{"title":"宏观营销的 \"黄金周年纪念 \"焦点更清晰？","authors":"Stanley J. Shapiro","doi":"10.1177/02761467241229637","DOIUrl":null,"url":null,"abstract":"The future of macromarketing is in doubt should scholars not consider how our field's previous uniqueness has recently been co-opted by other marketing-oriented academic organizations. Proposed here is a new lens for macromarketing scholarship, one that is tightly focused on sustainable societal provisioning systems. Marketing systems literature, sociological research on provisioning systems and “doughnut economics” thinking collectively provide a contemporary basis for future research in macromarketing.","PeriodicalId":508450,"journal":{"name":"Journal of Macromarketing","volume":"16 5","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Towards a Sharper “Golden Anniversary” Focus for Macromarketing?\",\"authors\":\"Stanley J. Shapiro\",\"doi\":\"10.1177/02761467241229637\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The future of macromarketing is in doubt should scholars not consider how our field's previous uniqueness has recently been co-opted by other marketing-oriented academic organizations. Proposed here is a new lens for macromarketing scholarship, one that is tightly focused on sustainable societal provisioning systems. Marketing systems literature, sociological research on provisioning systems and “doughnut economics” thinking collectively provide a contemporary basis for future research in macromarketing.\",\"PeriodicalId\":508450,\"journal\":{\"name\":\"Journal of Macromarketing\",\"volume\":\"16 5\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-02-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Macromarketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/02761467241229637\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Macromarketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/02761467241229637","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?
The future of macromarketing is in doubt should scholars not consider how our field's previous uniqueness has recently been co-opted by other marketing-oriented academic organizations. Proposed here is a new lens for macromarketing scholarship, one that is tightly focused on sustainable societal provisioning systems. Marketing systems literature, sociological research on provisioning systems and “doughnut economics” thinking collectively provide a contemporary basis for future research in macromarketing.
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