INTERPRETASI : Communication & Public Relation最新文献

{"title":"PERAN PUBLIK RELATIONS DALAM ISU DAN KRISIS PT. PERTAMINA (PERSERO)","authors":"Diah Widiargun, Prisca Dwi Puspa K, E. Wulandari, Abdul Rafi J, Isniyunisyafna Diah Delima","doi":"10.53990/interpretasi.v3i1.244","DOIUrl":"https://doi.org/10.53990/interpretasi.v3i1.244","url":null,"abstract":"Crises that hit a company always come unplanned. Therefore a company must have competent public relations practitioners. Which if there is a crisis the company will be ready to handle and resolve it as well as crisis prevention measures for the company. In this study, the authors used qualitative research methods with descriptive research types. This type of descriptive research is research that uses methods by describing a result of the research. The aim is to provide an explanation, and validation of the phenomena that occur in the field. To overcome a crisis and issue that must be done by a PR in a company is to introduce and validate a penetration in the design and practice of corporate management with the aim to at least manage corporate public issues as well or even better than the traditional management of operations that only think about profit. just. Issues management is applied both opportunistically and offensively, evolving from being a reactive crisis prevention tool to maintaining a strategic management discipline. Attention from stakeholders and other interested public- advocacy organizations, non-governmental organizations, government departments and agencies, news media and opinion leaders is bringing these issues onto the public agenda. Issues management strategies and tactics have long been tools of organized labour, governments and even activists, not just corporations.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":"91 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140283714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS FRAMING PEMBERITAAN JOKOWI MINTA DIKRITIK DI MEDIA ONLINE TIMES INDONESIA DAN TEMPO.CO (ANALISIS FRAMING BERITA TIMES INDONESIA DAN TEMPO.CO PERIODE FEBRUARI 2023)","authors":"Nursitawati Nursitawati, A. Suseno","doi":"10.53990/interpretasi.v3i1.242","DOIUrl":"https://doi.org/10.53990/interpretasi.v3i1.242","url":null,"abstract":"This study, entitled “Analysis of Jokowi's news framing, asked for criticism in the online media Times Indonesia and Tempo.co.”. The purpose of this study is to find out how Times Indonesia and Tempo.co framed Jokowi's news coverage asking for criticism. This study analyzes 4 news units, consisting of 2 news units from Times Indonesia and 2 news units from Tempo.co. In this study, researchers use framing theory where this theory assumes that frames are the way the media and media gatekeepers regulate the presentation of an event and the issues they cover, especially researchers using the framing theory proposed by Zhongdang Pan and Kosicki. The paradigm used in this research is constructivism with qualitative research methods. The results of this study indicate that the two media have very different and even opposite frames. Like Times Indonesia in reporting on Jokowi asking to be criticized, Times Indonesia tending to be less objective in this report, Times Indonesia going too far to heed Jokowi's policies without looking at other aspects that are also related to Jokowi asking for criticism, in contrast to Times Indonesia, Tempo.co in reporting Jokowi asking for criticism tends to try to maintain objectivity but is still embellished with a tendency to accuse Jokowi of being a paradox, but the information provided by Tempo.co is closer to the actual reality.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":"52 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140283709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KEPEMIMPINAN DALAM ORGANISASI DI ERA DUNIA VIRTUAL","authors":"Imam Hidayah, Fajar Harits Santoso, A. Sugeng","doi":"10.53990/interpretasi.v3i1.239","DOIUrl":"https://doi.org/10.53990/interpretasi.v3i1.239","url":null,"abstract":"Pandemic has resulted many changes, Virtual world had become massively growing. Every aspects of life become more virtual and less physical. Most of organizations and company are having no different in phasing virtual era, they have to be moved their working space from the office to from home or even from everywhere. A team coordination and leadership inside it, is also shifted to be more challenging because of less physical meeting. The authors try to elaborates about leadership in virtual world era, when every physical meeting is limited. Is there any different from the previous era? And is there any certain expectations of the employees about their leader. Qualitative method through several times deep interview towards five interviewees is being used by the writers to get a picture towards the specific issue related on leadership in virtual era. After collecting the data, the writer will give an explanative description about the interview results. In this article, the author found transformational theories aspect such as idealist influence, motivational inspiration, intellectual stimulation and individual consideration are needed for some employees to enhance their quality of work.