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Flu vaccine hesitancy of French nurses and nurse aides: A fresh light on freedom-restoring strategies of reactance to pro-vaccine communication 法国护士和护士助理对流感疫苗的犹豫不决：对支持疫苗宣传的反应策略的新认识
Recherche et Applications en Marketing (English Edition) Pub Date : 2024-06-11 DOI: 10.1177/20515707241242672
Marie-Claire Wilhelm, Marie-Laure Gavard-Perret, Alexandre Mignot, O. Epaulard
{"title":"Flu vaccine hesitancy of French nurses and nurse aides: A fresh light on freedom-restoring strategies of reactance to pro-vaccine communication","authors":"Marie-Claire Wilhelm, Marie-Laure Gavard-Perret, Alexandre Mignot, O. Epaulard","doi":"10.1177/20515707241242672","DOIUrl":"https://doi.org/10.1177/20515707241242672","url":null,"abstract":"Despite numerous campaigns, influenza vaccination of healthcare workers remains insufficient in France. The highly cognitive approach of persuasion models in healthcare poorly explains this non-vaccination. A survey of 794 French nurses and nurse aides in 2018 highlights the role of psychological reactance. The greater their perceived threat to freedom due to vaccination pressure, the more it generates situational reactance and strategies for restoring their threatened freedom: denial or minimization of the health threat (low perceptions of severity and vulnerability to influenza) and diminished attractiveness or denigration of the recommended option or its source (low perceptions of efficacy and benefits of vaccination), leading to rejection of the recommended behavior (flu vaccination). This original modeling of variables traditionally seen as antecedents to reactance explains persuasive failure and is contextualized and discussed through objective characteristics (age, profession). Managerial recommendations and avenues of research follow.","PeriodicalId":509922,"journal":{"name":"Recherche et Applications en Marketing (English Edition)","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141356476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer curiosity: A bibliometric and bibliographic synthesis 消费者的好奇心：文献计量和文献综述
Recherche et Applications en Marketing (English Edition) Pub Date : 2024-06-01 DOI: 10.1177/20515707241243156
Marie Beck
{"title":"Consumer curiosity: A bibliometric and bibliographic synthesis","authors":"Marie Beck","doi":"10.1177/20515707241243156","DOIUrl":"https://doi.org/10.1177/20515707241243156","url":null,"abstract":"Curiosity is a concept studied particularly in psychology. Today, it is used by practitioners in marketing to support strategies of attractiveness, motivation, or to capture attention. This article proposes a multidisciplinary synthesis of this concept through a bibliometric analysis and a literature review. A conceptual framework is proposed for marketing researchers interested in curiosity, offering a new definition of the concept, its antecedents, and its effects. A research agenda prioritized by practitioners can serve as the basis for future work. Curiosity, traditionally explored in psychology, has found its place in marketing as a means for enhancing appeal, motivation, and attention. This article offers a comprehensive multidisciplinary overview of curiosity by combining bibliometric analysis and literature review. It introduces a new framework for marketing researchers interested in curiosity, presenting a fresh definition, its precursors, and outcomes. It also outlines a research agenda shaped by practitioners to guide future inquiries.","PeriodicalId":509922,"journal":{"name":"Recherche et Applications en Marketing (English Edition)","volume":"3 2","pages":"56 - 95"},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141404639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Shockvertising: Trajectory of a controversial advertising technique 震撼广告：一种有争议的广告手法的发展轨迹
Recherche et Applications en Marketing (English Edition) Pub Date : 2024-06-01 DOI: 10.1177/20515707241243159
Thao Bui-Nguyen, Roland Canu
{"title":"Shockvertising: Trajectory of a controversial advertising technique","authors":"Thao Bui-Nguyen, Roland Canu","doi":"10.1177/20515707241243159","DOIUrl":"https://doi.org/10.1177/20515707241243159","url":null,"abstract":"This article aims to look back at a controversial advertising technique recognized today as an ordinary advertising tool: shockvertising. Using a historical approach, we have built an analytical corpus that covers more than a century of research published in Marketing and advertising on the use of shock. A qualitative examination of this corpus has enabled us to sketch an institutional trajectory for shockvertising, dividing its evolution into several periods. We can thus observe the gradual acceptance of a technique initially condemned by the first advertising professionals, then the segmentation of this technique and its gradual assignment to specific marketing territories, and finally, the questioning of its effectiveness and criticism of its acceptability by new consumer figures anxious to defend and express specific social values. This review provides an overview of current knowledge and opens up new research perspectives on the theme of shockvertising.","PeriodicalId":509922,"journal":{"name":"Recherche et Applications en Marketing (English Edition)","volume":"12 18","pages":"30 - 55"},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141397675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Commentary on “Look up! Five research proposals for rethinking marketing in a post-growth society”: Marketing must reflect on its own evolution in the Anthropocene epoch 关于 "仰望！在后增长社会中重新思考市场营销的五项研究建议 "的评论：营销必须反思自身在 "人类世 "时代的演变
