Nurture Pub Date : 2024-03-11 DOI: 10.55951/nurture.v18i2.656

Hekuran Sabedini, Dritan Ceka

{"title":"The relationship between workload and mental health of university teachers in Kosovo","authors":"Hekuran Sabedini, Dritan Ceka","doi":"10.55951/nurture.v18i2.656","DOIUrl":"https://doi.org/10.55951/nurture.v18i2.656","url":null,"abstract":"Purpose: This study aims to explore the relationship between job stress and mental health among university teachers in Kosovo. The research focuses on teachers aged 29-60 working in various universities within Kosovo aiming to contribute valuable insights into the impact of job-related stress on the mental well-being of this specific demographic. \u0000Design/Methodology/Approach: A sample of 100 teachers from six different high schools in Kosovo was used to collect the data. 46% of the teachers were female and 54% were male. A paper-and-pencil survey was administered using purposive sampling techniques. Statistical analyses including descriptive statistics and Spearman's analysis were performed using SPSS to investigate non-parametric relationships. The research instrument demonstrated appropriate psychometric values ensuring the reliability and validity of the collected data. \u0000Findings: The results revealed a positive relationship between job stress, anxiety and depression levels, although relatively weak. The relationship between overall stress levels and job stress was shown to be more significant. These findings suggest that higher job stress is associated with elevated stress levels among teachers emphasizing the interconnectedness of professional stressors and mental health. \u0000Conclusion: This research underscores the importance of understanding and addressing the relationship between job stress and mental health among university teachers in Kosovo. The relatively weak correlation between job stress and anxiety or depression levels implies nuanced influences while the stronger correlation with overall stress levels emphasizes the need for targeted strategies to manage job-related stress. Recognizing and managing these stressors can contribute to the enhancement of teachers' mental health and overall well-being in the specific context of Kosovo.","PeriodicalId":508605,"journal":{"name":"Nurture","volume":"38 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140253531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Assessment of the internal control system mechanisms among selected state governments in Nigeria 对尼日利亚部分州政府内部控制系统机制的评估

Nurture Pub Date : 2024-03-08 DOI: 10.55951/nurture.v18i2.650

M. Salawu, B. Ololade, P. O. Odewole, Oluwatomi Aderoju Adejumo

{"title":"Assessment of the internal control system mechanisms among selected state governments in Nigeria","authors":"M. Salawu, B. Ololade, P. O. Odewole, Oluwatomi Aderoju Adejumo","doi":"10.55951/nurture.v18i2.650","DOIUrl":"https://doi.org/10.55951/nurture.v18i2.650","url":null,"abstract":"Purpose: The study assessed the existence and implementation of the internal control system mechanisms of three purposively selected state governments in southwestern Nigeria. \u0000Design/Methodology/Approach: The study adopted a descriptive survey research design. Primary data were obtained through a structured questionnaire administered to 450 staff members of both the Accountant General and Auditor General of the three southwestern states which include Lagos, Oyo and Ondo states. The Committee of Sponsoring Organizations Treadway Commission (COSO) framework is used to assess the existence and extent of implementation of internal control system mechanisms in the states. Descriptive statistics were used to analyze the data obtained. \u0000Findings: The results showed that control environment (36.6%), risk assessment (42.7%), control activities (37.9%) and information and communication (39%) were moderately in existence but not fully implemented because the percentage fell below average while monitoring (38.7%) was highly implemented among the selected state governments in southwestern Nigeria. \u0000Conclusion: The study found that state governments have internal control systems in place but they are not completely operational. Hence, mitigants against financial fraud, errors and misapplication of public funds are weak. \u0000Research Limitations and Implementation: The sample of the study could be expanded to include more states in other geopolitical zones of the country. \u0000Practical Implications: The study proposed strict adherence to all the elements and contents of the COSO framework in the design, set up and implementation of internal control mechanisms in public sector entities.","PeriodicalId":508605,"journal":{"name":"Nurture","volume":"78 3‐6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140257194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A study on the competence of middle school mathematics teachers in Hebei province under the background of craftsmanship spirit 工匠精神背景下河北省初中数学教师能力研究

