Journal of Social Marketing最新文献

{"title":"Predictors of recycling behavior: the role of self-conscious emotions","authors":"Narjes Haj-Salem, M. A. Al-Hawari","doi":"10.1108/JSOCM-06-2020-0110","DOIUrl":"https://doi.org/10.1108/JSOCM-06-2020-0110","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to develop a model that integrates self-conscious emotions (i.e. anticipated guilt and anticipated pride) alongside the theory of planned behavior’s key explanatory factors to challenge the idea that recycling behavior is driven mainly by cognitive factors. The model is empirically validated in the United Arab Emirates (UAE), a region where research are lacking despite generating one of the highest per capita solid waste and holding one of the lowest recycling rates.\u0000\u0000\u0000Design/methodology/approach\u0000The data was collected from the general public in the UAE using a two-wave survey (n = 287). The first wave of data collection measured the constructs except for the actual recycling behavior. The second wave assessed the respondent’s self-reported recycling behavior for the previous fortnight.\u0000\u0000\u0000Findings\u0000Anticipated guilt, subjective norms, perceived effort and recycling knowledge are the main drivers of the intention to recycle. The latter impacts the actual recycling behavior positively. Attitude toward recycling and anticipated pride failed to predict the intention to recycle. Awareness of consequences triggers only anticipated pride, while the degree of concern is a significant predictor of both anticipated pride and guilt.\u0000\u0000\u0000Practical implications\u0000One key implication of this research is that governments in the Middle East have not only to focus on cognitive factors but also emotions to promote recycling behavior.\u0000\u0000\u0000Originality/value\u0000This study adds to the pro-environmental literature by showing that the decision to recycle is not only based on cognitive factors but also anticipated guilt. It is also one of the first that explore recycling behavior in the UAE.\u0000","PeriodicalId":51732,"journal":{"name":"Journal of Social Marketing","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49357504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A review of social marketing interventions in low- and middle-income countries (2010–2019)","authors":"D. Schmidtke, K. Kubacki, S. Rundle‐Thiele","doi":"10.1108/JSOCM-10-2020-0210","DOIUrl":"https://doi.org/10.1108/JSOCM-10-2020-0210","url":null,"abstract":"\u0000Purpose\u0000This study aims to review social marketing interventions reported in peer-reviewed literature from 2010 to 2019 that were conducted in low- and middle-income countries (LMICs). This paper seeks to further contribute to understanding on the health of the social marketing field, synthesising studies to examine the extent of use of social marketing’s core principles.\u0000\u0000\u0000Design/methodology/approach\u0000A total of 17 interventions, discussed in 31 papers, were identified in the review. Social marketing interventions were assessed against eight elements (social marketing benchmark criteria): behavioural objectives, customer orientation, theory, insight, exchange, competition, segmentation and methods mix.\u0000\u0000\u0000Findings\u0000Evidence in this review found that most interventions yielded positive outcomes. This supports social marketing’s efficacy in addressing the United Nations sustainable development goals within LMIC contexts. None of the social marketing interventions used all eight benchmark criteria. The study found that there was limited use of insight, competition and segmentation principles followed in social marketing interventions in LMICs. Finally, although present in a number of studies, theory and customer orientation were not applied to the full extent needed.\u0000\u0000\u0000Research limitations/implications\u0000Findings indicate the social marketing field will greatly benefit from capacity building and training. Too few interventions labelled as social marketing are able to clearly apply and report application of social marketing’s fundamental principles, which is limiting programme effectiveness.\u0000\u0000\u0000Originality/value\u0000To date evidence reviews draw on interventions applied in high-income countries demonstrating extent of application of fundamental social marketing principles positively linked to behaviour change. This study extends the assessment of social marketing principles, delivering assessment of eight benchmarks encompassing insight and theory in an LMIC setting, demonstrating gaps in application and clear examples of application across all benchmarks to deliver a guide that people new to the social marketing field can follow.