism activity, to obtain relevant information on stakeholder perceptions at that precise moment. The aim is to capture the different perceptions on the effects and possible recovery strategies for destinations, which could condition the touristic make-decision process for its design. For this, 285 professionals in the Spanish tourism sector were surveyed between 03/27/2020 and 04/30/2020. A review of other exogenous touristic crises has been done to define this survey process, identifying the primary variables, dimensions and consequences, and the recovery strategies applied. The results permit identifying preferences of the sector in an extreme crisis and identifying differences between different stakeholder types. This research offers a substantial amount of relevant information which can be very useful to compare with future research after recovery and to be able to conclude this kind of rush and uncertain decision-making processes with a view to a more efficient early design of recovery strategies against the exogenous crisis.\u0000 Esta investigación parte de la posibilidad de aprovechar una situación muy inusual, como son los primeros días de una pandemia dramática con un impacto significativo en la actividad turística, para obtener información relevante sobre las percepciones de los actores en ese preciso momento. El objetivo es captar las diferentes percepciones sobre los efectos y posibles estrategias de recuperación de los destinos, que podrían condicionar la toma de decisiones turísticas para su diseño. Para ello se encuestó a 285 profesionales del sector turístico español entre el 27/03/2020 y el 30/04/2020. Para definir este proceso de encuesta se ha realizado una revisión de otras crisis turísticas exógenas, identificando las principales variables, dimensiones y consecuencias, y las estrategias de recuperación aplicadas. Los resultados permiten identificar las preferencias del sector en una crisis extrema e identificar diferencias entre distintos tipos de actores. Esta investigación ofrece una cantidad sustancial de información relevante que puede ser muy útil para comparar con futuras investigaciones posteriores a la recuperación y poder concluir este tipo de procesos de toma de decisiones apresurados e inciertos con miras a un diseño temprano más eficiente de estrategias de recuperación frente a La crisis exógena.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45813963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EVALUACIÓN DE LOS ATRIBUTOS DE LOS CHATBOTS QUE SON MÁS EFECTIVOS EN LA INTERACCIÓN CON EL TURISTA: ESTUDIO DE CASO DEL CHATBOT “VICTORIA LA MALAGUEÑA”","authors":"Miguel Orden-Mejía, A. Huertas","doi":"10.6018/turismo.541891","DOIUrl":"https://doi.org/10.6018/turismo.541891","url":null,"abstract":"Chatbots are transforming tourism communication and have been quickly adopted in the tourism industry. But despite its implementation in the sector, there are no studies that analyze the effectiveness of its use in the organization of trips. For this reason, this study measures the tourists’ perceptions during the use of the chatbot \"Victoria la Malagueña\" through the attributes: informatividad, empathy, accessibility and interactivity. In data processing, exploratory and confirmatory factor analysis were used. The findings suggest that informatividad and empathy are the chatbot attributes most valued by users.\u0000 Los chatbots están transformado la comunicación turística y han tenido una rápida adopción en la industria del turismo. Pero a pesar de su implementación en el sector, no hay estudios que analicen la efectividad de su uso en la organización de viajes. Por ello, este estudio mide la percepción del turista durante el uso del chatbot “Victoria la Malagueña” a través de los atributos: informatividad, empatía, accesibilidad e interactividad. En el procesamiento de datos se utilizó el análisis factorial exploratorio y confirmatorio. Los hallazgos sugieren que la informatividad y empatía son los atributos del chatbot más valorado por los usuarios.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46296910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PLANES DE DESARROLLO SOSTENIBLE Y TURISMO EN LOS PARQUES NATURALES DE ANDALUCÍA: RESULTADOS Y CAMBIO DE ORIENTACIÓN","authors":"Begoña Escribano Salmoral, Alfonso Mulero Mendigorri","doi":"10.6018/turismo.541991","DOIUrl":"https://doi.org/10.6018/turismo.541991","url":null,"abstract":"This paper analyzes the relationship between Natural Parks, sustainable development and tourism in Andalusia, the first Spanish Autonomous Community in terms of protected area, whose network of parks has had two successive generations of Sustainable Development Plans in the last twenty years. The objectives, management and general results achieved with this planning strategy are evaluated, and specifically the role that tourism has played in the set of measures and investments made. En el presente trabajo se analiza la relación entre Parques Naturales, desarrollo sostenible y turismo en Andalucía, la primera Comunidad Autónoma española en términos de superficie protegida, cuya red de parques ha contado con dos generaciones sucesivas de Planes de Desarrollo Sostenible en los últimos veinte años. Se evalúan los objetivos, la gestión y los resultados generales logrados con esta estrategia planificadora, y específicamente el papel que el turismo ha desempeñado en el conjunto de medidas e inversiones efectuadas.