Nurture Pub Date : 2024-03-06 DOI: 10.55951/nurture.v18i2.646

Xuhao Liu, Jiali Wang

{"title":"A study on the competence of middle school mathematics teachers in Hebei province under the background of craftsmanship spirit","authors":"Xuhao Liu, Jiali Wang","doi":"10.55951/nurture.v18i2.646","DOIUrl":"https://doi.org/10.55951/nurture.v18i2.646","url":null,"abstract":"Purpose: Excellent education is only possible with teachers who possess exceptional skills. This study is based on the competency characteristics of middle school mathematics teachers, constructs a teacher competency model that integrates the spirit of craftsmanship and identifies the professional qualities, motivations and attitudes that outstanding mathematics teachers possess. \u0000Design/Methodology/Approach: This study collected information and interview data from 12 experts through in-depth interviews and then encoded and summarized the themes through theme analysis to construct a competency system for high school mathematics teachers in Hebei Province. Thirty experts were given questionnaires to complete. The competency model was then validated and revised using the fuzzy Delphi method (FDM) and the relative importance of each indication was examined using the analytical hierarchy process (AHP). \u0000Findings: The fuzzy Delphi questionnaire shows that the expert consensus meets the requirements of the verification value while the analytic hierarchy process questionnaire shows that the expert opinions have passed the consistency test. \u0000Conclusion: This study integrates the spirit of craftsmanship with the competency characteristics of middle school mathematics teachers and constructs a teacher competency model. The constructed model was subjected to fuzzy Delphi validation and analytic hierarchy process weight analysis by distributing questionnaires. The conclusion verifies the reliability and validity of the established model. \u0000Contribution to the Literature: This study introduces the spirit of craftsmanship into the teacher competency model enriching the connotation and extension of teacher competency research. Interpreting teacher competency with craftsmanship traits can make the competency characteristics of teachers more concrete.","PeriodicalId":508605,"journal":{"name":"Nurture","volume":"42 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Instagram activities, engagement and enrollment intention in Indonesia: A case in the third largest island in the world 印度尼西亚的 Instagram 活动、参与度和注册意向：世界第三大岛的一个案例

Nurture Pub Date : 2024-03-06 DOI: 10.55951/nurture.v18i2.642

Ahmad Juhaidi, M. N. Fuady, Willy Ramadan, Hidayat Ma’ruf

{"title":"Instagram activities, engagement and enrollment intention in Indonesia: A case in the third largest island in the world","authors":"Ahmad Juhaidi, M. N. Fuady, Willy Ramadan, Hidayat Ma’ruf","doi":"10.55951/nurture.v18i2.642","DOIUrl":"https://doi.org/10.55951/nurture.v18i2.642","url":null,"abstract":"Purpose: This study investigates the influence of diverse Instagram activities (entertainment, interaction, trendiness, advertisement and customization) on engagement levels and enrollment intention. Additionally, it aims to determine the impact of engagement on enrollment intention by exploring the mediating role of engagement in the relationship between social media activities and enrollment intention. \u0000Design/Methodology/Approach: The research involved 627 followers of the Antasari State Islamic University Banjarmasin Indonesia Instagram account. This study uses path analysis to better understand the impact of Instagram activities on enrollment intention and multiple linear regression to evaluate the influence of Instagram activities on enrollment intention with an emphasis on engagement as a mediating element in this relationship. \u0000Findings: The study found that Ig activity affects followers' engagement from all backgrounds. Entertainment and interaction elements have an impact on high school students' tendency to engage with followers. Furthermore, engagement affects enrollment intention. Advertisement affects enrollment intention with engagement as a mediator. \u0000Conclusion: This study validates previous research on Instagram (Ig) marketing's impact on engagement in education. It underscores the greater complexity of Ig marketing in education than in business where enrollment decisions involve intricate considerations resulting in a generally lower influence of social media marketing on enrollment outcomes. \u0000Research Limitations: This study only focused on the Ig account of one university and was limited to Islamic higher education. \u0000Practical Implications: Higher education marketing administrators recommended combining social media marketing variables with other factors influencing university choice. \u0000Contribution to the Literature: This study finding has a conceptual contribution to higher education especially in social media marketing.","PeriodicalId":508605,"journal":{"name":"Nurture","volume":"141 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140078161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Factors affecting small and medium enterprises access to capital: Evidence from Vietnam 影响中小企业获得资本的因素：越南的证据