Recherche et Applications en Marketing (English Edition) Pub Date : 2024-06-01 DOI: 10.1177/20515707241253369
S. Dekhili, Aurélie Merle, Adeline Ochs
{"title":"Commentary on “Look up! Five research proposals for rethinking marketing in a post-growth society”: Marketing must reflect on its own evolution in the Anthropocene epoch","authors":"S. Dekhili, Aurélie Merle, Adeline Ochs","doi":"10.1177/20515707241253369","DOIUrl":"https://doi.org/10.1177/20515707241253369","url":null,"abstract":"This article extends Rémy et al.’s proposal. It proposes to consider the evolution of marketing in the Anthropocene epoch in three stages. Firstly, it goes back to the macroeconomic observations and clarify certain assumptions that are wrongly attributed to Dekhili et al.’s vision of sustainable marketing. Secondly, the article develops the framework of what sustainable marketing practices should be for an organization. Finally, it offers pragmatic guidelines for marketing scholars wishing to conduct research projects in the Anthropocene context.","PeriodicalId":509922,"journal":{"name":"Recherche et Applications en Marketing (English Edition)","volume":"26 1","pages":"113 - 127"},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141404881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Commentary on “Look up! Five research proposals for rethinking marketing in a post-growth society”: Contribution of lacanian discourse to a more responsible marketing 关于 "仰望！后增长社会中重新思考营销问题的五项研究建议 "的评论：拉康话语对更负责任的市场营销的贡献
Recherche et Applications en Marketing (English Edition) Pub Date : 2024-06-01 DOI: 10.1177/20515707241249813
Marion Garnier, D. Gotteland
{"title":"Commentary on “Look up! Five research proposals for rethinking marketing in a post-growth society”: Contribution of lacanian discourse to a more responsible marketing","authors":"Marion Garnier, D. Gotteland","doi":"10.1177/20515707241249813","DOIUrl":"https://doi.org/10.1177/20515707241249813","url":null,"abstract":"In this article, we comment on the reflection of Rémy et al. on marketing in a “post-growth” society, where the exchange partners encompass all the stakeholders with which the organization interacts, including its natural environment. We share the idea of Rémy et al. that marketing must radically evolve. We extend their point of view by adopting a Lacanian perspective. According to Lacan, discourse is what creates the “social bond.” We then propose, based on the Lacanian theory of discourse, to question what the discourse of a responsible marketing would be in a post-growth and therefore post-jouissance society.","PeriodicalId":509922,"journal":{"name":"Recherche et Applications en Marketing (English Edition)","volume":"233 2","pages":"128 - 138"},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141402087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The experiential employer brand: An application to salespeople 体验式雇主品牌：应用于销售人员
Recherche et Applications en Marketing (English Edition) Pub Date : 2024-05-05 DOI: 10.1177/20515707241242671
F. Poujol, Eric Pezet, James Wallace, John F Tanner
{"title":"The experiential employer brand: An application to salespeople","authors":"F. Poujol, Eric Pezet, James Wallace, John F Tanner","doi":"10.1177/20515707241242671","DOIUrl":"https://doi.org/10.1177/20515707241242671","url":null,"abstract":"Employer brand conceptualizations have done much to support stronger recruiting practices for workers. Employer brand literature, though, fails to encapsulate an experiential approach and to consider that work can be consumed. Beginning with the recommendation by Mosley to apply an experiential approach of the employer brand, this research identifies specific dimensions of the experiential employer brand (EEB) in sales. The field sales position is unique in its impact on the firm’s success and customer experience, as well as its boundary-spanning nature and the high rate of mobility afforded salespeople due to high demand. A failure to match promised and actual work experiences can lead to rapid turnover particularly among salespeople because they can easily find other work. For these reasons, we explore the EEB over five studies applying Holbrook’s experiential brand framework. Five studies resulted in an EEB framework, revealing specific dimensions of the EEB. Two steps (focus group and analysis of 651 work experience commentaries posted on glassdoor.com) inform the creation of an EEB scale, which subsequent studies ( n = 234 and n = 210 salespeople) test. The EEB approach can help firms and sales managers to understand the experiential nature of their employer brand and enhance the appeal of their offers.","PeriodicalId":509922,"journal":{"name":"Recherche et Applications en Marketing (English Edition)","volume":"51 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141011529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of critical conceptual contributions in academic marketing journals 市场营销学术期刊中重要概念贡献的作用
