Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic

IF 3.1 4区 管理学 Q2 BUSINESS
I. Phang, B. Balakrishnan, H. Ting
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引用次数: 9

Abstract

Purpose The COVID-19 pandemic took the world by surprise in early 2020. The preventive measures imposed by many countries limited human movement, causing uncertainty and disrupting consumption patterns and consumer decision-making. This study aims to explore consumers’ panic buying (PB) and compulsive buying (CB) as outcomes of the intolerance of uncertainty (IU). The moderating role of sustainable consumption behaviours (SCBs) (e.g. quality of life [QOL], concern for future generation and concern for environmental well-being) were also tested to raise awareness of responsible and mindful consumption amongst the society and business stakeholders. Design/methodology/approach To empirically examine the grocery shopping behaviours of Malaysian consumers during COVID-19, a total of 286 valid grocery consumer survey responses based on a purposive sampling were collected and analysed during the movement control order period between March and July 2020. Findings The findings confirmed the statistically significant impact of IU on both PB and CB and the impact of PB on CB behaviour. Amongst the three SCBs tested, only QOL significantly moderated the relationship between the IU and PB. Originality/value To the best of the authors’ knowledge, this is the first study to construct a framework of consumers’ PB and CB during the pandemic, building upon the stimulus-organism-response model and the concepts of IU and SCB. This study further serves as the pioneering study on the moderating role of SCB in consumer behaviour research in the pandemic context, whereby consumers’ QOL significantly moderates the relationship between their IU and PB. This study has also drawn specific implications for grocery retailers and government agencies for retail and policy planning to promote positive social transformation in consumer buying behaviours during a pandemic or crisis.
可持续消费重要吗?消费者购物行为与流行病
目的新冠肺炎疫情在2020年初让世界大吃一惊。许多国家实施的预防措施限制了人员流动,造成了不确定性,扰乱了消费模式和消费者决策。本研究旨在探讨消费者的恐慌性购买(PB)和强迫性购买(CB)是不确定性不容忍(IU)的结果。还测试了可持续消费行为(SCB)的调节作用(如生活质量、对子孙后代的关注和对环境福祉的关注),以提高社会和商业利益相关者对负责任和谨慎消费的认识。设计/方法论/方法为了实证研究新冠肺炎期间马来西亚消费者的杂货购物行为,在2020年3月至7月的行动控制令期间,共收集并分析了286份基于有目的抽样的有效杂货消费者调查回复。调查结果证实了IU对PB和CB的统计显著影响以及PB对CB行为的影响。在测试的三种SCB中,只有生活质量显著调节了IU和PB之间的关系。原始性/价值据作者所知,这是第一项在刺激-机体反应模型以及IU和SCB概念的基础上构建疫情期间消费者PB和CB框架的研究。这项研究进一步成为关于SCB在疫情背景下消费者行为研究中调节作用的开创性研究,消费者的生活质量显著调节了他们的IU和PB之间的关系。这项研究还对杂货零售商和政府机构的零售和政策规划产生了具体影响,以促进疫情或危机期间消费者购买行为的积极社会转变。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.60
自引率
29.20%
发文量
33
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