\u0000","PeriodicalId":51732,"journal":{"name":"Journal of Social Marketing","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2021-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46156401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Improving the effectiveness of anti-texting and driving PSAs: the effect of ad elements on attitude change","authors":"Ilgım Dara Benoit, E. Miller, Elika Kordrostami, Ceren Ekebas-Turedi","doi":"10.1108/JSOCM-06-2020-0103","DOIUrl":"https://doi.org/10.1108/JSOCM-06-2020-0103","url":null,"abstract":"\u0000Purpose\u0000Public service announcements (PSAs) are frequently used tools to try to change attitudes and behaviors on social issues, including texting and driving, which has been social problem for over a decade. However, the effectiveness of such PSA campaigns often meet with varying degrees of success, suggesting changes to current anti-texting and driving campaigns are needed. This study aims to examine how to design more effective anti-texting and driving PSA campaigns by identifying the elements of existing campaigns that have the strongest impact on attitude change.\u0000\u0000\u0000Design/methodology/approach\u0000In total, 682 respondents from Amazon’s Mechanical Turk participated in an online study in which they evaluated 162 real-world anti-texting and driving ads. Respondents evaluated the ads on various ad elements (i.e. type of appeal, source of emotion, discrete emotions and perceived creativity), as well as their attitudes toward the issue after seeing the ad.\u0000\u0000\u0000Findings\u0000PSAs that use emotional (vs rational) appeals, evoke emotion through imagery (vs text) and/or use fear (vs disgust, anger or guilt) result in the largest changes in attitude. In addition, more creative PSAs are more effective at changing attitudes.\u0000\u0000\u0000Originality/value\u0000Overall, the results provide useful information to social marketers on how to design more effective anti-texting and driving campaigns.\u0000","PeriodicalId":51732,"journal":{"name":"Journal of Social Marketing","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2021-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48410924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Why are some people not socially distancing during COVID-19? A segmentation study","authors":"D. Arli, Tyson Ang, Shuqin Wei","doi":"10.1108/JSOCM-10-2020-0192","DOIUrl":"https://doi.org/10.1108/JSOCM-10-2020-0192","url":null,"abstract":"Purpose: Governments around the world have used social distancing methods to slow the spread of COVID-19 Some people, however, have ignored repeated warnings about the need to maintain social distance The purpose of this study was to segment individuals based on their perceptions of social distancing with respect to shared constructs, such as attitudes and demographic profiles The findings can assist social marketing efforts to target specific groups for health campaigns Design/methodology/approach: This study used a priori methods, meaning that the type and number of segments were determined in advance Amazon’s Mturk was used to collect data from an online sample of US residents (n = 759) in May 2020, in the midst of the COVID-19 pandemic Findings: Individuals’ perceptions of social distancing were segmented as follows: Segment 1 = majority social distancing followers;Segment 2 = social distancing inbetweeners;and Segment 3 = minority social distancing rebels Interestingly, some of these segments were strongly affiliated with political parties In addition, the results show attitudes toward social distancing appear to be influenced by individuals’ beliefs regarding their susceptibility to coronavirus and the potential severity of the symptoms or disease’s impact on their lives Research limitations/implications: This study makes several theoretical and practical contributions to the literature on these issues In particular, it involved the application of the health belief model to the context of attitudes toward social distancing, which were found to be influenced by individuals’ beliefs regarding whether they are susceptible to coronavirus infection and whether the symptoms or disease could have a significant effect on their lives Practical implications: The results of this study will assist public health researchers, social marketers and policymakers in efforts to improve the effectiveness of health campaigns Public health campaigns in the USA need to be bi-partisan The finding that the social distancing rebels were mostly Republicans is consistent with an earlier report that those who identify with this party were less convinced than those who identified with the Democratic party regarding the efficacy of maintaining social distancing measures and more concerned about the adverse effects of these measures on the economy Originality/value: Only a few studies have segmented populations based on their perceptions of social distancing This study was designed to understand the distinguishing features of such segments to enhance health messaging and content and convince those reluctant to engage in social distancing to view the issue from the perspective of marketing and medical practitioners © 2021, Emerald Publishing Limited","PeriodicalId":51732,"journal":{"name":"Journal of Social