Recherche et Applications en Marketing (English Edition) Pub Date : 2024-02-07 DOI: 10.1177/20515707241229716
Laurent Bertrandias
{"title":"The role of critical conceptual contributions in academic marketing journals","authors":"Laurent Bertrandias","doi":"10.1177/20515707241229716","DOIUrl":"https://doi.org/10.1177/20515707241229716","url":null,"abstract":"","PeriodicalId":509922,"journal":{"name":"Recherche et Applications en Marketing (English Edition)","volume":"44 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139798428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of critical conceptual contributions in academic marketing journals 市场营销学术期刊中重要概念贡献的作用
Recherche et Applications en Marketing (English Edition) Pub Date : 2024-02-07 DOI: 10.1177/20515707241229716
Laurent Bertrandias
{"title":"The role of critical conceptual contributions in academic marketing journals","authors":"Laurent Bertrandias","doi":"10.1177/20515707241229716","DOIUrl":"https://doi.org/10.1177/20515707241229716","url":null,"abstract":"","PeriodicalId":509922,"journal":{"name":"Recherche et Applications en Marketing (English Edition)","volume":"16 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139858088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Hybridization of human–nature relationships and shifts in consumption practices: An analysis through the lens of Descola’s ontologies 人与自然关系的混合与消费实践的转变：从德斯科拉本体论的视角进行分析
Recherche et Applications en Marketing (English Edition) Pub Date : 2024-01-27 DOI: 10.1177/20515707231221423
Dorian Marchais, Dominique Roux, Eric Arnould
{"title":"Hybridization of human–nature relationships and shifts in consumption practices: An analysis through the lens of Descola’s ontologies","authors":"Dorian Marchais, Dominique Roux, Eric Arnould","doi":"10.1177/20515707231221423","DOIUrl":"https://doi.org/10.1177/20515707231221423","url":null,"abstract":"This research investigates how individuals connect with nature and how different perceptions of continuity or discontinuity with nonhuman entities influence their consumption habits. Drawing on Descola’s critique of the traditional distinction between nature and culture, this study empirically examines the concept of “ontological hybridity” introduced by the authors. Through qualitative data collected from 25 consumers, the analysis reveals the process by which non-naturalist ontologies infiltrate the dominant ontology, which serves as a critical backdrop for them. Amplified by triggering events, these infiltrations give rise to hybrid ontologies that drive changes in consumption practices. We discuss the opportunities presented by these ontological infiltrations for both the marketing field and society at large.","PeriodicalId":509922,"journal":{"name":"Recherche et Applications en Marketing (English Edition)","volume":"5 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139592469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Look up! Five research proposals for rethinking marketing in a post-growth society 抬起头来在后增长社会中重新思考营销问题的五项研究建议
Recherche et Applications en Marketing (English Edition) Pub Date : 2024-01-27 DOI: 10.1177/20515707231221614
Eric Rémy, Dominique Roux, Eric Arnould, Søren Askegaard, Anthony Beudaert, Anthony Galluzzo, Jean-Luc Giannelloni, Gilles Marion
{"title":"Look up! Five research proposals for rethinking marketing in a post-growth society","authors":"Eric Rémy, Dominique Roux, Eric Arnould, Søren Askegaard, Anthony Beudaert, Anthony Galluzzo, Jean-Luc Giannelloni, Gilles Marion","doi":"10.1177/20515707231221614","DOIUrl":"https://doi.org/10.1177/20515707231221614","url":null,"abstract":"By focusing on the capacity of marketing to contribute to climate change, biodiversity loss, and strains on natural resources, this article addresses a fundamental concern. Despite the urgency and significance of these issues, the discipline, indeed, lags in recognizing that human activities have geological-scale consequences, to the extent that a new era, the Anthropocene, is being evoked. This reluctance can be attributed, at least in part, to the implicit assumptions of sustainable marketing, which tend to downplay the extent of the crisis and the necessary paradigm shifts. Hence, dominant approaches in “sustainable marketing” struggle to challenge the fundamental principles and ideological foundations of the market system. That is why we are advocating for radical changes in marketing research to envision a truly sustainable future. We put forth five research proposals with the aim of instigating profound transformations in the field.","PeriodicalId":509922,"journal":{"name":"Recherche et Applications en Marketing (English Edition)","volume":"48 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140492161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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