Visual Communication最新文献_第4页

Misconceptions: a multimodal study of Danish contraception information 误解:丹麦避孕信息的多模式研究

IF 1.5 2区文学

Visual Communication Pub Date : 2023-07-27 DOI: 10.1177/14703572231161803

Nina Nørgaard, Carole Jepsen

引用次数: 0

Afterword 后记

2区文学

Visual Communication Pub Date : 2023-07-27 DOI: 10.1177/14703572231168934

Deborah Bateson

引用次数: 0

A social semiotic study of public institutional websites focusing on teenage pregnancy in Brazil 以巴西青少年怀孕为主题的公共机构网站的社会符号学研究

IF 1.5 2区文学

Visual Communication Pub Date : 2023-07-27 DOI: 10.1177/14703572231169877

V. Heberle, Veronica CoitinhoFormer website of Ministry of Women, Famil Constanty

{"title":"A social semiotic study of public institutional websites focusing on teenage pregnancy in Brazil","authors":"V. Heberle, Veronica CoitinhoFormer website of Ministry of Women, Famil Constanty","doi":"10.1177/14703572231169877","DOIUrl":"https://doi.org/10.1177/14703572231169877","url":null,"abstract":"Although institutional websites focusing on health matters play an important role in providing information in contemporary society, analysis of the way they use visual communication has received scarce academic attention. This exploratory study seeks to address this neglect through a visual analysis of public institutional websites concerned with the prevention of teenage pregnancy, which, in Brazil, is a serious sociocultural predicament. Drawing on a social semiotic approach to communication, specifically using systemic-functional grammar, Kress and Van Leeuwen’s grammar of visual design (Reading Images, 2021[2006]) and Van Leeuwen’s (2008) framework of visual social actors, the authors analyse the visual and verbal features used to portray the social actors in images from the selected websites. Results show that pregnant teenagers tend to be visually portrayed in isolation, suggesting a sense of powerlessness. Other relevant social actors such as parents and/or family members, fathers of the babies, medical and educational professionals are usually not represented. In addition, pregnant teenagers are portrayed generically, categorizing them, rather than portraying them as individuals. Teenagers who apparently abstain from sexuality, on the other hand, are shown in naturalistic images, smiling at the viewer and in happy closely-knit groups of friends. The texts also foreground the institutions providing the information, through logos and through typography.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"19 1","pages":"553 - 574"},"PeriodicalIF":1.5,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87071324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Multimodal resources in the ‘Get It Together’ reproductive health campaign in Nigeria 尼日利亚“团结起来”生殖健康运动中的多模式资源

IF 1.5 2区文学

Visual Communication Pub Date : 2023-07-27 DOI: 10.1177/14703572231167528

Oluwabunmi O. Oyebode

{"title":"Multimodal resources in the ‘Get It Together’ reproductive health campaign in Nigeria","authors":"Oluwabunmi O. Oyebode","doi":"10.1177/14703572231167528","DOIUrl":"https://doi.org/10.1177/14703572231167528","url":null,"abstract":"This study analyses the use of multimodal semiotic resources in the Family Planning campaign materials of the Nigerian Urban Reproductive Health Initiative’s (NURHI) ‘Get It Together’ (GIT) campaign which aims to persuade individuals and families, families to adopt family planning and thus significantly reduce the country’s high fertility and maternal mortality rate. Using Kress and Van Leeuwen’s (2006) visual grammar in Reading Images and Van Leeuwen’s (2008) social actor framework in Discourse and Practice, combined with research in the Nigerian social and cultural context, the study finds that the campaign uses both visual and verbal means to create awareness of contraceptive methods and to counter misconceptions about them. The author also finds that the campaign primarily addresses married couples and includes people from different ethnoreligious backgrounds, but excludes young people, subtly affirming ‘sexual abstinence’ before marriage. Furthermore, the campaign uses a range of strategies for persuading Nigerians to adopt family planning, including linking the adoption of family planning to the benefits of a modern urban lifestyle, engaging religious and community leaders as supporters of the campaign and countering patriarchal traditions by promoting the participation of men in family planning.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"11 1","pages":"510 - 532"},"PeriodicalIF":1.5,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89498551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Practice and product: a social semiotic approach to visual communication in sexual and reproductive health promotion 实践与产品:促进性健康和生殖健康的视觉传播的社会符号学方法

IF 1.5 2区文学

Visual Communication Pub Date : 2023-07-27 DOI: 10.1177/14703572231161804

Theo van Leeuwen, Nikolina Zonjic

引用次数: 0

Visual design for sexual and reproductive health promotion: a global perspective 促进性健康和生殖健康的视觉设计:全球视角