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48793995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EL PAPEL DE LA MUJER RURAL EXTREMEÑA EN LA OFERTA TURÍSTICA: UNA VISIÓN DESDE LA PERSPECTIVA DE GÉNERO DE LA INICIATIVA LEADER Y EL PROGRAMA PRODER","authors":"Ángela Engelmo Moriche","doi":"10.6018/turismo.541861","DOIUrl":"https://doi.org/10.6018/turismo.541861","url":null,"abstract":"The Leader Method was initiated in rural areas with the objective of helping to reduce existing problems: aging, less development, masculinization, etc. These problems made clear the need to integrate women in rural development processes, as an active part of the process. Within the measures applied, tourism had a special incidence, being women one of the main promoters. Therefore, the objective of the research is to analyze whether the Leader Method has complied with the principle of equality through the study of investments in tourism in Extremadura. In this study, the beneficiaries of the financed tourism projects will be reviewed by means of different statistical and GIS techniques.\u0000 El Método Leader se inicia en el medio rural con el objetivo de ayudar a reducir los problemas existentes: envejecimiento, menor desarrollo, masculinización, etc. Estos problemas hicieron patente la necesidad de integrar a la mujer en los procesos de desarrollo rural, como una parte activa del proceso. Dentro de las medidas aplicadas, el turismo tuvo una especial incidencia, siendo la mujer una de las principales promotoras. Por ello, el objetivo de la investigación es analizar si el Método Leader ha cumplido el principio de igualdad a través del estudio de las inversiones en oferta turística en Extremadura. En este estudio se revisarán los beneficiarios de los proyectos financiados de turismo mediante diferentes técnicas estadísticas y de SIG.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48883579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EL CANAL DE CASTILLA: RECURSO PATRIMONIAL DEL AGUA Y PERSPECTIVAS DE USO E INNOVACIÓN TURÍSTICA","authors":"Carlos J. Pardo Abad, Julio Fernández Portela","doi":"10.6018/turismo.541931","DOIUrl":"https://doi.org/10.6018/turismo.541931","url":null,"abstract":"Castile and León has important resources that allow tourism development, such as the Castilla Canal, a hydraulic infrastructure that has become a key element of the Spanish industrial heritage of the 18th-19th centuries. This research analyzes the Castilla Canal as a tourist resource and its level of innovation as a smart tourism destination, where communication technologies play a key role in the management and planning of available resources, in a territory that is in a regression socioeconomic status for decades.\u0000 Castilla y León cuenta con importantes recursos que permiten el desarrollo turístico, como el Canal de Castilla, una infraestructura hidráulica que se ha convertido en un elemento clave del patrimonio industrial español de los siglos XVIII-XIX. En esta investigación se analiza el Canal de Castilla como recurso turístico y su nivel de innovación como destino de turismo inteligente, donde las tecnologías de la comunicación juegan un papel clave en la gestión y planificación de los recursos disponibles, en un territorio que se encuentra en regresión socioeconómica desde hace décadas.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47158325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GESTIÓN DEL TURISMO RURAL COMUNITARIO EN EL CENTRO DE MÉXICO: UNA MIRADA DESDE LA TEORÍA DEL EMPODERAMIENTO","authors":"Irais González Domínguez, María José Pastor Alfonso, Alejandro Delgado Cruz, H. Thomé Ortíz","doi":"10.6018/turismo.541871","DOIUrl":"https://doi.org/10.6018/turismo.541871","url":null,"abstract":"This exploratory research integrates qualitative and quantitative perspectives. Through a multi-sited case study, the incidence of empowerment of local actors in the community management of rural tourism was analyzed in tourism projects in central Mexico. The results show that the agency capacity of the social actors is limited in terms of empowerment as a tool for tourism management since the concentration of power falls on the leaders of the agrarian nuclei, frequently disconnected from the tourist activity. This research contributes to the discussion on empowerment as a tool for rural development in the context of post-industrial consumer societies.\u0000 A través de un estudio de caso multisituado, se analizó la incidencia del empoderamiento de los actores locales en la gestión comunitaria del turismo rural, en proyectos turísticos del centro de México. Se trata de una investigación exploratoria que integra las perspectivas cualitativa y cuantitativa. Los resultados evidencian que la capacidad de agencia de los actores sociales es limitada, en términos del empoderamiento como herramienta para la gestión turística, pues la concentración del poder recae sobre los dirigentes de los núcleos agrarios, frecuentemente desvinculados de la actividad turística. Esta investigación contribuye a discusión sobre el empoderamiento como herramienta de desarrollo rural en el contexto de las sociedades postindustriales de consumo.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44626672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MADRID IN NON-SPANISH SPEAKING CINEMA (1955-2020): FILM LOCATIONS AND THE TOURIST GAZE","authors":"V. Aertsen, Agustín Gámir, C. Manuel","doi":"10.6018/turismo.541911","DOIUrl":"https://doi.org/10.6018/turismo.541911","url":null,"abstract":"The article investigates the image of the city of Madrid and its relationship with the tourist gaze in non-Spanish-speaking films shot between 1955 and 2020. For the research, 606 clips from a selection of 40 feature films have been geolocated and analyzed. The study shows the distribution of filming locations in different areas of the city, with relevant contrasts between the historic center of Madrid and other areas such as the Ensanche and the peripheral areas. Finally, it reflects on the relationship between the most frequent locations and the commonly recognized tourist landmarks in Madrid.