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":" 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140391159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KOMUNIKASI VERBAL BERBENTUK SINDIRAN ORANG TUA TERHADAP PERUBAHAN PERILAKU PEMUDA DI PERUMAHAN TAMAN ALAMANDA KABUPATEN BEKASI","authors":"Reni Novia, Amelia Adiska Putri Amelia Adiska Putri","doi":"10.53990/interpretasi.v3i1.240","DOIUrl":"https://doi.org/10.53990/interpretasi.v3i1.240","url":null,"abstract":"The communication between parents and their childern can be affected to their behavior, especially to the childern in the youth age. Verbal communication between parents and their childern often do not achieve the desired goal, and one of the verbal communication used is satire. Satire is a figurative language style that does not show its true meaning. This study focuses on parental communication of satire that affects changes in children's behavior. This research uses quantitative methods, which is 54,2% respondent are women 45,8% are men, respondents are young man at age 19-24 th, in Taman Alamanda Block F. A total of 59 samples were used from the results of calculations through the method probability sampling, with technique simple random sampling. Measuring instrumet were used is Statistical Program for Social Science(SPSS) ver 25 with a reliability 0,85., such as the results of the determination test which showed that 18,8% verbal communication of parental satire has influence on children, as well as the results of hypothesis testing stating that thitung>ttabel, (3,628 > 2,002) which is Ho rejected, H1 accepted and the results of the significance test of 0.001 is smaller than the value of alpha (a) 0.05, which means that there is an influence of verbal communication in satire on behavior change over.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":" 40","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140391240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI HUMAS PERUMDAM TIRTA KERTA RAHARJA KABUPATEN TANGERANG DALAM MENANGANI KELUHAN PELANGGAN","authors":"Aina Kusumawati Sagual Putri, Mochammad Mirza, Ari Suseno, Alamsyah","doi":"10.53990/interpretasi.v4i1.154","DOIUrl":"https://doi.org/10.53990/interpretasi.v4i1.154","url":null,"abstract":"This research examines the public relations strategy of PERUMDAM TKR Tangerang Regency in handling customer complaints and improving service. A fast and precise strategy is needed to handle customer complaints. The purpose of this research is to find out the strategies used by PERUMDAM TKR Tangerang Regency public relations in handling customer complaints. This research uses a descriptive qualitative approach, meaning it provides a thorough and in-depth explanation of the subject matter discussed. Data shows that public relations must understand their primary role in handling customer complaints. This includes handling customer technical and administrative complaints. A public relations strategy is needed to handle customer complaints more efficiently. The results of this research are 1. Public Relations has strategic stages in handling customer complaints, 2. Public Relations does not only handle complaints, but provides company information to customers via social media, 3. Public Relations carries out good two-way communication, 4. The percentage of PR services increases every year, 5. The obstacle in handling customer complaints is that we cannot directly process complaints that go to the PR department.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":"7 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PENGGUNAAN APLIKASI TIKTOK TERHADAP POLA PIKIR KREATIF REMAJA (STUDI PADA SMK NEGERI 3 KOTA BEKASI JURUSAN TEKNIK KOMPUTER DAN JARINGAN)","authors":"Rika Apriyanti, Budi Suswanto","doi":"10.53990/interpretasi.v4i1.148","DOIUrl":"https://doi.org/10.53990/interpretasi.v4i1.148","url":null,"abstract":"TikTok application is currently very popular and has a pretty good influence as a place to express yourself. The TikTok application can be used to sharpen creative minds when viewing interesting content. Therefore the research is interested in discussing this matter further. This research is discussed using the theory of new media or new media. This study uses a quantitative method with a positivism paradigm. In this study, data was obtained by distributing questionnaires to students of SMK Negeri 3 Bekasi, TKJ Department, class