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Artificial Intelligence in Marketing 营销中的人工智能
Transactions on Social Science, Education and Humanities Research Pub Date : 2024-07-08 DOI: 10.62051/s4y73e41
Bohan Zhang
{"title":"Artificial Intelligence in Marketing","authors":"Bohan Zhang","doi":"10.62051/s4y73e41","DOIUrl":"https://doi.org/10.62051/s4y73e41","url":null,"abstract":"This thesis explores the application of artificial intelligence in marketing and the trends, challenges and opportunities of digital transformation. Firstly, it introduces the definition, development history and main technology and application areas of artificial intelligence. Then, it analyses the overview of the application of AI in the business field, including personalised recommendation, intelligent customer service and other aspects. Subsequently, how AI has changed marketing strategies and practices is explored and compared with traditional approaches. In terms of specific applications, the role and benefits of personalised recommendation systems, intelligent customer service systems, etc. are highlighted. In addition, the application of data-driven market trend analyses, intelligent predictive models, etc. in marketing is examined. Finally, the impact of AI and digital transformation on marketing is summarised, highlighting the need for companies to strengthen data security and management, and to grasp the opportunities of technological development to achieve sustainable development and competitive advantage.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"6 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141668107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Collaborative Pricing Strategy of Distribution Network and Electric Vehicle Aggregator Based on Integral System 基于积分系统的配电网络和电动汽车聚合器协同定价策略
Transactions on Social Science, Education and Humanities Research Pub Date : 2024-07-08 DOI: 10.62051/a1x8xf06
Yue Zhang
{"title":"Collaborative Pricing Strategy of Distribution Network and Electric Vehicle Aggregator Based on Integral System","authors":"Yue Zhang","doi":"10.62051/a1x8xf06","DOIUrl":"https://doi.org/10.62051/a1x8xf06","url":null,"abstract":"Scaled EVs as a new type of load have great potential to participate in the standby market. However, the uncertainty of EV users' participation in aggregator regulation affects the optimal strategy for aggregators to participate in the market. Aiming at the uncertainty of users' willingness and the conflict of interest between aggregators and the distribution network, this paper proposes an optimal scheduling strategy of master-slave game for EV aggregators to improve users' willingness with a point system. First, the second-order cone optimal current model of the distribution network is established, and then the distribution network node marginal tariff is obtained. Second, the aggregator revenue model with energy storage is established, and the price-guided demand response model is proposed, while the aggregator point system is established to guide the charging behavior of EV users, so that the cooperative operation optimization problem between the distribution grid and the aggregator can be solved, and the economic interests among EV users, EV aggregators and distribution grid operators can be effectively balanced.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141668559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Application of Sentiment Analysis and Data-Driven User Profiling in Product Iteration Design 情感分析和数据驱动的用户分析在产品迭代设计中的应用
Transactions on Social Science, Education and Humanities Research Pub Date : 2024-07-08 DOI: 10.62051/2dwp6158
Zhen Li
{"title":"Application of Sentiment Analysis and Data-Driven User Profiling in Product Iteration Design","authors":"Zhen Li","doi":"10.62051/2dwp6158","DOIUrl":"https://doi.org/10.62051/2dwp6158","url":null,"abstract":"Our study employs sentiment analysis and data-driven methodologies to construct precise user profiles and apply them to product iteration design, aiming to enhance marketing effectiveness and user satisfaction. The research data comprises 178,563 user comments and 42,786 social media posts. Sentiment features are extracted using advanced sentiment analysis algorithms such as BERT and Transformer. These features are combined with user behavior data and classified into five primary groups using the K-means clustering algorithm, each representing distinct user needs and sentiment tendencies. Based on the user profiles, three product iteration schemes were designed and implemented. The effectiveness of these iterations was validated through A/B testing, resulting in significant improvements in user satisfaction and usage rates. Regression analysis reveals that both sentiment scores and user behavior features have a significant positive impact on user satisfaction. The findings demonstrate that combining sentiment analysis with data-driven user profiling plays a crucial role in product design and marketing, offering new insights for optimizing products and enhancing competitiveness.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":" 614","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141669483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Study on the Impact of Enterprise HR Management Informationization on Labor Relations Management 企业人力资源管理信息化对劳动关系管理的影响研究
