Journal of Economic Education最新文献_第2页

Marketing Strategies of Wawasan Newspaper in Maintaining Market Share in Semarang 《华和报》在三宝垄保持市场占有率的营销策略

IF 0.9 4区经济学

Journal of Economic Education Pub Date : 2020-06-03 DOI: 10.15294/jeec.v9i1.37603

H. Septiawan, Rusdarti Rusdarti, Titik Haryati

{"title":"Marketing Strategies of Wawasan Newspaper in Maintaining Market Share in Semarang","authors":"H. Septiawan, Rusdarti Rusdarti, Titik Haryati","doi":"10.15294/jeec.v9i1.37603","DOIUrl":"https://doi.org/10.15294/jeec.v9i1.37603","url":null,"abstract":"This research aims to determine the internal and external conditions of Wawasan Newspaper based on SWOT analysis in maintaining market share in Semarang. This uses descriptive research type with quantitative approach through three stages of strategy formulation, namely: the input stage, the matching stage, and the decision-making stage. In the first stage, IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrices are used. In the second stage, the IE Matrix (internal-External) and the SWOT Matrix (Strengths, Weaknesses, Opportunities, and Threats) are used. In stage three, QSPM (Quantitative Strategic Planning Matrix) is used. The results of this study are: In the first stage, the results of the IFE (Internal Factor Evaluation) matrix obtained a weighted score of 2.356, while the results of the EFE (External Factor Evaluation) matrix resulted in a weighted score of 2.18. In the matching stage, IE (Internal-External) Matrix of the company is in a stable position. Marketing strategies that are feasible to use are market penetration and product development. In the decision-making stage, an alternative strategy that can be implemented in Wawasan Newspaper namely market penetration with a TAS of 4.406 is obtained.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"68 1","pages":"55-63"},"PeriodicalIF":0.9,"publicationDate":"2020-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83041926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Factors Influencing Unemployment Rate: A Comparison Among Five Asean Countries 影响失业率的因素:东盟五国的比较

IF 0.9 4区经济学

Journal of Economic Education Pub Date : 2020-06-03 DOI: 10.15294/jeec.v9i1.38358

Amyir Aljileedi Mustafa Rayhan, Rusdarti Rusdarti, H. Yanto

{"title":"Factors Influencing Unemployment Rate: A Comparison Among Five Asean Countries","authors":"Amyir Aljileedi Mustafa Rayhan, Rusdarti Rusdarti, H. Yanto","doi":"10.15294/jeec.v9i1.38358","DOIUrl":"https://doi.org/10.15294/jeec.v9i1.38358","url":null,"abstract":"Unemployment can occur due to imbalances in the labor market. This shows that the number of labor forces offered exceeds the number of labor forces requested. The purpose of the study is to analyze factors influencing the unemployment rate: a comparison among five ASEAN countries. This study used quantitative research. The data collection method in this study is documentation with secondary data since the year 2000-2018. The hypothesis test in this study is done by using Regression analysis and ANOVA with single Classification followed by Post Hoc Analysis. Analysis results analyze factors influencing the unemployment rate: a comparison among ASEAN-5 countries is showed (F=4.599; p<0.002). There is a significant impact of wage, inflation, economic growth and education on unemployment in ASEAN countries. The result found that among the several factors that cause unemployment in a countries the most significant is inflation value is 0.003 < 0.05. While other factors such as wage, economic growth, and education affect but are not significant. Future research should add other variables affecting the unemployment rate.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"55 1","pages":"37-45"},"PeriodicalIF":0.9,"publicationDate":"2020-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85374201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Strategy for Increasing Competence of Medical Representatives 提高医务代表能力的战略

IF 0.9 4区经济学

Journal of Economic Education Pub Date : 2020-06-03 DOI: 10.15294/jeec.v8i2.33086