of 2022-2023. The sampling technique is by purposive random sampling. The data analysis technique used by researchers in this studywas one sample Kolmogrov Smirnov with the help of the SPSS 22.0 program. The results of the research can be seen in the simple linear regression test with the results from the R square test it is known that the use of the tiktok application has an effect of 0.083. This states that the use of the tiktok application affects the creative mindset of teenagers at SMK Negeri 3 Bekasi City, Department of Computer and Network Engineering by 8.3%. The results can be explained that tcount > rtable then it is determined that Ho is rejected statistically significant. It can be seen from the results of the t test, the significant value is less than 0.05 (0.000 <0.05) meaning that there is a strong influence between the independent variable of the tiktok application and the dependent variable of a creative mindset. So it can be concluded from this study that the use of the TikTok application has an influence on the creative mindset of adolescents at SMK Negeri 3 Bekasi majoring in Computer and Network Engineering.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication &amp; Public Relation","volume":"26 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH HUMAS TERHADAP KEGIATAN COMMUNITY RELATIONS PADA PT KERETA COMMUTER INDONESIA AREA JABODETABEK","authors":"Reni Novia, Miftahul Nurul Fajriah","doi":"10.53990/interpretasi.v4i1.172","DOIUrl":"https://doi.org/10.53990/interpretasi.v4i1.172","url":null,"abstract":"Erecting good  connections with the  girding community through  enforcing community conditioning is one of the places of public relations. thus, experimenters conducted exploration with the title\" The Influence of Public Relations on Community Relations Conditioning at PT Keret Commuter Indonesia Jabodetabek Area\". The aimBuilding good connections with the  girding community through  enforcing community conditioning is one of the  places of public relations. thus, experimenters conducted  exploration with the title\" The Influence of Public Relations on Community Relations Conditioning at PT Kereta Commuter Indonesia Jabodetabek Area\". The  end of this  exploration is to empirically test the influence of public relations on community relations conditioning at PT Kereta Commuter Indonesia Jabodetabek Area. The methodology used is quantitative. The population of this  exploration is people who took part in PT KCI's public relations conditioning in January- February 2023. The  slice  system used in this  exploration was  impregnated  slice with a aggregate of 50 repliers. The data analysis  styles are validity test,  trustability test, normalcy test, linearity test, simple direct retrogression test, section test( T) and measure of determination test( R) using the SPSS 25  operation. The  exploration results show t- number> t- table( 16,823> 1,677). The t- test results also  give a significance of  lower than0.1 or 10(0.000<0.1). therefore it can be concluded that PT KCI's public relations has a positive and significant influence on community conditioning.  crucial words Public relations, communication, public relations, social responsibility of this  exploration is to empirically test the influence of public relations on community relations conditioning at PT Kereta Commuter Indonesia Jabodetabek Area. The methodology used is quantitative. The population of this  exploration is people who took part in PT KCI's public relations conditioning in January- February 2023. The  slice  system used in this  exploration was  impregnated  slice with a aggregate of 50 repliers. The data analysis  styles are validity test,  trustability test, normalcy test, linearity test, simple direct retrogression test, section test( T) and measure of determination test( R) using the SPSS 25  operation. The  exploration results show t- number> t- table( 16,823> 1,677). The t- test results also  give a significance of  lower than0.1 or 10(0.000<0.1). therefore it can be concluded that PT KCI's public relations has a positive and significant influence on community conditioning.  