Nurture Pub Date : 2024-03-06 DOI: 10.55951/nurture.v18i2.641

H. Nguyen, Thi Le Hang Nguyen, Quyet Thang Dao, Ngoc Tien Nguyen

{"title":"Factors affecting small and medium enterprises access to capital: Evidence from Vietnam","authors":"H. Nguyen, Thi Le Hang Nguyen, Quyet Thang Dao, Ngoc Tien Nguyen","doi":"10.55951/nurture.v18i2.641","DOIUrl":"https://doi.org/10.55951/nurture.v18i2.641","url":null,"abstract":"Purpose: The capacity of a business to operate and grow depends on its capital, particularly for small and medium-sized businesses (SMEs). However, access to capital sources depends on many factors such as collateral assets, business plans requiring loans, the social relations of business owners, etc. This study identifies factors affecting SMEs' access to capital in Vietnam. \u0000Design/Methodology/Approach: A typical survey was conducted on 450 SMEs in Vietnam, and structural model analysis methods were employed through PLS-SEM software to analyze the data. \u0000Findings: Research results show that there are nine groups of factors affecting the ability of SMEs in Vietnam to access capital ranked from high to low level of influence, including (i) operational characteristics of the business, (ii) financial reporting, (iii) financial behaviour of enterprises, (iv) social relations of enterprises, (v) capability of the enterprise, (vi) production and business plan of the enterprise, (vii) ability to adapt to the risks of the enterprise, (viii) characteristics of the business owner and the lowest is institutional environment. \u0000Conclusion: Regression analysis proved to be useful in identifying nine groups of elements that impact SMEs' access to capital in Vietnam. The study has proposed management implications to improve access to capital for SMEs in Vietnam. \u0000Research Limitations and Implications: The study selected samples based on the principle of random convenience, so the study's sample does not represent all SMEs in Vietnam according to the distribution of regions and territories where the businesses are located. \u0000Practical Implications: This research has practical significance in supporting managers at SMEs to make decisions to improve access to capital for businesses contributing to sustainable business development. \u0000Contribution to the Literature: This research makes a significant contribution to the field of practical research on capital and capital access for SMEs in Vietnam.","PeriodicalId":508605,"journal":{"name":"Nurture","volume":"6 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140261908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The impact of social capital on the creation of customer participation value in virtual brand communities 社会资本对虚拟品牌社区客户参与价值创造的影响

Nurture Pub Date : 2024-03-05 DOI: 10.55951/nurture.v18i2.640

Yuting Zhang, Han Hsing Yu

{"title":"The impact of social capital on the creation of customer participation value in virtual brand communities","authors":"Yuting Zhang, Han Hsing Yu","doi":"10.55951/nurture.v18i2.640","DOIUrl":"https://doi.org/10.55951/nurture.v18i2.640","url":null,"abstract":"Purpose: This paper aims to investigate the effect of social capital on the contributions of knowledge and the behavior of citizens towards customer participation and value co-creation in virtual brand communities. \u0000Design/Methodology/Approach: This study uses structural equation modelling (SEM) to analyse 213 questionnaires in order to validate a model that is based on social capital theory. This method examines the assumed theoretical connections assessing both the direct and indirect impacts of social capital on customer engagement in value co-creation. \u0000Findings: The findings indicate that social interaction ties, principles of reciprocity and trust and a shared vision of social capital positively influence customers' knowledge contribution behaviors and citizenship behaviors for engaging in value co-creating in virtual brand communities. \u0000Conclusion: The study concludes that societal capital plays a significant role in customer participation in value-creating behaviors within the communities of virtual brands. \u0000Research Limitations/Implications: The main limitation of the study is the potential bias of self-reported data and it proposes to conduct a longitudinal study to dynamically understand customer engagement value co-creation and explore the interactions between dimensions of social capital. \u0000Practical Implications: The study points out that strengthening social capital in virtual brand communities can motivate customers to participate more in knowledge contribution and civic behavior, thereby enhancing value co-creation. Therefore, companies should aim to strengthen interaction, trust and shared vision within the community to drive this process. \u0000Contribution to the Literature: This study expands the existing research on value co-creation by revealing the mechanism of social capital influencing the participation of customers in value co-creation in virtual brand communities.","PeriodicalId":508605,"journal":{"name":"Nurture","volume":"116 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140079503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Investigating green initiatives at South African public universities 调查南非公立大学的绿色倡议

