Journal of Global Economics and Business最新文献

Enhancing competitive advantage through total quality management in the banking industry 通过银行业全面质量管理提升竞争优势

Journal of Global Economics and Business Pub Date : 2024-07-01 DOI: 10.58934/jgeb.v5i18.270

Obaro Kingsley Akeni, Eseoghene John Atumah

引用次数: 0

Importance of social media marketing and electronic word of mouth on brand and customer loyalty 社交媒体营销和电子口碑对品牌和客户忠诚度的重要性

Journal of Global Economics and Business Pub Date : 2024-07-01 DOI: 10.58934/jgeb.v5i18.273

Shadyar Ali Saa’ed, Shorosh Ali Saa'ed

引用次数: 0

Effect of trade openness on economic growth in Nigeria 贸易开放对尼日利亚经济增长的影响

Journal of Global Economics and Business Pub Date : 2024-07-01 DOI: 10.58934/jgeb.v5i18.269

Seth K. Akutson, O. P. Efionayi, C. C. Agunobi

引用次数: 0

Leveraging on organisational commitment through talent management practice in Nigeria's hospitality sector 尼日利亚酒店业通过人才管理实践利用组织承诺

Journal of Global Economics and Business Pub Date : 2024-07-01 DOI: 10.58934/jgeb.v5i18.271

Omotejiohwo Jennifer Obire

引用次数: 0

The analysis of time-driven activity-based costing application as a dynamic value assessment and more accurate costing system in healthcare sector 分析时间驱动活动成本法作为动态价值评估和更准确成本计算系统在医疗保健领域的应用

Journal of Global Economics and Business Pub Date : 2024-01-01 DOI: 10.58934/jgeb.v5i16.229

Rezhin Dhahir Fatah

引用次数: 0

Establishment of customers loyalty through brand communication in the banking industry in Nigeria 尼日利亚银行业通过品牌传播建立客户忠诚度

Journal of Global Economics and Business Pub Date : 2024-01-01 DOI: 10.58934/jgeb.v5i16.236

Eluemuno Ephraim Nwabuzo, A. Olannye, O. Odita

{"title":"Establishment of customers loyalty through brand communication in the banking industry in Nigeria","authors":"Eluemuno Ephraim Nwabuzo, A. Olannye, O. Odita","doi":"10.58934/jgeb.v5i16.236","DOIUrl":"https://doi.org/10.58934/jgeb.v5i16.236","url":null,"abstract":"The study examined the effects of brand communication on customer loyalty of selected banking industry in Delta State. The specific objectives are to; determine the effects of information quality on customer loyalty of selected banks in Delta State and evaluate the effect of information source credibility on customer loyalty of selected banks in Delta State. The cross-sectional survey research design was adopted for the study. A sample size of 237 respondents was selected from 5 deposit money banks in Asaba, Delta State. The stratified random sampling technique was used for the study. Structured questionnaire was used as the research instrument for the study. Content, validity was taken into consideration to validate the research instrument. To establish the reliability of the instrument, a test-retest method was used. Descriptive statistics like frequency distributions and inferential statistics like correlation and multiple regressions were used to analyze the data collected for the study. Findings showed that the dimensions of brand communication accounts for 53% change in customer loyalty. The study concluded that brand communication has significant positive effect on customer loyalty of deposit money banks in Delta State Nigeria. Information quality (β =0.300, p=0.000< 0.05) and information source credibility (β =0.334, p=0.000< 0.05), has significant positive effect on customer loyalty of deposit money banks in Delta State Nigeria. The study recommended amongst others that banks should regularly monitor online customer reviews across various platforms. Respond promptly to both positive and negative reviews, addressing customer concerns and expressing appreciation for positive feedback. The study established that clear and relevant information empowers customers to make informed decisions, leading to a greater likelihood of choosing and remaining loyal to a bank.","PeriodicalId":518546,"journal":{"name":"Journal of Global Economics and Business","volume":"15 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140532889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Evaluating employee performance through change management strategies in state-owned universities in Nigeria 通过尼日利亚国有大学的变革管理战略评估员工绩效

Journal of Global Economics and Business Pub Date : 2024-01-01 DOI: 10.58934/jgeb.v5i16.239

Isioma Jennifer Oranye, A. Kifordu, Damaro Olusoji Arubayi

{"title":"Evaluating employee performance through change management strategies in state-owned universities in Nigeria","authors":"Isioma Jennifer Oranye, A. Kifordu, Damaro Olusoji Arubayi","doi":"10.58934/jgeb.v5i16.239","DOIUrl":"https://doi.org/10.58934/jgeb.v5i16.239","url":null,"abstract":"This study examined the impact of change management on employee performance with evidence from selected universities in Delta State using a cross-sectional survey research design. The research was anchored on the the target population consists of 2820 staff (Academic and Non-Academic) of selected tertiary institutions in Delta State. A sample size of 338 employees was selected using simple random sampling technique. Primary data was collected using questionnaires. Analysis was done using descriptive statistics and presented using graphs and tables. The STATA Software package (Version 13.0) was used to analyze the data collected for this study. The results showed that there is a significant relationship between change leadership, change communication and employees’ performance. The study further revealed that employee involvement has a great impact on employees’ performance. A strong organizational culture creates synergy and momentum that encourages teamwork and enhances employee performance. The study concluded that change leadership, and change communication, influence the performance of employees positively. The study recommended that organizations need to focus on their employees during a change process to improve employees, performance.","PeriodicalId":518546,"journal":{"name":"Journal of Global Economics and Business","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140533046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sustaining organisational performance of small and medium enterprises (SMEs) through entrepreneurship 通过创业维持中小企业的组织绩效

Journal of Global Economics and Business Pub Date : 2024-01-01 DOI: 10.58934/jgeb.v5i16.234

C. O. Bakwuye, Henry Osazevbauru, A. Kifordu

{"title":"Sustaining organisational performance of small and medium enterprises (SMEs) through entrepreneurship","authors":"C. O. Bakwuye, Henry Osazevbauru, A. Kifordu","doi":"10.58934/jgeb.v5i16.234","DOIUrl":"https://doi.org/10.58934/jgeb.v5i16.234","url":null,"abstract":"The study examined the effect of entrepreneurship capital on organizational performance of SMEs in South-South, Nigeria. The specific objectives are to: to examine the effect of Social Capital on organisational performance of SME’S in South-South Nigeria; ascertain the effect of loan and grant on organizational Performance of SME’S in South South Nigeria. The descriptive survey research design was used. A sample size of 400 SMEs employees of selected SMEs was used. The study used descriptive statistics, correlation, and multiple regression analyses to analyze the data collected for the study. Finding showed that Social Capital (β =0.250, p=0.000< 0.05) and Loan and Grant (β =0.224, p=0.000< 0.05) have significant positive effect on organizational performance. It was concluded that entrepreneurship capital has a significant positive effect on organizational performance. It was recommended to achieve organizational performance; management of SMEs should continue to leverage on social capital to positively influence the performance. The study established that customer retention and social interaction is influenced by the level of relationship between entrepreneurship capital and organizational performance.","PeriodicalId":518546,"journal":{"name":"Journal of Global Economics and Business","volume":"12 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140532651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0