Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales最新文献_第2页

Efecto de normas de persuasión en el servicio personal shopper 说服规则对个人购物者服务的影响

Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales Pub Date : 2024-07-01 DOI: 10.31921/doxacom.n39a1952

Fernando Marroquín-Ciendúa, Manuel Medina-Labrador, Harold Germán Rodríguez-Celis, Yamile Castro Gonzáles

{"title":"Efecto de normas de persuasión en el servicio personal shopper","authors":"Fernando Marroquín-Ciendúa, Manuel Medina-Labrador, Harold Germán Rodríguez-Celis, Yamile Castro Gonzáles","doi":"10.31921/doxacom.n39a1952","DOIUrl":"https://doi.org/10.31921/doxacom.n39a1952","url":null,"abstract":"Some key disadvantages of online computer sales stem from unmet consumer expectations, insufficient product knowledge, and product returns. This study examined cognitive route factors and persuasive norms in online advertisements to determine the purchase intention of personal shopper services for laptops. Covariates included gender, educational level, marital status, prior shopping experiences, monthly income, and workplace location. The results approach indicate that peripheral route advertising messages positively impact the purchase intention of personal shopper services, especially among women. Findings also demonstrate that monthly income and educational level influence the purchase intention of laptops when aided by a personal shopper. It was found that women prefer personal shoppers providing clear responses, while men prefer those with technical knowledge. Additionally, women prefer to pay for the personal shopper service as 3% of the purchase value, whereas men favoured a single payment. Finally, the purchase intention for the personal shopper service is higher among women. The potential effects of advertising messages on the purchase intentionof the service are discussed.","PeriodicalId":516207,"journal":{"name":"Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales","volume":"52 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141716175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gabinetes y medios de comunicación: una lucha desigual que empobrece la información 内阁与媒体：信息贫乏的不平等斗争

Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales Pub Date : 2024-07-01 DOI: 10.31921/doxacom.n39a2035

Joaquín Aguar Torres

引用次数: 0

Film festival coverage: an interview with journalists, critics, and event programmers of Latin American film festivals 电影节报道：采访拉丁美洲电影节的记者、影评人和活动策划人

Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales Pub Date : 2024-07-01 DOI: 10.31921/doxacom.n39a2081

Gerardo Karbaum Padilla, Daniel Barredo Ibáñez, Claudia Chura Pilco, Raúl Ortiz Mory

{"title":"Film festival coverage: an interview with journalists, critics, and event programmers of Latin American film festivals","authors":"Gerardo Karbaum Padilla, Daniel Barredo Ibáñez, Claudia Chura Pilco, Raúl Ortiz Mory","doi":"10.31921/doxacom.n39a2081","DOIUrl":"https://doi.org/10.31921/doxacom.n39a2081","url":null,"abstract":"Film festivals are meeting spaces where various players from the audiovisual industry, students, film enthusiasts, journalists, and the organizers themselves converge. This research aims to describe the experiences in journalistic coverage of film festivals for media outlets: generalist, specialized, and digital native in Ibero-America. To achieve this, a qualitative approach was applied through semi-structured interviews with film journalists and festival managers. The results reveal that each journalist applies their framebuilding to cover the event, which is subject to the informational agenda of the media commissioning them. New agents have also emerged who communicate about festivals, such as influencers; furthermore, festivals have created their own platforms to cover informational gaps that specialized press does not report on the festival. Therefore, it is concluded that festivals are media epicenters where different types of content generators currently converge, diversifying the informational offer thanks to the technological facilities offered by digitization, the internet, and social media.","PeriodicalId":516207,"journal":{"name":"Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales","volume":"16 5‐6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141688747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Derroteros hipertextuales e intermediales entre el relato periodístico y la ficción cinematográfica: del crimen de Mazarrón a El extraño viaje 新闻叙事与电影小说之间的超文本和中间路线：从《马萨龙的罪行》到《奇异之旅

Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales Pub Date : 2024-07-01 DOI: 10.31921/doxacom.n39a2057

Concha GÓMEZ GARCÍA

{"title":"Derroteros hipertextuales e intermediales entre el relato periodístico y la ficción cinematográfica: del crimen de Mazarrón a El extraño viaje","authors":"Concha GÓMEZ GARCÍA","doi":"10.31921/doxacom.n39a2057","DOIUrl":"https://doi.org/10.31921/doxacom.n39a2057","url":null,"abstract":"Journalism has always been a rich breeding ground for audiovisual stories, but throughout much of the history of Spanish cinema, recognition of the generic label that “based on real events” implies has not been common. Being aware of the difficulties that arise when approaching a canonical work of Spanish cinema such as El extraño viaje (Fernando Fernán-Gómez, 1964) from this perspective, the purpose of this research is to carry out a comparative study of the transfer that is produced from the narrative journalistic report of the Mazarrón crime (an event that occurred in January 1956) and the fictional account of its film adaptation. This comparative analysis assesses how this transfer occurs, what are the traces of the event from which it derives and what existing documentary references, if any, are recorded in the film credits. We will see how El extraño viaje stands as a paradigmatic example of invisibility and erasure of the factual criminal story from which it comes, forced, among other reasons, by some interferences of reality imposed by the Franco´s regime.","PeriodicalId":516207,"journal":{"name":"Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales","volume":"227 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141692747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

"Isn't that what you want, to be accepted?": Critical analysis of LGBTI+ characters on television series in the United States "这不就是你想要的吗，被接受？对美国电视剧中 LGBTI+ 角色的批判性分析

Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales Pub Date : 2024-07-01 DOI: 10.31921/doxacom.n39a2073

J. S. Sánchez Soriano

{"title":"\"Isn't that what you want, to be accepted?\": Critical analysis of LGBTI+ characters on television series in the United States","authors":"J. S. Sánchez Soriano","doi":"10.31921/doxacom.n39a2073","DOIUrl":"https://doi.org/10.31921/doxacom.n39a2073","url":null,"abstract":"In recent years, there has been an exponential increase in the number of LGTBIQ+ characters and storylines appearing in serialized fiction in the United States. This has gained importance due to the effects of media discourses on social imaginaries with regard to the sexual diversity of a community that suffers a high degree of social, political and labor discrimination. The objective is to critically analyze which are the general trends in recent years. Hence, this research is based on a critical discourse analysis of fictional series from the last decade, from two levels: first, the macro-level, in which the discourse around which the storylines are based is analyzed; and a second micro-level, which addresses the issues of lexicalization, focus and conceptual polarization. The results suggest the existence of a dual pattern in these characters, whereby they are based within the construction of a homonormative narrative and/or otherwise placed in marginal or socially excluded settings. Moreover, many traditionally common stereotypes are maintained, and sexual identity and orientation continue to feature prominently among the main story arcs of these characters. It is thus concluded that quantitative growth is insufficient if it is not accompanied by greater normalization.","PeriodicalId":516207,"journal":{"name":"Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales","volume":"11 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141703245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

El papel del periodista en el cine negro colombiano: oposición de la búsqueda de la verdad y visualización de la represión estatal 哥伦比亚黑色电影中的记者角色：反对寻求真相，将国家镇压形象化

Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales Pub Date : 2024-07-01 DOI: 10.31921/doxacom.n39a2111

Alejandra Laverde Román, C. Berrío-Meneses

引用次数: 0

Subversion of media & journalistic ethics in Spanish cinema: sensationalism and trash TV in the filmography of Alex de la Iglesia (1993-2022) 西班牙电影中对媒体和新闻伦理的颠覆：亚历克斯-德拉伊格莱西亚（1993-2022 年）电影作品中的煽情主义和垃圾电视

Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales Pub Date : 2024-07-01 DOI: 10.31921/doxacom.n39a2087