Nurture Pub Date : 2024-02-05 DOI: 10.55951/nurture.v18i2.599

Ms Lelo Tshivhase, C. Bisschoff

{"title":"Investigating green initiatives at South African public universities","authors":"Ms Lelo Tshivhase, C. Bisschoff","doi":"10.55951/nurture.v18i2.599","DOIUrl":"https://doi.org/10.55951/nurture.v18i2.599","url":null,"abstract":"Purpose: All institutions of higher learning including public universities in South Africa must participate in green programmes in order to be considered socially responsible. This requires a better understanding of the green environment and green initiatives. Hence, the primary objective is to identify and investigate the existing green initiatives implemented at South African universities. \u0000Design/Methodology/Approach: The study investigated five key green initiatives: 1) Renewable energy generation and consumption. 2) Water-saving technology and consumption. 3) Waste management. 4) Sustainable buildings. 5) Personnel training and awareness creation. A five-point Likert scale collected data across 18 criteria measuring the five green initiatives. University managers completed and returned 149 questionnaires but only 144 were usable. \u0000Findings: The data has marginal reliability (α=0.412), acceptable sample adequacy (KMO=0.531) and significance at the 95% confidence level (p≤0.05). The results show that universities implement 20-25% of their green initiatives. The exploratory factor analysis identified seven factors explaining a cumulative variance of 56.14%. They are: 1) Recovering natural resources and recycling. 2) Supportive infrastructure. 3) Reallocation of resources. 4) Conservation of natural resources. 5) Leadership involvement and improved communication. 6) Improved technology.7) Efficient use of financial resources. \u0000Conclusion: This research contributes to the \"going green at universities\" of knowledge in South Africa. It is valuable to students, researchers, communities and the department of education in their pursuit to implement green initiatives at universities.","PeriodicalId":508605,"journal":{"name":"Nurture","volume":"20 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139863941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Investigating green initiatives at South African public universities 调查南非公立大学的绿色倡议

Nurture Pub Date : 2024-02-05 DOI: 10.55951/nurture.v18i2.599

Ms Lelo Tshivhase, C. Bisschoff

{"title":"Investigating green initiatives at South African public universities","authors":"Ms Lelo Tshivhase, C. Bisschoff","doi":"10.55951/nurture.v18i2.599","DOIUrl":"https://doi.org/10.55951/nurture.v18i2.599","url":null,"abstract":"Purpose: All institutions of higher learning including public universities in South Africa must participate in green programmes in order to be considered socially responsible. This requires a better understanding of the green environment and green initiatives. Hence, the primary objective is to identify and investigate the existing green initiatives implemented at South African universities. \u0000Design/Methodology/Approach: The study investigated five key green initiatives: 1) Renewable energy generation and consumption. 2) Water-saving technology and consumption. 3) Waste management. 4) Sustainable buildings. 5) Personnel training and awareness creation. A five-point Likert scale collected data across 18 criteria measuring the five green initiatives. University managers completed and returned 149 questionnaires but only 144 were usable. \u0000Findings: The data has marginal reliability (α=0.412), acceptable sample adequacy (KMO=0.531) and significance at the 95% confidence level (p≤0.05). The results show that universities implement 20-25% of their green initiatives. The exploratory factor analysis identified seven factors explaining a cumulative variance of 56.14%. They are: 1) Recovering natural resources and recycling. 2) Supportive infrastructure. 3) Reallocation of resources. 4) Conservation of natural resources. 5) Leadership involvement and improved communication. 6) Improved technology.7) Efficient use of financial resources. \u0000Conclusion: This research contributes to the \"going green at universities\" of knowledge in South Africa. It is valuable to students, researchers, communities and the department of education in their pursuit to implement green initiatives at universities.","PeriodicalId":508605,"journal":{"name":"Nurture","volume":"77 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139804346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Are you a hedonistic or utilitarian? Understanding the role of consumer mood in the relationship between e-commerce attributes and customer motivations 您是享乐主义者还是功利主义者？了解消费者情绪在电子商务属性与客户动机之间关系中的作用