Transactions on Social Science, Education and Humanities Research Pub Date : 2024-07-08 DOI: 10.62051/cqwdkw67
Kaiwei Su
{"title":"Study on the Impact of Enterprise HR Management Informationization on Labor Relations Management","authors":"Kaiwei Su","doi":"10.62051/cqwdkw67","DOIUrl":"https://doi.org/10.62051/cqwdkw67","url":null,"abstract":"In the context of global economic integration, new opportunities have arisen for the robust development of China's economy and various industries. As the mainstay of all economic activities, enterprises have a significant impact on competitiveness through internal management optimization and effective talent utilization. Thus, managing human resources well is of great importance. To meet the long-term development needs of enterprises, relying solely on capital accumulation and technological innovation is insufficient. It is also essential to build an efficient, collaborative, and innovative team based on actual development needs. Such a team requires scientific and rational human resource management. In the age of informationization, the effective management of human resources information systems has become a key means for enterprises to enhance management efficiency and optimize resource allocation. Labor relations, an important aspect of enterprise management, directly affect the stable development of an enterprise. Human resource management information systems can help establish a more transparent and fair labor relations management system, reduce labor disputes, and increase employee satisfaction, thereby creating a favorable development environment for the enterprise. Therefore, strengthening the construction of human resource management information systems has become an inevitable choice for enterprises to enhance competitiveness and achieve sustainable development.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"122 37","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141667468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EU Energy Transition Against the Russian-Ukrainian Conflict: Based on the Concerns of Chinese Academia 欧盟能源转型与俄乌冲突：基于中国学术界的担忧
Transactions on Social Science, Education and Humanities Research Pub Date : 2024-07-08 DOI: 10.62051/qqh8vj96
Kelan Zhao
{"title":"EU Energy Transition Against the Russian-Ukrainian Conflict: Based on the Concerns of Chinese Academia","authors":"Kelan Zhao","doi":"10.62051/qqh8vj96","DOIUrl":"https://doi.org/10.62051/qqh8vj96","url":null,"abstract":"The outbreak of the Russian-Ukrainian conflict in 2022 has profoundly affected and reshaped the energy transition process established by the EU. For a long time, the EU has adopted a parallel policy of importing natural gas and developing renewable energy. However, the outbreak of the Russian-Ukrainian conflict has forced the EU to re-examine the energy transition, significantly raise awareness of energy security, lower the priority of addressing climate change goals, and seek diversified energy supply paths. In this context, the concerns of Chinese academia about the EU’s energy transition have shifted from economic issues to energy security and geopolitics, which guides references and cooperation for China’s energy transition.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"11 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141667932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the Impact and Countermeasures of Exhibition Environment on Hotel Indoors 会展环境对酒店室内环境的影响及对策研究
Transactions on Social Science, Education and Humanities Research Pub Date : 2024-07-08 DOI: 10.62051/gep7fj54
Shibo Fu
{"title":"Research on the Impact and Countermeasures of Exhibition Environment on Hotel Indoors","authors":"Shibo Fu","doi":"10.62051/gep7fj54","DOIUrl":"https://doi.org/10.62051/gep7fj54","url":null,"abstract":"In the modern hotel industry, the optimization of indoor display environment not only affects the first impression of customers, but also has a profound impact on the brand image and market competitiveness of the entire hotel. A well-designed display can significantly enhance customer experience, enhance customer satisfaction and loyalty towards the hotel. The focus of this study is to explore the overall impact of display environment on the indoor atmosphere of hotels, and provide targeted improvement strategies. Further empirical research is used to support theoretical analysis and strengthen the practical application value of display environment. The article aims to provide hotel managers with a systematic solution to optimize indoor displays and stimulate the potential commercial value of the hotel.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"111 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141668133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Corporate ESG Performance and Corporate Value 企业环境、社会和公司治理绩效与企业价值
Transactions on Social Science, Education and Humanities Research Pub Date : 2024-07-08 DOI: 10.62051/a1kgks70
Congran Yang