Lucía Tello Díaz

引用次数: 0

Persuasión musical en spots de Donald Trump. Recursos de yuxtaposición en anuncios comparativos con música de librería 唐纳德-特朗普广告中的音乐说服力。比较广告中的并置资源与书店音乐。

Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales Pub Date : 2024-07-01 DOI: 10.31921/doxacom.n39a2093

Aleix Herreras Carrera

{"title":"Persuasión musical en spots de Donald Trump. Recursos de yuxtaposición en anuncios comparativos con música de librería","authors":"Aleix Herreras Carrera","doi":"10.31921/doxacom.n39a2093","DOIUrl":"https://doi.org/10.31921/doxacom.n39a2093","url":null,"abstract":"This paper studies the soundtrack of some Donald Trump contrast ads that include resources of musical juxtaposition. Adverts that used pre-existing production music during the 2016 and 2020 US presidential campaigns. The preferred technique is to reduce the number of instruments used to a minimum when talking about the adversary and bringing in full orchestration when speaking of the advertiser. Expressive silence is the most powerful musical device for signposting those words or phrases that, due to the information they transmit, summarise the advertising and campaign message in the ad. The Republican candidate opts for alternating and combining harmonious and textural changes to project himself with a tough profile in the second part of the spot, in contrast with the weakness of the Democrat candidates, as represented in the first, negative part. The application of harmonic changes while maintaining the instruments, rhythm and pace of the music strengthens the narrative cohesion of all the audio-visual components. The methodology utilised in this study can be applied to observe music in the audio-visual field outside the context of political campaigns, and even outside advertising.","PeriodicalId":516207,"journal":{"name":"Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales","volume":"83 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141690807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Massification of streaming audiovisual content audiences on the Netflix and Disney Plus platforms in the context of COVID-19 (years 2020 to 2022) 在 COVID-19 的背景下，Netflix 和 Disney Plus 平台上流媒体视听内容受众的大众化（2020 年至 2022 年）

Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales Pub Date : 2024-07-01 DOI: 10.31921/doxacom.n39a2152

Zaray de los Ángeles Rumbos Pérez

引用次数: 0

Representación del periodista en las newspaper films de Samuel Fuller: La voz de la primera plana (1952), Corredor sin retorno (1963) y Tinikling ou ‘La madonne et le dragon’ (1990) 塞缪尔-富勒的报纸电影中的记者形象：《头版之声》（1952 年）、《不归走廊》（1963 年）和《Tinikling ou 'La madonne et le dragon'》（1990 年）。

Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales Pub Date : 2024-07-01 DOI: 10.31921/doxacom.n39a2132

Sergio Albaladejo Ortega

{"title":"Representación del periodista en las newspaper films de Samuel Fuller: La voz de la primera plana (1952), Corredor sin retorno (1963) y Tinikling ou ‘La madonne et le dragon’ (1990)","authors":"Sergio Albaladejo Ortega","doi":"10.31921/doxacom.n39a2132","DOIUrl":"https://doi.org/10.31921/doxacom.n39a2132","url":null,"abstract":"The representation of journalism on the big screen, the origins of which are to be found in the very birth of cinema, has evolved along with the medium itself, giving rise to very different portrayals of journalists both in those films that give an indisputable centrality to journalism and in others where journalists’ work figures merely as a backdrop. Regarding the former, termed ‘newspaper films’, these are movies which, despite their relationship with other genres, allow a closer and supposedly detailed look at the journalistic genre. This paper examines the three films about journalism that, in the extensive filmography of the American filmmaker Samuel Fuller, have the fourth estate and its practitioners at the heart of their plots: Park Row (1952), Shock Corridor (1963), and The Madonna and the Dragon (1990). Starting from the hypothesis that there is a heterogeneous representation of the journalists who embody the lead roles, the aim is to analyse the journalistic profiles represented therein, as well as the values, antivalues and ethical codes which determine these profiles.","PeriodicalId":516207,"journal":{"name":"Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141706437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0