Marketing","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2021-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43392965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding how gamification influences consumers’ dietary preferences","authors":"Selin Aydin, Metin Argan","doi":"10.1108/JSOCM-09-2019-0137","DOIUrl":"https://doi.org/10.1108/JSOCM-09-2019-0137","url":null,"abstract":"\u0000Purpose\u0000Nutritional disorders and unhealthy nutrition, which are recognised as the causes of many widespread health problems (overweight, obesity, diabetes, cardiovascular disease, cancer, etc.) have emerged as a significant problem that requires resolution. The purpose of this study is to influence dietary preferences and to reduce current health issues by using gamification as a social marketing tool. To this end, the decision-making processes affecting food choices in individuals based on calorific content were evaluated and the effectiveness of gamification in encouraging consumers to make lower-calorie choices was examined.\u0000\u0000\u0000Design/methodology/approach\u0000An experimental design was used to determine the effect of gamification on the dietary preferences of consumers. An independent factorial design (between groups) in which multiple variables were tested with different subjects was used to test the factors that were thought to affect the food choices made by the participants from gamified and non-gamified menus.\u0000\u0000\u0000Findings\u0000In Study 1, menus (gamified vs non-gamified) and nutritional consciousness (low vs high) had a significant main effect on the total calorie count of the selected foods. In Study 2, menus (gamified with prices vs non-gamified with prices) had a significant main effect on the total calorie count of the selected foods, while nutritional consciousness (low vs high) did not. A significant interaction was observed between menus and nutritional consciousness.\u0000\u0000\u0000Practical implications\u0000Gamification can be used as an important publicity tool for promoting public health using different influential factors such as price.\u0000\u0000\u0000Originality/value\u0000This study shows that people can change their food preferences positively through gamification. It shows further how people tend to evaluate the price of their food rather than the calorie count when making dietary preferences. Gamification can, therefore, be considered a promising social marketing tool for improving public health.\u0000","PeriodicalId":51732,"journal":{"name":"Journal of Social Marketing","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41457710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Guest editorial","authors":"Lukas Parker, Krzysztof Kubacki, Linda M. Brennan, Mike Reid, Natalia Szablewska","doi":"10.1108/jsocm-10-2020-207","DOIUrl":"https://doi.org/10.1108/jsocm-10-2020-207","url":null,"abstract":"There is a pressing, ongoing need for change in nursing education. The need continues not because it has not yet been addressed but because change in nursing, health care, and education is ever present. T “a new idea, method, or device.” Reading further, the dictionary explains that an innovation can refer to “something new or to a change made to an existing product, idea, or field.” The range of innovation is discovered through examining synonyms, which include change, alteration, revolution, transformation, and even breakthrough. In its standards for nursing education programs, the National League for Nursing (NLN) Commission for Nursing Education Accreditation (2016) defines innovation as “using knowledge bywhich to create ‘new (or perceived as new)’ ways to transform systems, including educational systems” (p. 33). Again, considering the range of innovation as presented through its synonyms, innovation can be broad enough to change an educational system or narrow enough to include an alteration to a specific teaching methodology. It can even encompass the transformation of an approach such as that used to teach clinical reasoning. The NLN has been a leader in innovation in nursing education for nearly three decades (1988). Fifteen years after its call for a “curriculum revolution,” the NLN issued a position statement: Innovation in Nursing Education: A Call for Reform (2003). This position statement called on nurse educators to engage in dramatic reformation and innovation and question the very nature of learning, teaching, and curriculum design. It challenged faculty to develop new pedagogies that are research based and responsive to the current and rapidly changing health care environment. Although written in 2003, this message is very much needed today. To help faculty and administrators achieve clarity about a possible focus for innovation, the NLN's position statement suggests ways to proceed. These include the following: • Engage in intensive dialogue with peers, students, and nursing service colleagues about the nature of reform in nursing education. • Explore new pedagogies and new ways