{"title":"Corporate ESG Performance and Corporate Value","authors":"Congran Yang","doi":"10.62051/a1kgks70","DOIUrl":"https://doi.org/10.62051/a1kgks70","url":null,"abstract":"In the context of China's green development transformation and high-quality development, it is of great significance to actively promote enterprises to practice the concept of ESG development. In order to study the impact of ESG on enterprise value, this paper empirically examines the impact of ESG performance on enterprise value and its mechanism of action, taking listed companies of enterprises from 2013 to 2023 as the research sample. The research results show that ESG performance can significantly increase enterprise value. The study of the mechanism of action shows that corporate ESG enhances corporate value through digital transformation, promoting corporate innovation, and enhancing financial asset allocation. Heterogeneity analyses find that the positive effect of ESG on firm value shows differences among different types of firms, especially among state-owned enterprises and high-tech firms, where the positive effect of ESG performance on firm value is more significant. The research in this paper enriches the impact of ESG on enterprise value, which is of theoretical and practical significance for enterprises, investors and government to complete.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":" 557","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141669644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Main Framework of Ancient Chinese Management Thought from the Perspective of Traditional Culture 从传统文化视角看中国古代管理思想的主要框架
Transactions on Social Science, Education and Humanities Research Pub Date : 2024-07-08 DOI: 10.62051/kbsnw609
Dou Ani
{"title":"The Main Framework of Ancient Chinese Management Thought from the Perspective of Traditional Culture","authors":"Dou Ani","doi":"10.62051/kbsnw609","DOIUrl":"https://doi.org/10.62051/kbsnw609","url":null,"abstract":"Ancient Chinese management philosophy is an important component of traditional Chinese culture, reflecting the thinking and summary of management practices by ancient Chinese people. This article summarizes the core viewpoints of major schools of thought such as Confucianism, Taoism, and Legalism from the perspective of traditional culture, as well as their implications for modern management. Through in-depth exploration of ancient management ideas, we can better understand the values and management concepts of traditional Chinese culture, and provide inspiration and reference for contemporary management practices.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141670066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of corporate digital transformation on share price synchronisation 企业数字化转型对股价同步的影响
Transactions on Social Science, Education and Humanities Research Pub Date : 2024-07-08 DOI: 10.62051/hhhb6r31
Yinuo Li
{"title":"The impact of corporate digital transformation on share price synchronisation","authors":"Yinuo Li","doi":"10.62051/hhhb6r31","DOIUrl":"https://doi.org/10.62051/hhhb6r31","url":null,"abstract":"With the rapid development of the digital economy, digital transformation of firms has become an important factor affecting their operations and market performance. This study examines the impact of corporate digital transformation on stock price synchronisation, focusing on the mediating role of disclosure and corporate governance in it. Through empirical analyses of A-share listed companies in Shanghai and Shenzhen from 2010 to 2021, this paper finds that digital transformation significantly reduces firms' stock price synchronicity. Specifically, digital transformation reduces information asymmetry by enhancing the transparency of firms' disclosure and the efficiency of corporate governance, which reduces the synchronisation of firms' share prices with market volatility. In addition, this paper finds that digital transformation has a more significant impact on manufacturing and high-tech firms. This study not only enriches the theoretical research on the impact of corporate digital transformation, but also provides practical references for corporate managers and policy makers.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"4 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141836132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the impact of digital transformation on the high-quality development of enterprises 数字化转型对企业高质量发展的影响研究
Transactions on Social Science, Education and Humanities Research Pub Date : 2024-07-08 DOI: 10.62051/qc9yg803
Rui Meng
{"title":"Research on the impact of digital transformation on the high-quality development of enterprises","authors":"Rui Meng","doi":"10.62051/qc9yg803","DOIUrl":"https://doi.org/10.62051/qc9yg803","url":null,"abstract":"In recent years, under the background of mass entrepreneurship and innovation, China has vigorously promoted the digital transformation of enterprises. Taking A-share listed companies in Shanghai and Shenzhen Stock exchanges from 2012 to 2022 as samples, this paper empirically tests the relationship between corporate digital transformation and high-quality development of enterprises. At the same time, the internal control of enterprises and the degree of financing constraints play a regulatory role between digital transformation and high-quality development of enterprises; In the samples with different ownership nature and whether they are high-tech enterprises, the effect of enterprise digital transformation on the high-quality development of enterprises is different.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"118 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141666551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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