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Towards a Sharper “Golden Anniversary” Focus for Macromarketing? 宏观营销的 "黄金周年纪念 "焦点更清晰？
Journal of Macromarketing Pub Date : 2024-02-14 DOI: 10.1177/02761467241229637
Stanley J. Shapiro
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引用次数: 0
Towards a Sharper “Golden Anniversary” Focus for Macromarketing? 宏观营销的 "黄金周年纪念 "焦点更清晰？
Journal of Macromarketing Pub Date : 2024-02-14 DOI: 10.1177/02761467241229637
Stanley J. Shapiro
{"title":"Towards a Sharper “Golden Anniversary” Focus for Macromarketing?","authors":"Stanley J. Shapiro","doi":"10.1177/02761467241229637","DOIUrl":"https://doi.org/10.1177/02761467241229637","url":null,"abstract":"The future of macromarketing is in doubt should scholars not consider how our field's previous uniqueness has recently been co-opted by other marketing-oriented academic organizations. Proposed here is a new lens for macromarketing scholarship, one that is tightly focused on sustainable societal provisioning systems. Marketing systems literature, sociological research on provisioning systems and “doughnut economics” thinking collectively provide a contemporary basis for future research in macromarketing.","PeriodicalId":508450,"journal":{"name":"Journal of Macromarketing","volume":"67 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139838535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 1, March 2024 特设评审员《宏观营销期刊》第 44 卷第 1 期，2024 年 3 月
Journal of Macromarketing Pub Date : 2024-02-08 DOI: 10.1177/02761467241227519
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引用次数: 0
Advertising Frames and the Legitimation of the Armed American Woman 广告框架与美国武装女性的合法化
Journal of Macromarketing Pub Date : 2024-02-08 DOI: 10.1177/02761467231221227
A. Huff, Brett C. Burkhardt, Michelle Barnhart
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引用次数: 0
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 1, March 2024 特设评审员《宏观营销期刊》第 44 卷第 1 期，2024 年 3 月
Journal of Macromarketing Pub Date : 2024-02-08 DOI: 10.1177/02761467241227519
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引用次数: 0
Advertising Frames and the Legitimation of the Armed American Woman 广告框架与美国武装女性的合法化
Journal of Macromarketing Pub Date : 2024-02-08 DOI: 10.1177/02761467231221227
A. Huff, Brett C. Burkhardt, Michelle Barnhart
{"title":"Advertising Frames and the Legitimation of the Armed American Woman","authors":"A. Huff, Brett C. Burkhardt, Michelle Barnhart","doi":"10.1177/02761467231221227","DOIUrl":"https://doi.org/10.1177/02761467231221227","url":null,"abstract":"The idea of the armed American woman – a woman in the United States who owns and uses a firearm – appears to have gained legitimacy in recent years. We investigate one aspect of this increased legitimacy by focusing on how she is depicted in gun advertising, which reflects and shapes legitimacy. Using a novel dataset of a sample of gun manufacturers’ advertisements in a publicly available gun magazine from 2001–2020, we conduct a content analysis to identify trends and differences between ads featuring men versus women. Next, focusing on ads in the sample featuring armed women, we identify phases of general framing strategies. Finally, analyzing all ads featuring armed women during the final phase, 2016–2020, which coincides with increased legitimacy, we identify specific frames of the armed American woman: the Serious Student, Capable Carrier, Domestic Defender, and Action Hero. Findings contribute to literature on gun advertising, discourses in American gun culture, and market legitimation.","PeriodicalId":508450,"journal":{"name":"Journal of Macromarketing","volume":"15 3-4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139853772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Book Review: AI and Society: Tensions and Opportunities by Christo El Morr 书评：人工智能与社会：克里斯托-埃尔-莫尔著《紧张与机遇
Journal of Macromarketing Pub Date : 2024-02-06 DOI: 10.1177/02761467241229968
J. Fowler, Amy Watson
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引用次数: 0
The U.S. Government's Program of Welfare for the Wealthy 美国政府的富人福利计划
Journal of Macromarketing Pub Date : 2024-02-06 DOI: 10.1177/02761467231225129
Raymond Benton, Stanley F. Stasch
{"title":"The U.S. Government's Program of Welfare for the Wealthy","authors":"Raymond Benton, Stanley F. Stasch","doi":"10.1177/02761467231225129","DOIUrl":"https://doi.org/10.1177/02761467231225129","url":null,"abstract":"It is important that macromarketers understand how income and wealth inequality affect the way people think, live, and die. It is also important that they understand the source(s) of that inequality. This paper discusses how the power elite and the rich used the law to strategically withhold from the bottom 99 percent of the population the wealth generated in the post-World War II economy. This included more than a dozen specific stealth activities the U.S. government enacted from 1970 to 2010, although only a few are highlighted in this commentary. These activities created a Program of Welfare for the Wealthy that worked against the general welfare of the American people. We refer to these as stealth activities because much of what happens in government occurs behind the scenes, in the dark.","PeriodicalId":508450,"journal":{"name":"Journal of Macromarketing","volume":"164 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139800807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The U.S. Government's Program of Welfare for the Wealthy 美国政府的富人福利计划
Journal of Macromarketing Pub Date : 2024-02-06 DOI: 10.1177/02761467231225129
Raymond Benton, Stanley F. Stasch
{"title":"The U.S. Government's Program of Welfare for the Wealthy","authors":"Raymond Benton, Stanley F. Stasch","doi":"10.1177/02761467231225129","DOIUrl":"https://doi.org/10.1177/02761467231225129","url":null,"abstract":"It is important that macromarketers understand how income and wealth inequality affect the way people think, live, and die. It is also important that they understand the source(s) of that inequality. This paper discusses how the power elite and the rich used the law to strategically withhold from the bottom 99 percent of the population the wealth generated in the post-World War II economy. This included more than a dozen specific stealth activities the U.S. government enacted from 1970 to 2010, although only a few are highlighted in this commentary. These activities created a Program of Welfare for the Wealthy that worked against the general welfare of the American people. We refer to these as stealth activities because much of what happens in government occurs behind the scenes, in the dark.","PeriodicalId":508450,"journal":{"name":"Journal of Macromarketing","volume":"48 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139860607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Book Review: AI and Society: Tensions and Opportunities by Christo El Morr 书评：人工智能与社会：克里斯托-埃尔-莫尔著《紧张与机遇
Journal of Macromarketing Pub Date : 2024-02-06 DOI: 10.1177/02761467241229968
J. Fowler, Amy Watson
{"title":"Book Review: AI and Society: Tensions and Opportunities by Christo El Morr","authors":"J. Fowler, Amy Watson","doi":"10.1177/02761467241229968","DOIUrl":"https://doi.org/10.1177/02761467241229968","url":null,"abstract":"","PeriodicalId":508450,"journal":{"name":"Journal of Macromarketing","volume":"36 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139859025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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