\u0000 El artículo investiga la imagen de la ciudad de Madrid y su relación con la mirada turística en películas de habla no española rodadas entre 1955 y 2020. Para ello se han geolocalizado y analizado 606 clips de una selección de 40 largometrajes. El estudio evidencia la distribución de localizaciones de rodaje en las diferentes áreas de la ciudad, con contrastes relevantes entre el centro histórico de Madrid y otros ámbitos como el Ensanche y las periferias. Finalmente, se reflexiona sobre la relación existente entre las localizaciones más frecuentes y los enclaves turísticos comúnmente reconocidos en Madrid.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44662351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ECOMMERCE WEB CONTENT ADOPTION MODEL (EWCAM): AN INTEGRATED TOOL FOR WCA AND EMICA MODELS FOR THE TOURISM INDUSTRY","authors":"José Ramón-Cardona, Natalia Daries, Eduard Cristóbal Fransi, Antoni Serra-Cantallops","doi":"10.6018/turismo.541951","DOIUrl":"https://doi.org/10.6018/turismo.541951","url":null,"abstract":"The aim of this work is to develop a model that synthesizes the properties of WCA (Web Content Analysis) and eMICA (extended Model of Internet Commerce Adoption). The development was based on a multivariate analysis (Principal Component Analysis and Structural Equation Models) carried out on a real sample of companies, specifically ski resorts. The resulting model, e-Commerce Web Content Adoption Model (eWCAM) is a modification of the WCA, which has properties attributed to eMICA. This makes it much easier to check whether websites of Tourism Industry have the right information and are mature enough for e-commerce.\u0000 El objetivo de este trabajo es desarrollar un modelo que sintetice las propiedades de WCA (Web Content Analysis) y eMICA (extended Model of Internet Commerce Adoption). Su desarrollo se ha basado en un análisis multivariante (Análisis de Componentes Principales y Modelos de Ecuaciones Estructurales) realizado sobre una muestra real de empresas, concretamente de estaciones de esquí. El modelo resultante, e-Commerce Web Content Adoption Model (eWCAM) es una modificación del WCA, que tiene propiedades atribuidas al eMICA. Esto facilita la comprobación de si los sitios web de la industria turística tienen la información adecuada y están suficientemente maduros para el comercio electrónico.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44314061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"LA PERCEPCIÓN DE LOS VISITANTES SOBRE LA GESTIÓN SOSTENIBLE DEL TURISMO EN DESTINOS DE NATURALEZA. ESTUDIO DE CASO EN EL PARQUE NACIONAL GALÁPAGOS (ECUADOR)","authors":"Manuel Rivera Mateos, Iván Mendoza Montesdeoca","doi":"10.6018/turismo.542011","DOIUrl":"https://doi.org/10.6018/turismo.542011","url":null,"abstract":"This work is based on the confluence of two lines of research that are well established in the scientific literature on protected natural areas: social participation in studies on tourism and the construction of systems of sustainability indicators in nature destinations. With the application of a survey of visitors to the Galapagos National Park (Ecuador) and the use of proven indicators, the strengths and weaknesses of its tourism management have been identified and valued to incorporate this knowledge into decision-making through participation processes. The gaze of visitors turns out to be relevant and complementary in the governance of this space, given that tourism causes transformations in its natural environment, given the circumstance that its quality attributes constitute one of the main comparative advantages of it. Galapagos National Park’s mostly urban demand seeks a satisfactory global experience identified with the authenticity, uniqueness, and quality of its environmental and sociocultural environment, while there is a dilemma between the harmonization of a leisure space for visitors and the need to promote local development in which traditional activities are increasingly less viable.\u0000 Este trabajo parte de la confluencia de dos líneas de investigación muy consolidadas en la literatura científica sobre espacios naturales protegidos: la participación social en los estudios sobre turismo y la construcción de sistemas de indicadores de sostenibilidad en destinos de naturaleza. Con la aplicación de una encuesta a visitantes del P.N. Galápagos (Ecuador) y la utilización de indicadores contrastados se han identificado y valorado los puntos fuertes y débiles de su gestión turística para incorporar este conocimiento en la toma de decisiones a través de procesos de participación. La mirada de los visitantes resulta ser relevante y complementaria en la gobernanza de este espacio, dado que el turismo provoca transformaciones en su medio natural de dimensión y alcance diversos, dándose la circunstancia de que sus atributos de calidad constituyen una de las principales ventajas comparativas del mismo. Su demanda mayoritariamente urbana busca una experiencia satisfactoria global identificada con la autenticidad, singularidad y calidad de su entorno ambiental y sociocultural, al tiempo que se produce un dilema entre la armonización de un espacio de ocio para los visitantes y la necesidad de impulsar un desarrollo local en el que las actividades tradicionales son cada vez menos viables.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45057474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}