Agung Baskoro Hidayatullah, P. Thomas, Febri Widiyanto

{"title":"Strategy for Increasing Competence of Medical Representatives","authors":"Agung Baskoro Hidayatullah, P. Thomas, Febri Widiyanto","doi":"10.15294/jeec.v8i2.33086","DOIUrl":"https://doi.org/10.15294/jeec.v8i2.33086","url":null,"abstract":"Graduates of the marketing expertise competency at the SMK Pharmasi Semarang Foundation are not in accordance with the competencies required by the Business World and the Industrial World (DUDI) as a medical representative. The purpose of this study was to analyze the strategy for increasing medical representative competency in terms of learning, collaboration with DUDI, and human resource development (teachers). This research uses descriptive qualitative research with data collection techniques of observation, interviews, documentation, and triangulation then the data is reduced. The strategy to increase medical representative competence is carried out through practical learning by conducting simulation learning in the learning process inside and outside of school. Learning conducted in schools focuses on practical simulations to sharpen student competencies in communicating with doctors and understand products to be promoted through industry-based learning. Non-school learning is carried out through a collaboration program between school agencies and DUDI in the form of fieldwork practices by adjusting the implementation time of the apprenticeship with the allocation of concept time for pharmaceutical sales. Achievement of medical representative competencies for marketing students is supported by teacher competency. Teacher competence in the field of medical representative is obtained through the on the job training program.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"41 1","pages":""},"PeriodicalIF":0.9,"publicationDate":"2020-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87057261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Determinant of Students’ Academic Satisfaction 学生学业满意度的决定因素

IF 0.9 4区经济学

Journal of Economic Education Pub Date : 2020-06-01 DOI: 10.15294/jeec.v9i1.36148

A. Khoirina, Rusdarti Rusdarti, Fahrur Rozi

引用次数: 0

The Entrepreneurship Interest of XI Grade Marketing Students in Vocational Highschools in Semarang 三宝垄市职业高中11年级市场营销学生的创业兴趣

IF 0.9 4区经济学

Journal of Economic Education Pub Date : 2020-06-01 DOI: 10.15294/jeec.v8i2.35187

S. Farida, P. Thomas, Dorodjatun Prihandono

引用次数: 2

The Role of Personality, Adversity Intelligence and Creativity in Increasing Entrepreneurial Interest Through Student Involvement in Entrepreneurship Lectures 人格、逆境智力和创造力在学生参与创业讲座中提高创业兴趣的作用

IF 0.9 4区经济学

Journal of Economic Education Pub Date : 2020-06-01 DOI: 10.15294/jeec.v9i1.36789

Bayu Setyaji, H. Yanto, Dorojatun Prihandono

引用次数: 6

The Effect of Social Capital and Learning Organization on Marketing Performance Through the Marketing Strategy 基于营销策略的社会资本与学习型组织对营销绩效的影响

IF 0.9 4区经济学

Journal of Economic Education Pub Date : 2020-06-01 DOI: 10.15294/jeec.v9i1.37046

Ika Maratus Sholekhah, J. Widodo, W. Wahyono

引用次数: 2

The Harapan Jaya Cooperative Development Reviewed from the Cooperative Financial Capital and Business 从《合作金融资本与业务》看希望之党合作发展

IF 0.9 4区经济学

Journal of Economic Education Pub Date : 2020-06-01 DOI: 10.15294/jeec.v9i1.36027

Munawar Thoharudin, Fatkhan Amirul Huda, Tedi Suryadi

{"title":"The Harapan Jaya Cooperative Development Reviewed from the Cooperative Financial Capital and Business","authors":"Munawar Thoharudin, Fatkhan Amirul Huda, Tedi Suryadi","doi":"10.15294/jeec.v9i1.36027","DOIUrl":"https://doi.org/10.15294/jeec.v9i1.36027","url":null,"abstract":"The purpose of this study was to find out how the Harapan Jaya Cooperative development in terms of cooperative financial capital and business. In financial capital, there are assets, incomes, and Net Income. While the business is from the business run by the cooperative. This study uses a qualitative descriptive method. In this study, the researcher acts as a data collector and as an active instrument to collect data. This research uses two data sources; they are primary and secondary data. Data collection was conducted by researchers using in-depth interviews, documentation and observation. Data analyzed using qualitative analysis, the validity of the data using the triangulation method. The Harapan Jaya Cooperative Capital development in this study was reviewed from the Solvency, Liquidity and Profitability Ratio. Overall shows good and excellent criteria. The development of the cooperative business is indicated by the addition of income from savings and loan units, management of plasma tubers, dump truck rental, beko heavy equipment rental, motor grader heavy equipment. In addition, business development is also seen from the addition of dump trucks and heavy equipment owned by cooperatives.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"140 1","pages":"71-80"},"PeriodicalIF":0.9,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80556073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Acceptance of Financial Accounting Information System at Schools : Technology Acceptance Model 学校对财务会计信息系统的接受:技术接受模型