IF 1.5 2区文学

Visual Communication Pub Date : 2023-07-27 DOI: 10.1177/14703572231170481

Nina Nørgaard, Theo van Leeuwen, Carole Jepsen

引用次数: 0

Visual representation of the menopause in Iran 伊朗更年期的视觉表现

IF 1.5 2区文学

Visual Communication Pub Date : 2023-07-27 DOI: 10.1177/14703572231166906

Maryam Ghiasian

{"title":"Visual representation of the menopause in Iran","authors":"Maryam Ghiasian","doi":"10.1177/14703572231166906","DOIUrl":"https://doi.org/10.1177/14703572231166906","url":null,"abstract":"This study investigates the visual representation of menopause in Iranian health promotion resources. The author uses Kress and Van Leeuwen’s approach to visual analysis (Kress G and Van Leeuwen T (2002) Colour as a semiotic mode: Notes for a grammar of colour. Visual Communication 2(3): 343–368 and Kress G and Van Leeuwen T (2006) Reading Images: The Grammar of Visual Design, 2nd edn. London: Routledge.) to study publications about the menopause by the Iranian Government and two major medical universities. Two research questions guide the investigation: How do Iranian health promotion resources visually represent the menopause? How do these representations reflect and reproduce cultural values and religious beliefs? Findings reveal that: the publications address both men and women, but exclude widows, single and divorced women; the publications encourage women to stay healthy and lead a fulfilling post-menopausal life; and that they have a distinctly Iranian approach to the use of visual communication, characterized by abstract modality, visual symbolism and the emotive expressivity of a vivid use of colour. However, the publications have not been updated since 2008 and are currently not distributed so that their generally positive message cannot, at present, challenge some traditional masculine beliefs which restrict women to the roles of wife and mother.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"68 1","pages":"533 - 552"},"PeriodicalIF":1.5,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74948735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Representing cervical cancer in a government social media health campaign in China: moralizing and abstracting women’s sexual health 在中国政府的社交媒体健康运动中代表子宫颈癌:对女性性健康的道德化和抽象化

IF 1.5 2区文学

Visual Communication Pub Date : 2023-07-27 DOI: 10.1177/14703572231170343

Wenting Zhao, Gwen Bouvier

引用次数: 0

Logico-semantic relations between spoken text and slides’ visual elements in student presentations conducted online in the English as a Foreign Language context 英语作为外语背景下学生在线演讲中口语文本与幻灯片视觉元素的逻辑语义关系

IF 1.5 2区文学

Visual Communication Pub Date : 2023-07-24 DOI: 10.1177/14703572231180215

Dennis Lindenberg

{"title":"Logico-semantic relations between spoken text and slides’ visual elements in student presentations conducted online in the English as a Foreign Language context","authors":"Dennis Lindenberg","doi":"10.1177/14703572231180215","DOIUrl":"https://doi.org/10.1177/14703572231180215","url":null,"abstract":"Student presentations conducted with the help of PowerPoint represent communicative events that are inherently multimodal by incorporating visuals on slides accompanied by spoken commentary. However, despite their ubiquity in higher education, few studies have investigated the rhetorical relations between their auditory and visual modes. This study attempts to address this gap by applying theoretical frameworks for logico-semantics and image–text relations to student presentations conducted online at a private university in Japan. Analysis of over 5 hours of recorded data revealed how clauses in students’ spoken commentary related to visible entities on the screen primarily through exposition and, to a lesser extent, specification, summary, extension and enhancement. A further comparison of different stages within the presentations showed that summary and expansion played a bigger role whenever students provided background information or concluded the presentation. Further, qualitative discussion on selected excerpts sheds light on how the reading path alternated between exposition of visual text through repetition or synonymy and embellishment through specification or enhancement. However, comparing students also indicated that genre-specifics are not yet established for all students. The selection and configuration of logico-semantic relations influenced how slides compensated for verbal deficiencies, which has implications for the English as a Foreign Language context.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"27 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82570569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Designing and sharing travelogues on Chinese WeChat Moments: a social semiotic analysis of Nine Picture Limit 微信朋友圈游记的设计与分享:《九图限》的社会符号学分析

IF 1.5 2区文学

Visual Communication Pub Date : 2023-07-16 DOI: 10.1177/14703572231183168

Hongqiang Zhu, Xiaoping Wu, Pan Pan

{"title":"Designing and sharing travelogues on Chinese WeChat Moments: a social semiotic analysis of Nine Picture Limit","authors":"Hongqiang Zhu, Xiaoping Wu, Pan Pan","doi":"10.1177/14703572231183168","DOIUrl":"https://doi.org/10.1177/14703572231183168","url":null,"abstract":"Sharing travel experiences through words, pictures and videos on social media has become a popular activity and means of presenting the self. In China, WeChat is the most widely used social media platform. It offers the Moments (朋友圈pinyin: péng yǒu quān, literally ‘Circle of Friends’) feature which provides a tool for users to post photos, short videos and accompanying texts. This study investigates how digital travelogues are technologically afforded and multimodally constructed on WeChat while exploring users’ self-presentation in their travelogues as presented on Moments. To this end, a total of 115 WeChat Moments screenshots are examined. Drawing on multimodal discourse analysis, this study examines these travelogues’ multimodal design, how social life is presented in them and how users display their identity. Specifically, the authors examine how the practice of the Nine Picture Limit (九宫格, pinyin: jiǔ gōng gé) of WeChat Moments is multimodally constructive for producing travelogues. They found that the multimodal strategies adopted in the Nine Picture Limit are not only a matter of designed aesthetics or style for narrating travel experiences, but also a purposeful process of working with images for self-presentation in the spatial narrative. Furthermore, the possibilities that a digital travelogue is viewed as a creative narrative genre in Moments is addressed. Finally, related exploratory research interests such as digital identities, authenticity of travel and mobility are also discussed.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"20 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90497315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0