crucial words Public relations, communication, public relations, social responsibility","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication &amp; Public Relation","volume":"102 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140422595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERAN MARKETING DALAM MENINGKATKAN PENJUALAN UNIT RUMAH CLUSTER KOTA BABELAN PERMAI","authors":"Dede Sulaeman, Lia Rahayu Utami","doi":"10.53990/interpretasi.v4i1.176","DOIUrl":"https://doi.org/10.53990/interpretasi.v4i1.176","url":null,"abstract":"The variety of economic sectors such as residential property creates competition between companies. Of course, the role of marketing is very important in supporting the success of business actors in the field of marketing housing units. Every company is competing to market the house in the most efficient and creative way possible. This research formulates the role of marketing in increasing sales of housing units (case study on housing in Kota Babelan Permai Kota PT Duta Bersama). The theory used in this study is marketing communication with two main theories, namely the marketing mix and the marketing concept. The research method used by researchers in this study is a qualitative method with a post-positivism paradigm, through observation, interviews, and documentation to obtain valuable research. The results of the study concluded that the marketing carried out by PT Duta Bersama by utilizing social media (online) and direct sales (offline) because both methods have their own advantages and advantages. In PT Duta Bersama's marketing efforts such as using Instagram, Facebook, WhatsApp, online buying and selling applications and other social media platforms.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication &amp; Public Relation","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Pesan Akun Instagram @Ketimbang.Ngemisbekasi Terhadap Kepedulian Generasi Muda","authors":"Suranti Yunidar, Kartini Rosmalah D. K","doi":"10.53990/interpretasi.v1i1.89","DOIUrl":"https://doi.org/10.53990/interpretasi.v1i1.89","url":null,"abstract":"The poverty that ensnares the elderly should get a more crucial treatment from the government. Through this account \"Rather than Ngemis Bekasi'', the elderly who are trapped in poverty and far from the government's attention are eventually raised in the public. The research method used a survey method with an explanatory descriptive quantitative approach. The sample of this research is the younger generation who follow on Instagram @ketimbang.ngemisbekasi. The research method of this study is a survey method with an explanatory descriptive quantitative approach. The sample of this research is Accidental Sampling. Data collection techniques using questionnaires and interviews. The results of the study prove that 62.8% of the younger generation's concern for the elderly are influenced by messages in the @ Instagram account rather than socializing such as uploading photos/videos, captions, likes, comments, each of which can affect knowledge (cognitive), emotions (affective), and real behavior (conative) of respondents. The rest, 37.2%, is influenced by other factors such as motivation within themselves, family environment, community environment, and social closeness. The suggestions that the researchers give to the next researcher, it is better to learn more about other theories related to the influence of social media messages such as the uses- and-gratifications theory, which can use qualitative methods and add other variables that have not been studied in this study.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication &amp; Public Relation","volume":"210 S655","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140428081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Pembagian Tugas Karyawan Dalam Meningkatkan Efektivitas Kerja Melalui Komunikasi Organisasi Pada Pelaksanaan Remote Working Di PT. Tanair Media Seruni","authors":"Budi Suswanto","doi":"10.53990/interpretasi.v1i1.99","DOIUrl":"https://doi.org/10.53990/interpretasi.v1i1.99","url":null,"abstract":"Organizational communication began to experience changes in technology-based companies, because it was built by developments in technology and information technology. Where organizational communication was previously built based on physical meetings, is now done online in a remote work system. The research was conducted to analyze the division of duties of employees in improving work through organizational communication in the implementation of remote work at PT Tanair Media Seruni. Observation data through direct observation in the field, in-depth interviews, and documentation. The research was conducted using a qualitative approach with the constructivism paradigm. Using authority theory and organizational communication theory in research. From the results of successful research, presenting the task carried out by technology-based work communication, has now become a necessity. Gadgets seem to be an inseparable device from our work that uses a remote work system. The technology used also does not hinder the management of work communication coordination in presenting tasks. For remaining invincible with crop, organization, action and control. In this way, the entire effective work process can go well.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication &amp; Public Relation","volume":"45 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140431279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}