of thinking about nursing education. • Rethink clinical education to design new methods that better prepare new graduates for current nursing practice. • Ensure that faculty evaluation practices do not inhibit program innovation, pedagogical research, or faculty efforts to be creative in their approaches to nursing education. • Reward faculty for pedagogical innovation and inquiry. These examples represent major events in nursing education, but there are also small initiatives that hold value as contributors to the larger movement for innovation. For example, a current change","PeriodicalId":51732,"journal":{"name":"Journal of Social Marketing","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2020-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47883035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation","authors":"Abdallah Alsaad, A. Y. Saif-Alyousfi, Hamzah Elrehail","doi":"10.1108/jsocm-07-2020-0116","DOIUrl":"https://doi.org/10.1108/jsocm-07-2020-0116","url":null,"abstract":"\u0000Purpose\u0000The cognitive processes through which religiosity and idealism affect ethical consumption have received little attention in prior research. This study aims to explore the influence of religiosity and idealism on ethical purchasing intention through moral obligation and perceived customer effectiveness (PCE).\u0000\u0000\u0000Design/methodology/approach\u0000The study analyses data from 149 Muslim participants in Saudi Arabia, using structural equation modelling.\u0000\u0000\u0000Findings\u0000The results reveal that religiosity leads to PCE but not to moral obligation and that idealism leads to both PCE and moral obligation. Mediation analysis indicated that PCE mediates the effect of both religiosity and idealism, although moral obligation only mediates the effect of idealism.\u0000\u0000\u0000Research limitations/implications\u0000This research enriches the understanding of ethical consumption and contributes to the debate on how religiosity and idealism affect ethical consumption. It also has significant implications for theory and the development of sustainable marketing initiatives. Marketing campaigns and other promotional activities may focus on the interconnection between ethical purchase and the religious and ideology dimensions of consumers. Also, while formulating a communication strategy, it is necessary to emphasize the religious dimension of the sustainable use of the product.\u0000\u0000\u0000Originality/value\u0000Moral obligation and PCE have been shown as cognitive and psychological mechanisms explaining the links between religiosity or idealism and ethical purchasing behaviour.\u0000","PeriodicalId":51732,"journal":{"name":"Journal of Social Marketing","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2020-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jsocm-07-2020-0116","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44267086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"More fluency of the mental imagery, more effective?","authors":"Li‐Keng Cheng, Chung-Lin Toung","doi":"10.1108/jsocm-03-2020-0031","DOIUrl":"https://doi.org/10.1108/jsocm-03-2020-0031","url":null,"abstract":"\u0000Purpose\u0000Fear appeals in advertising communication are considered by advertisers when other types of advertising appeals do not achieve expected effects. Fear appeals, by arousing the fear that something may threaten consumers’ present lives, are often adopted to persuade individuals to take a particular action. Although this topic has been widely studied, the internal operation mechanism of fear appeals in consumers has not been fully understood or agreed upon.\u0000\u0000\u0000Design/methodology/approach\u0000Three experiments were conducted where the type of fear appeal was manipulated (i.e. physical fear appeal or social ear appeal), as well as consumers’ consideration of future consequences (CFC) and mental imagery approaches.\u0000\u0000\u0000Findings\u0000This study examined the effects of fear appeal on mental imagery fluency and how it affects advertising effectiveness and the moderating effect of consumers’ CFC were discussed. When receiving advertisements with physical fear appeals, consumers with low CFC had greater mental imagery fluency than did those with high CFC. Furthermore, consumers’ purchase intentions could be improved by increasing consumers’ mental imagery fluency on fear appeal. Therefore, the interaction between fear appeal and CFC on purchase intention was mediated by mental imagery fluency. This study found that consumers responded differently to fear appeal advertising when they engaged in different mental imagery approaches.\u0000\u0000\u0000Originality/value\u0000The present study adds to social marketing literature by showing how consumers’ mental imagery fluency influence the fear appeal effectiveness, and this study’s results also enable social marketers to understand the two factors (i.e. consumers’ CFC level and mental imagery approaches) that affect the influence of fear appeals on consumers’ purchase intentions. Moreover, social marketers are recommended to provide consumers with advertising information by using various message types to facilitate consumers’ imagination of advertising appeals. This heightens the importance of consumers’ acceptance and absorption of advertising content, in turn, strengthening their purchase intentions.