IF 0.9 4区经济学

Journal of Economic Education Pub Date : 2018-12-05 DOI: 10.15294/JEEC.V7I2.27182

Carolina Lita Permatasari, S. D. W. Prajanti

{"title":"Acceptance of Financial Accounting Information System at Schools : Technology Acceptance Model","authors":"Carolina Lita Permatasari, S. D. W. Prajanti","doi":"10.15294/JEEC.V7I2.27182","DOIUrl":"https://doi.org/10.15294/JEEC.V7I2.27182","url":null,"abstract":"Financial accounting information systems are needed in the presentation of financial statements for the public. Besides that, school management requires accounting information in relation to decision making for organizational purposes, so managerial of accounting information system is needed. One important aspect of accounting that aims to produce financial reporting in an organization is the behavior of financial report managers which become studies of behavioral accounting. The purpose of this study was to examine the effect of perceived ease of use, perceived usefulness, and attitude toward using on behavioral intention to use accounting information systems by school financial managers. This study also aims to determine the extent of the acceptance of accounting information systems by school financial managers in the preparation of financial statements. The method used in this study is a quantitative method with path analysis techniques. The number of population and sample in this study were 50 respondents from an educational foundation in the city of Semarang which consisted of treasurers and the finance department of the Marsudirini Foundation school. The results obtained from this study are the significant influence of perceived ease of use to perceived usefulness; perceived usefulness to attitude toward using; perceived ease of use to attitude toward using; perceived ease of use to behavioral intention to use; and attitude to using toward behavioral intention to use. The rejected hypothesis is the influence of perceived usefulness tobehavioral intention to use.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"141 1","pages":"109-120"},"PeriodicalIF":0.9,"publicationDate":"2018-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85706188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

The Quality of Service and Marketing Strategy to the Satisfaction and its Impact on Customer Loyalty in Mutiara Cahaya Tegal Regency Mutiara Cahaya律师事务所服务质量与营销策略对满意度的影响及其对顾客忠诚度的影响

IF 0.9 4区经济学

Journal of Economic Education Pub Date : 2018-10-01 DOI: 10.15294/JEEC.V7I2.26193

Ratna Dewi Kholipatun, P. Thomas, Febri Widiyanto

{"title":"The Quality of Service and Marketing Strategy to the Satisfaction and its Impact on Customer Loyalty in Mutiara Cahaya Tegal Regency","authors":"Ratna Dewi Kholipatun, P. Thomas, Febri Widiyanto","doi":"10.15294/JEEC.V7I2.26193","DOIUrl":"https://doi.org/10.15294/JEEC.V7I2.26193","url":null,"abstract":"Today’s the competition in the retail business is very tight, so retail businesses must pay attention to the factors that can influence the development of their business. One of the factors that must be considered is customer loyalty. The objectives of this study are to determine the effect of service quality and product marketing strategy for customer satisfaction, as well as its impact on customer loyalty at Mutiara Cahaya Supermarket Tegal Regency. This study used a quantitative descriptive to explain the causality relationship between service quality and marketing strategies on customer satisfaction, and their impact on customer loyalty. The population was all Mutiara Cahaya Supermarket customers who had a member card with a total sampling of 100 people by using a incidental sampling technique. The research instrument used a questionnaire. Data analysis used multiple regression and path analysis. The results show that there is an influence of service quality and marketing strategy on customer satisfaction, there is an influence of service quality and marketing strategy on customer loyalty. The conclusion shows that there is no influence of service quality on customer loyalty through customer satisfaction, and there is an influence of marketing strategies on customer loyalty through customer satisfaction.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"140 1","pages":"77-83"},"PeriodicalIF":0.9,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79089340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0