Nurture Pub Date : 2024-02-01 DOI: 10.55951/nurture.v18i2.597

Ika Febrilia, Dewi Agustin Pratama Sari, Sholikhah, Agung Kresnamurti

{"title":"Are you a hedonistic or utilitarian? Understanding the role of consumer mood in the relationship between e-commerce attributes and customer motivations","authors":"Ika Febrilia, Dewi Agustin Pratama Sari, Sholikhah, Agung Kresnamurti","doi":"10.55951/nurture.v18i2.597","DOIUrl":"https://doi.org/10.55951/nurture.v18i2.597","url":null,"abstract":"Purpose: This study aims to determine the factors influencing consumer motivation (hedonistic or utilitarian) which ultimately affects consumer impulsivity in shopping. \u0000Design/Methodology/Approach: This study uses a survey method in the form of a questionnaire to collect data. The study has six variables which are represented by various indicators. Variable measurements were carried out using a Likert-six scale. The collected data was tested for validity and reliability and then put into hypothesis testing using SEM with the help of Amos 24.0. \u0000Finding: The sample of respondents consisted of 410 students from Universitas Negeri Jakarta. After processing the data, we concluded that e-commerce attributes influence consumer motivation in shopping both utilitarian and hedonistic. The relationship between website personality, store motivating actions and utilitarian customers is not influenced only by mood. Utilitarian consumers will focus more on the promotions and website quality than on their emotional state. \u0000Conclusion: External factors completely influence consumer motivation for online impulsive shopping. Meanwhile, the utilitarian consumer type is not completely influenced by internal factors. \u0000Research Limitation: Only a few variables were examined in this study in order to allow for the testing of additional variables and their potential impact on consumer impulsivity in further research. In addition, this study only took a sample of students aged 18-30 years. The scope of respondents can be expanded not only to Generation Z but to other types of professions with an older age (up to 45 years) because there is a greater possibility of impulsive shopping for consumers who are already working and adults.","PeriodicalId":508605,"journal":{"name":"Nurture","volume":"54 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139880821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Are you a hedonistic or utilitarian? Understanding the role of consumer mood in the relationship between e-commerce attributes and customer motivations 您是享乐主义者还是功利主义者？了解消费者情绪在电子商务属性与客户动机之间关系中的作用

Nurture Pub Date : 2024-02-01 DOI: 10.55951/nurture.v18i2.597

Ika Febrilia, Dewi Agustin Pratama Sari, Sholikhah, Agung Kresnamurti

{"title":"Are you a hedonistic or utilitarian? Understanding the role of consumer mood in the relationship between e-commerce attributes and customer motivations","authors":"Ika Febrilia, Dewi Agustin Pratama Sari, Sholikhah, Agung Kresnamurti","doi":"10.55951/nurture.v18i2.597","DOIUrl":"https://doi.org/10.55951/nurture.v18i2.597","url":null,"abstract":"Purpose: This study aims to determine the factors influencing consumer motivation (hedonistic or utilitarian) which ultimately affects consumer impulsivity in shopping. \u0000Design/Methodology/Approach: This study uses a survey method in the form of a questionnaire to collect data. The study has six variables which are represented by various indicators. Variable measurements were carried out using a Likert-six scale. The collected data was tested for validity and reliability and then put into hypothesis testing using SEM with the help of Amos 24.0. \u0000Finding: The sample of respondents consisted of 410 students from Universitas Negeri Jakarta. After processing the data, we concluded that e-commerce attributes influence consumer motivation in shopping both utilitarian and hedonistic. The relationship between website personality, store motivating actions and utilitarian customers is not influenced only by mood. Utilitarian consumers will focus more on the promotions and website quality than on their emotional state. \u0000Conclusion: External factors completely influence consumer motivation for online impulsive shopping. Meanwhile, the utilitarian consumer type is not completely influenced by internal factors. \u0000Research Limitation: Only a few variables were examined in this study in order to allow for the testing of additional variables and their potential impact on consumer impulsivity in further research. In addition, this study only took a sample of students aged 18-30 years. The scope of respondents can be expanded not only to Generation Z but to other types of professions with an older age (up to 45 years) because there is a greater possibility of impulsive shopping for consumers who are already working and adults.","PeriodicalId":508605,"journal":{"name":"Nurture","volume":"427 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139820807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

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