\u0000","PeriodicalId":51732,"journal":{"name":"Journal of Social Marketing","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2020-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jsocm-03-2020-0031","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44270192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Rewiring the STEM pipeline - a C-B-E framework to female retention","authors":"Carina Roemer, S. Rundle‐Thiele, Bo Pang, Patricia David, Jeawon Kim, James Durl, Timo Dietrich, J. Carins","doi":"10.1108/jsocm-10-2019-0152","DOIUrl":"https://doi.org/10.1108/jsocm-10-2019-0152","url":null,"abstract":"\u0000Purpose\u0000Females are underrepresented in Science, Technology, Engineering and Mathematics (STEM), both in the workforce and in universities. Low self-efficacy and limited access to role models are key factors preventing retention of female STEM students enrolled in university degrees. This paper aims to report on one social marketing pilot programme that was co-designed to increase self-efficacy in females currently enrolled in STEM programmes.\u0000\u0000\u0000Design/methodology/approach\u0000The Co-create, Build and Engage (C-B-E) framework was applied. Process and outcome evaluations were conducted using a repeated measure design to assess pilot programme effectiveness.\u0000\u0000\u0000Findings\u0000A significant increase in self-efficacy and high satisfaction rates were observed for STEM students that attended the bias literacy workshop. Social advertisements raised awareness for available STEM specific university services.\u0000\u0000\u0000Originality/value\u0000This paper outlines the application of the C-B-E framework. To the best of the authors’ knowledge, this study delivers the first scientific paper reporting an outcome evaluation for a social marketing programme seeking to retain women enrolled in university STEM degrees.\u0000","PeriodicalId":51732,"journal":{"name":"Journal of Social Marketing","volume":"1 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2020-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jsocm-10-2019-0152","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42234589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Use of awareness raising campaigns to expand HIV testing: experiences in the Bronx, NY and Washington, DC (HPTN 065 study)","authors":"Z. Edelstein, M. Kharfen, Michelle S Kim, B. Tsoi, P. Salcuni, T. Gamble, B. Cutler, B. Branson, W. El-Sadr","doi":"10.1108/jsocm-10-2018-0114","DOIUrl":"https://doi.org/10.1108/jsocm-10-2018-0114","url":null,"abstract":"Awareness raising campaigns have been used to promote HIV prevention messages, including the expansion of HIV testing, but initiating such campaigns de novo can be costly. Both the Bronx, New York and Washington, DC have significant local HIV epidemics and a history of efforts to scale-up HIV testing. To build on prior HIV testing campaigns and create new messages based on consultation with diverse stakeholders, a partnership with a community-based clinical trial to enhance HIV testing and treatment was established. The purpose of this paper is to describe the history of HIV testing campaigns in the two jurisdictions, the awareness raising conducted in collaboration with the HIV Prevention Trials Network (HPTN) study (HPTN 065) and provide evidence of its effect in these two communities.,The foundation of prior campaigns allowed for expansion of social mobilization efforts to specific priority populations (gay men and other men who have sex with men), the most severely affected groups in both communities, and to expand the efforts to include clinical settings. New compelling and acceptable messages were shaped through engagement with community members and based on input from focus groups with target populations in each city.,By engaging the target population in the development of new messaging, HPTN 065 study successfully built on campaigns that were already underway in both jurisdictions and was able to use those messages and platforms to further normalize HIV testing.,Modifying and adapting existing messages saved time and resources, which can be important factors to consider in settings with limited resources or high media purchasing costs.,Efforts of this kind may ultimately help to decrease HIV transmission in large urban settings.","PeriodicalId":51732,"journal":{"name":"Journal of Social Marketing","volume":"10 1","pages":"339-356"},"PeriodicalIF":2.4,"publicationDate":"2020-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jsocm-10-2018-0114","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43391067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}